Enter any website’s URL. When used correctly, they can help improve your SEO rankings. We have two core ways to track keywords to suit most budgets and businesses: Free keyword rank checker – A quick way to spot-check your keyword rankings for free. The Linked domains report shows SEO metrics for every outbound linked domain. Moz instead looks at the whole picture, meaning your rank may end up being lower. It runs on a scale from zero to a hundred. You’ll see its estimated monthly organic traffic, the number of keywords it ranks for in organic search, and other key SEO metrics . Rank tracking tool. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. Product Blog. is a software company that develops online SEO tools and free educational materials for marketing professionals. See what keywords your competitors rank for in search and how much traffic each keyword brings them. While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s. It was titled “Method for node ranking in a linked database. ”. Domain rating (DR) is a metric created by the SEO toolset Ahrefs that shows “the strength of a website’s backlink profile compared to the others in the ahrefs database on a 100-point scale”. The domain authority checker is entirely free to use, and you can utilize it as soon as you land on the page. Email alerts – A feature you can also find in tools like Ahrefs that lets you set up notifications when a competitor’s site ranks for new keywords. In my opinion, a rank tracker should. Ahrefs’ own experiments have shown that the authority of each individual page (its URL Rating) has much higher correlation with Google rankings than the authority of the. To check your organic traffic in Site Explorer, you can: Plug in your domain and scroll down to the Overview 2. Domain Authority and Domain Rating are almost similar, but they still have some significant differences. It runs on a scale from zero to a hundred. Ahrefs will start tracking data and will send you regular updates. Just copy-paste the competing URLs in our Batch Analysis tool and we’ll generate a report with useful metrics such as: Ahrefs Rank. On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. Free SEO analysis. Slow pages. This feature is highly beneficial for persons deciding which websites to submit guest post to that will increase their own site’s domain ranking and backlink count. A ferramenta gratuita em cima mostra a "autoridade" do seu website calculada pela Ahrefs (ou seja, Classificação de Domínio). Ahrefs has an Ahrefs Rank and Domain Rating. The website with an AR of 1 has the best backlink profile. Country Rank. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. In this report, we show how your keyword rankings compare with up to ten competing websites. Ahrefs Rank is the list of all the websites on the web ordered by the size and quality of their backlink profile (basically, by their Domain Rating). A higher domain authority indicates that the website is more likely to rank higher in search results. However, SEMrush is slightly more versatile – it includes a wider range of tools that support a greater percentage of our marketing efforts. If you already know which keyword you want to rank higher for, skip this step. All in all, the rank tracking features. While DR measures the relative robustness. On-page SEO is anything you can do on the page itself to improve its rankings and visibility. Domain rating is a proprietary Ahrefs’ metric that shows the score of a domain name backlink profile on a logarithmic scale from 0 to 100. Choose the “Phrase match” keyword ideas report. The tool even provides information about the number of unique backlinks, root domains, and number of keywords ranking for a specific domain. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale. 3. Ahrefs rank is their version of Alexa rank. 0 upgrades, new Outgoing links reports, two powerful SSO features for Enterprise. Go to the Organic keywords report. Click on “SEO” in the toolbar. This is more than one of the top-20 most visible domains. Includes only one backlink with the highest ahrefs_rank per referring domain. See what keywords your competitors rank for in search and how much traffic each keyword brings them. Scroll down and you will find your average position for all of your pages that have been. Keyword Difficulty (KD) estimates how hard it will be to rank on the first page of Google for a keyword on a scale from 0 to 100. A top-level domain is the segment of a domain. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Paste a representative sample of keywords that matter to you into Ahrefs’ Rank Tracker. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. It shows how your website’s backlink profile compares to the others in the Ahrefs database on a 100-point scale. , Domain Rating). The free tool above shows your website’s “authority” as calculated by Ahrefs (i. It predicts how strong a website is in terms of backlinks. You’ll receive the domain authority (DA) score, page authority (PA), and Moz rank data upon scan completion. Domain Rating. Written by Nick Churick. It runs on a scale from zero to a hundred. Premium ($599/month) — 4500 keywords and up to 50 projects. Moz uses different factors to calculate this score based on a sample of links to a website or page. It shows estimated traffic data for pages and domains. The easiest way to do this is to click on the Date settings, head over to the Compare tab, and select a year-over-year comparison for the period you’re investigating. Ahrefs and Moz are both considered comprehensive SEO research tools for keyword research, domain ranking, rank tracking and site audits. Ahrefs’ Free Backlink Checker. Nozzle for data visualization. Content Analysis: Shows meta information, including title, description, word count, headings (H1-H6), publication. Your score can be 1 or up to 100. 7% of pages will rank in the top 10 search results within a year of publication. It represents the strength of the website’s backlink profile on a logarithmic scale from 0 to 100, with the latter being the strongest. Depending on the number of high-quality backlinks from unique domains, ahrefs can. SE Ranking. Ahrefs uses a website’s backlink profile to determine their DR. There are two types of traffic estimation tools: Tools that estimate total traffic: Visitors to your website can come from all kinds of places: search engines; forums; social media; etc. 4. Rank Tracker – Our most popular solution for. Is the statistic that, Of those mentioned above, offers the quickest insight into the quality of your site. of SEO professionals use Ahrefs’ Domain Rating as their SEO metric of choice. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. It's essentially a less granular version of Ahrefs Rank (AR). Domain rating is calculated by looking at a number of factors, including the number of links to the website, the quality of those links, and the relevance of the links. These link networks can be massive and mean building multiple topically relevant sites solely to link to one another. Tonilawre 9 days ago. January 26, 2023 4 min read. It ranges from 0 to 100, with higher scores indicating stronger authority. These metrics proport to calculate a website’s “authority” based, for the most part, on the quantity and quality of its backlinks. Monitor your website's SEO health and optimisation progress over time. Pick a plan that suits your needs, and we’ll see you on the other side. AhrefsAlong with Ahrefs rank, you can also see the domain rating and URL rating of any domain and a web page. With DR and DA, a site is given a ranking from 0 to 100. In general, there are two common types of content gaps you’ll need to fill: domain-level and page-level. Take this metric with a grain of salt. Rank Tracker lets you monitor your Google rankings on desktop and mobile across 190 countries. In addition, Ahrefs has several other features, including keyword research, rank tracking, and site audits. Go to Site Explorer > Organic keywords. These tools estimate the total amount of traffic from all sources. Open the Organic keywords report. Domain Rating (DR) is a proprietary SEO metric by Ahrefs. To see all the keywords you rank for and their absolute ranking positions for free, use Ahrefs Webmaster Tools (AWT): Sign up for a free AWT account. Domain Authority (DA) is a score developed by Moz that predicts how likely a website is to rank well. It's measured on a logarithmic scale from 1 to 100, with the latter being the strongest. You can also see your top organic competitors by keyword (detailed reports with domain rank, domain visibility, number of organic keywords,. Just enter your website and select the *. Method 1. Wait for the tool to evaluate the page authority score, which is usually a number between 0 and 100. You can use it not only for keyword monitoring but also for your entire SEO strategy. It is simple to improve the. But by and large, the trend in those graphs is undeniable. Moz Link Explorer lets you check the domain authority of any website. It runs on a scale from zero to a hundred. 