23 SEO & SEM. Monitor Backlinks @MonitorBacklink. Ahrefs vs Semrush Ahrefs vs Moz Ahrefs vs. com. 1. Below that, you'll see a chart that gives you a visual representation of your backlink profile Spam Score. In this guide, we’ll cover: Types of organic search results. Ahrefs describes itself as “the largest index of live links”, and it’s estimated that its crawler processes 6 billion pages! No wonder, then, that it is the best when it comes. The company offers two months free if you pay annually. Ahrefs dashboard is designed with simplicity and user-friendliness in mind. Alexa Marketing Stack vs. Semrush is more popular than Ahrefs according to Google trends report (worldwide). Ubersuggest is known for its user-friendly interface and affordability, making it a great choice for beginners. That’s how we come to our total domain count of ~175 million. Your content should be long and helpful for your readers. Use our free Backlink Checker to instantly get. Compare Ahrefs vs Monitor Backlinks vs AccuRanker Log in Sign upAbout Ahrefs Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. The paid versions start at $99 per month for a complete analysis of the backlink profile: dofollow/nofollow, anchor text, image backlinks, etc. Free 30-day trial with Monitor Backlinks:. SE Ranking using this comparison chart. Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone. 8 billion keywords across 10 search engines in 171+ countries. of any domain. The Keyword Difficulty score is based on a weighted average of the number of referring domains to the top 10 search results. David Stein, VP. MonitorBacklinks; Ubersuggest; LinkGraph; Sitechecker; Ahrefs; Semrush; Moz; You can find out more about how each of these dofollow backlink analysis tools works by visiting the in-depth review page here: Best Dofollow Link Checker Tools for SEO. Ahrefs: Overall best overall all-in-one SEO tool. Organic search refers to the non-paid search results from a search engine. With one of the most extensive web crawlers on the market, this powerhouse tool can do almost any type of backlink analysis you’ll need. It features data straight from Google, so many SEOs believe it’s the most accurate source for some metrics, such as. Start using the dashboard and you should be able to get your first backlinks reports in a few minutes. ”. * Ahrefs, Semrush, Majestic and Serpstat files are supported * Analysis of the backlink profile in the context of different periods - 1,3,6,12 months * Analysis of link building strategy for specific URLAbout Ahrefs Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Monitor Backlinks vs. io. Ahrefs all-in-one SEO toolset can help you with: Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords; Link Building: find the strongest backlink opportunities in. With its wide array of features, Ahrefs allows you to identify and analyze crucial elements that impact your website’s visibility. It has a free version where you can monitor 10 backlinks and 2 domains per request. Link Building: find the strongest backlink opportunities in a niche. Reporting Capabilities. 2. 61%, Ahrefs at 72. Yes, Ahrefs costs money. Fill your content calendar for weeks, months, or even years in minutes. Just connect your Ahrefs, GA, and GSC accounts before entering your content audit. This is one of the best alternatives to consider. See how much traffic your competitors are getting. Ahrefs. However, SEMrush is slightly more versatile – it includes a wider range of tools that support a greater percentage of our marketing efforts. Price: Bit on the pricier side, but it’s certainly worth it. Monitor Backlinks is instinctive and simple to use. Rank Ranger vs. Other indexes may do this differently and come up with different counts. Semrush Pricing Explained. And you’ll know that’s not an easy feat once you see the huge amount of data it provides! The Story Behind Ahrefs No worries. io is the best alternative to Ahrefs. 162 verified user reviews and ratings of features, pros, cons, pricing, support and more. How to monitor recent ranking changes in Site Explorer. View Listing View Listing View Listing Crozscore. Compare price, features, and reviews of the software side-by-side to make the best. Monitor Backlinks. Ahrefs VS SpyFu. meliseo • 1 yr. Los backlinks (también conocidos como enlaces inbound o enlaces entrantes) son enlaces de una página de una web a otra. These discounts can range from a percentage off the total cost of a subscription to free trials of their products. 