”. Domain Authority (DA) is a search engine ranking score that was developed by Moz. Still, any business looking to gain a competitive edge should monitor its DA. Start my free 30-day trial. How domain authority is calculated in this. Domain Authority (DA) scores are derived from Moz to measure the quality of a website. Moz's scale runs from zero to 100, with zero generally being assigned to brand new sites with no authority, and 100. This score can then be used when comparing websites or tracking the “ranking. Domain authority is a search engine ranking metric developed by Moz. Zack Jan 6, 2021, 6:48 AM. No, the domain extension does not affect DA. 2. Domain Authority has served our industry for years as a predictive measure of ranking ability, and we knew it deserved some updates to help it keep pace with search engine algorithms. DA scores range from one to 100, with higher scores corresponding to a greater ability to rank. Domain Authority was launched by Moz shortly after its inception in 2004. How Does Moz Calculate Domain Authority? Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best) using an algorithm designed by Moz. Here are the results that we saw for that evaluation: This shows that Moz DA and PA are both better predictors of ranking position than the total link count. The higher the Page Authority, the greater the potential for that individual page to rank. You can check domain authority or page authority with. DougRoberts Nov 18, 2013, 1:16 AM. acn Mar 29, 2021, 10:35 PM. Step 1: Create the File. Domain Rating is a comparative metric (like Moz’s DA) that compares the strength of a website’s backlink profile to others in Ahrefs’ database. What Is Domain Authority? Moz defines domain authority (DA) as a score attributed to a website based on the number of linking root domains and the likelihood of it ranking on a search engine’s result pages (SERPs). DA, or domain authority, is a metric created by Moz that predicts how likely a website is to rank well in the search engines. Find the plan that's best for you - for agencies, in-house, and individual consultants. Talking about rankings, it might affect when competing against GEO TLD, such as . Google uses different metrics to rank websites so agreement between PA/DA and rankings generally does not occur. According to Moz, ‘Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). DR (Domain Rating) and DA (Domain Authority) are similar metrics that assess a website’s backlink profile strength. Internal Links are hyperlinks that point to another webpage (or resource) on the same website/domain. DA can be used to compare one domain against another. 2. 10. Furthermore, many SEOs have said it causes confusion in the field. it's a tool by Moz”. Although it’s a good predictive metric for how your site might rank on search engines, it doesn’t guarantee you will. 1. Moz’s Domain Authority ranges from 1 to 100: the higher the score, the easier it will be for the website to rank. On the left, click “Link Research” and then click “Overview”. On-Page SEO. In 2022, a Reddit user asked John Mueller about Domain Authority. Creating Value. We talk about it, debate its importance, and joke about Google using it to rank websites (they don’t). Regarding the DA, remember that its updated about once a month and it mostly depends on backlinks. Page authority and domain authority are SEOmoz metrics. Domain Authority — and this, too, requires a baseline. This means that it. Search engines use links to crawl the web. Your site’s domain authority (DA) is a ranking score used to predict how well a site will rank on SERPs. STAT SERP tracking and analytics for enterprise SEO experts. 0 update in early 2019, the calculation of a domain's DA score comes from a machine learning algorithm’s predictions about how often Google is using that domain in its search results. Google admits to still using PageRank after over 20 years since. Now let's break that down a little. Their argument is that Google performance is the only thing that matters. We know it considers: The total number of links pointing to a domain. Talking about rankings, it might affect when competing against GEO TLD, such as . Domain Analysis Get top competitive SEO metrics like DA, top pages and more. While you can use it to illustrate general improvement in linkbuilding efforts over time, having a higher domain authority score. A perfect correlation would be 1. Domain Authority is a competitive research tool for Moz users, in much the same way Keyword Planner is a research tool for Google Ads users. Once you hit enter or click Analyze, you'll be taken to the Overview page. Key MOZ metric are as follows: Domain Authority: 23. Some you may recognize include: Majestic’s Citation Flow; Semrush’s Authority Score This strongly suggests that our interpretation of Matt Cutts' statement is correct and Google is not using Facebook share data directly to rank. — into a single DA score. Since the late 1990s, search engines have treated links as votes for popularity and importance on the web. Some tools also provide options for checking an individual web page as well. It seems like from the last update that John Mueller said that they do not use Domain Authority so is Moz Domain Authority tool not to take seriously or am I missing something? There is a new rehab in Thailand called. that can rank and Bitly has also moved away from the . I will Increase MOZ DA of your website and guaranteed increase Domain Authority to rank higher on Google. But when I get the domain authority and link data from MOZ it has only ten links and no one of them is from local/national directories. Sometimes websites that were doing well on DA previously went down while some went. When considering your Domain Authority, Moz also looks at the authority of the linking domains. Moz Domain Authority: This metric measures the strength of a domain’s backlink profile and overall SEO health, and is based on a scale of 0 to 100, with higher scores indicating better performance. Domain Authority - Domain Rank Checker - Check DA We have noticed lately that the SEO has developed into a lot more complexity in the last years. That is less black and white in my humble opinion. STAT. 2. Domain Authority is a metric developed by Moz that predicts how well a website will rank on search engine results pages. In SEO, DA stands for Domain Authority, whereas DR stands for Domain Ranking. The MozBar page analysis tool allows you to view the social metadata from Twitter and Facebook, as well as the structured data that Google uses to understand a page. Domain Authority (DA) - Domain Authority is a Moz proprietary metric from 1-100 which predicts how well a domain will rank in Google based on a machine learning algorithm of link metrics. Moz Domain Authority. Moz Domain Authority has recently shaken up its calculating algorithm system, making the website owners and marketers a bit tizzy. . We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. DA comparison, we used the below metrics for 9,739 active websites. Search for ‘Moz' in ‘Extensions'. Moz Local. For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. Therefore, it will not contribute to improving your website’s ranking in search. To rank website domain authority consider that: Scores between 40 and 50 are considered average. In particular, you should focus on your link profile—which influences MozRank and MozTrust—by getting more links from other well-linked-to pages. Google does not use DA as a ranking factor. You can do the same calculation at a single-page level to estimate page authority (PA). This is an important finding, as it lines up with what many of us in. As Moz said, “They don’t tend to like that very much”. Moz Links API. In addition, the Data Science team at Moz, lead by Dr. Google representatives deny using “domain authority” as a ranking metric. But Google does use PageRank. com: Domain Authority (DA) is a popular metric for search engine ranking score developed by Moz that predicts how well a website will rank on search engine. The exact time it takes can vary, but it generally takes a few weeks to a few months for Moz to crawl and update new links for a domain. Google has its own set of ranking factors that it uses to determine the relevance and quality of a website's content. Your All-In-One Suite of SEO Tools. A site’s Domain Authority score is on a logarithmic scale that runs from 1 to 100. I was compering two types of site localization. In fact, the #1 result in Google has an average of 3. Compare US mobile and desktop down to the national and local levels. They are great for tracking your progress over time. It is a Moz calculation. Hey Moz friends, I’m excited to share some news from the Moz product team. Google does not use nor do they endorse any of the third-party metrics of overall site quality or page-level quality created by SEO focused SaaS tools. Websites that load faster, have an additional advantage over slower websites. ”. es or . Domain Authority, often denoted as “DA” in the SEO world, is a metric developed by MOZ (and later adapted by other tools and systems in various forms) that predicts how well a domain may rank in the SERPs based on its “authority”. Domain Authority vs Page AuthorityGoogle Doesnt Use Moz's Domain Authority as a Ranking Factor — Russ Jones (@rjonesx) March 6, 2019 This week, Moz announced it has updated its Domain Authority (DA) score, and as we. " Because (like u/karmaceutical already said) a link-based metric. Whereas domain. Domain authority is one of the most difficult metrics to influence. Start my free trial. How Does Moz Calculate Domain Authority? For starters, Moz’s algorithm calculates DA at a scale of 1 to 100, where 1 is. So let me spill the beans, Google does not consider domain authority when ranking a website. These metrics are pretty good and pretty well-correlated with, relatively speaking, value, especially if you can't get at a metric like real traffic