but talking about topical authority as well. 4. Land Title and Survey Authority of British Columbia, Victoria, British Columbia. Other than that, Ahrefs is a better choice overall. Domain authority (also known as website authority) is the measure of a website’s backlink profile. Ultimately you want to create optimized content for all the keywords related to your services and establish your topical authority in the eyes of Google. Every cluster should have supporting subtopics that are semantically written and interlinked. Building Strategy: Earning backlink authority typically involves outreach, collaborations, and creating link-worthy content. Google published this document online in 2013 to “help webmasters understand what Google looks for in a web. Conversely, anything below 50 would indicate that you require external links to high-authority sites. Topical authority adalah faktor peringkat yang sangat penting untuk hasil pencarian. Google couldn’t be any clearer about this. Do the top-ranking pages belong to a domain with high topical authority? Here’s how you can do it using Ahrefs’ Keywords Explorer. 5 first page rankings per post (21 total), versus a client 8 months in with nearly 1. Domain Rating often serves as the most prestigious link metric for hardcore SEO agencies. Roughly speaking, we can differentiate four basic types of intent keywords: Informational – The searcher is looking for information, e. For a comprehensive solution, you’ll need the Premium plan. Keyword research is often the starting point for building topical authority. You can hire freelance writers, outreach specialists, editors, and more. 1. ; The total number of external links — ‘backlinks’ — pointing to the website (generally speaking, the more of these the better. Brainstorm “seed” keywords. Topical authority can help establish a website or person as an expert or thought leader in an area of expertise. Ahrefs is clearly the winner here by a huge margin – a much larger margin than my initial test with just 3 domains highlighted. Yes, there is variance in the data. One of the key benefits of keyword clustering is the ability to establish topical authority. The three Cs are: C ontent type. The quality and quantity of backlinks to your site play a significant role in determining your topical authority. Link equity or “link juice” is a level of authority or value that is passed from a linking page to the page or pages it links to. Producing and scaling useful, relevant, and high-quality content is a great way to demonstrate experience, expertise, authority, and trust. An integrator is a business that creates new commodities (products, services, content, etc. Here’s an example buyer persona for. For example, here’s an alert I set up for “link building”:Here’s how to calculate the proxy to topical authority in Ahrefs: Take a head term like “ecommerce” and enter it in Keywords Explorer; Go to the Matching terms report and filter for a minimum volume of 10; Export all keywords and reupload them into Keywords Explorer; Go to Traffic share by domainsAhrefs. For starters, you need to identify the three Cs of search intent for your target keyword and make sure your content is aligned with that. While topical depth authority grows in importance to Google rankings, general site popularity remains a factor. In a nutshell, topical authority is determined as the level of command a website has over a particular subject matter, rather than the authority of a specific keyword. It is the level of trust that Topical authority can help you rank for every single keyword in your niche (even without link-building). If you like it and you want a paid version, Ubersuggest is still WAY more affordable than Ahrefs. The higher this number, the higher the likelihood is that this author has topical authority and is an SME. We cowl what topical. Karena sangat penting, Ahrefs mencantumkannya di urutan ketiga dalam daftar faktor peringkat Google yang harus dipertimbangkan oleh. Herramientas como Ahrefs o Moz permiten identificar qué sitios enlazan a tu contenido. you can use tools such as SEMRush and Ahrefs to find keywords and headings. There’s a lot of work out there done by people smarter than me in this field. To measure topical authority in Ahrefs is straightforward. e. Topical authority. Now imagine that you could even achieve this with no link building. With proper optimization for SEO purposes, establishing topical authority can help drive more traffic to your website or blog while. Aby skorzystać z jego sposobu, konieczny jest dostęp na narzędzia Ahrefs, by użyć jego funkcji Keyword Explorer. 1. Domain Rating often serves as the most prestigious link metric for hardcore SEO agencies. You get the benefit of all the backlinks now pointing to pages of your niche site. Mihăilă and was acquired by Google in 2003 for use in Google News results. TSG Products Inc. Autorevolezza sulla tematica—o topical authority. Grab a seat, a pen and paper (or laptop), then brainstorm ideas for content pillars. It refers to the expertise a website or brand has on a specific topic or subject matter. | Ahrefs Pte. Topical authority is a massive subject. 2 Tools That Can Help With Topical Authority. Use a tool like Moz domain authority checker, Domain Rating from Ahrefs, or Authority Score from Semrush. Another example of a YMYL page is one on how to diagnose and treat diabetes. You can use the traffic share by domains feature on Ahrefs to see how big your slice of the organic traffic pie is compared to other domains. For search engines, it describes the level of importance given to a particular webpage or site. Let’s look at how our content strategy works. Similar to Moz’s Domain Authority, Ahrefs has a Domain Rating score. , seed keywords ), and hit enter. Link from authority pages to pages that almost rank. The course is taught by Koray Tuğberk GÜBÜR, an SEO expert with over 10 years of experience. Challenge industry truisms. Ahrefs will for eg show you what are the various keywords that come with the parent. Grab a seat, a pen and paper (or laptop), then brainstorm ideas for content pillars. Reason 3. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. It uses backlinks to establish your reputation, especially in terms of your backlink size and quality. In this guide, we share how to measure topical authority, and the four steps to build it. SEO is a smorgasbord of metrics that dictate your website's ranking in search engine results. It’s got a seamless interface, powerful features, and beautiful design, which makes it a great choice for beginner bloggers. 14 min read. competitor analysis, rank tracking, and site audits. So that metric isn’t super unique. 1. Click Strategist. Ahrefs mentions topical authority as one of its top ranking factors. Advertise on BHW. Though Ahrefs’s paid subscription is an incredibly powerful SEO tool, their free website authority checker only provides very general data, namely:. By updating the scores regularly, Ahrefs aims to provide users with accurate and timely information that can help them make informed decisions about their SEO strategies and track. We cowl what topical. Topical authority refers to a website’s expertise and credibility on a specific subject or niche. Go to the Matching terms report. Since high topical authority helps websites earn more visibility in the SERPs, that naturally leads to more clicks from search. topical authority). Here is an example of how topical authority influence ranking in SERP. After 1 month, check post engagement metrics under “Your stats”. Using this formula, the team predicts that low-authority web pages can outrank high-authority web pages. Administers the land. 10 or 15 articles all about the same thing to sort of show Google that, Hey. To keep an account of this journey and bring value to the forum, I have created this journey thread. In general, Authority Score is used for domain comparison and not for determining how good or bad domains are on an absolute scale. Ahrefs - Topical authority is when a website is the go-to. Follow the steps below to create content pillars for your website. Topical authority, on the other hand, means that your website is an expert in that specific topic. The higher your relative. Crawl your website with Site Audit; Go to the Internal pages report; Click the “Issues” tab; Look for “404 page” errorsThis site created for provide easy and fast access to data that can be useful for seo and social engineering. updates Domain Authority on a monthly basis to ensure that the scores reflect the most recent changes in the link profile and overall authority of a domain. Like Moz’s Domain Authority, AHRefs uses a Domain Rating metric. You can hire freelance writers, outreach specialists, editors, and more. The aforementioned are findings from a 2017 Ahrefs study of 2M keywords. Google wants to display “sites that many users seem to value for similar queries. Data from MOZ Domain Authority (DA) - number from 1 to 100 (higher - better) provided by Moz and predicts how DOMAIN will be ranked on search engines, DA linked with link counts, MozRank, MozTrust scores and other data. For this reason, the list of vertical search engines can get oddly specific and virtually impossible to cover in. Click the domain name dropdown. The higher a website’s score, the more authoritative it is. While topical depth authority grows in importance to Google rankings, general site popularity remains a factor. Click Add new domain. It focuses on the meaning behind search queries instead of the traditional keyword matching. Yes, there are a number of tools available for determining topical authority, like Ahrefs' Content Explorer and Moz's Topical Trust Flow. You do this by ranking in organic search results. SE Ranking. Improving your domain authority means improving your Google search rankings, even if the two aren’t. 5. these new search behaviours is an opportunity for all of the new content publishers who want to improve their topical. You can also use a free tool like Answer the Public to uncover questions people ask about a certain topic. BUT, that’s the tip of the iceberg… Here’s why: In Ahrefs Alerts, you can monitor for mentions of ANY keyword. Topical Authority; Ahrefs; KWfinder; SurferSEO; Hiring writers; Updating content for SEO;. This means it has to associate a website with a topic in order to rank it as a relevant resource for keywords that are part of that topic. Their main goal is to build the domain’s topical authority and help the pillar page rank high. Seed keywords are the starting point of your keyword research process. 