Split-testing the colour of your buttons (unless you really want to) The more people talk about CRO, the more you hear bizarre recommendations on the colour of your buttons and headlines, the alignment of form labels, and so on. We had several central questions going into this experiment, and hypotheses for how each one would come out. And he did. We've talked about the use of BERT for understanding language by Google. #1 - Linking Out Encourages Positive Participation & Contribution. Use your words. Distinct from app store search, the Top Charts can be an incredible driver of downloads for your app, especially if your app is a. Visual Search Optimization — Whiteboard Friday. You know the numbers — Google uses over 200 ranking signals, updates its algorithm over 500 times a year, and employs thousands of engineers. This should ensure that we are giving consistent information to our various clients. Go, go, go!!! — Bill Sebald (@billsebald) March 1, 2016. A Beautifully witty and well quiffed songwriter 2. ”. Blog post featuring sponsor. Let me first explain what I mean by one-time SEO. First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon. Subscription slowdown. We ask that everyone follow our community etiquette and be respectful of one another. Watch the traffic roll in. Tip 8: SPEAK TO THE PERSON DOING THE WORK: Ask to speak to the actual digital marketing, social media, web developer, or SEO specialist that is going to do the work. and 5 p. Insights & discussions from an SEO community of 500,000+. So, in reality, people could be calling you more, they could be clicking on your website more, lots of other things. But there is one change coming down the. After I wrote about my intentional experiment in catastrophic canonicalization last year, I started getting a lot of questions about other uses (and abuses) of the canonical. A Few Additional Notes. 31x. Initial Outreach: There are a lot of styles of outreach- short, long, direct, rambling. You create an expression which is a combination of characters and metacharacters and a string will be matched against it. There's a short answer with a big asterisk, and in today's. Now that we know this, we can move on to some important IA best practices, generally speaking IA best practices that are also SEO best practices and that most of the time, 99. There aren’t hundreds of thousands of people searching for fiberglass pool information online, but the ones that are searching are the ones he wanted to capture. Ruth Burr Reedy is an SEO and online marketing consultant and speaker. Overall, we measured an estimated 12% drop in traffic for all affected pages after losing featured snippets (95% confidence level). It's in the new Search Console, previously Fetch and Render. 4. Most businesses start international expansion wanting to do one of two things: Target users that speak another language. At the time, most SEO was a “secret” trade, and Rand transparently blogging about it did two things: 1) engaged community members who wanted to share and 2). Crawl date 2/15/13 – Yep, Casey, that was us. A great strategy to reduce your page load time is to simply cut down the number of requests your page has to make. You can find inspiration from people who master the art of curation. In February of 2016, HubSpot did a larger study of high-volume keywords showing that ranking #0 produced a. If long-form blog posts aren't your thing, I invite you to check out our Moz 2013 Year In Review Infographic extravaganza! Four Big Investments 1. Filter and prioritise. As of this filming, both tools still exist. Find something to improve. We have big goals. Because of our Beginner's Guide to SEO. Managing and making changes to tags can be tedious and involve. So you might look at the content or title grade for something. The move from "web search" to "contextual search" (think Google Glass and Siri). 3°F (the previous high was 102. It's not a high bar, a high barrier to entry to say you need good, unique content. When link building, an SEO has the task of creating and getting natural, organic anchor text for their targeted website. 0 and the announcement of 10-day rolling Panda. This method requires programming skills and good understanding of web servers and the HTTP protocol. If it is a small site (<1000 pages), I am working efficiently, and the client hasn't requested a lot of extra pieces, this figure can come in as low as 35 hours. He inspires me to find. 301 redirects result in around a 15% loss of PageRank. 2, I had to stop selling SEO. Today I'm pleased to announce that we're embarking on our journey to global expansion with support for U. Persuade them: Highly ethical SEO can be undertaken by following all the marketing best practices they're familiar with. This is important for SEO starting out on a budget, or small business owners who want to learn to audit a small site on their own. Lessen the amount of CSS files (concatenate your CSS files into one file, noting that this becomes less important with HTTP/2) Minify your CSS (remove extra spaces, characters, comments, etc. Moz: Marketing Analytics Software for SEO, Links, Social, and Brand • A Vibrant Online Marketing Community • Resources for. 70% On-page, 30% Link-building. STAT SERP tracking and analytics for enterprise SEO experts. S. Moz Local Essential is our new entry-level solution, designed to enable local businesses with one or dozens of locations to easily capitalize on best practices and the latest trends in local SEO. All the directives we have worked with have applied equally to all robots. Generally speaking, if you don't have the keyword at least a couple of times in the content of the page, unless you have an extremely visual page or an