because it's coming from someone else's site. It is measured on a scale of out of 100. Creating your Google+ Local page for your local business is your first step to being included in Google's index. SECOND: Even though Ahrefs' DR doesn't "predict rankings," we were super interested to know how well our metric correlates with these "rankings. Our data shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings. There are more than 200 signals crawlers use to determine what a page is about, but here’s a basic breakdown of the top 11 Google ranking factors in 2020: Secured sites (HTTPS vs. It varies according to a variety of factors. Moz’s Domain Authority is not the only site authority metric available to SEOs. Where appropriate, metrics like mozRank and Domain mozRank along with some comparisons to the competition can give an audit some powerful, targeted conclusions about strengths. Learning how to increase domain authority and using a good domain authority checker can dramatically improve your overall SEO results. Backlinks as a ranking signal. Like Domain Authority, it uses a machine learning model to identify the. With the increasing emphasis on helping your site rank in the SERPs comes new ways of measuring your performance. Domain Authority is a search engine ranking score developed by Moz. So the actual answer to your question is that having your DA/PA increase will not directly effect rankings because Google doesn't use DA or PA. Instead of thinking of domain authority as a measure of your SEO effort, think. Its logarithmic scale means that it’s much easier to improve your score if your domain authority is at a 20 or a 30 than if it was at a 70 or an 80. While both Alexa Rank and Moz’s Domain Authority measures websites as a whole, the differences end there. It considers the number and quality of internal and external links pointing to a page. A higher score indicates a site will have better positions in search engine results pages. Domain authority was developed by MOZ to determine the likelihood of a website ranking on the search engine results page (SERP). Topical authority is closely linked to E-E-A-T (Experience, Expertise, Authority, and Trust), and as of May 2023, it’s confirmed: topical authority is a system Google uses to determine which experts are most helpful to a searcher's news query. Our study used quadratic mean calculations on the Spearman correlations across all. Moz calculates DA on a score of 1-100. So the higher the domain authority of a website, the higher its ranking in search engines. According to Moz: “Domain Authority (DA) is a search engine ranking score developed. It isn’t an exact science, and it isn’t a. Moz has codified this into metrics called page authority and domain authority scores, both ranked from 0 to 100, which tell you how likely a particular page or domain is to rank in organic search results. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from. FAQs 1. 2 billion links from almost 7 million. DA scores range from one to 100. A high amount of internal links pointing to a particular page on your site will provide a signal to Google that the page is important, so. com to local domains (co. First, type your site or a competitor’s site into the tool: And you’ll get a report on that site’s link profile: Here’s what all the stuff on this page means. But without some way to gauge your SEO effort results, you won’t know how well any of it works. co. There have been quite a few misconceptions about this metric so we’ll clear this up as quick and easy as possible. It is calculated based on a number of. This metric is calculated by a machine. es or . It aims to provide you with insight into how well your website may rank in the search engines. Also if that the case whats the point of buying expired domains with many links pointing to them. How to improve Domain Authority. Instead of thinking of domain authority as a measure of your SEO effort, think of it. Domain Authority is still a powerful tool for assessing the online strength and potential ranking power of a site. DA is a hot topic in the SEO and marketing world. Hyperlinks are either 'external' or 'internal' depending on their target URL destination. The best way to influence this metric is to improve your overall SEO. Is domain age a ranking factor? Google’s search engine algorithm does not use domain age as a primary ranking factor. DA and PA are measured on a logarithmic scale from 0 to 100. DA is not a metric that Google uses to determine rankings in. Should the blog fail, the e-commerce site will remain active, and any. Do not mistakenly believe that Domain Authority Score is a ranking. According to Google’s algorithm, some of its ranking factors are used in calculating DA. Ahref's Domain Authority Checker (Image source: Ahrefs) 3. The frequency at which Moz updates Domain Authority (DA) and Page Authority (PA) values can vary, and it's important to understand the general timelines involved. However, we can