2 SEO & SEM. Ahrefs is a professional-grade SEO tool with powerful features across everything from keyword management to competitive analysis. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. Monitor Backlinks @MonitorBacklink. Both tools are free for website owners. Linkody vs. 5/5 stars with 503 reviews. About Monitor Backlinks Monitor Backlinks is an automated backlink tracking tool that notifies the user via email if backlinks are created, removed or made ‘nofollow. Redirect tracer with HTTP Headers. Free 30-day trial with Monitor Backlinks: Discover your backlinks Discover your competitors' backlinks See Keyword rankings Get E-mail alerts when you. Ahrefs all-in-one SEO toolset can help you with: Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords; Link Building: find the strongest backlink opportunities in. The 7 Best Ahrefs Alternatives. Ahrefs was the standard when it came to backlink checking for years. SEMRush is a great alternative to Ahrefs in terms of features, but it depends largely on the reason why you're moving away from Ahrefs and looking for alternatives. KWfinder excels in providing an easy-to-understand keyword difficulty score and a user-friendly interface, making it great for beginners. ) And considering that Majestic’s tool is 100% focused on links, this is a great value for anyone that’s on the hunt for a cheap link analysis tool. This will add the new keywords to the existing list of tracked keywords, and Ahrefs will start reporting on movements for those keywords as well. Rank Ranger vs. Spyfu - Strong for keyword research & discovery - both PPC and organic. For example, I recently created a piece of content optimized around the comparison keyword “Ahrefs vs. About Ahrefs Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. To recap, what we do at Ahrefs is take all the sites we know about and remove many spam and inactive domains, then add some for subdomains on sites like blogspot. MonitorBacklinks. Ahrefs is highly regarded for its comprehensive backlink analysis and competitor research features. Backlink anchor text — Analyze anchor texts to see. SE Ranking using this comparison chart. Our tool will automatically extract all your website’s links. It provides access to the essential features, including keyword research, backlink analysis, and site. Ahrefs is one of the best SEO tools to monitor website backlinks. Overall, when it comes to index size, features, and price, Ahrefs is the best value. With Ahrefs, you can research backlinks based on a variety of parameters. For SEO research and tactical SEO, Ahrefs wins. These tools are widely used by digital marketers and SEO professionals to improve their website's search engine ranking s and drive more organic traffic. With Ahrefs, it’s possible to pick any two dates when working with historical data. About Monitor Backlinks Monitor Backlinks is an automated backlink tracking tool that notifies the user via email if backlinks are created, removed or made ‘nofollow. LowFruits is an Ahrefs alternative to consider specifically for keyword research. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query. " These people look for. Your first task is to find link roundups in your niche. We will compare these. Free up to 10 links: Monitor Backlinks is completely free up to 10 links. 4% of the sites we studied—almost ⅓—have at least a 15% overlap between the sites to which they link out and the sites that link to them. Try the free version of Ahrefs’ traffic checker. 15 Unique Things Only Ahrefs Can Do. Translation: We’re discovering new broken links all the time. Monitor Backlinks. Short answer: It’s a close call, and we’re about to dig into the nitty-gritty to uncover the winner. In this guide, we’ll cover: Types of organic search results. Backlink anchor text — Analyze anchor texts to see. Visit Website . Updated over a week ago. 3. " Choose an interval and hit “Add. Announcing the new version of Monitor Backlinks! Over the last few months we have spent a lot of time trying to figure out how can we make Monitor Backlinks even easier to use and understand, to be more useful and less time. These plans cater to various needs, from small businesses to large enterprises: Lite: Starts at £79 ($99)/month – Essential data for small businesses and hobby projects. First, you need to find irrelevant 301 redirects. Discover your backlinks Discover your competitors' backlinks See Keyword rankings Get E-mail alerts when you lose or gain new links. Ahrefs vs Majestic for link audit – differences. Search traffic is the lifeblood of any successful online business. SE Ranking . Look for irrelevant redirects. A backlink monitor can show you the backlink profile of a site at a glance. Because it offers more features than Semrush, and it also has an easy-to-use interface. You can take advantage of this social behavior by allowing people to share your images, provided they link back to your site. Linkody vs. 4% of the 140,592 domains in our sample have no reciprocal links. About Ahrefs Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Once you know which pages on the SERPs get the most traffic, you can analyze them in Site Explorer to replicate their success. 90 per month, allowing five users to track 100 domains with 50,000 monitored links. You can even set up alerts to be notified when these changes happen. Free 30-day trial with Monitor Backlinks:. Use our free Backlink Checker to instantly get a list of backlinks for any website. The Hoth 15. Ahrefs vs. About Ahrefs Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Here is a quick summary of everything you can do with Ahrefs: Find the keywords that are most profitable for paid as well as organic search. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. With its easy to use interface and valuable insights, Ahrefs is a. You won't find it in any similar tool. Pros. With Ahrefs, you can research backlinks based on a variety of parameters. You'll now receive email alerts showing lost backlinks to the specified domain or URL. 01. About Ahrefs Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Check traffic. Our comprehensive data allows us to provide reliable estimations of a website's organic search traffic in Google. Find out which software is best for your business today. Side-by-side comparison of Ahrefs (92%), Monitor Backlinks (86%) and AccuRanker (89%) including features, pricing, scores, reviews & trends. Small. ; Ahrefs is the best alternative to Semrush, and it is a much better tool than Semrush. Ahrefs is an expensive product but you can check backlinks for free. This software allows high-quality monitoring of backlinks. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. This software allows high-quality monitoring of backlinks. We would like to show you a description here but the site won’t allow us. Top content reports:. Which makes comparing their pricing to Semrush a little more complicated. See search traffic for referring pagesAbout Ahrefs Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. GSC only shows up to 16 months of data by default, but Ahrefs will store and show data for longer than that – as long as your GSC account is connected. Using Monitor Backlinks, I am able to quickly and easily find the websites sharing our content, and analyze how this is impacting our current link profile. I also analyzed a few websites and realized a huge difference in terms of DA. Ahrefs is clearly the winner here by a huge margin – a much larger margin than my initial test with just 3 domains highlighted. Compare Ahrefs and Monitor Backlinks head-to-head across pricing, user satisfaction, and features, using data from actual users. Monitor Backlinks is a new competitor to some of the larger link research sites. Ltd. About Ahrefs Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Monitor Backlinks. Ahrefs Features. It comes with keyword research, content optimization, SERP and competitor analysis, keyword rank checking, plus loads more. Ahrefs. Updated: November 8, 2023 10 min read. The array of tools and features available within the platform. 1. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and. Monitor Backlinks. My advice: worry way more about the quality of your content, and only track your links with tools like Ahrefs or MonitorBacklinks as a measure of your success moving forward. Ahrefs is one of the leading dofollow backlink analysis tools for professional SEOs that gives an in-depth look into the link profile of any website or URL. With billions of keywords and indexed pages, Ahrefs is able to offer a comprehensive analysis of your backlink profile. This traffic estimate data is exclusive to our SERP Checker. In this ultimate guide, we will provide an unbiased comparison between Ahrefs and MonitorBacklinks, two popular SEO tools in 2023. A score of 61%-100% is considered a High Spam Score. The first of these is the company charges $99 per month for its services. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. 1. Overview of Ahrefs as an all-in-one SEO tool Compare Ahrefs vs Monitor Backlinks. It runs on a scale from zero to a hundred. Semrush vs Ahrefs: Pricing Comparison. We utilize Ahrefs here at Kinsta, which is an SEO tool that you can use to do keyword research, perform a competitor analysis, monitor backlinks and much more. Semrush: Best for power users. Free 30-day trial with Monitor Backlinks:. It can take. Want better conversions? Grow your search traffic. Monitor Backlinks. Remember that not all backlinks from your page-level competitors are related to your website. 4. Ahrefs – Best for advanced SEO. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. Ahrefs is a powerful SEO tool that lets you do a full site audit, study keywords, and analyze backlinks. Users get a comprehensive picture of all the data they need thanks to their incredibly user-friendly dashboard and simple design. And today, I’m super excited to announce a few of the most recent updates to our backlink data. Ahrefs. This opens up the space for a handful of actionable use cases. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. Monitor Backlinks helps SEO’s, marketers and business owners track their link building process with ease. SE Ranking: How They Compare. 4. About Ahrefs Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Furthermore, 27. 4. In the Wins by IP test, Ahrefs finds 216% more than Majestic SEO. Discover your backlinks Discover your competitors' backlinks See Keyword rankings Get E-mail alerts when you lose or gain new links. Ahrefs. Compare price, features, and reviews of the software side-by-side to make the best choice for your business. Ahrefs is a robust tool featured with superlative backlink checkers. It is also vital that you monitor backlinks that you have already enquired about. Compare Ahrefs and Monitor Backlinks head-to-head across pricing, user satisfaction, and features, using data from actual users. It’s perfect for competitor analysis and will present you with detailed reports that paint a picture of your competitors’ link building, paid and organic keywords, and ad marketing activities and strategies. It provides access to the essential features, including keyword research, backlink analysis, and site. It can crawl 4. Crozscore. Monitor Backlinks. It has all the key features of Ahrefs including rank tracking, backlink profile analysis, keyword research, site audit, competitor analysis, and SEO reports. Rounding out the comparison is rank tracking, where Bruce Hogan from SoftwarePundit believes SEMrush reigns supreme. 86% what is this? User Happiness: 82% Press. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and. While Ahrefs, Majestic and Moz can be complicated to use for beginner and intermediate SEOs, Monitor Backlinks is very easy and intuitive. 200k+ SEO professionals across the world use it in their daily work. Standard: $179 per month for 1 user. There are a lot of SEO tools where you can get your competitor’s backlink profile. Monitor Backlinks is an efficient piece of software for tracking backlinks. Seobility 9. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. 11 Best Ahrefs Alternatives That You Should Consider. Side-by-side comparison of Ahrefs (93%) and Monitor Backlinks (86%) including features, pricing, scores, reviews & trends. 60, this term has a super high commercial intent. Monitor Backlinks. Ahrefs is a very popular and one of the most widely used SEO and marketing analysis software. Monitor Backlinks vs. Unfortunately, if price is your concern, SEMRush isn't better; they too start at $100 per month and scale up from there. Compare price, features, and reviews of the software side-by-side to make the best choice for your business. They are winning on ~76% of domains compared to Majestic SEO’s ~24%. 10. Compared to SEMRush, Ahrefs does a great job overall. Ahrefs pricing starts at $99 per month. 1. Next up in this roundup of the top backlink analysis tools is Monitor Backlinks. Use our free Backlink Checker to instantly get a list of backlinks for any website. 73% accurate. Monitor Backlinks. SEO Powersuite is one of those Ahrefs alternatives that give you all the SEO tools you need at a fraction of the cost as that of Ahrefs. Ahrefs all-in-one SEO toolset can help you with: Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords; Link Building: find the strongest backlink opportunities in. Compare price, features, and reviews of the software side-by-side to make the best choice for your business. 