In order to evaluate the demand, publishers use a variety of metrics, such as CTR, CPM, CPC, and the main one known as CPI. Before you start to develop hyper-casual games, it is essential that you learn the mechanics used to make them work. Cost per install (CPI) has fallen sharply year-on-year, falling from an average of $1. Before we get to that, we just want to take a moment to quickly go over what our market is, and what that means for the way you design games for us. We’ve finalized our annual hyper-casual benchmark report that you can download below. 13. When you go to mid-core, the CPI numbers start from a few dollars, reaching up to $20 per acquired player. 08. Developers are invited to test their game ideas to win a minimum guarantee of $300,000 with 60-day free trial of App Annie Intelligence . Clement , Apr 20, 2023. We decided to revisit it with Supersonic when we saw that multiplier gates were trending in hyper-casual games. 05 on Android and by $0. In hyper-casual games, we generally don’t see that showing fake or altered gameplay improves performance and lowers CPI. It is based on several psychological experiments presented by professor. We know that many of the studios we work with don’t always have dedicated game artists in. If they make it to the top 10%, the average revenue per. How to generate low CPI concepts in hyper-casual. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. CPI stands for Cost per Install and means how much does it cost you to acquire each new user. While Europe generally has lower eCPM (cost per 1,000 ad impressions), it has lower CPI (cost per install) and higher session lengths. CPI: Cost Per Install; This metric means how much does it cost you to acquire a new user - this is what publishers and developers mainly focus on. Focus on D7 retention rates and average session length—these are the two key metrics. 95 cents. When setting up your test, keep the default placements and audience data suggested by. Zombie Defense demonstrates how a hyper-casual game can become a successful hybrid-casual game by addressing its marketability challenges since ideation. 3 is considered good. Of course in a Hyper Casual game, this progression isn’t going to be as far-reaching as with other games. ” Read the full case study. Hyper-casual games have massive addressable markets which all do not differ much. 02 (tier 3 countries) to 0. 23 per install price tag is a stark reminder of platform disparities. For Stacky Dash, we started with a version that featured a pale green environment and had a CPI of $0. When transitioning, it’s crucial to shift focus from CPI alone and prioritize retention metrics. In 2018, the average CPI for hyper-casual games was $0. 1. 25$ - 0. The biggest hyper-casual contest is back, with a $2M top prize, $100K bonus when you publish a game based on a TikTok trend, and even more ways to win. We used $0. Aiming for a CPI under $0. Tenjin and GameAnalytics have released their hypercasual benchmark report for Q4 2022, examining the state of mobile advertising in the genre. 63. Based on the feedback they got back. Once you’ve found your breakeven point, “then we start pouring a lot more traffic in order to feed the waterfalls to do the monetization tests, iterations, AB tests. 5 – $6 per 1,000 views. The challenge is open to all game developers and invites studios to. TikTok your way to the top. 059 follower su LinkedIn. 02 CPI for Android and $0. Report this post Report Report. Arcade Idle is a subgenre that incorporates idle and adventure arcade’s main attributes to create games with a Hyper-casual feel and attractive metrics. “Previously, with hyper-casual games and their low CPI, money could be recouped within 4 days, sometimes even within 2 days. Meanwhile, other genres can have a high CPI because the most valuable players make up a relatively small group. It’s also important to emphasize the actions shown in the gameplay with. However, CPI varies depending on region and hyper-casual games. Hyper-casual competition. 09 for Android and $0. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. 25 Facebook; D1 35%; $500 for submitting 3 game tests to the CLIK; no KPIs; $1200 for submitting 7 game tests to the CLIK; no KPIs; The challenge is already available and mobile game developers are invited to apply. Hyper-casual games are the latest exciting phenomenon to take shape. Digital casino fixed coins and deals are available in poker games. As a result, it’s becoming. S. I tested several HC (Hyper casual) games partnering with a publisher. 20 while iOS rose $0. Close. In her presentation at SuperSessions 2021, Lolita Snopkova from the Supersonic team shared tips for creating hyper-casual creatives that lower CPI and help your game scale optimally. We've amassed over 18 million downloads and signed 8 Major Mobile Publisher deals. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games. If your creatives don’t attract users and have a low CPI, it will be extremely difficult for your game to climb the charts affordably and quickly. Dec 13, 2018. Conversion rates of the App Store for hyper-casual games are: CR: From the store page visitors to installs, the CR benchmark is from 20 to 30%; CTR: from an impression to the click, the CTR benchmark goes from 2. Poker. Character design is critical in hyper-casual games, just like in any other game. But more importantly, you should start to optimize the gameplay itself. 7% on day 1 and 8. Conversion rates of the App Store for hyper-casual games are: CR: From the store page visitors to installs, the CR benchmark is from 20 to 30%; CTR: from an impression to the click, the CTR benchmark goes from 2. We’ve just gone over 6 tips for improving your hyper-casual creatives, but sometimes seeing is believing. 9 mechanics for hyper-casual games. The CPI is > 1$ so too high to get picked up by a publisher. In fact, casual and hyper-casual games boast a larger user base, due to the fact that playing them involves almost minimal effort for. 4. We have a deep understanding of what it takes to transform promising game ideas into profitable hits. com To truly be successful when making hyper-casual games, you need low CPI, and high D0 through to D14 retention. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. Followed by Australia and Japan were ad rates were between $6 and $8 per 1,000 views. This requires developers to be hyper aware of user. By applying the strategies listed. The business strategy of publishers working in the hyper-casual genre will usually be to quickly design and publish the game. The competition will start on October 10th, 2021, and finish on December 10th. Also most publishers asks for a CPI (Cost per install) under 0. Since the hyper-casual target demographic varies considerably in age, all three platforms are ideal mediums to ideate concepts since they cater to a wide range of demographics (from 13. 14, 2021 /PRNewswire/ -- Hyper-casual. 5 to 4% for games in general; CPI: from 0. Top 10 Hyper-casual Game Ad Networks in 2022. What are the differences between puzzles and hyper-casuals regarding player retention, CPI, and audience? Puzzles demonstrate a higher retention rate compared to hyper-casual games. The article discusses general approaches to design interesting games, and then projects that knowledge on hyper-casual genre by considering its peculiarities. Hyper-casual games are based on trends, and they generally find success on short-lived themes that people around the world are interested in. 10 or $0. This pickup is due in part to the average 30-day retention rate of Latin American casual gamers climbing as high as 7. Our Game Studio has created 13 Games so far and we have a 100% record of. As a result, the second version lowered CPI by 40%. 44 and $0. , Japan and Brazil led the top three in Android ad spending with CPI of $0. 5 billion, these veritable mobile marketing darlings are one of the most successful genres of game apps. This is lower than what we saw in the two previous years. For hyper casual, our goal is to reach: CPI < $0. Each week inside the Academy, you'll have access to a host of experts to discuss. The most important thing is to find out if users will install the game and to do so almost for free. While some may be optimised and determined through the […] Launching hyper-casual games in Mexico has an average iOS CPI of $0. First of all, Lolita underlines that there is no single secret to success and gives a piece of general advice: “Ads are like games, but a game that takes. The hyper-casual landscape in 2023: Trends and insights for developers. To achieve reliable results, you will need around 10k impressions per campaign. Our company is made up of driven, passionate people who bring their unique backgrounds and. 20 while iOS rose $0. The UK’s eCPM rates were twice as lower, hovering around $5. Soft launching and publishing. Generally speaking, these viral or satisfying themed games are based on trends found on social media platforms such as Facebook, Instagram & TikTok. My Hybrid-Casual GamesHow to improve ad performance using creative and site dataWe are excited to be attending Pocket Gamer Connects in London on Jan 23-24 2023! Do you want to connect at the event? Reach out to Heelin Kang, Customer…Mood Games grows Traffic Jam Fever into a profitable idle clicker hit with Supersonic. CPI, CTR, IPM and retention rates among other metrics are all analysed by publishers to determine the potential success of your game. Posted by 1 year ago. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. Essentially, you get the low/medium CPI hyper casual games tend to have, but strong engagement and retention metrics that are more common among mid-core games. One of the publishers recently did extensive research on old hyper-casual hits. Make your creatives feel playable to give your audience an understanding of how they would feel playing your game and tempt them to install. The study includes data on CPI, a comparison of Android and iOS marketplaces, retention, and more. This graph shows the number of hyper-casual prototypes and commercial releases each year. HitBerry Games | 256 من المتابعين على LinkedIn. . This developer was the hyper-casual pioneer, capable of quickly launching variations of popular mobile games. Changing the mechanic from a simple collection mechanic to a collection mechanic with multiplier gates made our game easier to play and feel more satisfying, which lowered our CPI from $0. From my dealings with them the target was $0. 96 U. The report opens up with an executive summary, stating quick facts: Android has now reached an all-time high in hyper-casual ad spend share with 57%. 9 per 1,000 Interstitial ad views in March of 2022. 3. Short, so someone can play your game while standing in a queue. Start making hyper-casual games today. 30 mark - which is an important benchmark for a hyper-casual hit. Retention. If your competitors are only tracking CPI, measuring LTV can give you a competitive advantage. If you look at the cost-per-install numbers that get reported by hyper-casual developers, you usually see numbers like $0. CPI (Cost Per Install): CPI briefly is how much average value of money we spend for a user to download our game and install it on their phone. 40 on android and iOS, respectively. It's one of the most important stages of game development as it lays the groundwork for the creation of successful and engaging games. Top Chop builds Merge Miners into a deeper hyper-casual game and maximizes profit with Supersonic. CPI is a very important metric when it comes to picking a good strategy for mobile app marketing. 7 and went 0. Post-ATT, Android was more cost-effective for casual games with a CPI of $0. As a consequence, the ad monetization opportunity for hyper-casual games is diminishing 2. 1. 42 on iOS and $0. 6% as well as their propensity to stay long enough to watch in-game ads. Let’s look at two examples of creatives that decreased CPI using a mix of the tips above. Hyper-casual is becoming very crowded > CPI is going up. In an A/B test for different pacing periods (25, 35, and 40 seconds), results showed that 25 seconds between interstitials performed best (in 80% of tests), with a 10% uplift in ARPU. Before you start to develop hyper-casual games, it is essential that you learn the mechanics used to make them work. The importance of game art. Hyper-Casual games. A new genre is forming:. Develop. Ashkenazy oversees all aspects of Supersonic, including onboarding developer partnerships, game. 02, whereas the US has the highest CPI of $0. In case something is wrong, certain colors must be replaced or adjusted accordingly. 25 or less and D1 retention >30% (Facebook, iOS/Android, US) CPI prize. Here you will find CPI benchmark for hyper-casual games with the breakdown per top country and ad network. In part one, I defined three general categories that mobile games have been broken down into: casual, mid-core, and hardcore. By Sunny Cha 2018-12-17 December 7th, 2022 Reports. For example, if you get 50 cents CPI for one game and 37 CPI for the other, you have a direct comparison. Runners are the ultimate hyper-casual game. Background familiar and loved by everyone. Cost of ad unit . [3 Key Points for Hyper-Casual Game Background Design] Background emphasizing the main characters and objects. We know that many of the studios we work with don’t always have dedicated game artists in their teams, and that it is often created by developers using the help of existing tools on Unity. 42, more than twice the. Country and Network CPIs • Columbia is the most cost-effective country for purchasing hyper-casual installs with a $0. 00 APAC EMEA U. And worse case, you make a loss. Thank you very much Max Siamenau for taking up a very pertinent and timely issue! "Actualization of social problems through games" Vir Games…CPI (cost per install) = CPM (cost per 1000 impressions) / IPM (installs per 1000 impressions) As ironSource agrees, a corner stone for making a hit hypercasual game is to reduce CPIs by increasing IPMs (installs per thousand impressions). | Tenjin is a comprehensive growth infrastructure for mobile app marketers. 5 Tips on How to Pitch Your Hyper Casual Game to a Publisher. 30. 16. Cost per install is calculated by multiplying cost per click and install rate, so CPI equals CPC multiplied by IR. They’re simple to develop, easy for users to learn how to play, and their quick-to-win nature makes them both attractive and. In hyper-casual publishing, the user retention rate is one of the key metrics used to assess the potential of an upcoming prototype. The cost of your CPI will also be linked to the cost of your ad unit. 05 on Android and by $0. 🚀 HitBerry Games is #hiring right now! Open positions: 🔥 IT Service Manager 🔥 IT Business Analyst 🔥 Marketer 🔥 Game Designer 🔥 Business Development…HitBerry Games | 466 من المتابعين على LinkedIn. To truly be successful when making hyper-casual games, you need low CPI, and high D0 through to D14 retention. Essentially, you get the low/medium CPI hyper casual games tend to have, but strong engagement and retention metrics that are more common among mid-core games. A hyper-casual game will most often generate revenue from in-app ads, rather than in-app purchases. Comparing Q2 2022 to Q2 2021, we see that the market has grown by 10%: the downloads in Q2 2022 were 4. Hyper-Casual Benchmark Report 2021. Simple, so anyone can start playing without any instructions. By applying the strategies listed above, you can attract engaged users, and more importantly, increase the likelihood of scaling your game. Other factors such as art, camera perspective, and colors have a limited impact, and won't be able to significantly reduce CPI. Arcade Idle is a subgenre that incorporates idle and adventure arcade’s main attributes to create games with a Hyper-casual feel and attractive metrics. But in reality, the main part of the acquisition in hyper-casual is ad networks. The 2018 Hyper-Casual Games CPI Benchmark Report. NEW DELHI, Oct. Hyper-casual puzzle mechanics is implemented referring to System 1 mode. Average D7 retention for hyper-casual games is below 10%, which is much lower compared to the average D7 retention for mobile titles of around 20%. Bridge Race – 55. There’s nothing slow-paced about Voodoo’s rise to success in the hyper-casual gaming sector. Industry Top: Voodoo (industry leader) Lion Studio (strong in puzzle and idle games) Good Job Games (Rise Up publisher, works mainly with in-house dev teams) Well established (with a couple of hits): Ketchapp (back on track) Green Panda (focused on io and idle games) Tap Tap (sister company of Huuuge Games)Tenjin has partnered with GameAnalytics to release its Q3 2022 report on the hyper-casual games marketplace. In the fast-paced mobile gaming world, maintaining a low CPI is crucial when assessing the potential success of hyper-casual or hybrid games. From 2022 to 2023, the average cost per install (CPI) of casual gaming apps worldwide amounted to 0. 25 - $0. We’ve crunched those numbers and used them to develop three bits of advice to help you build a super-popular hyper-casual game. 42, more than twice the. We recognised that this was down to the tap-timing mechanic, which has proven its worth in the hyper-casual space, although it is. Hyper casual game marketers can aim for more though. Looking forward to this afternoon where I'll be joined by Homa 's Senior Publishing Manager and CPI expert Oleksandr Lysenko where we'll. Zombie Defense demonstrates how a hyper-casual game can become a successful hybrid-casual game by addressing its marketability challenges since ideation. In hyper-casual, retention drops by the seventh day, so the biggest task on the first day is to attract the maximum number of players by “spamming” them with ads. Conversion rates of the App Store for hyper-casual games are: CR: From the store page visitors to installs, the CR benchmark is from 20 to 30%; CTR: from an impression to the click, the CTR benchmark goes from 2. 05 to $0. Hyper casual games are competing on price (no cost), so to get play time you have to be everywhere. Hyper Casual Jam Com — online hyper casual games development marathon 24-26 September 2021 (Online) Learn. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. HitBerry Games. Here you can see the example of the game analysis. Post-ATT, advertising on Android came in as more cost-effective with a CPI of $0. 02 CPI for Android and $0. 02 (tier 3 countries) to 0. 20 and $0. Hypercasual games have a significantly lower cost per install (CPI) compared to other genres. There are often many levels in hyper-casual games that gradually unlock. The target CPI for iOS is not higher than $0. Puzzle games come in second at $1. 1mo. The top iOS games get around 25% day-seven retention. Products are similar. 42 respectively. Finally, because hyper casual games are simple in design and mechanics, these games. Creating a poker game is a fantastic way. UPDATE: We’ve released a new benchmark report here for 2022. JoyPac specializes in publishing hit hyper-casual games across the globe, and today they have agreed to share their insights into testing and developing hyper-casual games. Jobs People LearningNadav Ashkenazy is the GM of Supersonic Studios, IronSource's mobile game publishing activity. Ad networks are becoming saturated with ads for hyper-casual games, causing the effective cost per mille (eCPM) to go down. On the surface, Archero looks like a hyper-casual game – you kill the monsters with your arrow. When you go to mid-core, the CPI numbers start from a few dollars, reaching up to $20 per acquired player. By creating engaging CPI videos, you can reach ou. These meta gameplay features add medium and long term goals on top of a hypercasual game. 09 for Android and $0. Archero is a game that combines a hyper-casual core gameplay experience, with a more role-playing game (RPG) like meta game with an elaborate in-game economy. Ideally, you should soft launch your game to help test, refine and fix any. The “Hyper-Casual Benchmark Report'' for Q3 2022 is here! In this report, you’ll gain exclusive insights on ad spend and CPI on a country and platform level. The most important thing is to find out if users will install the game and to do so almost for free. Although popular with both genders, women spend more time playing hypercasual. • On iOS, hyper-casual games have an average CPI of $0. S. Hyper-casual ASMR players, meanwhile, are in it for pure escapism, relaxation, and/or instant gratification. 35. June 07, 2022 · 9 min read Hybrid-casual: the secret sauce to higher retention and better engagement With players spending more time in games, hyper-casual is starting to evolve. The advantages that make testing an important stage in game development process:. This is an essential report for hyper-casual publishers that want to improve their user acquisition and monetisation strategies in. We were delighted to be joined by Rabia Dincer, publishing manager at YSO Corp, as she presented their approach on how to launch a hit hyper casual in less t. As a rule, such games attract users massively immediately, and, obviously, can scale profitably. 42 on iOS and $0. Though blue is a popular colour for hyper-casual creatives, using too much blue caused a lack of contrast. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games. According to Sensor Tower’s 2021 mobile gaming report, hyper-casual games were the only genre in global mobile gaming that actually grew in downloads, recording a 15% YoY growth, while other. Hyper-casual Games CPI, Ad Spend & Retention Benchmark Report – Q4 2022 “🔥 New Report: [From Hyper to Hybrid in 2023] – Check out our latest report delivering crucial industry insights on ad impressions, eCPMs, IAPs, and more!” New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual. Title: Future Of Hyper Casual Games || Hyper casual games Demands increased exponentially || Indie Game devThis video has information of - How downloads of H. 08 CPI for iOS • Facebook is the mobile network of choice for hyper. 96 for iOS Cost Per Install. CrazyLabs is a Top casual & hyper-casual mobile games developer & publisher, with over 5 billion downloads for games like “Multi Maze”, “Phone Case DIY”, "Acrylic Nails", "Tie Dye", "AMAZE" and many. This has to do with time-lapse tapping mechanics, which have proven. S. The country’s average CPI for hyper-casual games on iOS is. Doesn’t seem like a lot of money? At an individual user level, these numbers may not seem as impressive. Hybrid-casual is a strong new market segment driven by consumers, who have started engaging more with casual or midcore games over the last 12 months. Products are similar. Hyper-casual games are the latest exciting phenomenon to take shape. So lighten up your creatives and either change the whole theme to a lighter color or just a single element, such as the environment or character. Full Prototype ready for CPI Test 1000 Levels dynamically generated in a smart way Delivery Time. An attempt to pass the level can be both successful and unsuccessful. 9 out of 5 3. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. When it comes to publishing a hyper-casual game, one of the biggest challenges can be meeting the tough benchmarks set by mobile games publishers. 5. The first. 2019 was another year when hyper-casual games dominated app stores’ top. Once you have this basic build of your game, you can upload it to the app store and start a new round of testing. 40 and in-game metrics were hitting the right benchmarks that proved the game had potential. The Asian market is behind for now, but it’s growing fast The ASL in. 15 on Android. Check out his story about getting into hyper-casual development and partnering with his friend and programmer, Denis Hiezely, to. UPDATE: We’ve released a new benchmark report here for 2022. Give your game a chance beyond CPIBüyük yayıncılar tarafından yayınlanan her Hyper-casual oyun, yayınlanmadan önce bazı testlerden geçirilir ve bu testlerin sonunda bazı veriler toplanır. (CPI). Often, users are looking to spend those two and a half minutes on something relaxing that eases their mind - for. Thanks GoodFirms and @Anna Stark for great article 🔥🤩 Julia Zolotarenko this post Report Report. Tenjin | 2,085 pengikut di LinkedIn. The campaign’s low CPI in combination with the creatives’ high IPM is what increases buying power within an ad. 2023 prediction - the new “complex hyper-casual” market. 20 to $0. For all prototypes that hit a CPI of $0. 91. Vries. Continuously work on the app store optimization and run A/B testing experiments. 23 per install. You want the publishing manager that received your pitch to easily search and find your file next time he’s looking for it. • On Android, hyper-casual games have an average CPI of $0. 