Factors 48-146: Statistical Spearman Correlation -0. According to the Moz study referenced earlier, personalization signals make up 9% of SEO ranking factors. The survey polls around 50 local SEO experts for their opinions on the most important actions and factors for local business rankings. Learn about Google E-A-T (expertise, authority, and trust) guidelines and how they can benefit your SEO strategy. So, generally, more reviews will lead to more rankings and traffic. Objective: We’ll help you rank your website locally or in a particular geographic area. New “State Of SEO: Search Engine Rankings for Wealth Management Firms” report uncovers companies succeeding in search engine optimization June 21, 2017 09:00 ET | Source: Hearsay Systems. To boost your Google SEO local 2022 efforts, there are tools available to maximise your reach. It provides a thorough explanation of the most important ranking factors listed in that survey. This year's panel of experts possesses a truly unique set of knowledge and perspectives. . Web crawler Land makes a top to bottom report thus does MOZ. Danny Dover. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more. In a Q&A with Ammon Johns and others, Google Search Quality Senior Strategist Andrey Lipattsev. Google via Stanford. In fact, a recent study by Search Metrics showed no detectable advantage to sites using HTTPS. This data is sourced from the Mozscape web index of 23 Billion domains and 195 Billion pages. Gain a competitive edge in the ever-changing world of search. 2017. 2 or higher already start to suggest (but not prove) the existence of a relationship. Moz's annual local search ranking factors survey results are out. Case Studies. The Moz Story Moz was the first & remains the most trusted SEO company. Security and speed are both established ranking factors. Local Search Ranking Factors in 2017 Thanks to the Moz annual survey on local search ranking factors and Darren Shaw who is now in charge of data and. On an individual account level, I've seen server security optimization improve page performance for multiple clients. More resources in Ranking and Visibility . Gain a competitive edge in the ever-changing world of search. Moz API Power your SEO with our. In the beginning of May, Moz and Local Search Association (LSA) hosted a free webinar to give a high-level overview of the new Local Search Ranking Factors for 2017. Google uses hundreds of ranking signals, with many variables. Localization of their organic SERPs is the greatest form of personalization Google engages in. Start your free 30-day trial today! Find the plan that's best for you - for agencies, in-house, and individual consultants. Moz has released the results of its 2015 Ranking Factors study, which aims to identify the page attributes most closely associated with a high ranking in Google. Benefit (s) of off-page SEO: Brand mentions, positive reviews, links, etc. This is the most narrow kind of understanding of ranking factors. In Moz’s 2017 Local Search Ranking Factors Survey, industry experts come together to help businesses and marketers make sense of these factors, narrow their focus, and gain a better understanding of what drives local search results. Note that local SEO involves two parts- the Local Pack/Local Finder (or Map Pack) and Local Organic listings: 1. Local Pack/Finder Ranking Factors. Moz Local. Read the article. What are the essential Amazon ranking factors? by George Forrest. . According to an article from Adweek, "During the second quarter of 2016, Alphabet's revenue hit $21. Including alt text with your images ensures all users, regardless of visual ability, can appreciate the content on your site. Sneak preview of some key takeaways from the 2017 Local Search Ranking Factors Survey10 Outdated SEO Strategies You Need to Avoid in 2017. In this article, we’ll explore the most important ranking factors for local pack and localized organic rankings in 2020, based on the expert opinions collated in Whitespark’s report. All kidding aside, the idea of searcher task accomplishment is a. 1) Age of Site (4) Topical Relevance of Inbound Links to Site (3. Bing Places 4. Page Authority is based on data from our web index and takes. SEO software and data to help you increase traffic, rankings, and visibility in search results. Overlap and similarities. We've released some of the 2013 data. There are already articles about the future of search engine algorithms, but I would like to offer up my own speculation, based on experience, existing factors and common sense. " - Darren Shaw. Google has hundreds of ranking factors, though—so dwell time may make sense somewhere in the mix. So has every Local Search Ranking Factors survey since 2017. 90. This element forms the clickable headline for the search result and is important for user experience, SEO, and social sharing. Ranking factors are signals search engines use to sort the search results according to their quality and relevance to the particular query. Reciprocal connections to other high Author Rank authors. 