397 SEO & SEM. Todo lo que tienes que saber. Semrush provides full access at the Guru level ($229 per month), while Ahrefs provides it to Enterprise users at $999 per month. Monitor Backlinks in 2023 by cost, reviews, features, integrations, deployment, target market, support options, trial. Discover your backlinks Discover your competitors' backlinks See Keyword rankings Get E-mail alerts when you lose or gain new links. LowFruits. of any domain. It's easier to do broken link analysis with Ahrefs. 4% of the sites we studied—almost ⅓—have at least a 15% overlap between the sites to which they link out and the sites that link to them. Here’s how its interface looks like; Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. SEMRUSH – Best All-in-one SEO tool. Semrush Coupons And Promo Codes1. The next step is to add them to Monitor Backlinks so you can check their backlinks. In short, both Ahrefs and Semrush offer comparable data and features for performing domain analytics, but Ahrefs’ comes with a significantly steeper price tag. Backlink anchor text — Analyze anchor texts to see. But we haven’t forgotten about the area that helped Ahrefs gain trust amongst SEOs in the early days. View full answer. Use Tools to Find Sites Linking to Your Competitors. However, with Ranktracker it is relatively simple. In this post, we’ll show you: Free and. Compare Ahrefs vs. You will find blogs that do similar roundups in your niche as well. Image via Ahrefs. Ahrefs all-in-one SEO toolset can help you with: Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords; Link Building: find the strongest backlink opportunities in. About AhrefsMonitor Backlinks. Ahrefs for link audit If you pay monthly, Ahrefs ranges from $99 all the way up to $999. Ahrefs. It's also a great way to earn valuable links when you're marketing a local business. Furthermore, 27. Today, we’re pitting Ahrefs vs Monitor Backlinks, two heavyweight champions vying for the title. Monitor Backlinks 14. Majestic has by far the cheapest paid plans: (Starting at only $50 per month. RankIQ is more user-friendly and straightforward, while Ahrefs has a steeper learning curve and a more complex interface. More people search for Semrush on Google than Ahrefs. Each additional user is $30 per month. Yes, Ahrefs costs money. In short, both Ahrefs and Semrush offer comparable data and features for performing domain analytics, but Ahrefs’ comes with a significantly steeper price tag. Monitor Backlinks offers different membership plans that allow a specified number of competitors to be added to your account: The Startup plan lets you add up to. It also offers options for monitoring both your own links and your competitors’. They also have a pretty awesome blog if you are into marketing and SEO related. How to do it. Monitor Backlinks. Track SEO performance: Track backlinks of your own website and your competitors to see what’s boosting page rankings. The top plan is $147. 1. 154 verified user reviews and ratings of features, pros, cons, pricing, support and more. 162 verified user reviews and ratings of features, pros, cons, pricing, support and more. 95 per month, 500 links are $9. Also, having a presence on Bing Places is a must to improve your local SEO on Bing. Ahrefs Review & Tutorial 2023: How To Create Content That Sticks & Build Links That Count. Free version: Yes, 30-day trial period. Final Words. Our comprehensive data allows us to provide reliable estimations of a website's organic search traffic in Google. For example, it will indicate how many backlinks you need on your site to rank well on the search engines, something that you cannot do with Semrush. Use our free Backlink Checker to instantly get. The Ahrefs Backlink Checker database comprises 212 billion pages, making it the largest backlink database. Ahrefs Lite : This plan costs $99 per month and is suitable for freelancers and startups. Domain Comparison: You can compare up to five related domains using this feature. view 2 more: view 4 more: About Topvisor We offer an all-in-one toolkit for SEO, PPC, and Content Marketing. Empowerkit vs. The scores and ratings offer you a solid idea how both these software products perform. SE Ranking has one of the best backlink checkers for the most affordable price. These insights, presented in a clear and digestible format, have helped me identify opportunities and stay ahead in the competitive landscape. Pricing with Ubersuggest vs. Los backlinks (también conocidos como enlaces inbound o enlaces entrantes) son enlaces de una página de una web a otra. Pricing The foremost concern in many business owners' minds is price. Unfortunately, Ahrefs recently switched over to usage-based pricing. Monitor Backlinks lets you filter the bad ones easily, and quickly generate a disavow list for submission to Google. Use our free Backlink Checker to instantly get. As the name suggests, Monitor Backlinks is solely focused on your backlinks. Ahrefs Lite : This plan costs $99 per month and is suitable for freelancers and startups. Ahrefs has a more intuitive user interface. monday sales CRM (6737) CRM Software. Here’s how Ahrefs is rated on these sites: G2Crowd – 4. See your Google Search Console data directly in Ahrefs. Free 30-day trial with Monitor Backlinks:. Keywordtool. Narrow down your search results to the highest. Side-by-side comparison of Site Analyzer (79%), Monitor Backlinks (86%) and Ahrefs (92%) including features, pricing, scores, reviews & trends. KeywordTool. 6% do. See what keywords your competitors rank for in search and how much traffic each keyword brings them. Ahrefs is considered as one of the top Semrush alternatives and offers similar kinds of tools and features. Use the following search strings: “your keyword” + “link roundup”. For instance, the website solidhook. There’s a lot of overlapping functionality between Ahrefs, SEMrush, and Moz. The main purpose of Netpeak Checker is to aggregate data from services such as Serpstat, Ahrefs, Moz, Majestic, SEMrush, Whois, Google SERP. ”. ” With that in mind, Monitor Backlinks will have two separate Spam Scores. 5 points, while SE Ranking received 9. Ahrefs. Google Search Console 2. Semrush, on the other hand, has a free version. Ahrefs is aimed at larger companies and in-house marketers, whereas Ubersuggest is aimed more at entrepreneurs, small agencies, and solopreneurs. g. It’s as simple as that. Subdomains. io can be a great tool for finding keywords. MozBar (Moz’s toolbar) is a powerful Chrome extension for carrying out quick SEO audits of webpages on the fly. wp-includes wp-includes is a website for every WordPress fan – Tutorials, news and database all related to WordPress! News; WordPress. Monitor Backlinks. SE Ranking. Compare price, features, and reviews of the software side-by-side to make the best choice for your business. Side-by-side comparison of Ninja Reports (64%), Monitor Backlinks (86%) and Ahrefs (92%) including features, pricing, scores, reviews & trends. It also calculates keyword. About Ahrefs Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. That is why Ahrefs is able to provide maximum data and accuracy to its users. Use our free Backlink Checker to instantly get. SEO Review Tools 11. However, it is a bit pricey for general users. Monitor Backlinks is definitely more suited for personal backlink tracking rather than in-depth competitors/market analysis. And for good reason: it’s REALLY good. With that, we can move on to the next feature—the Content Explorer. 9/10 (189 reviews) Capterra – 4. 8/5 stars with 1,234 reviews. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. 5. July 31, 2023 10:33 AM. The tool is completely free up to 10 links. The goal of this tool is to help you find websites that can help you build links whether that’s through manual outreach, brand recognition, broken links, and so on. Ahrefs currently does not offer a free trial. In this ultimate guide, we will provide an unbiased comparison between Ahrefs and MonitorBacklinks, two popular SEO tools in 2023. In this unbiased comparison guide, we will compare three popular SEO tools: Serpstat, SEMrush, and Ahrefs. Without accurate and up-to-date SEO reports, it can be difficult to track progress and identify areas that need improvement. Keyword Research and SEO Analysis. June 1, 2021 9 min read. Followed by these four metrics that are popular but actually don’t matter: Bounce rate. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Compare price, features, and reviews of the software side-by-side to make the best choice for your business. com. About Monitor Backlinks Monitor Backlinks is an automated backlink tracking tool that notifies the user via email if backlinks are created, removed or made ‘nofollow. Who will walk away with the Link Building Federation Championship? I’ll tackle each tool and asses which one performs best in these three categories: Checking link profile; Link building competitive analysis; Finding link building opportunities Today, we’re pitting Ahrefs vs Monitor Backlinks, two heavyweight champions vying for the title. About Ahrefs Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. . About Ahrefs Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.