test ahrefs domain authority. If we’re. test ahrefs domain authority

 
 If we’retest ahrefs domain authority  As a quick refresher, domain authority is another way of determining your ranking on search engines

Here’s how its interface looks like;You can enhance your website’s domain authority score and boost your search engine rankings by applying these strategies. It should be named “robots. Keyword database update + improving search traffic estimations. The higher a website’s Domain Rating (DR), the. Business – $449. target_ahrefs_clean_dtypes = target_ahrefs_raw. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. Similarly, DA and DR both are units defined by Moz and ahrefs. According to Ahrefs: “Domain Rating (DR) shows the strength of a website’s backlink profile compared to. This is where you’ll find the new and improved Content gap tool. All the backlinks and trust in the world won’t help when a visitor can’t find where the menu is or how to find the About Us page. Step 5: Remove Bad And Toxic Links. Sumber: Freepik. Here’s a breakdown of the terms that you’ll run into as you use Ahrefs. 1. DR stands for domain rating, it is almost similar when we compare it to the domain authority. Ahrefs, like Moz, gives each website a score from 0-100. How to check a website’s domain authority? To check a website’s authority, you need to visit the Website Authority Checker and enter the. This metric was initially developed by Moz . DR is a valuable metric in SEO that measures the strength of a website's backlink profile. Their keyword research tool spills the beans on the keywords you should be eyeing. If a user puts a website into Ahref's Site Explorer, then he can check its UR. 1. Simply enter a domain name to get the top-ranking keywords. You can also use a tool like Ahrefs’ Domain Rating to find out if your domain authority is high enough for SEO purposes. Beberapa tools yang biasa digunakan dalam pengukurannya adalah Moz, Ahrefs, dan SEMrush. Ahrefs. You can add up to 10 URLs, but do ensure that you enter one URL per line, like this: Click on the “Check Rating” button. It runs on a scale from zero to a hundred. Use internal linking to improve the ‘authority’ of important pages. After conducting a backlink audit, it’s important to create a Link. Ahrefs. 因此,Ahrefs 的域名评分是判断链接前景相对质量的良好指标。. It's now widely regarded as both a. Guess; At the same rate of about $12-$14 Yes, you don’t have to pay huge. To calculate the domain authority for referring domains, Majestic uses a metric called “Trust Flow” while Ahrefs uses “Domain Rating”. Domain Authority = Moz. Don’t forget about your existing backlinks. A domain authority (DA) score is an automated score developed by Moz that's produced by an algorithm that judges the strength of a website in terms of its ability to rank. Domain Authority. In app. I still wouldn't use Ahrefs for comparing competitors or estimating the link authority needed to compete in a sector though. See full list on sitechecker. Domain Authority (DA) was originally a term coined by the popular SEO industry blog Moz, which later released its own set of tools to help marketers learn more about SEO, and in-turn, perform their jobs to a higher standard. With ahrefs, you can quickly ascertain the strength or weaknesses of a top. How to check . Think of backlinks as endorsements attesting to your site’s content and reliability; they demonstrate your trust in other websites and platforms, paving the way for collaboration. Below is an example. Domain Comparison Feature AhrefsAnother option for tracking your historic domain authority is to do it manually. The tool is easy to use and provides an accurate representation of a website’s authority. Choose a few keywords from the list (up to 10,000) and enter them into the search bar again. This is largely niche dependent, but once you establish topical authority, generally speaking, you’ll need fewer backlinks. Click the "Check Authority" or "Get Results" button to initiate the analysis. The average DA of a blog with its domain name is between 30 and 40. The score ranges from one to 100. Ahrefs can also be used to find new websites that are linking back to your site, which is crucial for keeping page rankings high. World-class data. Let’s take a closer look at how these redirects work and when and how to use them. Ahrefs. Moz Domain Authority vs. A growing link profile means that your site is gaining authority, which can help your pages rank higher. 0 shows you keywords that your competitors rank for but you don’t, which can reveal gaps in your content coverage and strategy. MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. 