Does ahrefs have a spam score. While you can use it to illustrate general improvement in linkbuilding efforts over time, having a higher domain authority score from any of these three tools does not mean. Does ahrefs have a spam score

 
 While you can use it to illustrate general improvement in linkbuilding efforts over time, having a higher domain authority score from any of these three tools does not meanDoes ahrefs have a spam score  Authority Score

4. The first section you’ll see are the four metrics that fall under the heading “Backlink profile. 1. Score 4. Ahrefs is in search for the best solution that will accurately identify bad links, but so far, we haven't found a way that can be as precise as a manual review. It is a paid tool and is considered one of the best SEO tools on the. Check your organic traffic in Ahrefs’ Site Explorer. You cannot rely on this metric alone to determine if a website is spammy or not. I have never bought any backlinks or anything. I can see who is doing the linking. Being an SEO executive it’s essential to keep an eye on the quality of your websites. Ltd. If your goal is to rank high on Google, writing content without targeting any keywords is risky. Now, DR or Domain Rating was created by Ahrefs. Step 1. Method #2. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Similar to Ahrefs, Semrush also has a domain ranker. Moz is, of course, a widely respected authority in the world of online marketing. Ahrefs used to have a straightforward pricing model: if you signed up to Lite, you got featured in Lite. 1 or lower. 1. Once you have verified the ownership you can work with Ahrefs site audit. , to get a real picture of your inbound references profile. Sites closely linked to a trusted seed site can see higher scores, whereas sites that may have some questionable links would see a much lower score. None of Ahrefs ratings or metrics are affected by links you disavowed. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Here are the top reasons why you need them and the tools I use to improve my writing. Finding backlink gaps begins with selecting your competitors. Especially when you look at the filtering options. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. Ahrefs DR is based on the number and quality of external backlinks pointing to a website. While you can use it to illustrate general improvement in linkbuilding efforts over time, having a higher domain authority score from any of these three tools does not mean. We take. Download Excel Report – One-Click Excel file download option for. Ahrefs’ Free Backlink Checker. It is not a measure of a website’s quality and. Surfer basically ONLY does on-page SEO analysis. ”. Here is a quick summary of everything you can do with Ahrefs: Find the keywords that are most profitable for paid as well as organic search. Spam Score. You can go up to 25 KD score. Find Your Bad, Toxic & Spam Backlinks 2. Slow pages. net". Export toxic. Getting Started: How to get started with Ahrefs and set yourself up for success (note: do not skip this stage, it is very important). In simple terms, the more referring domains across the top-ranking pages, the higher the Keyword Difficulty. At Ahrefs, we have UR and DR. – Domain Rating (DR) gives you an idea of the strength of a site’s backlink profile, while Domain Authority (DA) gives you an idea of which site will rank higher on SERPs. What you can do with Ahrefs backlink checker: Check for broken links; Analyze competitor backlinks profile ; Monitor your backlinks ; Identify new backlinks opportunitiesPut your website into Ahrefs’ “Site Explorer” tool and go to “Pages” > “Best by links” report. Updated: October 5, 2023 4 min read. Ahrefs performs complete SEO analysis to give you an accurate. The “discovery engine” behind our content is search engine optimization (SEO). You can get lucky, but ranking in Google without proper targeting will be. The numbers seemed weird on Google so I compared it with Ahrefs and Google stated 30. We’ve used Ahrefs for years, and I have used about every other tool at some point. Office Details. but SpamZilla does have Ahrefs when connecting it to your Ahrefs account. the higher the authority score, the better) Total referring domains (which tells you the total number of referring domains that have at least one link pointing to an analyzed domain) Backlinks (shows you the total number of backlinks leading to an. Make a List of Bad Backlinks to Remove 3. Backlink Research. Your Spam Score - This does not mean that your site is definitely spammy. of the SEMrush Backlink Audit tool is that it has a Toxic Backlinks feature that can analyze and display the toxicity score of every backlink pointing to a website. Assuming you have just created the list of Disavow Links, and you go back to the Dashboard, you'll see that there are 0 links disavowed instead. You can try to post your backlinks to google news approved sites, or blast them with GSA. You can find all the keywords your site is ranking for and do the same on your competitors. A score of 61%-100% is considered a High Spam Score. If you’re a beginner and want to get a feel of keyword research tools, give it a try. Type in your domain name and click enter to see the results. 