measure three. DA scores range from one to 100. According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from Moz’s. But there is no connection between the domain authority and Google, and so it has no impact on rankings. How does Moz Calculate Domain Authority? Using an algorithm developed by Moz, domain authority is graded on a scale of 1 to 100 (1 being the worst, 100 being the best). Search engines don’t merely use links to crawl the web, discover, and index content - they also use backlinks to evaluate where a web page deserves to be ranked within their results. Domain Authority (DA) is a metric between 0 and 100 that predicts how well a website will perform in SERPs. Domain Authority (DA) is a metric created by Moz that measures the strength of a website's domain. Leverage The Competition. Domain Authority - Predicts a root domain's ranking potential in search engines based on an algorithm of. 5K. Remove any bad links and fix any broken ones that may hurt your domain score. 0 update in early 2019, the calculation of a domain's DA score comes from a machine learning algorithm’s predictions about how often Google is using. But according to Google’s John Mueller, they do have a sitewide score that "maps to similar things. Moz Domain Authority. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. It is important to note that Domain Authority isn’t everything. A clear, short summary—at the top of a page dedicated. No, the domain extension does not affect DA. Domain Authority is a metric developed by Moz, a renowned SEO software company. Hi, I think I read somewhere that domain authority and page authority are updated twice a month - is this true? The reason I ask is because I had a very successful content piece released last month (around 20th May) that received some great links (mainly to a landing page, but also many links to my home page) from highly respected sources. Individually owner-verified local Plus page. It’s not a ranking factor, but rather, a useful metric for evaluating multiple factors that predict search engine rankings. So, here’s what we know so far: SEOs use domain authority scores to gauge how likely a site is to rank as a whole; Google says domain authority isn’t something they considerMoz Pro. The available metrics measured by this tool: Domain Authority score (DA) – The calculated authority for the complete website / domain, on a 1 – 100 scale. mR – mozRank, SEOmoz’s metric similar to PageRank. Its logarithmic scale means. Moz Links API. DA scores are relative to. Domain authority is a score developed by Moz that predicts how well a website will rank on search engines. Domain Authority is a metric created by Moz. There is nothing like the MozRank and Domain Authority metrics on the market. txt” and should be located in the root domain directory of your website. It shows the following: The D omain Authority of the overall domain. 2. Here's how to use that clipboard info to populate a crawl in Screaming Frog: In the menu bar, go to "Mode" and change it to "List. Page Authority - Page Authority is just like Domain Authority, but refers to the strength of a single page rather than an entire website. ; Page Authority score (PA) – The. As we said above, DA is measured from 1 to 100. Instead, it’s a way to make informed predictions. There are several factors that Moz uses to calculate domain authority. DR vs DA (Summary) Domain Authority (DA) and Domain Rating (DR) are two of the most prominent metrics that SEOs use to understand website authority. It is a view taken by Moz, Google etc using various algorithms. This ranking factor does not weigh as heavily as other things like backlink profiles or crawlability perfection, but it can make an impact, so if you want to change your domain authority score as quickly as. An introduction to Domain Authority. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. So now you cannot influence the rank easily. Domain authority scores range from one to 100. Domain authority is an SEO metric created by Moz and measures how likely your site is to rank in the Google search results. Domain Authority is a Moz metric that predicts a website’s performance on search engines. No, Google does not use Domain Authority in its algorithm. Domain authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website will rank on search engine result pages (SERPs). ). Does Google use Domain Authority in its algorithm? Should we really strive to improve it? Will a high domain authority help us rank better on Google? Domain authority can be a very useful metric to know the status of a website in relation to similar competitors, but we must emphasize that it is not a ranking factor for Google. " Then, click "Upload List" and "Paste. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. DA scores are relative to the rankings of other sites that try to grab search engine positioning for the same topics or keywords. Domain Authority (DA) - Domain Authority is a Moz proprietary metric from 1-100 which predicts how well a domain will rank in Google based on a machine learning algorithm of link metrics. It predicts how well a website will rank on SERPs. Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page. Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). The purpose of the . External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes. What is true, however, is that a high domain authority correlates to higher rankings. While Moz says their DA (Domain Authority) is trained to predict the ability of a website to rank well in Google. site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. So let me spill the beans, Google does not consider domain authority when ranking a website. It was developed by Moz, but it’s an approximation of Google’s “PageRank” score (from 1 to 10) for. Moz has long been considered a pioneering SEO solutions provider. For this DR vs. If you want to rank for anything that's even remotely competitive, the chances of finding a website ranking without external links is very rare indeed. 77, 4. Contact; Community; Free Trial;Sub-Domain: Google does not give a sub-domain equal authority as the domain it is under, thus in most cases the correct thing to use is a Sub-Folder. C. Find the low-hanging keywords (the ones that are on the second and third pages of Google SERP) with high search volume. Google does not use Moz’s Domain Authority (DA) as a ranking factor for search results. Search engines do use the keywords in domain names as a ranking factor (which explains the existence of domains like "where-to-buy-the-best-donuts-in-Seattle. According to Moz DA or Domain Authority represents Moz's best prediction for how a website will perform in search engine rankings. How to Check Domain Rating/Authority (3 Methods) 1. To begin, visit the Link Explorer > Inbound Links section and. The best case scenario is to use all three tools to find as many link opportunities as possible, but if you had to pick, go either with SEMrush or Ahrefs. Simply enter the URL of your website or your competitors and view the domain authority. 2. 5 and 6 have their domain authority in the 70-80 range. When it comes to ranking websites, Google does not use Domain Authority (DA) directly. . You can still 301 redirect a Sub-Domain to a Sub-Folder to use that Sub-Domain as a Vanity URL if you really really want to. Google doesn’t use Domain Authority or Domain Rating as ranking factors. domain. It is based on dozens of factors, including the quality and quantity of inbound links. Will Critchlow | Founder and CEO at Distilled. External links are almost always present for competitive searches. Here's a basic process to measure DA: Visit Moz's domain authority checker or use the MozBar browser extension. Learn more about Domain Authority . June 25, 2016. Scores range from one to 100, with higher numbers meaning the site is more valuable and more trusted. Competitive Research Uncover valuable insights on your organic search competitors. 6 Domain Authority Checkers to Consider Using. On the one hand, you do not need a DA for Google Search. Click the "Check Authority" or similar. Using Moz’s ranking data on over 200,000 domains, combined with multiple SimilarWeb data points—including traffic, page views, bounce rate, time on site, and rank—the Search Ranking Factors study was able to measure how these metrics. However, we can. Moz offers a Free Domain SEO Analysis Tool to help you check your website’s DA. Domain Authority is based on data from Moz’s Link Explorer web index and incorporates a huge number of factors into its calculations. Moz Domain Authority Score; Ahrefs Domain Rating ScoreFind out why by digging into the makeup of their linking domains and compare how metrics have fluctuated over time. Domain Authority is a widely accepted score for SEO experts and link builders in measuring a website’s performance. Domain authority is ranked on a logarithmic score, meaning it’s harder to increase your score from 60 to 70 than it would be to raise it from 30 to 40. Step 1: Create the File. To check your own domain authority, you can use Moz’s Link Explorer. To gather link data we use a crawler called Dotbot that starts with. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. com A Domain Authority is a metric, from 1 to 100, which predicts how well a domain will rank in Google. Moz DataI often hear the question - what is considered a good domain rating (authority)? Generally speaking, the higher the "authority" of your domain, the better. Keyword Difficulty puts more weight on higher-ranking, more visible. Gain authority for your whole domain, then focus that strength through link sculpting, on-page key word factors, and anchor text. dofollow links, or branded search volume vs. I have put in the request. Search engines do use the keywords in domain names as a ranking factor (which explains the existence of domains like "where-to-buy-the-best-donuts-in-Seattle. Having said that, Moz have designed DA and PA to try to predict how well a domain or page could rank in search results, so generally speaking, the higher the numbers, the more chance you have of. Moz is a popular SEO tool that offers a domain authority checker to help website owners determine their website’s DA score. It was originally developed by Moz, a SEO software suite offering tools aimed to help plan organic strategies and improve search engine visibility. The DA score ranges from 1 to 100, with higher scores indicating a stronger and more authoritative domain. A local business with high domain authority is more likely to enjoy higher rankings in both the local and organic results than one with low domain authority. 