10 Outdated SEO Strategies You Need to Avoid in 2017. This is a surprising departure. Negative and positive reviews in Google, Yelp, or Bing. com/local PAGE 2 WHIT PAPR 1. Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). "Proximity to searcher is the new #1 ranking factor in local search results today. 8. The trend line is, of course, an educated guess at best, and many events could change the adoption rate of HTTPS pages. Since its inception in 2008, Moz’s Local Search Ranking Factors survey has been the go-to guide for digital marketers and local businesses looking to increase their rankings in Google’s local search results. The study consists of two parts: a survey of professional SEOs and a large correlation study . There are two main search ranking factors, in the end two reasons why any web page ranks or doesn't rank for any phrase. Reviews (17%) 2. Track Your Prospects' Behavior on Google with Moz Local's New GMB Insights Support. Surrounding text content. Top 200 Most Statistically Significant Factors for Ranking on Google. Proximity of address to the point of search . Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google's search algorithm. I do not claim that this ranking is not. Let’s pick just one, to give a sense of the industry intelligence you’ll access in this report. Proximity of Address to the Point of Search Sometimes referred to as the user-as-centroid phenomenon, this element has hit the #1 spot for the first time ever in the history of this survey. HTTPS is especially important over unencrypted Wi-Fi networks. It’s important to remember that the local search. when attempting to rank high in the search engines for your business? It shouldn"t be surprising to see that Google My Business and Citations are at the top of this list. As I mentioned above, this list of ranking factors is based on a mix of TikTok-confirmed features as well as unofficial sources and general social media practices. The SMX East Session “The 2016 Quantitative Local SEO Ranking Factors Study” presented by Local SEO Guide ‘s Dan Leibson (Vice President of Local & Product) and Andrew Shotland (President. Panda Update 3. In the complex and competitive world of search engine optimization (SEO), understanding the metrics that influence search engine rankings is crucial for businesses and SEO professionals alike. Boston — February 1, 2003. weaknesses, and potential opportunities based on ranking factors we know are important. George Freitag, Local Search Evangelist at Moz. Just to throw a (small) wrench in things – I’ll end with a 2013 analysis from Moz of 2,000 random search queries that found “there is no correlation between. The number of Google+ circles an author is in. These features are creating shifts in the importance of factors that are driving local search today. On-Page Ranking Factors; Off-Page Ranking Factors; Competitive Analysis (1) Accessibility. It's an important topic to cover because citation consistency is one. The first is title. 1. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). 3. The Moz Story Moz was the first & remains the most trusted SEO company. Submit Search. . Every single snippet was taken from a page that was good enough to rank in the top 10 organic positions. If search engines and users can't access your site, it might as well not exist. Sixty-three percent of Google’s US organic search traffic originates on mobile, and as of September 2020 the search engine has shifted to mobile-first indexing for all websites. dives into the key takeaways from his 2018 Local Search Ranking Factors survey, and offers us an expert's glimpse into the future. Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future - Whiteboard Friday; 9. This year, Moz surveyed over 150 leading search marketers. Our plan is to offer a report that provides: Aggregated expert opinions on the importance of factors individually…Announcing the 2017 Local Search Ranking Factors Survey Results launched this algorithm change to prevent low-quality sites from ranking well simply because they had words that matched search terms in their domain names. Fetch as Google. This year has seen the most explosive growth in GMB specific factors in the history of the survey. 3% of URLs by that metric, we can compare what ranking difference is associated with being in the top 36. Gain a competitive edge in the ever-changing world of search. This is then instantly voided. SHARES. Spam Score Incorporation. The scores of 0. They are asked to rank the SEO factors in several categories order of importance when it comes to ranking well in the Google’s local search results. Pre-RankBrain, it might have been appropriate to assess website page optimization by evaluating all traditional signals (link diversity, content. The summer of 2017 is an entirely different story, with unexplained algorithm flux that lasted for months. The article explored the possibility of social signals affecting rankings, but was early for its time; scalable link building methods were all. Please, check out the illustrated guide to the Top 20 Local Search Ranking Factors, which I wrote in 2017. A panel at SMX East, “SEO Ranking Factors in 2017: What’s Important and What’s Not,” sought to answer that question. It's free to sign up and bid on jobs. Correlation 2: Time and total ranking keywords on URL. 19 to -0. 63% of pages get no organic search traffic from Google. Goal of off-page SEO: To accumulate positive signals and interactions for your brand, with the hope of those factors being a net positive. The AWI Guarantee; What are your Benefits? What To Look For In A Web Company; Why Adventure Web? Mission; Meet The Team; Service Areas;[Estimated read time: 8 minutes] Summary: We analyzed 5 mobile phone buyer searches on Google across 5,000 cities (25,000 total markets) to find the winners and losers in both organic and local pack results. In addition, to review quantity, Google also appears to look for specific keywords written into reviews as a ranking factor. Search is a complex environment to evaluate. This year's survey, published by Moz under the editorship of Darren Shaw, is an impressive and well-organized guide,. He previously was CEO of. The Moz Story Moz was the first & remains the most trusted SEO company. STAT SERP tracking and analytics for enterprise SEO experts. See, there’s no set MozRank score you must achieve to rank on search engines. Proximity of address to the point of search. These comments assist its employees know as Quality Raters in the work of determining whether the search engine. 1. 15. A brief history of social signals as a ranking factor. Their answers provide insight into the inner workings of the search marketing both now and in the future. MOZ beziffert den Anteil der Local Search Ranking Factors 2017 zwischen 7% und 13%. • Old domains may positively correlate to better rankings due to other factors. Uncover valuable insights on your organic search competitors. 2015 Ranking Factors Expert Survey. One TikTok ranking factor is engagement, which. indexing and the technical basics that have to be met before a site can rank,” says Moz Search Scientist, Dr. Search Engine Roundtable. ) make up 25. Here's how to do it: Go to Google Chrome Web Store. Compare SEO Products See which Moz SEO solution best meets your business needs. The Moz Blog. Organic SEO focuses on prominence in traditional organic search engine results, and plays a major role in local SEO campaigns. Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year's analysis shows that content on top-performing sites is much more holistic and less keyword-focused. Source(s): John Mueller (April 12, 2017), Matt Cutts (Oct 26, 2016), John Mueller (Jan. How have local SEO priorities changed, what's the best way to rank in a local pack, and what's the. Links can be spammed – that’s why they’re adding social metrics and user metrics. The survey is based on the aggregated opinions of dozens of local search. 3. Rob is VP of R&D at Moz. Factors 147-200: Statistical Spearman Correlation -0. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. Page Authority is based on data from our web index and takes. Everybody talks about how "content is king. The following data represents the opinions of our respondents of the various. YOY, 19% more respondents are involved with offline marketing Moz is about to publish its new Search Engine Ranking Factors, and was kind enough to provide me with access to their raw ranking data. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. ”) April 2014: Matt Cutts confirms that Google. Cyrus Shepard dives in this week on Whiteboard. Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. Responsive site design, single URLs, and overall mobile-friendliness will. The overall SEO process helps search engines produce the highest ranking factor to a specific website to reach it on the top of SERPs regarding the search query, and the searched keyword must be. So that's basically the makeup of the local search algorithm today, based on the opinions of the people that participated in the survey. The Moz Story Moz was the first & remains the most trusted SEO company. Name, Address, and Phone Number ConsistencyWebmasters and internet marketers have constantly been on a quest to find out the factors that actually contribute to the ranking over the search engines To quench the thirst of these internet marketers, Moz has come up with a detailed report which contains the details of the page attributes that you need to look up for to achieve a better ranking. There is a ton of detail to ranking in the SEO world, to try and rank in Google's results. lists of the "Top 50 Local. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Since this list of queries determines the composition of the dataset, it is important to ensure that a wide variety of subjects and query types are included. The only difference is that when it comes to local search, Google uses local ranking factors to provide local search results. Last week LSA hosted a webinar with Darren. This study is based on the first 20 organic results for every MozCast keyword (10,000 keywords), on both desktop and mobile, from a suburban location in the USA. 65% of review writers have left negative reviews after experiencing bad or rude customer service, and an additional 28% say their negative reviews result from businesses failing to resolve their complaints at the time of service. Social factors may have seen the biggest drop with a -22. Additional Articles on Local SEO. Step 2: Create the listing and name your business profile. The process works like this: Collect a SERP on day 1. See which Moz SEO solution best meets your business needs. How Does Moz Calculate Domain Authority? Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best) using an algorithm designed by Moz. 1. The title tag of a web page is meant to. The first step in building the dataset is selecting a list of keyword queries. It is just a comparative metric. You can look in Google Search Console and see click-through rates. Up-ranking helps hit the #1 SERP (search engine result page) and attract a lot of visitors for free. Compare SEO Products See which Moz SEO solution best meets your business needs. As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there. Make it short. I know it sounds ridiculous, however if you look at this pie chart under the “top local stack / snack pack factors” (aka Google Maps), you can see online directories / citations are both the #2, #5, and #14 local ranking factors… Top 20 Online Directories. Thumbs: 58. STAT SERP tracking and analytics for enterprise SEO experts. You are going to need real SEO tools to manage the local search marketing for your clients in the most competitive geo-industries. Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue. " Projecting the fairly stable trend line forward, the data suggests that HTTPS could hit about 65% of page-1 results by the end of 2017. Maria Valdez Haubrich - June 19, 2017. Moz API Power your SEO with our index of over 44 trillion links. But often times it will also rank for other keywords. Here’s a list of my top 10 insights from 2017: 1. The Moz Story Moz was the first & remains the most trusted SEO company. Home; Blog; Digital Marketing; Local Search Ranking Factors 2017 Based On Survey Results; Top 10 Benefits of Regular Blogging July 11, 2017. It’s an important topic, but preoccupation with it can:The previous edition was published on Moz in 2018. Firstly, neither of these variables has a particularly strong correlation with rankings — a perfect correlation would be 1, and I’m finding a correlation between Domain Authority and rankings of 0. During the great Core Web Vitals push of 2021, many came to understand that the two elements are closely linked. Name your new listing and start adding all of your important business information. 5/5, respectively, SEMRush and Moz Pro are. March. This year's panel of experts possesses a truly unique set of knowledge and perspectives. Address of point of Google search. First, it affects the user experience. The Process. You are going to need real SEO tools to manage the local search marketing for your clients in the most competitive geo-industries. Typically, these factors are either related to the content of a webpage itself (the text, its URL, the titles and headers, etc. So let's begin at the beginning with direct ranking factors. Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google. From the research shown earlier, we found that websites with the top search rankings had TTFB as low as 350 ms, with the higher ranking sites pushing up to 650 ms. The study consists of two parts: a survey of professional SEOs and a large correlation study . Here are the results of the thematic factors in 2017, compared to 2015: If you look at the Change column, you might get the impression that there were some major shifts in priorities this year, but the Change number doesn’t tell the whole story. ly/rankslides2015Moz Pro Your all-in-one suite of SEO essentials. Our free trial is free to use, however in some cases your card will be authorized which may require an authorization charge of up to $1. 