interactive page with almost no content, which maybe that would fall in the 5%, you should definitely be hitting that. For example, if you want to write about health but you want to be more specific, you can narrow it down to healthy food, and then maybe vegan food. Analyze your website’s current rankings and identify your strengths. On keywords #1 and #3, which has the most data, about half of the PPC goes to the home page, while the other half goes to a second level page. There are a lot of very smart, very. Having huge follower numbers and low post engagement numbers looks ridiculous. Over the past couple of days I have been putting together some internal guidelines on various aspects of our jobs. com = 13. business listing searches in our Check. This one is relatively easy to prove. Highlight valuable points to increase conversions on service web pages and product pages. Moz Links API Power your SEO with our index of over 44 trillion links. This checklist item asks you to determine whether the funnel steps towards conversion feel like the correct “next step” from the user’s standpoint. Look, here's a personal example. And according to Econsultancy, even the most basic abandon and browse emails pull in over 31% higher transaction rates. The shortcoming of this approach is that 1–4 are often hit or miss. Comments are closed. The more resources your browser requests to render your page, the longer it will take to load. So down here, and honestly this section deserves its own whiteboard, after you've done this and maybe you've written down 70 ideas based on, oh wow, we're able to zoom out and think about all kinds of stuff, so much comes to mind, think about emotion. If the data ends up filling only the first column, go to Data >> Text to Columns. See. The ELK Stack open-source software. Hank: According to Demand Curve, email marketing has a higher ROI than any other form of publicity, can drive 6x more conversions than Twitter posting, and is 40 x more likely to be noticed than what a company posts on Facebook. Despite rumors to the contrary, asking for a reply or using email templates or sample letters is not the best path to ensuring your emails draw more than a yawn. Dino Tactic #3: Prioritizing number one rankings over other traffic-driving SEO techniques. Over the. I use the table on the right to transform the data in a few key ways. OSE wasn’t cutting it and we’re thrilled to unleash this new tech. Start with a spreadsheet. We recommend a total TTFB of 500ms or less. By replacing the *, however, we can design rules that only apply to specific named robots. David co-founded GetListed. 6° on May 5. International SEO. One in particular to note that is different from the web is the Top Charts in an app store. On May 4, Google announced that they were rolling out a new Core Update. As we all know Google and Bing have confirmed the effects of social links on search engine rankings. At Fractl, our marketing team puts together case studies based on interviews with clients and the internal. I'm going to write a little bit more about some of the motivation for this. SEO advantages of switching to HTTPS. We ask that everyone follow our community etiquette and be respectful of one another. This is an important finding, as it lines up with what many of us in. Today I am here to reintroduce to you the tactic of guest posting. This phase of the process is identifying individuals/sites who would be interested in the type of content the company will produce and engaging them at multiple points with the goal to develop relationships with key influencers. Again, this doesn’t have to be a massive ordeal, though, many tools, including Moz Pro, will give you CTR. STAT SERP tracking and analytics for enterprise SEO experts. Now there are five important steps we're going to talk about today for how we can configure our Google Analytics account the most efficiently. IBM and NRF discovered that, in a global survey of 15,600 Gen Z-ers, 60% would not use an app or site that loads too slowly. Check Page Authority to see if one page has a higher PA than the other using Open Site Explorer, then set up a 301 redirect from the duplicate page to the original page. From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. With GTM, you’re able to add, edit, and disable tags without having to touch the source code. Also ask for their bio/resume/credentials and look the person up on LinkedIn. A police chase along Highway 1 involving a tractor ended with one person arrested and sent to hospital, police say. What we are saying is brand activity and promotion, among other things, support organic rankings. , I take my first americano with milk on early mornings. This is specified by the User-agent: * that begins our commands. Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. The search then reduces the initial 79,400,000 to 11,200,000. Identify on-page opportunities to improve. Attractive people on magazine covers are more likely to draw our eyes. According to eMarketer, $47. Next, I’m going to share some of the fantastic responses and expand upon them. ”. Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. A technical marketer can review their efforts and find and prioritize opportunities for improvement. URL Inspection / Fetch & Render. I have three critical rules, though, if you want to have success with flywheel kinds of marketing. It makes sense that purchasing habits have, too. Spam Score Incorporation. Inside Moz HQ. inanchor:"used cars" intitle:"used cars" intext:"used. Having a strategy to earn, manage,. That's the median lifespan of a tweet. Please keep your comments TAGFEE by following the community etiquette. Bonus points: the underlying technology is very cost-efficient, making it much less expensive for us to scale over time. To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to order the video bundle !Myth #1: If your citations don’t include your suite number, you should stop everything you're doing and fix this ASAP. 3 outlined how information gathered was used in decision-making process. Select More Tools, then Developer Tools. All you do is add an exclamation mark at the start. Instead of simply posting a link to your latest blog posts and hoping for the best, add a summary of your important points. To ask and answer questions in Q&A, sign up for a Moz Pro membership. Again, sometimes all you have to do is ask. Note that the 30-day average temperature prior to May 4 was historically very high (89. Next, enter your site's URL, and start the crawl. Prior to her move to Oklahoma, she was Head of SEO at Moz. Forming new cross-sales partnerships with fellow businesses. org = 1. ) that represent entities, kinds of data, and/or content types. Don’t settle for average CTRs. There's a trend emerging with Mozscape , and it's a good one. The more resources your browser requests to render your page, the longer it will take to load. On keyword #2, all of the PPC goes to a second level page. In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic…Google Tag Manager is a tool with a user-friendly, web-based interface that simplifies the process of working with tags. Since we're getting close to three years since those posts went live and the SEO world has changed considerably, some of us thought that it was about time to pull some new. If you see “Disallow: /”, immediately talk to your developer. Replace the * with googlebot in the example below to create a rule that. Because SEO is our lifeblood. It's getting more and more difficult to rank for content. Create a keyword model based on the sales funnel and semantic search. So what's unusual is to see a ton of rankings fluctuation for a URL that's been ranking for a keyword in position one or two or three for two or three months in a row. Direct. Every year, more women are joining the online marketing workforce. Check the site speed for mobile devices. SEO Ranking Factor #1 is Satisfaction. The previous post covered structure overlaps, and we’ll cover images, video, and non-text elements in the last post following this one. So Markdown really lets you take your skills as a writer, focus on those skills, write really well, and convert it to equally good HTML. And it all starts with the core values that we live and breathe every day. Such a drastic change is rare in the web development world, so it makes sense to take a moment to. 1. 69%), it is clear that Facebook Advertising is an extremely cost-effective. The 51–75% budget range has fallen in this year’s survey from 40% to 16%. Definitely bigger than any of the secondary search engines. So here are my five best practices. Step 5: Craft the hook, the hook that will make influential people and publications in this space likely to amplify, likely to link. Expand the “Search Engine Robots” dropdown. Google+ is a both a visual and a text medium, so make them both count! Don't be afraid of writing longer posts. All right. Be clear on what you are offering the blogger. Identify and reach out to influencers. That’s obviously the worst-case scenario, but if you’re in a budget-conscious, SEO-immature company, failing to stay relevant and communicate those changes effectively. Updates are getting more regular and indexes are increasing in size (with exception to a few bumps in the road). Preferably, if you can, you actually want to turn the test on and off for the same kinds of pages. The scores of 0. To do this, log in to Google Analytics, and then create a new custom report that includes the following parameters: “Browsers,” “Unique. Example – A business in Germany: “We should translate our content to French. So it's SEO testing plus CRO testing together. These results tend to make all but the most difficult client quite happy. The screenshot below shows the effects of applying the formula to all of the data. Select Delimited, click Next, select Comma, and click Finish. As a Moz community member, you can: Attend our in-person events; Access all of our exclusive SEO content and resources; Exclusive entry to Moz Lab, where you can try out. The fluency bias or the fluency processing bias essentially suggests that things which are more easy for us to comprehend, which are more simple for us to digest, lots of good examples here. It’s called “mobile-first” because it’s not a mobile- only index: for instance, if a site doesn’t have a mobile-friendly version, the desktop site can still be included in the index. Despite the "Exclusion" in its name, the REP covers mechanisms for inclusion too. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords. Moz Brand Authority Webinar Oct 12 Register free Blog; Why Moz. And that is what that research shows, right, that essentially folks who invest in marketing, in sales during a recession tend to outperform and more quickly outperform their competition as markets resume. Roger is a representation of our TAGFEE Code , with an emphasis on “fun. Case Studies Explore how Moz drives ROI with a proven track record of success. Identify. Now this is important because some studies have found that upwards of 25% of all traffic is bot traffic. The Robots Exclusion Protocol (REP) is a conglomerate of standards that regulate Web robot behavior and search engine indexing. II. Keyword research, or choosing the “right” keywords to target, is a foundational aspect of SEO because it provides a roadmap you can use to optimize existing content, and produce new content in the hopes of ranking higher in SERPs. From the research shown earlier, we found that websites with the top search rankings had TTFB as low as 350 ms, with the higher ranking sites pushing up to 650 ms. Once you’ve created a report, the exciting part begins! Whether you’re pulling in your STAT data for a fresh report, adding it into a report with other pieces of data. And he did. In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. 