1. But, the secret weapon in your arsenal is topical authority. com has 1650 results for the Topic “Keyword research” . The first step to any winning SEO strategy is to find optimal content opportunities. While Google isn’t explicit about what it means by “users seem to value,” we can safely assume that topical backlinks are a. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. A link profile is a term in SEO that refers to the complete collection of external backlinks pointing to a website. How do you find powerful topics that create topical authority?. Through this thread, I will document the effects of Semantic SEO and share my findings, results, and small. Begin here:Topical authority is likely one of the most vital components for rating in search engine outcomes pages (SERPs), and it is important for companies that wish to dominate their business or area of interest. Majestic has by far the cheapest paid plans: (Starting at only $50 per month. This metric was initially developed by Moz . How to Build Topical Authority in 2023. First, take your pillar/parent topic, like ‘lipstick’, and enter it in Ahrefs Keyword Explorer. Find the main topic to create a content pillar around. For example, a food and drink website has a high topical authority for recipes, but a low topical authority for B2B software reviews. Go to the Matching terms report and filter the KD (Keyword Difficulty) metric to show keywords with up to 20 KD. Because it’s so important, Ahrefs lists it as third in its list of Google ranking factors SEOs should be considering in their optimization efforts. We could use a. Scale your efforts. The Barbecue Lab is a fairly traditional affiliate marketing example. Create an initial keyword list. Lastly, go to the “Traffic share by domains” report to know the website’s. Google took to coveting a greater emphasis on authority in its 2013 Hummingbird algorithm update. We’ve added two new video SERP features filters in Site Explorer, Keywords Explorer, and Rank Tracker. For example, let’s say that you have some dining room chairs and a sofa in the same style. Ahrefs is one of the most popular keyword tools out there. Remember, Ahrefs or Semrush are not going to tell the full story because so many of these niche question keywords are not in their keyword database (just like the ones I showed you at the beginning of this post). If some people in the SEO world are to be believed, this is achievable by anyone willing to write content about absolutely everything within a topic. We then elaborate on each step by showing you how to execute it. The Ahrefs blog is a well-rounded SEO blog with helpful SEO information for everyone. If you write articles in the form of main topics and subtopics, and link the subtopics to the main topic with a link, you are using this method. By default we show the following metrics - Age, Moz Domain Authority, Moz Page Authority, Moz. The goal of creating SEO content is to rank high on Google. It calculates the rating by considering various factors, such as backlinks and social shares. Tools like Majestic, Ahrefs, and Moz can help you assess your backlink profile. Building Your Topical Authority. That’s why the first step of your customer acquisition strategy is to figure out who your ideal customers are. For example, if you’re a packaging machinery manufacturer, getting one relevant link from an engineering or technical blog is better than acquiring ten. AI can generate human-like text (with the right prompts). Like Moz’s Domain Authority, AHRefs uses a Domain Rating metric. Topical authority is a crucial aspect of how search engines like Google determine the relevance and credibility of websites in relation to specific topics. But is a best practice still helpful once. Topical authority is without doubt one of the most essential elements for rating in search engine outcomes pages (SERPs), and it is important for companies that wish to dominate their trade or area of interest. Most of the features inside Ahrefs are designed for marketing professionals. SEO involves keyword research, content creation, on-page SEO, link building, and. Visibility Flow. Get the Blueprint to be the Topical Authority in Your Niche With Topic Clusters and Internal Linking. Due to its significance, Ahrefs ranks it third on its list of Google ranking criteria that SEOs should consider while working on their optimization strategies. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. In addition to Trust and Citation Flow, known for their. Topical authority is SEO jargon for subject matter expertise. 