1. Whether you rank for it. If you’re curious how much organic traffic a particular website gets each month, paste the domain into Ahrefs’ Site Explorer. Just copy-paste your list of URLs and our bulk backlink checker will generate a report with the SEO metrics you need: Ahrefs Rank. Fill your content calendar for weeks, months, or even years in minutes. e. This metric was initially developed by Moz . Ranking #1 in Google is a lot more nuanced than just getting more links, because links aren’t the only ranking signal that Google uses. The Linked domains report shows SEO metrics for every outbound linked domain. It’s highest-tier plan is $499/month. An estimate of the total number of visitors to the website per month. ; This means there is ~17 times more TP for a South Korean travel guide than for a Singaporean travel guide. One great way is to use a tool like Ahrefs or Google Sheets to find sites with high Domain Authority (DA). Ahrefs is the creator of the Domain Rating metric, making it the go-to tool for checking your DR. Setting Up Alerts: Define Conditions Specify the conditions that trigger an alert. Let’s assume, hypothetically, that we have a strong site capable of ranking #1 for any of these keywords. SEO Tester Online for an all-in-one SEO suite. But thanks to many of you, we’ve come to realize that this update actually caused a decrease in search traffic estimations for many websites. Keywords that contain your seed in the order it's written. Check for 140+ SEO issues. Filter for Position 2-8 and SERP features where the target doesn’t rank. For Ahrefs, it’s enough to have plenty of links to boost your domain ranking in their eyes. 13. Navigate to the “Settings” and choose Ahrefs from the pop-up menu. Ahrefs offers four plans with monthly billing, with the option of annual billing, at a discount. The Ahrefs link intersect tool allows you to compare three of your competitors’ SEO backlinks. The bigger the number, the stronger a page's link profile is. Duplicate content. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. If you were looking for low-competition informational keywords for a blog, you can do the same. Pages with lots of backlinks rank above pages that don’t have as many backlinks. Using 'where' costs 5 rows. It covers meta tags, canonicals, Open Graph tags, structured data, hreflang, subheaders, and more. Rounding out the comparison is rank tracking, where Bruce Hogan from SoftwarePundit believes SEMrush reigns supreme. Ahrefs Lite is the least expensive option, and costs $99 per month. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. Go to the Organic keywords report. The more and higher-quality. Domain Rating (DR) is a ranking metric developed by Ahrefs which shows the strength of a website’s backlink profile on a scale of 1 to 100. Checkmark Ahrefs settings in the Parameters tab. You can see that when we do this for Moz, Site Explorer finds the same issue for the term “keyword cannibalization” as we found earlier using method #2. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. The State of Link Building Report 2022. See all keyword rankings for any website or web page. DR – Domain Ranking is a metric from the Ahrefs tool and uses the same score on a scale of 0-100. Here are our favorite 3: 1. If your page isn’t ranking where it should, you can always improve it. Domain Rating (DR) is a proprietary SEO metric by Ahrefs. Republish the post. Overall, DR measures the relative authority of a website based on its backlink profile and the ability of that website to rank in the SERPs. Find your organic competitors. Ahrefs Domain Authority is a metric that measures the credibility and influence of a website in search engine rankings. Choose the target keyword. The Domain Authority (DA) metric is built on Moz's industry-leading web index trusted by SEO professionals worldwide. 2. This data comes from our database of ~500 million keywords (updated monthly). Ahrefs for keyword analysis. At Ahrefs, we have UR and DR. A 301 redirect indicates the permanent moving of a web page from one location to another. g. It is already the biggest database on the web, and it’s growing steadily. Verify site ownership. It should be named “robots. , Domain Rating). Free features of the Ahrefs SEO Toolbar include: Metrics: Displays website and page-level SEO metrics like Domain Rating, URL Rating, Ahrefs Rank, referring pages, referring domains, search traffic, and keyword rankings. Internal links aid the flow of PageRank around your site (which is a confirmed Google ranking factor ). Click the Organic Keywords report. In many ways, it’s unfair to compare Ahrefs, Semrush and Moz to Google Search Console. That means that your DR will drop if you're beginning to lose high-quality links. Let’s get a bit deeper into that. Ahrefs’ Domain Rating (DR) is a measure of the strength of a website’s backlink profile. Correlation with actual rankings; Both Moz and Ahrefs have invested significantly in improving the size, quality and freshness of their link data. ahrefs. United States. ヒント 2つのWebサイトのドメイン評価が同じ場合、Ahrefs Rank (AR)を使用して相対的な強さを判断する必要があります。 あなたのドメイン評価を同業他社のウェブサイトと比較することで、競合他社があなたよりも良い結果を出しているのか、それとも悪い結果. Having subdomains is helpful for keeping a website organized. Compared to Ahrefs, SE Ranking is more affordable regardless of its pricing plans. URL Rating (UR) shows the strength of a page's link profile on a 100-point scale. In app. Domain Authority is based on data from our Link Explorer web index and uses. Keyword rankings charted over time, along with volume, traffic, and related URLs; SERP features like image packs, ad positions, featured snippets, and more; When rankings and features change with automated updates; Comparisons of rank, search traffic, and SERP features with up to 10 competitors . AhrefsBot is a web crawler run by Ahrefs SEO software suite that powers its index of pages and links. The company offers a website authority checker, where you can examine a similar metric to the “DA” from Moz. domain_rating int − + Domain Rating of the referring domain. 1. And more! Get ranking updates for desktop and mobile. And because each of these brands uses its own unique calculation and link indexes, your website’s scores could vary widely for each metric. DR (Ahrefs Domain Rating) – This score is out of 100 and highlights the strength of the backlink profile of that site. Use the free site explorer to get an overview of a domain with hundreds of statistics. 1. Categories: Advertising and Marketing, Computer Software and Development, Online Services. To put this into perspective, here are the Domain Ratings for some very popular websites: Facebook: 100. 63% of pages get no organic search traffic from Google. Moz – Yes, a 75% discount. Select the country you want to see rankings for. Overall, DR measures the relative authority of a website based on its backlink profile and the. com Get started. Global Rank. Domain-level gaps occur when competitors have content about topics you don’t. ca has a domain rating of 67 on Ahrefs whereas Moz reports 18 (DA). Yes, there is variance in the data. Enter a competitor’s domain in the Target section. See where you’re. Content gaps can occur when your competitors’ websites rank for keywords that you don’t. The page that the website is linking from (linking page) resides under the Referring page column (1) and the page that it links to (destination page) resides under the Anchor and target URL column (2). Moz Domain Authority. Ahrefs Rank. Higher scores mean a greater ability to rank. 3. Here’s how to use it: Go to Site Audit (and choose your project) Click the Internal link opportunities report. The key factor that makes Ahrefs stand out is data quality. Using 'where' costs 5 rows. See all keyword rankings for any website or web page. The average DA of a blog with its domain name is between 30 and 40. Ahrefs’ Keyword Difficulty (KD) is a metric that can help you determine how hard it would be to rank in the top 10 for a given keyword in a given country. What Is Domain Authority? Domain authority refers to a website’s potential to rank well in search engines based on numerous criteria, but primarily its credibility and reputation based on backlinks. 2:05. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. For this you can add your website to Ahrefs Rank Tracker along with keywords and locations you’re targeting and watch the results. A domain rating is a metric developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). Domain Authority forecasts the effectiveness of the website as a whole and must be considered when doing website-wide changes. The highest mark represents a site’s best ability to rank better. Here’s the site’s Ahrefs overview: EWB has far fewer links than Eric the Car Guy, but it’s Ahrefs Domain Ranking is nearly the same. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. anchors: Contains the anchor text and the # of backlinks, referring pages and referring domains that has it. The dashboard shows a screenshot of your website, gives you an Ahrefs rank with a chart for the past 30 days, and shows your domain ranking, URL rating, number of backlinks, referring domains, number of organic keywords by country, and the tracked keywords with your ranking. , Domain Rating). The 9 best rank trackers. 8x more backlinks than positions #2-#10. Ahrefs' SERP Checker gives you an accurate ranking difficulty score and detailed SEO stats for the top 10 search results. David Stein, VP of Content and SEO, Wunderman Thompson. DA is a metric that measures a website’s ability to rank in search engines, and sites with a high DA are more likely to give you a quality backlink. Ahrefs has been the number one tool in our SEO tool belt for many years. Did this answer. For starters, add a list of keywords you want to track to the Rank Tracker and specify target locations for them. Here’s where you can compare and contrast the backlinks of up to 5 different sites at once. If they use dofollow links, it will be helpful for your SEO campaigns. This report shows a list of websites that rank for many of the same keywords as the website on the input. The DA score ranges from 1 to 100. For instance, going from 20 to 30 is a lot easier than boosting it from 70 to 80. txt” and should be located in the root domain directory of your website. Inches or meters, both are correct only the unit is different. Ahrefs Domain Authority is a metric that measures the credibility and influence of a website in search engine rankings. With Ahrefs’ new calculation of DR, it is likely to become much harder to pass a site off as having a strong backlink profile. It indicates how strong an individual page’s link profile is on a scale of 0 to 100. Rank-two results averaged about 850 days, with a steady declining trend down to rank 10. Ahrefs allows you to set up alerts for various changes, including keyword rankings, new or lost backlinks, and more. In this case, Videoder is a 64 rating, which is mid-high. Here, you can learn how to use Ahrefs properly, get access to SEO courses for beginners, and so on. com has a domain ranking above 40, so I’ll try to find a page with a domain ranking between 20-40 that’s also receiving a lot of organic traffic. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. The highest mark represents a site’s best ability to rank better. This website ranking measure is. Enter your seed keywords. 6. 2 billion keywords in 243 countries. If you have a keyword-rich domain name in English (e. It's a numerical value between 0 and 100 that measures the authority of a website. To see all the keywords you rank for and their absolute ranking positions for free, use Ahrefs Webmaster Tools (AWT): Sign up for a free AWT account. Find topics with search traffic potential. The 7 Best Ahrefs Alternatives. Article Performance. Competitive analysis – With a tool like Ahrefs’ Site Explorer, you can get an insight into your competitors’ SEO strategy by seeing which keywords they rank for and how they earn backlinks. Their cheapest plan “Lite” ($69/month), is about 30% less expensive than Ahrefs ($99/month). Authority Score One of the primary selling points of popular SEO tools such as Moz, Ahrefs, and SEMRush are the website authority metrics. Step 1: Create the File. The Ahrefs DR (Domain Rating) and UR (URL Rating) checker is a tool that provides an estimate of a website’s authority and popularity. DR (domain rating) is Ahrefs’ Domain Authority metric. This means that it should be in the same folder as your home page. Nếu như web có nhiều backlink chất lượng trỏ về thì chỉ số Ahrefs rank cực kỳ cao. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly). Ahrefs domain rank (AR) is the order in which all the websites in Ahrefs database rank in terms of the quality of the website backlink profile. 2. We use Ahrefs to better track our SEO performance and keyword rankings. PS: While all of the above are important aspects of an SEO strategy,. 5,076. e. According to a study by Backlinko and Ahrefs, authoritative domains rank higher on Google’s SERPs. Sometimes changing something as simple as page titles (or adding internal links) can get Google to rank your website. Ahrefs’ own experiments have shown that the authority of each individual page (its URL Rating) has much higher correlation with Google rankings than the authority of the whole domain. Both internal and external backlinks links are taken into account when calculating URL Rating. It is about helping Google and searchers better understand and digest your content. com. Ahrefs all-in-one SEO toolset can help you with: - Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords - Link Building: find the strongest backlink opportunities in your niche - Keyword Research: get maximum relevant. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more. Go to a website that offers a page authority checker tool such as Ahrefs, Moz, or SEMrush. Social metrics. If you already know which keyword you want to rank higher for, skip this step. 200k+ SEO professionals across the world use it in their daily work. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. "not_found", "found" or empty (in case if our service failed to get any data) Ahrefs Rank (ahrefs_rank) - number or empty, rank of url in ahrefs Domain Rating (ahrefs_dr. Ahrefs for keyword analysis. Domain Authority is a domain score developed by Moz to predict a website’s chances of ranking on search engine result pages (SERPs). 