They make up a library of generic functions that can be enriched. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. Keep direct mail in your marketing mix. For direct mail deliveries, Adobe Campaign operators can view the extraction file before it is sent to the router, and if necessary they can change the format and re-launch extraction. With modern app functionality directly available within emails, recipients can interact dynamically with content in the message itself. Manage seed and proofs in an email. Steps to generate the file are: Create the delivery. At workflow authoring time,. Learn how to create, format, and execute a direct mail delivery. See full list on experienceleague. The email archiving system (BCC) changed with Adobe Campaign 17. The direct mail provider will then be able to retrieve that file and proceed with the direct mail delivery. Follow the steps below to post a message on your Twitter account: Create a Twitter delivery. I executed the workflow only to see the direct mail extract "flashing" for. Experience LeagueUnderstand how direct mail works in Adobe Campaign and learn how to create, format, and execute a direct mail delivery. Grant access to Journey Optimizer. You can duplicate and configure the Deliver by direct mail (paper) built-in template. Automatically trigger personalised messages in real-time depending on how each customer interacts with your brand. Click the home icon to access the Email Designer home page. It helps you deliver consistent campaigns everywhere. FanOne marketing integrated direct mail & their call centre sales staff within Adobe Campaign. Allows you to track the success of your email deliveries directly in Adobe Analytics. For direct mail deliveries, traps are added during extraction and mixed in the output document. The Email Designer enables you to create captivating, individually tailored emails through a drag and drop. You can create, personalize, and preview messages in the Email Designer. IP warming, or gradually increasing the volume of sent. The activities in this tab are detailed in the Action activities section. 1. Schedule the delivery sending. Learn how to share data between Campaign and Real-time Customer Data Platform (RTCDP) Control groups. You can create a delivery via the overview or via the Create > Delivery menu. The user will need to provide a trimmed version of the API response sample JSON format so that Adobe Campaign can determine exactly which array the user is interested in using. This is an overview course designed to highlight the key features, and provide a knowledge foundation for new Campaign v8 projects. Use direct mail and other off-line channels within your omnichannel marketing programme and use templates to define which customers are best suited for direct mail. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. Content from your computer as a ZIP or HTML file: click the Upload button. So this script doesn't solve my case. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. Configure dynamic content. Create a new integration to Adobe Campaign Service in Adobe Developer and configure it. A Recurring delivery activity lets you configure a delivery template occurrence that is specific to a campaign. Validate & activate the direct mail campaign. Products and Services. Also, integrating DM into your overall marketing efforts builds synergy. Key Takeaways: An email service provider allows brands to run email campaigns at scale. Understand how direct mail works in Adobe Campaign and learn how to create, format, and execute a direct mail delivery through this interactive how-to video tutorial: Creating Direct Mail Deliveries. Email is one of the core channels in Adobe Campaign and both promotional and transactional emails are supported. Specify a start date in the Contact date field. How? Learn how Adobe Campaign can help you to seize opportunities that many brands have given up on. Select the delivery template Deliver by direct mail (paper). With Adobe Campaign Standard, you can build, explore, and execute programs and campaigns from any device so you're always connected. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. adobe. Adobe Campaign makes it easy for you to get your channels in sync, with a single, easy-to-use interface for campaign orchestration. Design email delivery content. You can then close the wizard and look at the delivery logs via the Delivery tab, accessible via the delivery details. - Even if the expression detail specifies "Convert an integer to a real number", it works on String. Recipients whose address is quarantined are excluded by default during delivery analysis, and will not be targeted. Use the native email capabilities in Adobe Campaign with your other marketing channels. com Global concepts on delivery creation are presented in this section. So, your online channels — like email, web, mobile, and social — match your offline channels, including direct mail, call center, in-store, and so on. SMS and push notifications, social media and even direct mail. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. From your push notification content page, access the Advanced options section. Adobe Campaign provides various CRM connectors for linking your Adobe Campaign platform to your third-party systems. For now, let’s reject the proof. Adobe Direct MailTo tie this all together, - dynamic reporting in Adobe Campaign - Standard offers dimensions related to time. Create, configure and send your first campaign. Features. Have a multichannel mark. 2. . In Campaign, deliveries allow you to send messages to target profiles that are dynamic and personalized. Standard direct mails are sent once. Tip: Message tracking is enabled by default. Once the workflow has been configured and data sent to your storage location, you need. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. Learn more from Adobe. For each URL of the message, you can choose whether. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. View all features. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. Step 4 - Create the direct mail delivery. Add an Email action to a journey or a campaign, and follow the steps below according to your case. Send personalized emails to a target population. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. Choose the email surface to. This can be a direct mail that is used just once, or it can be a recurring direct mail. Keep direct mail in your marketing mix. Adobe Campaign helps you build customer profiles from data gathered across all of your channels. Select Add new folder > Campaign Management > Plan. Adobe Campaign Community Lens 8th edition is out! Read More. Adobe Campaign allows you to export your lists directly in a file for future use. In the campaign workflows, the Events tab is replaced by the Deliveries tab. Creating a campaign. This use case presents an example of email and direct mail sending from a workflow. In the Properties section, edit your Campaign’s Title and Description. See About profiles. View all features. If you’ve read those, you’re well on your way to launching an. Viral and social marketing. Channel means distinct modes of communication between Customer and Recipients through email, mobile app, SMS or Direct Mail. Specify a recognizable label and select the following parameters to be able to use this template in emails: Select Shared or Delivery from the Content type drop-down list. Then, I went back to Mathieu for 16 top back-office features needed for effective direct mail campaigns. Adobe Campaign pricing for Premium covers a maximum of four channels, with three already included (email, direct mail, and one of your choosing). Learn how to create, format, and execute a direct mail delivery. Features. I have a direct mail campaign in ACC. To create a direct mail campaign, follow these steps: Create a new scheduled campaign, and choose Direct mail as the. The provider retrieves the list of erroneous addresses and sends this information to Adobe Campaign which automatically denylists the erroneous addresses. Data is passed between the channels. This use case presents an example of email and direct mail sending from a workflow. Created for: Beginner. For the avoidance of doubt, this Product Description does not apply to Adobe Campaign Classic offerings. Learn how to create, format, and execute a direct mail delivery. Use Adobe Campaign to streamline your mobile marketing activities, such as sending mobile-responsive emails, delivering push notifications, text messages, and in-app messages, and designing your app to integrate with Campaign using our mobile SDK. Advanced or Enterprise. Last update: 2023-07-31. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. In the Direct Mail file, we can also include instructions that will inform a fulfillment agency as to which recipients receive which versions of a print. Experience League. It serves as the point of contact where you may access your customer data and profiles. SMS, push notifications, in-app messages, direct mail, and more — and pay only for the ones that you need. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. To create a new mapping, follow the steps below: in the Microsoft Dynamics 365 to Campaign page, click the Add New Mapping button. The Content definition screen is specific to the direct mail channel. Select the execution delivery of your choice. Create a JSON Web Token (JWT) from the credentials previously generated and sign it with your. A continuous delivery creates a SINGLE delivery and delivery logs (broadLog) and tracking logs, that reference that one delivery, are added each time it executes. With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual workflow canvas. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. 2 (build 8795). The Direct mail delivery activity allows you to configure and prepare a file containing profile data that you want to use for a direct mail campaign. If relevant, you can use the default Recipient table with the out-of-the-box fields, such as described in this section. The public and private keys provided with the certificate are needed in the following steps. Channel means distinct modes of communication between Customer and Recipients through email, direct mail, mobile app, call center, social, or SMS. Start an email or mobile delivery. Adobe Campaign Classic V7 - Tutorials; Get started. ) and send them to your audience directly from Adobe Campaign. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. The continuous delivery lets you add new recipients to an existing delivery and avoids you having to create a new delivery each time a new recipient is added. For more on this, refer to this section. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration,. Keep direct mail in your marketing mix. Visit VistaPrint. In case you have any questions after watching this video, please feel free to post them below or reach out through the community Q and A. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. You can now create a direct mail message inside a campaign. Communication channels. Features. You can also build fully customizable and real-time reports for improved insight on your deliveries. Last update: 2023-09-22. To create it, follow the steps below: Navigate to your Dynamics 365 instance and log in as Admin. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. For each channel, specific functionalities are available. This link lets you access the extraction wizard and define the information (columns) to be exported into the output file. Email deliveries can be created: In a Journey: once you added an Email activity to your journey, and defined basic settings, use the Actions: Email right pane to create the content for the message. For more on this, refer to this section. Click the Templates tab. Select profiles that contain an email address. Create an email and open its content. View all features. To configure a delivery template, carry out the following steps: Open the Campaign Explorer. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. Creating the direct mail Create a new direct mail delivery. Learn how to create, format, and execute a direct mail delivery. Click the email label to access the Properties tab of the Email Designer. Reviewers who can start the delivery are notified that a delivery is ready to be started. Features. Content : lets you enter existing content or create content, Update content : lets you modify the subject of the content or. Navigating back to Adobe Campaign and refreshing our campaign dashboard, we see our delivery has. Help center for the major features, tasks, settings, and other resources required to use Campaign. Cross-channel marketing is the ability of brands to connect with their customers on an array of different communication channels. Sign In. Keep direct mail in your marketing mix. For date processing, go to the Formula type window, enter “1” in Current date minus n days. Please guide me on how to change the default behaviour so that the New button creates email. Email deliveries can be created: In a Journey: once you added an Email activity to your journey, and defined basic settings, use the Actions: Email right pane to create the content for the message. IP warming, or gradually increasing the volume of sent. Automation. Cross-channel workflows. The Content management module incorporates working group, workflow and content aggregation functionality. Lott, senior public. This integration allows recipient to receive email sent via Adobe Campaign including a dynamic version of the content thanks to Adobe Target. . For more details on the different delivery failures you can encounter, and how to solve them, refer to this page. Learn about campaign reporting. Keep direct mail in your marketing mix. Developer. This user guide contains videos and tutorials on the many features and. Keep direct mail in your marketing mix. With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual workflow canvas. Create offers and deliver the best offer and experience to your customers. In the Resources folder, select Templates then Delivery templates. About. 1. Adobe Campaign v7 is a campaigning tool built for traditional marketing channels such as email and direct mail. This lets delivery recipients or website visitors share information with their network: from adding a link to their Facebook or Twitter profile to sending a message to a friend. You can then start the delivery analysis, then confirm the delivery sending. For example, the email channel allows you to perform A/B testing in order to test up to 3 versions of an email message. Introduction to Adobe Campaign Standard; Get started with the UI; Configure a list; Explore Hierarchy and Marketing Activities; Manage campaigns; Understand profiles and audiences; Create an email; Create a workflow; Introduction to reporting; Mobile marketing with Adobe Campaign; Grow. When the import is done, Adobe Campaign automatically performs the. See Transfer file. Campaigns can contain marketing activities such as emails, SMS, push notifications, workflows, and landing pages. Sometimes you may need to add information at the beginning or at the end of the extraction file. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Keep direct mail in your marketing mix. They make for easy integration of your application with various third-party and business applications. The amount of profile information that will be included for each recipient is defined in the Defining the extraction screen. Select the Direct mail surface to use and click Create. It is implemented to improve scalability, increase delivery throughput and help send more. If a company’s technology is siloed, they. Discover how Bounteous can help you integrate and leverage Adobe Campaign to its fullest. The recipient profiles must contain at least their names and postal addresses. Created for: Beginner. Thus, Adobe Campaign will be able to synchronize the profile and delivery data with the information returned by the provider. Defining Interactive Email Content with AMP. Configure and send a push campaign; SMS channel. Use Journey Optimizer to send email messages to your customers. Discover the main specificities of the direct mail channel in Adobe Campaign. Submit the direct mail surface. Use brand-consistent design elements, like your logo, color palette, typography, and other building blocks from your brand kit. Adobe Campaign is the only enterprise marketing software that can manage, automate, and optimise campaigns across traditional and emerging channels like direct mail, email, and mobile. View all features. Decision management. View all features. Get step-by-step details about how to define your audience, prepare content, and generate the file for your first mail vendor in our Help section. Messaging server. The email marketing. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. In Campaign Classic, this information is displayed in the Tracking tab of the recipients targeted by the delivery and in the Tracking tab of the delivery. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. With this profile, you can orchestrate campaigns across online channels like email, web, and mobile, as well as offline channels like direct mail and call centers. Hi All, within a delivery template folder when I am clicking on New button, it creates a Direct Mail delivery template by default instead of an email delivery template. You can create, personalize, and preview messages in the Email Designer. To do this, follow the steps below: Go to Campaign Management > Deliveries, or Resources > Templates > Delivery templates. For example, the workflows created in a campaign have channel-specific delivery activities. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. Configure an external account of the HTTP type via the Administration > Platform >. Features. Select the campaign from the drop-down list of the Folder. You can defer the message sending by scheduling the delivery. Content from an existing URL (only for emails): click. Rename the plan. Jillian Cain on Adobe Stock Photos "Direct mail is a key marketing channel that works synergistically with online marketing channels,” Felicia M. Email creation. Create real-time customer profiles by integrating all offline and online data, such as web, CRM, direct mail, and other data, into a single. See Transfer file. Once you have created an email in Adobe Campaign, you need to define its content. Deliver AMP emails to Gmail or Mail. With features that go beyond email to include SMS, push notifications, and even Whatsap integrtion, it's a well-crafted piece of software from. Each per. With offline channels, it is different. User. See Editing the email structure. In this module, we will learn how to create direct mail deliveries and use seed addresses in a campaign. Submit the direct mail surface. In any case, the quarantine procedure complies with specific. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. About direct mail channel With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. After checking the result of the analysis, you will be able to click Confirm delivery to send the message to the specified target. ru support the AMP format. Thanks for the reply, but this didn't work, do you have any other idea?Keep direct mail in your marketing mix. Premium bears a closer resemblance the old Neolane product, delivering the complete package for marketing automation. Create an email in a journey or a campaign. About. Per 1,000 Active Profiles. Whether you’re starting from a blank slate, or leveraging existing content fragments or templates, design and refine all content for. A customer might respond better to a direct mail campaign than an email campaign, but they keep receiving emails. This video explains how to configure a Direct Mail delivery and what settings are required in order to be able to add a profile to a Direct Mail delivery. This can be a single send email and sent just once, or it can be a recurring email. Connecting email & customer experience: Adobe Campaign & direct mail, call centres and surveys. Click New in the toolbar to create a new delivery template, or Duplicate an existing template. Features. When creating a direct mail campaign, Journey Optimizer automatically generates a file containing all the targeted profiles and selected data, such as postal addresses and profile. This video explains how to configure a Direct Mail delivery and what settings are required in order to be able to add a profile to a Direct Mail delivery. Keep direct mail in your marketing mix. These templates were created specifically for Adobe Campaign Standard and are easy to manipulate and change. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. To send the next batch the day after, enter 2017-06-02 10:00:00+01 for the second segment. For direct mail deliveries, traps are added during extraction and mixed in the output document. The Content management activity is accessed via the Tools toolbar of the workflow diagram. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. The Direct Mail channel allows you to extract a segmented list of recipients to be sent to an agency or uploaded to an SFTP server. Define the account type as Routing, the channel as Mobile (SMS) and the delivery mode as Bulk delivery. Features. 1 or v8; Messaging throughput;. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an. Features. Configure Journey Optimizer. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting. Topics: Web Apps. Creating direct mail deliveries; Use delivery templates. This video explains how to configure a Direct Mail delivery and what settings are required in order to be able to add a profile to a Direct Mail delivery. In a cross-channel campaign, a single marketing communication uses different channels. In the Email Designer interface, when you select an element and display its settings on the side panel, you can customize the inline attributes and their value for that specific element. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. About direct mail channel; Create a direct mail delivery; Define the direct mail content; Validate; Use delivery templates. A recurring delivery creates a delivery instance each time it executes. Send and validate proofs. Direct Mail. Configuring a delivery template;With our direct mail capabilities you can generate a data file to share with your direct mail vendor. As such, the "address" field in the quarantine field maps to the nms:recipient email(@address) field. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. Keep direct mail in your marketing mix. If the delivery table is an external table, you will need to make additional configurations. You handle your targeting and segmentation and then export the data with your recipient lists and personalisation fields directly to your vendor’s fulfilment system, saving everyone time and reducing costs. Discover the main specificities of the direct mail channel in Adobe Campaign. Transcript. Hi Jose, The I'm not quite getting your use case as typically feedback loops are used for emails. View all features. In this article, we’ll cover some of the biggest email marketing trends that will drive success in 2023 — from hyper-personalization and AI to interactivity and more. Customer data management. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. This link lets you access the extraction wizard and define the information (columns) to be exported into the output file. they can be imported or created directly in the delivery or the campaign. Per 1,000 Active Profiles. Modify the Label and the Internal name of the folder. By default, they are inserted in the sorting order of the output file, but you can choose to insert them at the end or the beginning of the file. These connectors enable quick and easy data. The Direct mail delivery activity allows you to configure sending a single send direct mail or a recurring direct mail in a workflow. You can also define the test profiles who will validate the message. You can choose whether or not to activate certain identification standards and encryption keys to check the domain name, such as Sender ID , DomainKeys , DKIM. Learn how to create a direct mail. SMS, direct mail), as well as audience integration with CDP technologies, such as Adobe's Real-Time CDP. Adobe Campaign Classic v7 & Campaign v8. If this is the scenario, try to avoid copy pasting delivery activity from one campaign to another campaign, and instead of this create a delivery template and create a new delivery activity in the campaign and call the created delivery template. xml file:Later I need to output this field into the Direct Mailing and need it displayed as "0. Learn how to create, format, and execute a direct mail delivery. When starting with Adobe Campaign, you need to assess the default data model to check which table is the best suited to store your marketing data. Understand how direct mail works in Adobe Campaign and learn how to create, format, and execute a direct mail delivery through this interactive how-to video tutorial: Creating Direct Mail Deliveries. We have a requirement to be able to sort our mailing output by account number - so as to better see the joint accounts (with two rows) and make checking mailing proofs much easier. Direct mail is an offline channel that allows you to personalize and generate the extraction files required by direct mail providers to send mail to your customers. Online channels allow you to create your messages (email, SMS, mobile app delivery, etc. Products and Services. Pre-configure your data so that it perfectly aligns with the fields used by your direct mail provider. For each targeted profile a new line is added in the extraction file. For example, you want to send the first batch on June 1st at 10:00 AM GMT+1. Features. Create the delivery. To configure data extraction, apply the following steps: Specify the name of the output file: this name can contain variables, inserted. Easily implement splits, triggered interactions, pauses and weightings and design all your email, mobile and off-line marketing. The Adobe Campaign application server was designed for openness and easy integration with increasingly diverse and complex company information systems. Use the native email capabilities in. Learn how to create, format, and execute a direct mail delivery. The delivery channels supported are email, direct mail, mobile and mobile application. Communication channels. Simple way is to keep your column as a string and then to use an enrichment activity right after in order to create a new column derivated from this one and apply the expression ToDouble(yourColumn). Click the Add function to create another filtering condition. User. The MQC will have experience working in a channel delivery environment (email, direct mail, mobile, and social). Once the campaign is started, the file containing the targeted audience data will automatically be exported to the server that you defined. Insert content components and fragments in the structure components. Click Finish. Features. I have a direct mail campaign in ACC. For more on this, see Confirm delivery. Right-click the newly created plan and select Create a new ‘Program’ folder. Created for: User. Keep direct mail in your marketing mix. See About profiles. Click Save. The blocks available vary depending on the context (email or landing page). Learn how to create, format, and execute a direct mail delivery. For more on using import templates, refer to Using import templates. In Campaign, deliveries allow you to send messages to target profiles that are dynamic and personalized. Adobe Campaign is a complete marketing solution through email, mobile, social media, and offline campaigns. Use the native email capabilities in Adobe Campaign with your other marketing channels. SMS and push notifications, social media and even direct mail. Some time when you try to copy a delivery activity from campaign-A and paste it in Campaign-B, then issue will happen. The provider retrieves the list of erroneous addresses and sends this information to Adobe Campaign which automatically denylists the erroneous addresses. . Automate your campaigns based on customer engagement. Learn how to create, format, and execute a direct mail delivery. 11. This activity must always have an inbound transition which contains the data to be extracted. Real-time Customer Insights & Engagement – An integrated profile fuses live data from all sources across customer touchpoints, including behavioral,. Leverage the Real-Time Customer Profile and power of Journey Optimizer to orchestrate in the moment experiences while utilizing the native real-time messaging capabilities of Adobe Campaign to do the last mile communication Considerations: Campaign application must be on either v7 build >21. Adobe Campaign gives agencies the ability to personalize customer experiences across online channels, such as email and mobile, and offline channels like direct mail while honoring user choices. The output file of a direct mail delivery is. Delivery statuses. Configure Journey Optimizer. Get started with direct mail in Campaign. You can extract data from a workflow table in an external file using the Data extraction (file) activity. Good idea, but I'm using Direct Mail activity and I have to send in file some operation parameters. Use monitoring and reporting tools. With Adobe Campaign, you can send cross-channel campaigns including emails, SMS, LINE messages, Push notifications and direct mails, and measure their effectiveness using various dedicated reports. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data. User. Learn how to create, format, and execute a direct mail delivery. Get step-by-step details about how to define your audience, prepare content, and generate. Communication channels. Select a delivery template, then name your delivery. However, if your budget is limited, keep in. Features. Features. Configure dynamic content. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. AMP for Email is a new open-source format that enables developers to create dynamic and interactive emails.