5. Export all keywords and upload them again in Keyword Explorer. Topical authority means a website’s authority on a specific topic as perceived by search engines. The higher the DR and UR, the more authoritative the website and page are. For example. Strength, in this case, is the ability (or likelihood) of a given domain to rank high in the SERPs and pass its backlink strength (“link juice”) to other websites. This will show you easy keywords based. Pillar pages help increase the topical authority. SEMrush, Ahrefs, or Moz Keyword Explorer. Topical Authority) in Google’s eyes is high your site can become a source for those billions of. The best way to tackle this step is to use powerful keyword research tools like Ahrefs or Semrush . The concept of website authority in SEO shouldn’t be confused with the. You can see above that there’s a client 15 months in with only 0. Then, go to ‘matching terms report’ and filter for a minimum search volume of 10. Help to create relevant internal links naturally. But Trust Flow and Topical Trust Flow are both 100% unique to Majestic SEO. There’s a few broad sections to it. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly). For example, suppose you have a running equipment store. See moreMay help to build topical relevance/authority for your site by fully covering a topic. 1. Ahrefs Domain Rating Checker: Ahrefs has its website authority metric, which is called Domain Rating (DR). 4. The number of websites represents the number of different websites where this author has a byline on a piece of content related to the searched topic. Koray is known for his. And by prettier, I also mean it’s easier to use, which is a big plus in my book. Rather than evaluating individual web pages in isolation, search engines analyze a website’s overall topical expertise and authority to assess its value as a resource for. SEO is all about rankings. I’ll dive into the best keyword research tools, beyond Ahrefs and Moz. You can ask it to draft articles based on your topics and keywords. For everything else – feature set, data quality, feature count – Semrush is the winner. For example, let’s compare “digital marketing” with “online marketing. In the Wins by Subnets test, Ahrefs is also the clear winner finding 306%. Discover 19 impressive Ahrefs alternatives to power your SEO journey in 2023. No one has a definitive definition of topical authority — that’s because Google hasn’t given one. What is Topical Authority? Topical authority refers to a website’s expertise on a particular topic. Your website gets more topical authority if it’s linked from sites and webpages on a relevant topic. A feature exclusive to Moz is Page Authority (PA). Ahrefs, SEMrush, Moz Keyword Explorer, to get information on search volume. The Barbecue Lab. MarketMuse can also check keyword difficulty. Do Keyword Research to Find Topics. Topical Trust Flow. Benefits of keyword mapping. Technical SEO is “language-agnostic” while semantic SEO is heavily bound to the nature of words, terms, concepts, and languages. That means you’ll need to target topics your potential customers are searching for. Topical authority is without doubt one of the most essential components for rating in search engine outcomes pages (SERPs), and it is important for companies that wish to dominate their trade or area of interest. ) Tell us your niche. For this noob friendly method you need two tools at the ready: 🌴 Ahrefs 🌴 ChatGPTImagine if your website (or clients) could rank for every single keyword related to a desired niche. Mangools basic (which features all the Mangools tools) is only $30/month. Look at the image Domain Rating 23 competes with website Domain. Google knows which links have value. Enter topical authority. These tools measure different aspects of SEO performance, such as link-building efforts, keyword usage, page speed optimization, etc. 1. Enter topical authority. Like Moz, AHRefs offers a free DR. Keyword Difficulty (KD) estimates how hard it will be to rank on the first page of. First, insert the parent keyword into the Ahrefs keyword explorer. is because search engines are constantly seeking to replicate and build on the gold standard of topical authority – peer review. . When it comes to search engine optimization, understanding the difference between topical authority and domain authority is crucial for businesses and marketers alike. For example, we rank for these keywords in the top 10 with a single page: Fact 2. I think it’s because of topical authority. Now imagine that you could even achieve this with no link building. This tool shows the first 100 keywords to get a solid list of keyword ideas for your niche/topic. Use Screaming Frogs x path to see when pages were last updated Finally, refresh your content Use my 18 step checklist (with. Tools like Ahrefs’ and SEMrush offer metrics to assess your website’s authority in specific niches. An estimate of the total number of visitors to the website per month. Or, open the nested Pages table to get an idea of pages worth creating to build topical authority. Website Authority Checker (Ahrefs) Like Moz, Ahrefs is a well-known SEO tool. This button displays the currently selected search type. These tools are designed to help you improve your website's search engine ranking. Topical Authority is used to provide the expertise of a source for a topic by covering more entities, attributes, and sub-topics with accurate information. Site. We’re going to look at 2 ai tools