审核链接前景. In many ways, it’s unfair to compare Ahrefs, Semrush and Moz to Google Search Console. It measures a site’s authority in terms of what it calls “Domain Rating”. Here’s a general rule of thumb: Your Domain Rating (authority) is good if. and SEOs in doing competitive analysis, keyword research, backlink analysis, and many more. This metric was initially developed by Moz . It calculates the rating by considering various factors, such as backlinks and social shares. But you can use last month’s organic traffic as a benchmark. Domain Authority is purely based on theory and is, more than anything, a vanity metric. How to check a website’s domain authority? To check a website’s authority, you need to visit the Website Authority Checker and enter the domain. For one thing, any attempt to improve your domain’s overall ranking online should pair with a more wide-angle page authority and SEO strategy. It's not a quick fix, but working on domain authority is a long-term strategy that can have positive SEO results over time. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. It's essentially a less granular version of Ahrefs Rank (AR). It is the score that you got for your whole website as the site has only one domain. Test backlinks Ahrefs - the ultimate tool for boosting your website's ranking. Ahrefs’ own experiments have shown that the authority of each individual page (its URL Rating) has much higher correlation with Google rankings than the authority of the whole domain. Go to the Traffic share by Domains report. In the Wins by Subnets test, Ahrefs is also the clear winner finding 306%. The company offers a website authority checker, where you can examine a similar. Domain Rating = AHREFs. A higher Ahrefs DR or website domain rating means your website is more authoritative and stronger. Use Ahrefs Webmaster Tools. Crawlers are most commonly used as a means for search. Google Search Console. The tool shows you errors, crawl issues, and makes actionable recommendations. Ahrefs, and Majestic calculate DA. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. It covers meta tags, canonicals, Open Graph tags, structured data, hreflang, subheaders, and more. The organic overview in the Semrush Domain analysis tools has a lot of information. Earlier in March 2023, we updated our keyword volume estimates with the intention to make them more accurate. Price: 7-day trial for $7, packages vary from $99-$999 per month. GET FREE CONSULTATION. Include High-Quality Backlinks From Authoritative Websites. McMaster states, “Our agency has seen great success using Ahrefs. Ahrefs is one of the best SEO management tools that helps digital marketers and bloggers. SEMrush uses an Authority Score that measures the overall quality and performance of a domain or. 3. Always also check. Ultimately, Ahrefs can be used both as a competitor analysis tool and a link-building platform to give you a competitive edge in your industry. 4. MOZ. The domain and a range calculator is an online tool made with website development techniques that help display any given function's range and domain. Domain authority (DA) is a search engine ranking score that predicts the likelihood of your website ranking on a search engine results page ( SERP ). Moz The paid plan costs $299 a year for unlimited use. Page Authority score is a metric, developed by SEMrush, to predict the ability for a specific page to rank in search engines. Generally, a score of 40 or above is considered good, while a score of 50 or above is considered excellent. The Ahrefs “ Website Authority Checker ” is a free tool for finding out your domain’s authority. This is a relative value, like Domain Authority, but unlike Domain Authority, Ahrefs has distinct criteria to determine its rating system. 1. The Hoth. This metric was initially developed by Moz . Broken links. New Ahrefs tool: Web Explorer. It provides a comprehensive analysis of a website’s backlink profile, including the number of backlinks, their quality, and the referring domains. Shying away from the idea of Domain Authority, Ahrefs uses a concept called Domain Rating (DR) which runs on a scale of 0 – 100. According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from Moz’s. 0, Outgoing anchors 2. Domain Authority is calculated using over 40 factors, including how many backlinks you have, the quality and relevance of your backlinks, your content’s. Another way to improve domain authority and domain rating is to have a user-friendly site. The Domain Authority (DA) is Moz's proprietary metric that reflects how authoritative a website is. We picked some of the biggest brands on the Internet and ran them through this. Eventually, Google's own analyst John Mueller has confirmed this by saying that they “don't have anything like a website authority score”. . Keywordtool. GSC only shows up to 16 months of data by default, but Ahrefs will store and show data for longer than that – as long as your GSC account is connected. Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion. it’s time to put Ahrefs to the test. Ahrefs also offers you a free tool to calculate your website. With the increasing costs of acquiring backlinks, this is a huge benefit. Domain Rating (DR) is a ranking metric developed by Ahrefs which shows the strength of a website’s backlink profile on a scale of 1 to 100. That includes Domain Authority (Moz), Domain Rating (Ahrefs), Trust Flow (Majestic), Authority Score (SEMrush), Page Authority (Moz), URL Rating (Ahrefs), Citation Flow (Majestic), or Trust Score (SEMrush). Loganix DA Checker. Once your score is in the 50-60 zone, it’s really strong and once you’ve cleared that and you’re in the 60-100, you’ve got an excellent domain authority score. Ahrefs has been a must-have in my marketing toolkit for many years. When considering your Domain Authority, Moz also looks at the authority of the linking domains. In the Wins by IP test, Ahrefs finds 216% more than Majestic SEO. my SEO strategy That will be 100% White Hat Quality Seo services with High Authority Backlinks. Putting your site’s domain into the OSE shows you a list of backlinks, ordered by authority. Semrush: Best for Power Users. Because Ahrefs’ domain rating measures how many backlinks you have to your site and the authority of those backlinks, I had a zero domain rating. 3. The higher a website’s Domain Rating (DR), the. For a more in depth domain analysis, try Moz Pro to track thousands of websites and pages, target the right keywords, and create custom reports all in one place. To recap, what we do at Ahrefs is take all the sites we know about and remove many spam and inactive domains, then add some for subdomains on sites like blogspot. Search for ‘Moz' in ‘Extensions'. It is a number on a 0-100 logarithmic scale. Platforms such as Ahrefs, Semrush, and Majestic have also. You will find a free da checker tool at W3Era to boost the credibility of your website. This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, 1 being where all new websites start and move on up from there. com’. Cara Mengukur Domain Authority (Foto ilustrasi domain website. Kris. After using Ahrefs for 3 years, I can't imagine my work life without it. GSC’s. Kalpana Silambarasan )🌐 Support My O. e. When spelled with the capital D and captial A, that's the Moz metric. Unfortunately, Ahrefs recently switched over to usage-based pricing. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Just to be clear, Domain Rating has no direct effect on a page. txt” and should be located in the root domain directory of your website. All the tools and metrics we use are largely founded upon bits and parts of otherDomain Authority is a metric developed by Moz, another reputable SEO tool. For instance, a DA of 50. Domain Rating (DR) is a proprietary SEO metric by Ahrefs. Ubersuggest:. Not all links are created equal, with Ahrefs showing both the rank-improving links and the crappy spam. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites. While Ahrefs doesn’t use “Domain. For example a DA score of 60 is good if your competitors average a 50. Its free features include: On-page SEO report. Domain authority: score 1 - 100. Ahrefs Website “Authority” Checker. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. This means it is much easier to improve from 20 to 30 than from 60 to 70. Just follow your link gap analysis, buy quality backlinks, stick to the plan, and watch the performance. Domain authority is a metric created by SEO software company Moz that predicts how well a website will rank on search engine result pages (SERPs). Type or paste the URL of the web page you want to check into the provided field. According to a TrustRadius reviewer, “Ahrefs is simply the best out there,”. Our free keyword generator can help you discover 150 keyword ideas for (almost) any keyword. We take pride in breaking new ground in cutting edge technologies and we've always been striving our best to keep our index fresh. Ahrefs is another popular SEO tool that can analyze the domain authority of your website. Page authority is calculated based on a 0 to 100. ”On the other hand, domain authority is a term commonly used to measure a site’s overall authority based on its backlinks. They are winning on ~76% of domains compared to Majestic SEO’s ~24%. Site Explorer’s Overview 2. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Domain authority is a key indicator of how well a website will rank on search engines. If you need a quick look at the amount of backlinks you (or your competitors) have, then Moz’s OSE can grab that in an instant (the data is drastically different to Ahrefs, though). A good domain authority (DA) score can vary depending on the industry and competition. Domain Rating (DR): URL Rating applied across an entire site (this is basically the equivalent of Moz Domain Authority). , Domain Rating). Ahrefs. Single Grain. KeywordTool. ” Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone. Keep running through the process above to continually increase your website authority and improve SEO. Bulk DA Checker. Having subdomains is helpful for keeping a website organized. Start outperforming your nearby competition today! Discover the expert insights, strategies, and tools you need to increase the digital footprint of your business and get more local customers. 29/04/2020 – Changed API from Ahrefs to SEMrush. Domain Rating is a comparative metric (like Moz’s DA) that compares the strength of a website’s backlink profile to others in Ahrefs’ database. It runs on a scale from zero to a hundred. The Domain Authority is calculated by evaluating multiple factors, including the number of unique referring domains, the total. Your score can be 1 or up to 100. Quick Links: What Is Domain Authority? Step 2: Analyze domain authority checker results. DA comparison, we used the below metrics for 9,739 active websites. com’s database of 500 billion pages, we actually. You can easily check your Authority Score with Semrush's Domain Overview tool. Our da checker will create the domain authority report within instants. Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone. Simply enter a URL in their Site Explorer tool to check its domain authority. 2. With the support of our website authority checker tool, you can easily check for domain authority of around 20 websites at one time. It is used to obtain the strength of a website’s backlink profile based on a logarithmic scale ranging from 0 to 100. Discover your organic competitors in search. Domain-level link metrics like Moz Domain Authority or Ahrefs Domain Rating (DR). The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Smart marketers continually monitor and improve their website’s authority to build dominance and gain better rankings in search engine results pages (SERPs). Check up to 10 URLs every 24 hours. Different focus. The Hoth. It is also important to acknowledge many different contexts when evaluating DA. Number of backlinks. Domain Authority With tools like Open Site Explorer and Moz Local for citations, Moz is a. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. You can use this tool to check the score for domains and individual web pages. AR ranks websites in the Ahrefs database by the size and quality of their backlinks, while Domain Rating shows the strength of a website’s backlink. Ans 1: The Domain Authority Checker tool analyses a website's backlink profile, MozRank, MozTrust, and other factors to determine the website's Domain Authority (DA) score. In most cases, a score of one means you have a brand-new website or page. Just to be clear, Domain Rating has no direct effect on a page. Domain Authority isn’t a ranking factor itself (e. Add all your competitors to the bulk Domain Authority checker. All the backlinks and trust in the world won’t help when a visitor can’t find where the menu is or how to find the About Us page. Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion. Check Domain Authority With Moz. Track your favourite sites with Majestic Campaigns. URL Rating (UR): The link authority that a webpage has. I'm looking to move away from OSE as my main site crawler/backlink analysis tool and really like the look and feel of AHrefs, however our company is very keen on utilizing the Domain Authority metric. Another way to create sections within a website’s. Majestic has by far the cheapest paid plans: (Starting at only $50 per month. Limit 10. It runs on a scale from zero to a hundred. However, because both authority metrics rely on similar factors that Google uses in their ranking algorithm, higher scores often have a higher correlation with better search engine rankings. 1. Domain Authority is a metric created by Moz. Moz’s domain authority and Ahrefs’ domain rating are both great metrics, so use whichever you prefer. For example, Ahrefs has its Domain Rating score and Moz has its own Domain Authority score. com: 77: Yes. 1. Semrush provides many different methods to determine a website's domain authority,. Get automated email alerts about your. When a domain's DR is higher, more "link juice" is transferred to linked domains. Get the list of keywords that a target website or URL ranks for in search. You can also use a tool like Ahrefs’ Domain Rating to find out if your domain authority is high enough for SEO purposes. The fundamental difference between domain authority and page authority is what precisely is being measured – in other words, PA predicts the overall performance of the specific web page in particular (ie, a particular article on your website) whereas DA predicts the overall performance of your. Unlike checker, Ahref’s