4. However, older domains usually have more factors to their. Both the tools are efficient in competitor analysis. Page Authority. To rank well on Google, you need to nurture your brand by building its expertise, authority, and trustworthiness — which is exactly what E-A-T stands for!. 00 and a completely useless/random correlation would be 0. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. Domain Authority — A Moz proprietary metric from 1-100 that predicts how well a domain will rank in Google based on a machine learning algorithm of link metrics. Image via Moz Free Domain SEO. Domain Authority is not a Google metric. One of the known ‘signals’ of the Google ranking algorithm is page speed. Moz actually just rolled out a great tool called "Spam Score". Here are proofs that show that these metrics are not a ranking factor: Moz’s website says Domain Authority is not a Google ranking factor and does not affect the SERPs. SERP tracking and analytics for enterprise SEO experts. Check out these quick and simple ways to get backlinks from high authority sites. com"), but tread lightly when thinking about optimizing your root domain for search engines: One of the specific functions of Google's algorithm is to combat these keyword-stuffed exact. DA is measured on a scale from 0 to 100, with higher numbers indicating stronger authority. Founded in 2004, Moz offers an advanced all-in-one SEO tool to help websites improve their search engine ranks. com and the other at domain. By removing bad and broken links, you’ll help improve your domain ranking. As we mentioned earlier, domain authority scores rank from 1, representing. It is measured on a scale of 1 to 100, with higher scores indicating a greater likelihood of ranking well. The higher quality content, the better your website will perform in this area. DA is a good indicator of a website’s potential for organic visibility. While authority does play a role in Google ranking, DA is not a ranking factor. Not everybody will measure domain authority the same way Moz does, but this can be a good place to start. Moz Link Explorer. 0. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. Google told us they would study the data and considered using it as a ranking signal. As mentioned above, a Google Business. It is designed to provide a score between 0-100, which predicts a website’s ranking potential in search engines. Brand Authority – A score developed by Moz that measures a domain’s total brand strength as a 1-100 score. themmaker. Even Moz believes that it’s best to not mention it to Google. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. This website ranking measure is determined on a logarithmic scale and the score ranges from 1 to 100, 1 being where all new websites start and move. Domain authority is a metric which was created by Moz (SaaS company), for the purpose of rating a website on a scale of 1-100, (100 being the best and 1 being the worst). 2 billion links from almost 7 million. It is also important to acknowledge many different. Just enter a domain and you can see the Domain Authority and part of the “backlink profile” for any domain. So the higher the domain authority of a website, the higher its ranking in search engines. ) You can see that Google highlighted the relevant content. In general, the Moz Rank score values of websites we can call moderate quality are between 3 and 4 on average. Domain Authority is a metric developed by Moz that predicts how well a website will rank on search engine results pages. The tool even provides information about the number of unique backlinks, root domains, and number of keywords ranking for a specific domain. Links – Raw number of links (SEOmoz data) Deep Links - % of root domains that link to content that isn’t home page. Your all-in-one suite of SEO essentials. You get the following explanation from OpenSiteExplorer when you look for a domain that isn't crawled: Although our index is large, there are a number of reasons why we may not have data for the page you've. 2. 3. Moz Features: Keyword research tool – Moz offers an easy-to-use keyword research tool. Page Authority: 33. With nearly 30 trillion links in our index, you can rest assured that we will find most of the bad backlinks with which you should be concerned.