for affiliate marketing that can help you find topics and maintain authority in your target niche, no matter what you write about: Glimpse; Ahrefs (or equivalent) They’re important investments for your business that I highly recommend you make. I’m glad you asked. The process works as follows. The Power of Topical Authority. Topical Authority Google Ranking. Using a pyramid structure with no such stipulations solves this. How. Domain authority (also known as website authority) is the measure of a website’s backlink profile. It has amassed a considerable number of backlinks and is likely to rank on the first page of Google for a. Writing on Ahrefs, Jake Sheridan, describes topical authority as an SEO concept with the aim of a website becoming the ‘go-to authority’ on one or more topics. Topical authority is an SEO concept where a website aims to become the go-to authority on one or more topics. By enhancing your content to encompass every potential subtopic within an extensive subject, you can deliver valuable. These free SEO tools feature basic SEO functions, such as keyword research for PPC and SEO software. But it’s extremely complicated to rank for these popular search queries unless your site has a strong backlink profile and topical authority. Scale your efforts. Building out a strong breadth of content relevant to your niche also helps build authority and topical relevance to your industry in the eyes of Google. Trust Flow. In the beginning, the list looks quite plain: 2. The more consistent, comprehensive blog posts, the more search engines, and consumers, categorize you as a subject matter expert. The concept of Topical Authority is founded, and integrated into the semantic SEO discipline with the “ Importance of Topical Authority Case Study”. For 80+ DR domains we used a more sniper like, personalized approach. Here’s how to create a customer acquisition strategy. Writing on Ahrefs, Jake Sheridan, describes topical authority as an SEO concept with the aim of a website becoming the ‘go-to authority’ on one or more topics. By typing a topic in the search box, you'll get suggestions (related searches) to include in. This report shows the domains that get the most. E-A-T- stands for expertise, authoritativeness, and trustworthiness. g. Ubersuggest has a free version that is useful. There are some downsides. Sorry! 🙁. In short, Topical Trust Flow might help you position yourself as an authority in the eyes of search engines. Planner, Ahrefs, SEMrush, Majestic, Screaming Frog. Serpstat is a cost-effective Ahrefs alternative that works solidly. Patrick Stox October 26, 2023. Google published this document online in 2013 to “help webmasters understand what Google looks for in a web page. $12/month as a starting point is good, even if the research caps can get annoying. E-A-T- stands for expertise, authoritativeness, and trustworthiness. Topical authority is important for search engine optimization. 1. Topical authority in SEO roughly translates to equity in a certain topic. 2. The Domain Rating is Ahrefs’ proprietary metric for measuring the overall authority of a website, while the URL Rating is a similar metric that measures the topical authority of one page in particular. you can use Majestic’s Topical Trust Flow metrics that are integrated within SpamZilla. 5 first page rankings per post (21 total), versus a client 8 months in with nearly 1. It comes from Google’s Search Quality Rater Guidelines —a 168-page document used by human quality raters to assess the quality of Google’s search results. Also, Google itself works great. History. Topical authority is where website is the go-to authority on one or more topics—primarily because it covers a topic in depth, rather than focus on ranking for individual keywords. In this portion, you will get. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Our free keyword generator can help you discover 150 keyword ideas for (almost) any keyword. Keyword cluster creator for building topical authority;. Once you have the core topic, create pillar content that serves as the foundation for the cluster. Download the keywords. Second, because some processes are better streamlined in Ahrefs. On this article, you may learn the way having topical authority helps you rank larger in search outcomes. Tools suggested: Ahrefs. Your website’s domain authority (DA) indicates how well your pages are likely to rank for the targeted keywords. To tell if you’re dealing with topical or supporting long-tail keywords, you can do two things: Google the term and see what the top-ranking pages talk about; Use the Parent Topic feature in Ahrefs’ Keywords Explorer – If the keyword is the same as the Parent Topic, you’re dealing with a topical keyword. Long-tail keywords are easier to rank for. 3 Choosing a topical anesthetics The effectiveness of topical anaesthesia is dependent on: Optimal application time Application technique The volume of topical. One notable feature of Ahrefs is its robust keyword research capabilities, covering Google, YouTube, and. 5%) had AHREFs DR between 0 and 19 and generated 100,000+ pageviews to meet Raptive requirements; 2% (49) of sites had less than 100 referring domains;. Serpstat is a comprehensive SEO platform that includes rank tracking, backlink analysis, keywords research, site audit, and competitor research. Ahrefs all-in-one SEO toolset can help you with: - Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords - Link Building: find the strongest backlink opportunities in. 1. Beside AI I use Ahrefs, Semrush, and other SEO tools. Ahrefs in Boydton, VA Expand search. Topical Authority vs. Google wants to display “sites that many users seem to value for similar queries. Here is Ahrefs’ results on the keyword “Keyword research” :. It’s also effective for building topical authority. Step #2: Set your filters. Linkbuilding : is the exchange or generation of links from one site to another, which must have some specific characteristics to contribute to what we call Google’s PageRank. 1,385 likes · 7 talking about this · 6 were here. Page. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. Can links help build topical authority. Link profiles are typically discussed in relation to the entire website, but the term can. From comprehensive tools to cost-effective substitutes, we have listed them all. That’s it. Unlike the PageRank algorithm, which only measured the “link authority” of a page, the Hilltop algorithm took into account the “topical authority” of the page. Ahrefs Review. Simply enter a keyword in the Keywords Explorer, go to the matching terms report and apply a minimum volume filter. These results are just with topical authority and Basic Clean On-page SEO. If PharmaCare approves this Special Authority request, approval is granted solely for the purpose of covering prescription costs. Your website’s domain authority (DA) indicates how well your pages are likely to rank for the targeted keywords. We rely almost solely on content to promote our product, which is an all-in-one SEO. Topical authority is where website is the go-to authority on one or more topics—primarily because it covers a topic in depth, rather than focus on ranking for. while selecting “Videos” lets you find blocks of multiple videos that show up in SERPs that look like this: 4. Here’s What Happened. Like Moz, AHRefs offers a free DR checker tool so that any website manager can check their score without paying. The goal here is to establish topical authority quickly with minimal manual effort, and achieving the niche expertise you desire. Organic traffic . These are metrics that are unique to Majestic. When I started my most successful blog (over 100 K monthly visits), growth was slow. Step 2 – Create content that aligns with search intent. and long-tail variations. Strengthen Topical Authority: Regularly updating and expanding the topical map strengthens your website’s overall topical authority by showing search engines that you are actively providing valuable content across various domains related to the main topic. Step 4 – Make sure you can rank for the keyword. Questo si traduce nel fatto che Google potrebbe reputare un sito come un’ottima fonte per le query su di una tematica ma non su di un’altra. With the free keyword generator from Ahrefs, you can find phrases and questions around your main keyword with search volume and estimated difficulty. C ontent angle. By having an exhaustive list of questions from. Select content with highest engagement rate for each ASIN => use as content example. 2. Here’s the quickest way to find keywords with search traffic potential:Topical relevance means that your website’s content is related to a particular topic or subject. How MarketMuse calculates keyword difficulty. Organize data into topic clusters: Group related topics into clusters or categories. The concept of topical authority is pretty straightforward: the better you cover a topic, the more likely you are to rank for said topic across your entire website. Create content plan for every week, every Q&A. Topical authority is achieved when a site fully covers a topic as a whole rather than focusing on just individual keywords. Using tools like Moz’s Domain Analysis and Ahrefs’ Keyword Explorer tool regularly can help monitor progress when attempting to build up topical authority scores over time. Front load your publishing schedule. Finally, when comparing the traffic data year-on-year, we achieved the following: 45% increase in search traffic from 2,527to 26,646 users a month. It comes from Google’s Search Quality Rater Guidelines —a 168-page document used by human quality raters to assess the quality of Google’s search results. They are winning on ~76% of domains compared to Majestic SEO’s ~24%. However, those are the only categories where Ubersuggest takes the win. It must also reference similar things, and things in parent and child categories. This is essential in ranking higher than others on search engine results pages (SERPs. In the eyes of search engines, it signifies a website’s authority on a particular topic, leading to higher rankings for relevant search queries. Outranking authority websites for a specific amount of time for a covered topic provides topical authority state. In the Wins by IP test, Ahrefs finds 216% more than Majestic SEO.