website authority checker does not require you. Moz’s Domain Authority places more emphasis on the quantity and quality of backlinks, while Ahrefs’ Domain Rating places more emphasis on the quality of the referring domains and the relevance of the content. By Joshua Hardwick. Platforms such as Ahrefs, Semrush, and Majestic have also. The tool even provides information about the number of unique backlinks, root domains, and number of keywords ranking for a specific domain. DA – Domain Authority is a metric from the Moz SEO tool that gives a score to the websites on a scale of 0-100. I will help you to increase Ahrefs DR with. These are the best free tools to check domain authority of any website, 1. A ranked order of Ahrefs, Semrush and Moz by keyword ranking size of 51 domains in May 2022. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. How to implement it. Domain Authority (domain authority), also known as Domain Rating or Page Rank, is an important metric used by search engines to rank websites. Login to Cpanel > Zone editor > Manage (next to the domain) > Add record > Type > TXT. Moz took the lead in developing a Domain Authority score as part of its SEO tool suite. The tool is easy to use and provides an accurate representation of a website’s authority. Insert the URL into the Site Explorer bar to check the DR and UR (this last one is a rating for individual URLs, instead of a whole domain). Ahrefs took the SEO world by storm back in 2010 and continued to grow into the SEO power-house it is today — needing 2400 servers, discovering 30 million new pages per day!. . Ahrefs developed its own metric called. Best Domain Authority Checker Tools. If you need a quick look at the amount of backlinks you (or your competitors) have, then Moz’s OSE can grab that in an instant (the data is drastically different to Ahrefs, though). Business – $449. You can check your site’s usability for free using Google’s Mobile-Friendly Test tool. A higher Ahrefs DR or website domain rating means your website is more authoritative and stronger. First up, we have Domain Authority: This is Moz’s way of sizing up the link authority of an entire site… not an individual page. Web Explorer lets you search through Yep, our search engine’s, entire database of pages and links using search operators. Go back to Search Console and hit “Verify. Ahrefs also offers a toxic backlink checker that identifies links from low-quality or spammy websites. . This metric by Ahrefs measures the backlink profile of a website, scoring it on a 0-to-100 scale. Redirect tracer with HTTP Headers. According to Ahrefs: “Domain Rating (DR) shows the strength of a website’s backlink profile compared to. See how much traffic your competitors are getting. Our comprehensive data allows us to provide reliable estimations of a website's organic search traffic in Google. It is similar to Moz, but not as sophisticated. It runs on a scale from zero to a hundred. SEO based on reliable data, not gut feeling, is the right path to long-term success in Google search results. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. In simple words, Domain Authority is an SEO indicator to check the Authority of a website. The higher the Ahrefs domain authority, the better it is for the site – nice and easy to follow. MOZ’s free domain SEO analysis tool allows you to check domain authority of a site in 1-click. Domain Rating is widely used in the SEO community to evaluate link-building opportunities and estimate the website’s authority gained via backlinks. Consider for example I ell you to measure the length of your room. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website will rank in search engine result pages (SERPs). The tool will then show you data on a number of metrics including the website’s authority, referring domains, backlinks, authority scores, etc. AdStart using our free Website Checker now! Sign up for Ahrefs Webmaster Tools and start improving your website today. This tool provides a domain authority score on a scale of 1-100 as well as other valuable metrics such as backlinks and page authority. Domain Authority (DA) is a search engine ranking potential score (0-100) invented by Moz that predicts how likely it is for one website to outrank another in search results. It is a reliable indicator out of 100 that estimates the ability of the website to rank in the SERPs. 1. For example, a domain rating of 76 is excellent. ”. PA is also measured on a 0 to 100 scale and is based on the same factors as domain authority. 2. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. Go to the Matching terms report and filter for a minimum volume of 10. In the Wins by Subnets test, Ahrefs is also the clear winner finding 306% more. When a site scores higher on the DR scale, it means the website has a solid backlinks profile. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Ahrefs is More User-Friendly. Which brings us to. The backlinks’ quality, quantity, relevance, authority, and anchor text are among the many ranking factors for Google. Authority Score. With this tool, you can spy on your competitors' SEO strategies, their backlinks, keywords, and also other aspects. Last year we increased organic traffic to our website by 250%. If you want to catch this page authority in one metric, you can look it up in the same tools we used in the domain authority section: Ahrefs, Majestic, and MOZ. 1. 3. Domain Authority is actually “your level of coolness”. Duplicate content. Therefore, the more links you have, the higher your rating on Ahrefs will be. Slow pages. Broken links. Web Explorer lets you search through Yep, our search engine’s, entire database of pages and links using search operators. ) And considering that Majestic’s tool is 100% focused on links, this is a great value for anyone that’s on the hunt for a cheap link analysis tool. Access the Backlinks card, which gives you a quick insight into backlinks growth. Strength, in this case, is the ability (or likelihood) of a given domain to rank high in the SERPs and pass its backlink strength (“link juice”) to other websites. Updated over a week ago. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. Google Indexed Pages Checker – Along with da pa and spam score, our tool allows checking indexed pages on Google for each domain. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Ahrefs Can Help You See New Websites Linking Back to Your Site. Moz’s Domain Authority ranges from 1 to 100: the higher the score, the easier it will be for the website to rank. SmallSEOTools is another renowned free SEO tool that comes with complete domain authority checker tools that uses Moz metrics such as domain authority, page authority, Moz rank, and more. 1. Domain Authority (DA), on the other hand, is a metric developed by Moz that is a predictor of how well websites will rank on search engines. See your Google Search Console data directly in Ahrefs. It describes the relevance and credibility of the website in a related niche. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. Another way to improve domain authority and domain rating is to have a user-friendly site. It runs on a scale from zero to a hundred. To determine domain authority, look at 40 factors. Domain Rating (DR) A metric that shows the overall strength of a website’s backlink profile on a scale of 0 to 100. The higher the number, the higher a. Here's how to do it: Go to Google Chrome Web Store. Ahrefs – Best all-around keyword tracker. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. This tool has no cost and can check Domain and Page Authority metrics for several URLs. There are many tools available that can be used to calculate the domain authority. This platform also offers other world-class features, such as a link explorer for link building, a keyword explorer for finding organic keywords, and a free chrome extension to check the domain authority of any website. Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Let’s look at the options. Explore organic and paid traffic metrics for any website using Site Explorer. It is a free service provided by Google that allows website owners to monitor and optimize their sites’ visibility in search engine results. The Hoth. Domain rating is a ranking metric created by Ahrefs assigned to highlight the strength of a website’s backlink profile compared to others in their database. By running the backlink checker, you get the first 100 backlinks to a domain, and for each backlink, you get to see the link and the domain rating for the domain. A new and improved traffic estimation. Calculated as a combination of the quality and quantity of backlinks that point to that page. These domains are scored out of 100. Moz. Simply enter the URL of your website or your competitors and view the domain authority. Every once in a while, you should go through your link profile and search for any backlinks that are bad or toxic. 2. Ahrefs. What is a Domain Authority Checker? Sitechecker offers an easy way to evaluate domain authority (DA), a search engine ranking score developed by Moz that predicts how well. The overview includes the domain rating of the website, the total number of backlinks, and your percentage of dofollow links. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites. Check for the spam score of each domain linking back to your website. Broken links. The Hoth Domain Authority Checker is a powerful tool that measures the probability of a domain ranking well in the search results and the strength of specific pages. Different tools calculate website authority in their own way and have their own authority scores.