071, and a correlation between branded search volume and rankings of 0. To determine which number corresponds to which category, navigate to the category on Amazon and find the number Amazon uses in the node parameter in the URL. With this background and context in mind, let’s dig into TikTok’s ranking factors. This website received an SEO score of 84 out of 100, which is higher than the average score of 78. For as long as online local business reviews have existed, the majority of industry discussion has been about how the ratings, number and text of reviews may impact local search engine rankings. According to the Moz survey, Google My Business “signals” (proximity, categories, keyword in business title, etc. Check out why searcher task accomplishment is such a big deal in today. Moz Local: A location data and. And, I will go one further than this. Last month at SMX Advanced, Dan Leibson and I unveiled the. Spearman’s rank correlation is used, as we’re comparing ranked variables (organic ranking) with logarithmic (ish) metrics like DA, and variables with extreme high-end. Local is the most recent addition, first appearing in 2017, and some studies suggest that local pack spots (the collection of 3, sometimes 4 nearby local business listings next to the map on Google) earn about 50% of the traffic on the page. These stats about ranking on Google may surprise you. The fewer characters a domain name has, the easier it is to type, say, share, and the less it gets shortened on social media sharing platforms and search results. Moz, a key voice in digital marketing, recently released their annual Local Search Ranking Factors survey for 2018, detailing the top foundational and competitive ranking factors for local SEO. On-page signals (20. Their answers. At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. Upload Login Signup. Back in 2017 when Darren Shaw first noted that the distance between the person searching and the thing being. 25 billion+ keyword index. A/B testing. With the help of some graphics from CreativeMarket. " It's a big, beautiful search feature. Since its humble beginnings in 2004, this is where SEO happens. Use your research to craft your message. On-page signals weren’t far behind with 24%. Consider that with the release of the Local Search Ranking Factors 2017 study, experts have cited that: 5 of the top 20 local pack/finder factors relate to links 6. 9 seconds it is faster than approximately 50% of the web. Search Engines | Whiteboard Friday | Advanced SEO. My own ranking of factors affecting positions. Keyword Explorer Find traffic-driving keywords with our 1. On one hand, Google has confirmed the ranking boost of HTTPS. You can look at unique versus duplicate content. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. The survey is based on the aggregated opinions of dozens of local search experts, who have been. About Us; Service Commitments; Our Online ReviewsGoogle’s Public Liaison for Search, Danny Sullivan, announced via Twitter that Passage Ranking officially launched for English-language queries in the United States. Robots. We know links, content, and RankBrain are the top 3 search ranking factors in Google's algorithm. However, engagement was the highest-ranking social factor, according to Moz respondents, who only gave it a score of 3. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. The Semrush team also looked at many search queries in 2017 , the. Next the new Domain Authority incorporates spam detection. I'm pleased to announce the full results of this year's Local Search Ranking Factors survey were published earlier this morning. com Bit. This helps to prevent an interruption in your service. . This is then instantly voided. In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). Just released: 2017 Local Search Ranking Factors survey results After taking a year off, latest version of survey again features. 2 or higher already start to suggest (but not prove) the existence of a relationship. Correlation 2: Time and total ranking keywords on URL. From a distance, local search works like Google search — when a user searches for something, Google provides relevant and useful results to the specific search query. 7007. Given a search query and a document, compute a relevance score that measures the similarity between the query and document. Start your free 30-day trial today! The Moz Search Ranking Factor Survey cited before, and the Searchmetrics Ranking Factors study are the most shining examples of that. Local Search Ranking Factors, a survey of many leading local SEOs, founded in 2008 by David Mihm and acquired by Moz in 2013, has resumed publication after David's departure from Moz in 2016 to start a new company. Look at reviews everywhere for business intelligence more than rankings. So search visits, saying that that 0. Keyword Explorer – Helps you find the best keywords in your niche. Now that we’ve got that covered, let’s look at this year’s 7 most influential local pack ranking factors. We've been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again. 9. 788. Local SEO. 70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to. For more local insights, download our State of Local SEO Industry Report. Image search SEO. More Free SEO Tools Explore all the free SEO tools Moz has to offer. Sprint won the local pack results, but disappeared from. ly/gr. D) Build your brand's perception, trust, and potential to convert visitors. 2017 · 1 min read. At this point, you might expect to find a 28-point web speed checklist, but that's simply not the case. Und eKomi verhilft ihrem Unternehmen, möglichst viele Google relevante Bewertungen zu erhalten Quelle: MOZOff-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. One of the best paths to building a sterling local business reputation is to run. As a PRO-member where can I find all the info? Thanks in advance, Stanley at Linkbuilding-Specialist. After that, click on the three dots at the top right corner of your browser. Moz uses search correlations in order to make estimates as to what is being used for Google’s ranking algorithm, based upon features on higher ranking sites versus ones that are lower ranking. Backlinks are also called “links”, or "inbound links", or "incoming links. Check your results. ). It just means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. Truthfully, we still don’t really know what happened. . Look at reviews everywhere for business intelligence more than rankings. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Rand Fishkin Founder, CEO, Author at SparkToro. Open an incognito window and see your updated position. Nevertheless, there exists a huge difference between those studies and a simple infographic/post listing the supposed 200 ranking factors: they are correlation studies executed following a. Pete Meyers. Pre-RankBrain, it might have been appropriate to assess website page optimization by evaluating all traditional signals (link diversity, content. 2. Because there's such a big disparity. The following are the top on-page ranking factors that can affect your website's search visibility: title tags, meta descriptions, on-page content, internal links, URL structure, header markup, alt. A local business with high domain authority is more. Finally, you’ll be set up for success with a local SEO framework that you can apply to future local SEO plans, clients, and locations! Define local SEO, and determine if a business is eligible. It’s a metric created by Moz with Open Site Explorer and it’s a. Gain a competitive edge in the ever-changing world of search. Rank Smart Search Marketing. Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation. Report. The proximity of your business address plays a huge factor in the search results which are delivered to. 7. HTTPS as a rankings boost. Examples of these local search factors include keywords, domain authority, reviews, social engagement, as well as several others. In this article, we will discuss the most significant. In this article I'm going to address the current state of local. Domain Authority is based on data from our Link Explorer web index and uses. The way your page is optimized has a huge impact on its ability to rank. If you monitor crawlbot traffic to your site, you may see an increase in traffic from Smartphone Googlebot, and the. SHARES. By the end of 2017, "local SEO" will represent a wide variety of organic and paid opportunities, each with their own unique costs and benefits. 8 seconds it is faster than approximately 94% of the web. 5) Anchor Text of Inbound Link (4. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. My Business. With Capterra ratings of 4. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Let’s get started. READS. You’ll find that when you write an article it will (hopefully) rank for the keyword you target. According to Moz Local Search Ranking Factors 2017, the top 5 are Google My Business signals, Backlinks, On-Page SEO (including NAP), Citations, and Reviews. Across the board, what we've seen is that paid searches on average, in all of Google, gets between 2% and 3% of all clicks, of all searches result in a paid click. It's Safer for Your Visitors. READS. The fact that it is a convenient means for communication and information search has made it extremely popular. Personalization refers to how well your business, content, and site are maximized for a targeted audience. What the word "ranking factor" means, what we really. 3% for Speed Index. Grading yourself. This is an important finding, as it lines up with what many of us in. These. Webmasters and internet marketers have constantly been on a quest to find out the factors that actually contribute to the ranking over the search engines To quench the thirst of these internet marketers, Moz has come up with a detailed report which contains the details of the page attributes that you need to look up for to achieve a better ranking. Taking maximum safety precautions, delivering at the curb or the front door, facilitating online purchasing, and experimenting with new ideas are all must-haves for 2021. This study is based on the first 20 organic results for every MozCast keyword (10,000 keywords), on both desktop and mobile, from a suburban location in the USA. SMX Munich Keynote: Moz Ranking Factors. Unpaid traffic may originate from different kinds of searches, including [3] news search, and industry-specific engines. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. Gain a competitive edge in the ever-changing world of search. With that in mind, let's make sure your site's pages are accessible.