1. The most current versions of the Moz Privacy Policy and Moz Community Etiquette are incorporated into this TOU by this reference, and supersede and replace all prior versions of the same. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. Dive in and ask questions, answer questions, or set up a get-together during the event. Crawl stats . On keywords #1 and #3, which has the most data, about half of the PPC goes to the home page, while the other half goes to a second level page. 4 reviewed the information and provided details of authority and strength of potential targets. Distinct from app store search, the Top Charts can be an incredible driver of downloads for your app, especially if your app is a. Keywords and relationships. Architecture and internal linking. Our latest site speed study refresh looked at 10 websites spanning a number of industries and 26,000 different landing pages, ranging in performance from extremely slow pages (upwards of 9 seconds) to extremely fast (under one second). Pay Attention to These SEO Trends in 2020 and Beyond. However, most of these are intentional. Moz Local Raise your local SEO visibility with complete local SEO management. Moz may delete, modify, or restrict the display of User-Generated Content at any time for any reason, including but not limited to a change in Subscriber account level, Services cancellation, violation of the TOU, or violation of the Moz Community Guidelines; once deleted, User-Generated Content may not be retrieved. So, for example, if you’re pasting session data, or click data, or revenue data, you can set that label. Find common questions now. The blue cells in column E are basically to make sure everything ends up correctly labelled in the output. Open up Chrome ( install if necessary) Hit the little "hamburger" menu (3 stacked lines) in the top-right corner. Stage 1 (Nonexistent) - There is no discernible SEO strategy or tactical implementation, and search is an all-new program for the client. The Technical SEO Certification is a five-part series dedicated to technical SEO, combining video lessons with tasks and activities to allow for practical application of important concepts. In the early days of search when relevance algorithms were rather weak, many folks used “double dashed” domains because they were cheap to buy, and. ”. TF analysis is usually combined with inverse document frequency analysis (collectively TF-IDF analysis). 2. The MozBar is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools. Small Business Solutions. While the two formats are very similar in terms of being good choices for displaying simple graphics, PNG files have the advantage of being able to compress to a size 5–25% smaller than the equivalent GIF file. Here are some of the common questions our community has asked us about the SEO Essentials Certification during the development process. She is currently the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics and conversion rate optimization. As a Moz community member, you can: Attend our in-person events; Access all of our exclusive SEO content and resources; Exclusive entry to Moz Lab, where you can try out new product ideas ; Explore posts on the Q&A forum. The search then reduces the initial 79,400,000 to 11,200,000. Gather different perspectives. You can do the same thing with images. This notion was the central point of my Mozinar on "Blogging Like You Mean It" a few weeks ago, when I shared my personal story of blogging success. An effective information architecture is critical if you want search engines to be able to find your content and serve it to users. m. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Properly call your CSS files. Replace the dummy phone number with your actual one: “plus. com and . But we don't, and it doesn't matter. It is tempting to apply past display ad truths to your retargeting efforts, but this isn't your best decision. The results showed that every second you can shave off your page load speed has intense conversion rate. 4. In the 3 years since, the Moz community has become not only one of my favorite learning platforms, but a home away from home, and the launching point for dozens of friendships. Spam Score is a proprietary Moz metric that looks at a bunch of on-page factors, and those have been incorporated into the. A keyword research tool like Moz Keyword Explorer will do the trick! This tool allows you to find new keyword ideas two main ways: by typing in a word or a phrase and getting back related keywords (the “Explore by Keyword” feature):. The Moz Story Moz was the first & remains the most trusted SEO company. Because of fact No. You won’t achieve that goal, but set your sights high. If you follow our MozCast Google "weather" tracker, you may have noticed something unusual this morning – a record algorithm flux temperature of 113. The audience need/intent: Get fashion and beauty inspiration, tips, ideas. This is partly based on experience; the ability of search engines to discover, crawl, and. Social Media. Now put your answers for #2 and #3 together and figure out what your unique content angle will look like. 1. Image by Dominic Alves. The Website Benchmarks section shows metrics for around half a dozen sites from ten different niches (based on the list originally