000 monthly searches for the keyword. In fact, there are some popular websites with high spam scores, yet they rank on the top of the search results. GSC doesn't show those spammy RDs, hence no need for a disavow in GSC, but ahrefs still recommends manual action (disavow) to filter them from ahrefs reports. To that tune, if you rank, say, #10, your SEO visibility is at 2%. Also, Ahrefs also shows keyword search volume by country; this would not have been possible if it was about your domain extension. One of the most common activities in link building is to check your competitors’ backlink profiles to see who links to them in the first place so that you can reverse engineer their tactics. Ahrefs Tops in Keyword Research. Therefore, the whole. they do have a sitewide score that "maps to similar things. Now, DR or Domain Rating was created by Ahrefs. Sidenote. Reasons-# Most of the sites on page 1 is actually not targeting these keywords. Of the 3330 links, all but 231 links have anchor text that has to do with "jordan 11s for sale". Search visibility. Ahrefs Cost Ahrefs offers four different pricing options, ranging from $99 to $999. 2. As long as you stick to solid writing practices, readability scores don’t matter for SEO. Identify the Source of Spam. A domain rating is a metric developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). Ahrefs is a comprehensive SEO tool, which makes it both a valuable addition to your marketing toolset and a beast to learn. That’s why it gives you a prediction of how many referring domains you’ll need to get to rank in the top 10 results, which has nothing to do with outranking the #1 result for your target keyword. 8. You can choose the default setup which works pretty good or you can customize your settings for better results. Ahrefs all-in-one SEO toolset can help you with: - Competitor research:. SEMrush plan starts from $99. SEO scoring is ranked on a scale of 100 and the SEO rating is based on factors that affect crawlability and ranking performance. Both Ahrefs and Semrush have rank-tracking tools included with their. No phone support: Ahrefs does not offer phone support. Health Score is the percentage of internal URLs on your site that don’t have errors. They also offer a backlinks checker, backlinks monitor, and domain availability checker. Luckily, both Semrush and Ahrefs have tools aimed at improving your content creation process. Whether you have one location or 10,000, Moz Local distributes your business information across the web for maximum search engine visibility. They also take into account our Spam Score, which is only 1% so that’s nice, I guess. Domain Authority is purely based on theory and is, more than anything, a vanity metric. Low. The vetting process includes removing spam domains and breaking out some subdomains where we’ve determined that different users control the different areas. Furthermore, while both Ahrefs and SEMrush provide detailed information such as cost per click (CPC) and keyword difficulty score, Ahrefs does not have any hidden fees like data surcharges or commissions. g with a pre-defined "spam score"? There is a lot of uncertainty behind what Google considers spam, and how. Moz's DA was a clear winner, maybe because of first-mover advantage but right now in 2021, which is more accurate? I have seen so many websites with large differences in their domain score, ratings, and authority with Domain rating by ahrefs usually being lower and Domain score by semrush being higher. SEO-driven content marketing. How to check if you have any. Furthermore, it makes no sense to compare Ahrefs’ KD score to similar metrics in other tools because they probably don’t calculate their scores in the same way. Use Google Rich Result Test or Schema Markup Validator to validate select pages. Written by Si Quan Ong. Ahrefs offers an invaluable metric called traffic potential, which allows you to find future traffic potential keywords. Bear in mind the 7-day trial isn’t free. Make a list of links you wish to disavow following the formatting listed in the help article. – Domain Rating (DR) gives you an idea of the strength of a site’s backlink profile, while Domain Authority (DA) gives you an idea of which site will rank higher on SERPs. phr0zt said: Yes, but all of the smart providers offer a portable Firefox browser (or similar) with a proxy and the user login info pre-saved in the browser. It’s called SEO Writing Assistant . And it’s based on the number and quality of a website’s backlinks from different domains or sites. Limited Local SEO Data: Ahrefs’ local SEO capabilities, while present, may not be as robust as some other specialized local SEO tools. Number of backlinks. From there, it goes like you’d expect. It runs on a scale from zero to a hundred. All you've got to do is log in, provide Ahrefs with the site, keywords and competitors to track and the rest is like magic. If you intentionally syndicate content to other websites, then it’s worth asking them to add a canonical link to the original. Engage and teach how your product or service can solve. Quora ranks for ~65 million keywords and gets an estimated ~90 million search visits a month. In fact, a recent uptick in our blog rankings coincided with one of our authors, Patrick Stox, winning a knowledge panel. Broken links. Nishatmony: I will do advanced wordpress on page SEO with rankmath for ranking for $5 on fiverr. shop with our free review tool and find out if ahrefs. Spam Score, the name for Moz’s objective measurement, is a calculation of how many spam flags a subdomain shows. The main differences is how many keyword reports, page analysis and keyword searches you can use every month) How does the price compare to similar products (like SEMRush and Ahrefs)? Well, Moz’s lowest tier is a bit cheaper than Moz and Ahrefs. The term “logarithmic scale” means that the gap between DR 70 and DR 71 is much bigger than the one between DR 20 and DR 21. ” A recent study shows Moz does indeed have the largest link data set; Only tool that shows a spam score while scrolling through backlinks; Cons: Downloading reports can be slow; Offers fewer features than SEMrush and Ahrefs; SEMrush. On-page SEO checker. Both products have several similar features. Mangools also contains some interesting capabilities such as ranking notifications by email that can help you keep track of how well your sites are performing. Two of probably the most distinguished instruments used to measure the authority and high quality of internet sites. 2. The site also includes features that will help you in your SEO optimization to rank the keywords and compare your scores with your competitors. Ahrefs and Semrush pricing Ahrefs. I wouldn't judge any tool based on the results from one site. Quick Comparison. Backlink Profile. Top pages (by page authority). Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords. Crawl your website for SEO issues that can hurt your rankings, including: Missing title tags and meta descriptions. Some SEOs have a preference for one over the other, and their scores do vary significantly on occasion. Serpstat’s backlink tool could be more comprehensive, whereas Ahrefs has a very comprehensive backlink tool. Although you can use Ahrefs for all kinds of SEO purposes, it’s probably best known for being a backlink checker and research, tool. Top Sites That Have a High Moz Spam Score. Reply. Just like with Ahrefs’ backlinks tool, the real strength of this tool comes from sorting and filtering. ·. While causation doesn’t always equal causation, our gut feeling is. To help you further, our free backlink tool shows you some more relevant metrics including: Ahref rank of your site;. The spam score is a metric that is. A score of 61%-100% is considered a High Spam Score. The score is then measured on a scale of zero to 100. In A Nutshell. Each software has robust functionality for in-house, freelance, or agency SEOs — albeit with slightly varying emphasis and usability. Ahrefs. How to do it. Need advice? Report scams Check Scamadviser!How does Ahrefs calculate Spam Score? Ahrefs calculates Spam Score by analyzing various factors such as the number of low-quality backlinks, the presence of spammy anchor text, and the overall quality of the linking domains. To help you make the most out of your Ahrefs subscription, we asked 97 marketers to give us their best tips for using the tool. Duplicate content. UR stands for URL Rating. If you want to go the blog post route, you don’t have to create a new one. If you’re a beginner and want to get a feel of keyword research tools, give it a try. The Ahrefs “ Website Authority Checker ” is a free tool for finding out your domain’s authority. Drive referral traffic from popular answers. Sam. So if you’ve not yet. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. Don't forget to save 20% on annual billing. Ahrefs Pricing ExplainedSo let’s explain it in detail. Here’s how Ahrefs is rated on these sites: G2Crowd – 4. Raw DR scores are then created using AHREFs patented algorithm. Bulk Keyword Research. The simplest way to detect an active link spam attack is to monitor new backlinks pointing to your site. Using Ahrefs for keyword research is easy. At Ahrefs, we focus only on topics our product can solve. Google couldn’t be any clearer about this. Ahrefs vs MOZ – similarities and differences. Moz has a comprehensive free domain SEO analysis tool. This means you should judge a page or domain’s Authority Score in relation to similar websites in the same or. Mangools/KWFinder: Best Value. But in a crowded world, simply producing content isn’t enough. Here, you will see data from Site Audit, Keywords. If you have an Ahrefs (read Ahrefs review) account, I highly recommend you integrate it. Ahrefs also does a great job of returning some of the competitors of a site based on the number of keywords that those sites have in commonality. Same for all Overview stats. You can customize the bad words, languages, etc for spam detection. Authority Score serves as an indicator of the overall quality of a domain or webpage. It runs on a scale from zero to a hundred. SEMrush and Ahrefs both have impressive keyword research and rankings tools. New improvements include factoring in organic traffic and common spam signals, a visualizer, and a Network Graph report that identifies PBNs and signs of natural/unnatural link profiles. com; here’s something I read on ahrefs, etc. It looks like this:SpamAssassin works by analyzing an email and giving it a spam score. SZ Score: The money metric, this is Spamzilla's spam score, the lower the better!. Keywords Explorer is Ahrefs’ flagship keyword research tool. Ahrefs Rank (AR) ranks all the websites in our database in order, by the size and quality of their dofollow referring domains — basically, by their DR . Bulk Keyword Research. ”. The second website has an Ahrefs Rank of 304. comIn regards to Ahrefs, their KD scores it´s based on. How Moz calculates Domain Authority 1. 2. Cluster them with a tool. HTML tags: missing, duplicate or non-optimal length of title tags, meta descriptions and H1 tags. 2. Check the most important on-page SEO data. You can get lucky, but ranking in Google without proper targeting will be. Page Authority. I have the moz tool bar on chrome. After all, we know how important backlinks are. Finally, both Ahrefs and SEMRush have an incredible set of features to audit how SEO-friendly a website is. A score of 31%-60% is considered a Medium Spam Score. Click the “HTTP code” filter and choose “3XX redirects”. Ahrefs offers four pricing plans which include: Lite: $99 per month when billed monthly and $83 per month when billed annually. It provides users with a comprehensive analysis of their website's backlink profile, including a spam score for each linking domain. In terms of the keyword database, Ahrefs and Semrush are neck to neck. Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. You can also see view historical backlinks via. Based on the current top-ranking pages, Ahrefs’ KD score predicts how difficult it will be to rank for your keyword. Next, the tool will run the request and return the results in a matter of seconds. SECockpit and Ahrefs Have Relatively Low Keyword Difficulty Numbers. It doesn't change any processing. To find the best keywords to target. Tutorials, FAQs and best practices with our Site Audit tool2. Discover thousands of keywords to target along with Keyword Difficulty scores, competitor research, and SERP analysis. According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from Moz’s. So you can find if a group of websites is PBN or not. SpamZilla does. Ahrefs is an amazing tool for keyword research & rankings. Consider criteria like niche, keywords, audience, or location when making your choices. Similar to Ahrefs, you need to read this score in comparison to similar domains to understand whether your domain is performing better or worse than others. co. For example, you could use a free tool like ExpiredDomains. You have to pay $7, but with it, you get unlimited access to the chosen plan. Enter a competitor’s website to see all their backlinks. New improvements include factoring in organic traffic and common spam signals, a visualizer, and a Network Graph report that identifies PBNs and signs of natural/unnatural link profiles. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. . See who is linking to you and research your best performing content. Ahrefs API is designed to empower our users to use data from Ahrefs Index in the way that suits best to users' needs. Domains which link to you and carry a high spam score (25% or higher) tend to have a negative impact on your SEO score. 