50, in-game metrics and LTV tend to be much stronger, like an average D0 playtime of 1200s-1800s. 60 - $1. In this video, I sat down with Jake Parker,. Đối với người chơi, Hyper-casual mang vẻ đẹp nguyên thủy. 28. 25) also gets publishers like us very excited! Video RequirementsUsing ChatGPT in hyper-casual game development in the future. The reason goes down to the peculiarity of such games. Your hyper-casual game concept could be fantastic and your visuals could be beautiful, but your game’s profitability and scale comes down to creatives. Hyper-casual games were the main driver of downloads. They don’t require you to understand complex game controls, and you don’t need to “take on the challenge” of the game. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. Masterclass #3: How to increase your retention. What does it cost hyper casual games to acquire users? Cost per Install, Hyper casual games, Q4 2019 - Q1 2020 $0. Coda Insights. You can test something as simple as a ‘creative’ – a short video that displays the basic concept of the game. Factor in some ad revenues and you're talking about the most dominant category in mobile gaming. This pickup is due in part to the average 30-day retention rate of Latin American casual gamers climbing as high as 7. 56, $0. By Lewis Rees, Staff Writer. How to calculate CPI, CPC, eCPM and more. If they make it to the top 10%, the average revenue per user goes up to $0. Specifically, this design element profoundly impacts Cost Per Install (CPI) within the genre. Feature Mar 21st, 2023. HitBerry Games in Moses Lake, WA Expand search. Facebook is typically the best place to start - it has a simple integration, it’s relatively fast and cheap to. The most popular GameDNA subcategory was hyper-casual simulation,. When making prototypes it’s often easy to forget that we’re actually really making video’s to test marketability. A low CPI is essential. 3. As of writing, Ketchapp has 190 games on the Android and iOS storefronts, including Jelly Jump, Run Bird Run, and ZigZag. 20 on Android. Do's and don'ts for designing a winning video. HitBerry Games | 464 من المتابعين على LinkedIn. 08 CPI for iOS • Facebook is the mobile network of choice for hyper-casual publishers with an average CPI of $0. 15 on Android. Since then, there has been a proliferation of publishers, studios, and solo indie developers each working on similar casual titles. Meanwhile, darker colors - like black or brown - usually increase CPI. Small amount opportunities for IAPs monetisation (no economy). CPI: Cost Per Install; This metric means how much does it cost you to acquire a new user - this is what publishers and developers mainly focus on. 53 for iOS CPI against only $1. You’ll need to show that your game has all the elements that have been proven to make these games successful: A clear and compelling core gameplay loop. UPDATE: We’ve released a new benchmark report here for 2022. However, the landscape has. Monetization. We are one of the world’s leading mobile game developers and publishers, specializing in hyper-casual, hybrid, and casual spaces. By unifying spend, revenue, and. This action is called impression. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. CPI stands for Cost per Install and means how much does it cost you to acquire each new user. Now, knowing Voodoo, when they test a game they're going for mass market appeal and a low cpi. S. Casual: $2 to $3; Midcore: $3 to $5; Hardcore: $3 to $5; CPI can also contribute to your understanding of audience sizes. Gameplay and mechanics Slice it All! is a pretty straightforward runner - your overall objective is to get your knife from point A to point B without falling off the. Country and Network CPIs • Columbia is the most cost-effective country for purchasing hyper-casual installs with a $0. With the CPI hopefully as low as it is already, it’s more important to focus on making game improvements than adjusting your video creatives so you can see that the game generates enough engagement over time. 5. Keeping these. Despite high CPI rates, we continued working on metrics like RRD1, which hit 40%; D30, which scored 2%; or playtime of 1500 seconds (25 minutes), which doubled from launch. 4mo. Another thing to remember is that hyper-casual games are very data-driven. 30 will generate higher probability that your game appeals to users. Hyper-casual games are the latest exciting phenomenon to take shape in the mobile gaming. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. $25,000. A low. By unifying spend, revenue, and. . The Essential Guide to Hyper-Casual Games. 20 on Android (Tenjin & GameAnalytics). “While tracking the games in the top hyper-casual charts, I saw there was a trend for maneuvering characters’ limbs into certain positions. Target hyper-casual CTR: 2. For example, using food emojis in a hypercasual puzzle game is instantly clear.