prepared for comparing SEOMoz Trifecta data. Do continue to fix broken links, because we don't know which links Google isn't counting, and there are several, often many instances where it does work and you can see a benefit. Positioning. My original idea was both to understand the most common issues the Moz Community discusses and asks for help with, and also to understand how the trends in our industry are reflected in Q&A. The most common issue we see when digging into these problems is the case of. This will give you a chance to discuss your needs in more detail, ask questions, and get a better sense of whether this provider is right for you. They really can. The Definitive Guide to WordPress Security. Integrate content that can enhance the user experience. Hello! A link on-topic usually more valuable than an off-topic link. This year's MozCon is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa. Looking at the ‘other’ anchor text distribution, the number of links for branded and URL anchors increase 5% and 7%, respectively. We think there's a lot of evidence to suggest engines do use. Insights & discussions from an SEO community of 500,000+. Measure the resulting changes and declare a test a success if the variant group outperforms its forecast while the control group does not. Once in my business offered me put a link to it had to do with the topic of my business. STAT SERP tracking and analytics for enterprise SEO experts. 1. It just means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. 32e -0. Here are a few reasons to use bullet points in your content to boost on-page SEO: Break content up and make blocks of text easier to read on mobile devices. Visualizing the Marketing Funnel. As we said previously, in link building the end goal is a link. It will convert to a full link with the text as your proper link text. Be sure to meet and greet them and get to know them. Very specifically, though, guest posting with a target of publishers — this largest portion here of the publisher pyramid — who are supported by. At Fractl, our marketing team puts together case studies based on interviews with clients and the internal. Conclusion / The TL;DR bit. 1) Two or more landing pages on your website that are competing for the same keywords. This is very low by the standards of the Moz study, which found a correlation of 0. Target users that live in another part of the world. Next, ask them what their average closing ratio is on Internet leads. Here’s an example of some SEO issues that fall into each of the above 4 categories: To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors. Although the effect of viral content can unleash incredible traffic, keep in mind that its targeting and immediacy in conversions and ROI isn't likely to be as high in the initial stages. You don't even have to wait for them to get good — just as they start to pick up. Now when I say "related topics and. Step 5: Once in a list, KWE will tell you how many “related questions” (People Also Ask boxes) opportunities are within your list. Average crawl rate of 4 URLs/sec – I'm surprised we didn't get throttled more. You can still expect world-class speakers sharing original information in a one-of-a-kind, charged atmosphere. Marketing Objective: Increase Site Traffic, Engagement, and Customer Flow through Site Funnel. There are a couple of other points of consideration around the future of keywords: The move towards the knowledge graph, entity searches, and Google's associated shift from indexing to understanding. Answer: All of the organic landing pages are the home page. If you combine 4 of Google’s advanced operators (inanchor:, intitle:, intext: and allinurl:) into one query, it is possible to pinpoint pages that have the term in their backlinks, in their title, on the page, and in their URL. g. Truth: Google doesn’t even recognize suite numbers for a whopping majority of Google business listings. Read the room. Determine this by looking at the tone of the “about” and “write for us pages”, and especially recent articles. Moz API Power your SEO with our index of over 44 trillion links. 26 between Domain Authority and rankings using the same statistical methods. Sharing instead of selling. Lessen the amount of CSS files (concatenate your CSS files into one file, noting that this becomes less important with HTTP/2) Minify your CSS (remove extra spaces, characters, comments, etc. Don’t settle for average CTRs. Page A: /boots/all. Victoria loves its “little free libraries” – the homemade book exchange boxes in front of homes, schools and businesses – for good reason. All communication on the Moz sites should be appropriate for a professional community with people of many different backgrounds. The data shows that only 25% of links to category pages are targeted - people are less likely to link with good keywords to your category pages. So step one is identifying these opportunities. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. IBM and NRF discovered that, in a global survey of 15,600 Gen Z-ers, 60% would not use an app or site that loads too slowly. This number is certainly interesting, but it leaves out quite a bit. Moz typically ranks #2-3 for "SEO". This is where a lead nurturing process comes into play. Taking maximum safety precautions, delivering at the curb or the front door, facilitating online purchasing, and experimenting with new ideas are all must-haves for 2021. STAT SERP tracking and analytics for enterprise SEO experts. They can also be great for data collection - it's fine to ask the entrants for their email address and whether they'd be happy for you to send them. Think. K. The rebrand from SEOmoz to Moz. That is a very rough rule. