Navigate to the ‘linked accounts’ or ‘conversions’ tab. Explorations gives you access to data and analytical techniques that aren't available in reports. The value of digital analytics How Google Analytics 4 works How Google Analytics is organized Structure your Analytics account Get a customized Analytics setup guide Set up. This is. To set up GA4 custom events via Google Tag Manager, follow the steps below: Step-1: Log in to your GTM account and then click on ‘Tags’ in the left-hand side menu: Step-2: Click on the ‘New’ button to. Hit types like page views, social, transaction, use-timing,. Description – Add a comment. Click on ‘Report Snapshot’ in the reporting menu. Implications Of Removing Rule-Based Attribution. There is also an easier way and it’s recommended if. Cardinality and system limitsProvide a meaningful name for the custom metric, such as " Page Load Time . GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. In GA4, you can only create custom dimensions with the ‘Event. In the left navigation, click Admin. Use the same IDs that you use when uploading campaign cost data. , can add the metrics to custom reports, but cannot see the metric values in those reports). Step-2: Click on ‘Events’ (under ‘Engagement’): Step-3: Scroll down and then click on an event name. Typically, the information stored in custom dimensions, metrics, or events is considered static; you may, in some cases, want to overwrite the default. Review the list of entities in Analytics (e. Users. ) Map Universal Analytics custom events to Google Analytics 4 Only necessary if you have Category/Action/Label events. GoogleThe most important custom dimensions and metrics for GA360 BigQuery export, for different scopes like user, session, hit and product. Click Create new channel group to start with a copy of the default group. Understand users, sessions, and events. In this case, you could get total visits exclude duplicates. For example, if you set up a 'value' event parameter, you could create a custom metric called 'Value' that allows you to see each value assigned to the event parameter. In the Property column, click Custom definitions. Match the index number with the configuration in Google Analytics. Click Add metric to add a metric. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Tracking the crucial GA4 metrics, dimensions and events – making the most out of GA4. , audiences, explorations) that use the custom dimension or metric. 2. 3. For instance, you have the option to create custom metrics to track metrics like revenue per user, engagement scores, or any other specific metric that holds. Drag “Page path and screen class” into the Rows area. runReport. Disable the File downloads option in Enhanced Measurement to avoid double tracking. Unit of measurement Details; Currency: When you select Currency, you must also identify if the custom metric is a cost and/or revenue metric under Data type. You cannot save the comparisons. see this article on Custom channel groups in GA4. Click Configure. In this tutorial, we will define custom dimensions and metrics in Google Analytics 4, explain how they work, and show you how to use them with Google Tag Manager (GTM). Similarly, you can add dimensions by clicking on the Add dimension button. Enter your formula and look for a green checkmark underneath the formula field to ensure that the formula is considered valid by Data Studio. #2 The data threshold is independent of the data sampling. This is not the case with Universal Analytics. A custom metric is your chance to view structured data on nearly any parameter. Metrics. Distance (Feet,. As such, you can consider GA4 custom metrics as custom parameters. In both the preformatted and custom reports, you can use multiple. In addition to that, GA4 also supports 25 user scoped custom. This is a guide to some of the more common terms you’ll come across in. Step 1: Go to your Google Analytics 4 property and click on ‘Configure’. . In the PROPERTY column, click Custom Tables. Metrics. Click +New Custom Table. Make sense of your GA4 data with your Google Ads data, SEO campaign reporting, and social media metrics. Metric conditions. The data type is always an integer. GA4 brings new flexibility and accuracy to tracking your website’s success! How to create custom events for GA4 conversions? Creating custom events on GA4 for conversions is a breeze. You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics. Audiences and remarketing. Google Analytics 4. In Event property, enter the name of the event parameter. Google provides over 100 options, and you can create your own as well. We recommend using custom metrics for the following units of measurement: call_duration (time: seconds) engagement_time_msec (time: milliseconds) value; Follow the steps below to create a custom metric in Google Analytics. If you have many metrics in the table, you may need to scroll to the right to view the metrics. GA4 Gives Marketers More Control. The course starts with Google Analytics setup, and covers details for ensuring GA4 is collecting data properly. Archive custom dimensions and metrics. Insert a donut or pie chart into your dashboard. Select the right dimension or metric and click on the three dots on the right side. Add utm parameters to URL. Step-2: Now click on ‘Custom Definitions’. How to Edit a Custom Dimension in GA4. It's written as key-value pairs, where the value on the left is the event parameter name and the value of the right is the event parameter value. It is essential to verify if everything works. This is a custom name, not an out-of-the-box metric like clicks or impressions. Enter a parameter name as " page_load_time ," and select " Seconds . Remember that, in GA4, custom dimensions, and metrics are replaced by. First, you’ll need to go to the GA4 admin section and go to the custom definitions section. [GA4] Custom dimensions and metrics; 3 of 19 [GA4] Archive dimensions and metrics; 4 of 19 [GA4] Collect data about your users; 5 of 19. You should create and use custom metrics to measure the characteristics of a dimension (whether default or custom dimension) that cannot be measured by any default metric. Reports > Library > Click Create new report > Choose Create Overview Report or Create Detail report. Adding it at the data source level makes it easy to add the new dimension/metrics to a chart and not have to create the dimension/metrics again. Step-3: Now click on ‘Events’. Reports contain statistics derived from data collected by the Google Analytics tracking code. [GA4] Create a custom funnel report; 9 of 13 [GA4] Keyboard shortcuts; 10 of 13. Step-1: Log in to your Google Analytics 4 property and click on ‘ Reports ‘. Create a table or graph and select the following: Dimension: Event Name. In GA4, the value of custom dimensions and custom metrics are supplied by logged event parameters and user properties. You will have to (re)calculate them, which can require. Review the list of entities in Analytics (e. You can not use the same index for two or more metrics. #12 GA4 Custom metrics vs. Drag metrics in the list to reorder the metrics in the table header. Step 1: click on ‘Custom definitions’ under the GA4 property. Note: You will need collaborate or edit permissions to create, edit, and share insights. From the left menu, access the report library. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics view. Migrate from UA to GA4. This does not impact our schema in any way. Step 1: Go to Custom Insights in GA4. GA3 (excluding GA 360) supports only 20 custom dimensions and 20 custom metrics. GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance. These metrics can also improve website performance. Step 3: Click on “Funnel Exploration” report. Google Analytics will open an exploration. Migrate from Universal Analytics. Missing metrics and reports on GA4. In the Custom metrics tab, click Create custom metrics. g. Custom Dimensions & Metrics. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. It is an event parameter that can be either an automatically collected parameter or a custom parameter. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. You can also use custom metrics and dimensions as segments and secondary dimensions in standard reports. How To Add Custom Dimensions & Metrics To GA4 Reports. Step-2: Click on the three dots menu next to the conversion event whose default value you want to set. Cardinality and system limitsCreate dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions andSo when comparing goal-based metrics to conversion-based metrics in each version, expect to see some differences. Het type dat u kiest hangt af van het type gegevens dat u wilt analyseren. See moreIf you want to collect information that Analytics doesn't capture with these dimensions and metrics, you can create your own custom dimensions and metrics. The metadata method will likely return a dimension similar to: "dimensions": [. This is not the case with Universal Analytics. Great news, you can now add your created custom dimensions and metrics to your Data Studio report. There are two types of audiences by default: ‘All Users’ and ‘Purchasers’. In GA4, custom dimensions and metrics are automatically created for you from your event parameters, so to set a custom dimension or metric, you simply create a custom event parameter. The event populates the Views metric. In total, 30 new dimensions and metrics related to ecommerce are now available in. Instead of categorizing or labeling data, custom metrics measure it. , audiences, explorations) that use the custom dimension or metric. 4. This example query contains all following Google Analytics custom dimensions and metrics. Step-1: Make sure that your Google Ads account is linked to your GA4 property. Custom Metric – Modal Subscribe. The Players Module supports Google's Universal Analytics and Google Analytics 4 (the "new version") data model. With the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), some of the terminology used in Google Analytics and Looker Data Studio reports has changed. Also make sure the Scope of the metric is ‘Event’. In the “Property” column, click on Audiences. js JavaScript library. They. The following are the general syntax for Custom Metrics. This GA4 reports guide covers many of the new out-of-the-box reports available in Google Analytics 4. Open Channel Groups. Google Analytics 4 places a. The value of the index should be between 1 and 200. Navigate to the “ Resource ” tab and select “ Manage added data sources “. The data returned from the API is as a table with columns for the requested dimensions and metrics. The value of the index should be between 1 and 200. Sign in to Google Analytics. This happens in Explorations if you try to add the dimension or metric to the exploration. Before you set user properties, create a user-scoped custom dimension in Google Analytics so you can report on the user property once Analytics collects the user property. 151 1 11. There are mainly two types of custom parameters which are: Text parameters; These parameters can be registered as custom dimensions in the GA4 user interface and custom metrics in GA4 reports. You can't use hyphens in the name, but you can use underscores and spaces instead. You can enter the name of a metric or scroll through the drop-down to select a metric. Enhanced Measurement: Enable the File downloads option in the Enhanced Measurement settings within your GA4 account. Custom dimensions and metrics allow you to combine GA4 data with non-GA4 data, such as CRM data 2. The scope is like the rules of the game. Step-6: Look at the ‘Purchases‘ column of your exploration report. Watch this video to learn how to identify important custom. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. GA4 Custom Dimensions Vs. I have set up the custom variables in Tag Manager as well as in GA4. After selecting the “Event name” filter, choose “exactly matches” from the dropdown box and then type in the exact name of the custom event that you want to track: Apply the GA4 Event Filter. If you are not sure what custom metrics are, this video is. A big change from UA to ga4 is the shift away from sessions and pageviews. By understanding these 10 key metrics, you can use GA4 to make data-driven decisions that will help your small business grow. In the row for an existing group, click > Copy to create new. In Admin, under Data display, click Custom definitions. In the row for the custom dimension or metric, click > Archive. It contains 30 key health checks on the GA4 Setup. You can analyze the data from event parameters using dimensions and metrics. 2. Migrate from Universal Analytics. Custom metrics are user-defined metrics. Archive custom dimensions and metrics. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. The default is set to View, but seeing as GA4 is now session-based, Sessions is the way to go for getting your data. Edit existing channels, add new channels, or remove existing channels (see instructions below). Save the report. When configuring custom dimensions in GA3, you can set the scope of your custom dimension to ‘Hit’, ‘Session’, ‘User’, or ‘Product’. Step-1: Click on the ‘ Explore ’ link from the left-hand side navigation bar in your GA4 property: Step-2: Click on the ‘ Blank ’ exploration report template: Step-3: Name your report ‘ Form Tracking ’: Step-4: Set the date range to the last 30 days: Step-5: Click on the + button next to ‘ DIMENSIONS ‘:Step 9: Verify that custom dimensions and metrics are correctly implemented Confirm that custom dimensions and metrics are properly registered in GA4 as custom definitions and mapped to their corresponding data parameters in the tracking code. It’s a simple. It displays the total number of unique users who interacted with your webpage. Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. Custom Definitions. Speaking of other areas, if you’re trying to set up GA4 custom dimensions, our guide will help you get started. Step 2: Select a GA4 property that you have access to. Adding these new GA4 dimensions and metrics should help. 2 min read. Use Explorations to explore your data in depth and answer complex questions about it. the first time a user reaches the bottom of each page (i. You could create a free-form exploration called "Entrances and Exits". In the Custom metrics tab, click Create custom metrics. A list of available metrics will be presented, and you can select the ones you want to include in your report. You should now be able to see the complete list of all the logged events (including automatically collected events) in your GA4 reporting view:Follow the below steps to configure. For example, an Item margin metric could be created using the Item price standard metric. Creating Custom Dimensions in GA4. Step 1: Log in to your Google Tag Manager console and click on ‘Tags’ in the left-hand side menu. This example query contains all following Google Analytics custom dimensions and metrics. For instance, you have the option to create custom metrics to track metrics like revenue per user, engagement scores, or any other specific metric that holds significance for your business. In Event property, enter the name of the event parameter. One circle is shown next to each minute. Next, go to “Custom definitions”. OR. Restricted metrics are available in metric pickers associated with reports (e. Here are the distinctions: Custom Definitions – This is the area within Google Analytics where you can create custom dimensions or metrics. Add a filter to exclude ‘New / returning’ = (not set) – I show how to do this in the video if you are not sure. You can enter the name of a metric or scroll through the drop-down to select a metric. The resounding advice? “Implement it early and start playing with it now, says” Hogan. 11K. Explorations gives you access to data and analytical techniques that aren't available in reports. Get started with reports Data freshness Dimensions & metrics Custom dimensions & metrics Get started with Explorations Measure activity across platforms with User-ID Reporting identity Analytics Insights. Create a custom metric. Cardinality and system limitsEvaluate user engagement. The ratios can help you understand how well you retain users over time — higher ratios suggest good engagement and user retention. Follow the steps below to create a second exclude internal traffic filter: Step-1: Navigate to the ‘Admin’ section of your GA4 property. Step-3: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-4: Click on the web data stream for which you want to set up form interaction tracking in GA4: Step-5: Make sure that the ‘ Enhanced Measurement ’ featured is enabled: Step-6: Click on the gear button under ‘Enhanced measurement’ to access the settings menu:In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. Step1: Follow the link mentioned above and select GA4. The process is simple: you send the data to GA4 (preferably with GTM) and register those custom dimensions in the GA4 interface, and view them in the reports. In Admin, under Data display, click Custom definitions. Create new dimensions and metrics from event parametersIf you haven't customized your data collection code, you probably do not need to read this article or use custom dimensions and metrics. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. Google Analytics calculates the following ratios automatically: Daily Active Users (DAU): the number of active users in the last 24 hours. Based on campaign goals, segment audiences by dimensions, metrics or events. Next, you can create a new dimension or metric and give it a name and scope. [GA4] Escopos das dimensões de origem do tráfego; 13 de 20 [GA4] Campanhas e origens de tráfego; 14 de 20 [GA4] Grupo de canais padrão;Custom metrics also allow you to integrate data from outside sources (such as data from your client’s SEO platform or CRM) into GA4. OR. Name the metric ‘Scrolls’ and set Event parameter to ‘scroll_count’. The type you should choose depends on the type of data you want to analyze. An event parameter lets you capture information about an event. In-depth guide and practical use case on how to leverage custom metrics for improving your business insights and KPIs. Click Create new channel group to start with a copy of the default group. In the Drag reports to create collection card, find the funnel report. The following table provides the definition for each of these user metrics: The number of unique users who triggered any event in the specified date range. Step-3: Click on the ‘ Create Custom Dimensions ‘ button: Step-4: Enter a name for your custom dimension. [GA4] Customize metrics in details reports Next: [GA4] Customize charts in detail reports You can add or remove the metrics that appear in the table header of a detail report. In the "Edit comparisons" dialog, click Explore at the bottom. Make it easier with AgencyAnalytics on the front end with our no. Adding it at the data source level makes it easy to add the new dimension/metrics to a chart and not have to create the dimension/metrics again. The number of new unique users who logged the first_open or first_visit event in the specified date range. Tip: get access to the GA4 Demo Account if you don’t have GA4 properties set up yet. What about the Unique Pageview metric? According to the GA documentation here, looks like Unique Pageview is no longer. Collection, processing, and reporting behavior can be customized. Select Custom Metrics. Note that I disabled the automatic 'search' event in GA4 admin in this case so there would not be any double counting. If you are using explorations or custom reports in the Google Analytics UI (GA4) , update the saved explorations and reports to only use the compatible fields. The video below shows a report cooked with some of the new plugged fields by the Data Studio data source, from our Google Analytics 4 property. In UA, you must look for the built-in Event Category/Action/Label taxonomy and memorize indexes for custom metrics and dimensions. Here’s the custom metric configured in GA4: Step 5: Test and Publish. You can create custom funnels for different audiences based on their behaviors and needs. In the row for the custom dimension or metric, click > Archive. 1. Create a funnel exploration. [GA4] Custom dimensions and metrics: Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorations; Google Analytics Versions. Explorations combine the features of GA4’s custom reports with its AI capabilities, and allow you to create extremely detailed, granular reports and visualizations from scratch. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. Or, for more beginning users, there’s the template gallery. The maximum number of parameters is 25, through which we sent all the information. Thus, User ID is registered as a custom dimension to be used in non-User ID Views, and compare traffic. To the right of the calculated metric in the table, click More [] > Copy. Edit existing channels, add new channels, or remove existing channels (see instructions below). In other words, it’s a custom field you can add to your GA4 data to collect additional information not captured by the default dimensions and metrics. Step-2: Click on ‘Events’ (under ‘Engagement’): Step-3: Scroll down and then click on an event name. The one on the right is titled “Account,” and the one on the left is titled “Property. Leverage Custom Metrics & Dimensions: Take advantage of custom metrics and dimensions in GA4 to capture specific data points relevant to your business. When you identify the custom metric as a cost and/or revenue metric, you can restrict access to it when you configure user roles that restrict access to cost and/or revenue metrics. Custom Definitions. By default the preset reports are fewer than those of Universal Analytics, however, you can use the exploration tab in order to build your own custom report. Description – Add a comment. Google Analytics 4. GA4 greatly simplifies the process of tracking interaction events like user scrolls, searches, clicks and link-follows, and video engagements. Step-1: Navigate to the admin section of your GA4 property and then click on ‘ Conversions ‘ under the ‘ Property ‘ column. To see where people exit your site: 1. If desired, click +add filter. In the left navigation, click Admin. In GA4, event parameters are used instead. Follow the steps below: Step-1: Navigate to your GA4 reporting view and click on ‘Reports’. The GA4 users metric is a key metric allowing you to understand your target audience. Read now. ) Custom Metrics: The limits for custom metrics are similar to event-scope custom. You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics. The difference between the old GA metrics and those under GA4 is the ability to get a more relevant. Click Custom definitions. The row limit under these circumstances is 2M. In Event property, enter the name of the event parameter. A custom dimension or metric lets you see the information you collected from an event parameter. Click Save. 3. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. There is also an easier way and it’s recommended if. Click the box “Drop or select dimension or metric” and choose “Event name” from the list as shown here: GA4 Report Event Filter. In the row for the custom dimension or metric, click > Archive. Now all these 2147 people who visited your website have one. Click on the ‘Free form’ template. , can add the metrics to custom reports, but cannot see the metric values in those reports). Step-2: Click on the ‘Blank’ template under ‘Explorations’. This is an underlying metric showing you the average time your webpage was in the focus of your user. I open Reports > Library > create new report. You can include any event parameters sent with the event when it is logged. Explorations combine the features of GA4’s custom reports with its AI capabilities, and allow you to create extremely detailed, granular reports and visualizations from scratch. 3. You can create a (detail or overview) report by going to. You can't use hyphens in the name, but you can use underscores and spaces instead. In the Property column, click Data Streams. The calculation is the total user engagement duration seconds divided by the total number of sessions. Enter a new group name and optionally a new description. Google Analytics 4 (GA4) is the latest version of Google Analytics. Step 5: A configuration panel will open like below. You can also customize a report and create an exploration to include. Review the list of entities in Analytics (e. READS. Learn the importance of custom reports for marketers, including how to bring call data into GA instances to understand the impact of digital behavior on offline conversions. Review the list of entities in Analytics (e. Follow the below steps to learn more about event renaming. Click Configure. In Universal Analytics, we’re used to seeing the Pages report detailed out by the dimension of “Page Path” and metrics such as “Pageviews”, “Unique Pageviews”, “Bounce Rate”, and more. In Universal Analytics, User ID is only used in specific User ID reports. How to export data from GA4 to Excel using the Reports tab. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. This happens in Explorations if you try to add the dimension or metric to the exploration. Step 4: Click the drop-down arrow to change the date range. Click the “ Add A Field ” option. With Google Analytics 4's (GA4) new data model, your data will be enriched beyond what is being tracked and collected today, using predictive metrics and machine learning. [GA4] Custom dimensions and metrics; 3 of 20 [GA4] Archive dimensions and metrics; 4 of 20 [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your. To do that, open the report as an exploration and then create a funnel report based on the exploration. Metric aggregations feature allows you to derive sum, minimum, maximum, count for each metrics through dimensions. Build tailored reports and calculate custom metrics outside of GA4; Create self-updating graphs and dashboards; Try Coupler. Additional readingFollow the instructions in this article: Organic Search Traffic Analysis in GA4 – Complete Guide. How Analytics attributes credit. In GA4, with User-ID in the reporting identity, User ID de-duplication is present across all reports. In the Property column, click Custom definitions. There can be 125 Event-scoped custom dimensions (100 per event) in the paid platform vs. When you create a custom dimension or metric GA4 populates this with whatever value it collects from the corresponding event parameter or user property. In this article. Next, click to Custom metrics and click the ‘Create custom metrics’ button to add the Scrolls metric. Step-4: Click on the three dots menu and then click on the ‘ Duplicate ‘ option from the drop-down menu: Step. If you want other GA4 users to see them, you have to share them first. One way to see data about entrances and exits is to go to Explore create a free-form exploration. Custom Channel Groups are specified in an API report request by the dimension's scope and. In the Collections section, click Edit collection below the collection where you want to add the report. In GA4, custom dimensions and metrics are set based on your event parameters. New Bounce Rate in GA4. 25 in the free. For example, let us suppose 2147 people visited your website yesterday via Google organic search. Step-2: Now click on ‘Custom Definitions’. Another consideration to make is the number of custom dimensions and metrics you will need and if they align across your data streams. You can also have 25. Practical and useful information on all GA4 dimensions and metrics Cheat Sheet. GA4 Custom Dimensions Vs. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Then, click Submit. As such, you can consider GA4 custom metrics as custom parameters. GA4 Explorations: Advanced GA4 Reporting. Name the metric ‘Scrolls’ and set Event parameter to ‘scroll_count’. Then, click Save. Step 3: Click on “Funnel Exploration” report. In addition, GA4 is a mobile-first analytics tool, while UA’s core was developed well before mobile traffic became so dominant. Here is an article on custom dimensions and metrics in GA4. Custom dimensions and metrics will help you to meet these requirements. Next steps. And that’s it! How to Create Audiences in Google Analytics 4. [GA4] Create a custom funnel report; 9 of 13 [GA4] Keyboard shortcuts; 10 of 13. By creating custom reports and dashboards, you can focus on the metrics and dimensions that matter most to your business. Now it’s time to create a funnel report in Google Analytics 4. Share. ”. Previously you needed to register ‘Tax’ and ‘Shipping’ as a custom metric in GA4 to be able to explore them in greater detail. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. Weekly Active Users (WAU): the number of active users in the last 7 days. You will see a screen like below. Get the FREE e-book on Google Analytics 4 – GA4 (142 Pages) Download the FREE ebook. Scope – Event or user. In Metric name, enter a unique name for the new metric. If you want to collect information that Analytics doesn't capture with these dimensions and metrics, you can create your own custom dimensions and metrics. This metric is populated automatically. Step 3: Now click on ‘Analysis Name’ to give a descriptive name to the report.