4. This article explains in detail every limit/credit in your Ahrefs account. BrightLocal’s Local SERP Checker. Domain rating (DR) is a metric created by the SEO toolset Ahrefs that shows “the strength of a website’s backlink profile compared to the others in the ahrefs database on a 100-point scale”. ahrefs_top int − + Ahrefs Rank of the target domain. Search for the URL of the page you want to rank on the first page, and choose “Target URL” from the dropdown. Domain Rating (DR) Ahrefs Rank (AR) Total followed referring domains. It tells you how strong an entire website’s backlink profile is on a scale of 0 to 100. A South Korean travel guide blog would also be easier to rank based on the. Alt text (alternative text) is the text description of an image on a web page. It runs on a scale from zero to a hundred. One of their key metrics is the Ahrefs Domain Rating (DR), which measures the strength and authority of a domain on a scale of 1 to 100. To recap, what we do at Ahrefs is take all the sites we know about and remove many spam and inactive domains, then add some for subdomains on sites like blogspot. DR stands for Domain Rating. backlinks: Contains the backlinks and details of the referring pages, such as anchor and page title. While these measurements are helpful, recollect that sites don’t rank exclusively due to. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. Check who’s linked to your website. It's measured on a logarithmic scale from 1 to 100, with the latter being the strongest. Moz uses different factors to calculate this score based on a sample of links to a website or page. Moz DA ranges from 1 to 100, with higher scores equalling a better domain (aka a better chance of ranking highly). See how much traffic your competitors are getting. Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic. Domain rating Ahrefs tidak termasuk faktor peringkat website di hasil pencarian Google. Trang web nào có. See full list on ahrefs. ahrefs_top int − + Ahrefs Rank of the target domain. Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion pages a day. 1. Domain Authority and domain rating, both are correct in their own way. Standard and Advanced profiles. Click the SERP features filter and you’ll see a drop down menu with all kinds of SERP features. Filter for low-competition keywords with the KD filter (KD < 10) Add words like “buy” and “cheap” to the “Include” filter. Ahrefs Domain Rating (DR) Domain Rating (DR) is a metric developed by Ahrefs. Domain Rating is a metric tool developed by Ahrefs to gauge your website’s backlink profile. Number of backlinks. You can follow the steps provided below to. As with the old toolbar, we still show the following metrics for pages and domains: Ahrefs Rank (AR); Ahrefs Domain Rating (DR);Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. Calculating DR in Ahrefs is based on a logarithmic scale from 0 to 100. Ahrefs will also show you problems such as broken links that could hurt your ranking. , WordPress), navigate to the old post, then delete the old content and replace it with the new. Keyword Difficulty (KD) estimates how hard it will be to rank on the first page of. Brainstorm “seed” keywords. Each result in the response costs 2 rows. Domain Rating (DR) Save . You come back and tell me either in inches or meters. SiteChecker displays not only the Ahrefs rank but also the domain rating, total external backlinks, and much more: These metrics allow you to see how your site is currently performing. Dead pages. Enter some of the competitors’ URLs. UR is somehow similar to Google’s PageRank. 11% of all clicks for our tracked keywords land on Ahrefs. Keywords in URL proved somewhat relevant. 4. Both of them ultimately reflect the same thing, but SEOs generally rely more on DA. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale. They use their backlink data to determine other metrics for a website, such as domain rating, Ahrefs rank, and URL rating. Và được phân loại theo quy mô, chất lượng của hồ sơ backlink. Another way to create sections within a website’s. Private blog networks (PBNs) are made up of many websites you own linked together to manipulate search engine rankings. Ahrefs calculates DR based on the quantity and quality of external backlinks to a specific domain. URL Rating (UR) shows the strength of a page's link profile on a 100-point scale. Ahrefs offers superior. Eventually, Google's own analyst John Mueller has confirmed this by saying that they “don't have anything like a website authority score”. Learn what keywords your website ranks for and compare how you stack up against competitors in the SERPs. ; The total number of external links — ‘backlinks’ — pointing to the website (generally speaking, the more of these the better. Domain Rating (DR) and URL Rating (UR) are the measurements Ahrefs uses to rate the backlink profile of a site.