2) Ahrefs. Ahrefs will show your score and a list of links. It can help you see how many backlinks and referring domains you have and give you the ability to analyze their link profile and quality. Ahrefs and SE Ranking have similar tools and features, but SE Ranking is better for tracking keyword rankings. Domain Rating doesn’t take into. Like its keyword research tool, SEMrush shows a ton of information on its Backlink Analytics tool overview. Moz Pro has four pricing options, the cheapest one being $99 monthly or $79 if you opt for an annual subscription. You can use it not only for keyword monitoring but also for your entire SEO strategy. Right now, Ahrefs Rank #1 belongs to the website with the strongest. Also, Ahrefs may be a better tool to use if you want clickstream based metrics. To help you further, our free backlink tool shows you some more relevant metrics including: Ahref rank of your site;. The lower the score, the better, with anything above 5 being considered spam by default. 1. SEMrush also allows you to buy additional keywords to track. The overall likelihood of spam increases as a site accumulates more and more flags, so that the total number of flags is a strong predictor of spam. This means that backlinks from websites with high DR scores tend to increase your Domain Rating more than those with low DR scores. 2. SE Ranking: Best for Small Businesses. #23: Find Incoming and Outgoing Link Issues (e. So here’s another method: Go to Ahrefs’ Site Audit. April 21, 2021. They’re two different tools. Google doesn’t use authorship in their algorithms anymore, but they do have ways of identifying authors. For in-depth analysis, you should have a paid membership of Ahrefs, and for generating keywords, you can use the free keyword generating tool. Are you confused about gaining organic visitors and not ranking at the top of Google?🤔 Then I have the Answer!😀 I'll use Rankmath and Yoast to rank your…Ubersuggest has a free version that is useful. It was initially created by Moz; AHREFs and SEMRush launched their own equivalents. (Plus, it comes with a full 30-day free trial) It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. In general, Authority Score is used for domain comparison and not for determining how good or bad domains are on an absolute scale. Ahrefs has over 50,000 subscribers including many of the world’s top enterprise companies like: Adobe. 3. The results can be downloaded as a CSV, and are also available on the dashboard. Here’s how to begin your research: Step #1: Integrate Ahrefs. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Below that, you'll see a chart that gives you a visual representation of your backlink profile Spam Score. Domain Rating doesn’t take into account any other variables like link spam, traffic, domain age, etc. Ahrefs Domain Rating. The top pages will show you the pages that hold the biggest page visibility. Ahrefs is best known for its backlink research capabilities, and this is the best feature of the tool. The percentage represents a wide variety of potential signals ranging from content concerns to low authority metrics. Like Dmitry said earlier, when interviewed for SEL:Finding backlink gaps begins with selecting your competitors. The "Spam Score" is the Moz metric that estimates the likelyhood that a website is a low quality spam website. I can see who is doing the linking. If you have an Ahrefs (read Ahrefs review) account, I highly recommend you integrate it. The spam score is a metric that is not available through Ahrefs and it can be useful to help you identify harmful backlinks and domains. Google doesn’t use authorship in their algorithms anymore, but they do have ways of identifying authors. Score 4. Large image files. And it’s based on the number and quality of a website’s backlinks from different domains or sites. Link building – Get links from other websites so you rank higher. Though Ahrefs seems to be an excellent tool, we can’t help but wonder what justifies such high prices. This also means that while Site A has less pages crawled compared to Site B, due to the fact that the proportion of errors is lower for Site A, its Health Score is higher. And estimating how much search traffic those keywords bring in. Don’t follow recommendations that tools give you based on the scores alone. You then launch the Disavow tool. Search visibility measures how visible your brand is in the market. It provides SEO tool, Advertising tool, Content Marketing Tool, Competitor Analysis tools & Social media tool. For a sitewide check, use Ahrefs’ Site Audit (free with an Ahrefs Webmaster Tools account). Sidenote. 31-60% is a medium spam score. If you want to check even more domains, Rankz’s SEO Rank Tracker lets you check hundreds at once. It’s worth noting that not all domains with a low DR score are spam sites. . How does Ahrefs calculate Spam Score? Ahrefs calculates Spam Score by analyzing various factors such as the number of low-quality backlinks, the presence of spammy. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. Ahrefs is More User-Friendly. One of the unique things I love. Bloggers have to check the spam score of websites before taking a backlink from those sites. My question is, therefore, which one should I trust and use. If you want to check even more domains, Rankz’s SEO Rank Tracker lets you check hundreds at once. 56 reviews. The more high-quality backlinks a website has, the higher its DR score will be. We have taken Shopify to analyze Ahrefs’s keyword explorer. Broken Outbound Links) with the Incoming/Outgoing Links Reports. Ahrefs does not index backlinks - it is only getting crawled by their bots and starts showing in Ahrefs. It shows you an option to check the Ahrefs URL Rating of the website that is linking back. 8. The key factor that makes Ahrefs stand out is data quality. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Semrush’s Toxicity Score metric is unique, and it. There you have it – the 13 best Ahrefs alternatives. Monymony said: I was just researching the traffic for a certain keyword. Ahrefs Domain Rating. Mentions Monitoring: get email alerts every time you or your brand in. Its crawlers run twenty-four hours a day, seven days a. Some tools include: Keyword Research:. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. (All four plans have the same core features. Enable this, and images outside the viewport (visible area on the screen) won’t get loaded until they become visible upon scrolling. Ahrefs introduced Domain Rating, and Moz introduced Domain Authority. But that's not all. Ahrefs’ SEO Toolbar is a free extension for Chrome and Firefox. Those that prefer Ahrefs typically do so for the freshness of its index and DR’s correlation with actual rankings. Dead pages. In contrast, Ahrefs does not have a free trial. While still far behind SEMrush and Ahrefs, Moz and GKP are relatively competitive in the web hosting space. Introduction to Spammy Backlinks Traditional spam links are most often attributed to the 3-P industries: Porn, Pills & Poker. 3. net, but they don’t have an efficient way to filter through thousands of domains. If you want to go the blog post route, you don’t have to create a new one. Here are some factors to consider: 1. At Ahrefs, we focus only on topics our product can solve. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. Broken links. A high spam score can have severe repercussions on a website's search engine rankings. You can think of it as a tool that fills the gaps of GSC. The top of the dashboard has the following metrics:. The overall Spam Score is currently an aggregate of 17 different "flags. Look for irrelevant redirects. Domain Rating doesn’t take into account any other variables like link spam, traffic, domain age, etc. 6. Ahrefs vs Semrush: Rank Tracking. A good CLS score is less than or equal to 0. Health Score. 40 reviews. An SEO consultant provides several SEO services to improve your website’s online visibility. Not bad. Updated: October 5, 2023 4 min read. You can add up to 10 URLs, but do ensure that you enter one URL per line, like this: Click on the “Check Rating” button. . Still, if you don’t have too much time but still want to be an effective domain hunter-gatherer, it’s totally worth the $37 per month. Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks. Dead pages. Dedicated FAQ section at the end of a post. Then add the page’s URL and click “ Import . Score 4. Ahrefs is simple yet effective. It mainly provides SEO tools to grow your organic traffic. On another note, when it comes to spam score, you want to keep it as low as possible, unsurprisingly. As you can see in the above picture, the scale that Ahrefs uses to measure the keyword difficulty is non-linear and divided into 4 parts. How to monitor recent ranking changes in Site Explorer. Aim for 3-5 competitors that are similar to. A score of 61%-100% is considered a High Spam Score. Main goal is to get them indexed on google - that's nowadays is hard. A major update to our Authority Score metric makes it easier to accurately evaluate domain reputability. But with Ahrefs credits Ahrefs went wrong, I feel like they hired someone from Semrush to screw it up for them. 61-100% is a high spam score. Dedicated FAQ section at the end of a post. An SEO score is a metric given by an SEO tool to give you an idea about the health of your website regarding SEO. Ubersuggest has a free version that is useful. Google knows that AI can help people create better content. ” Q2: “Do you take on-page factors into account when calculating KD?” A2: “No. This is a quick way to check whether your website’s technical. 4 billion of those keywords are for the US alone. Which makes comparing their pricing to Semrush a little more complicated. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Change the mode to “and enter a site in your industry. Let’s get started.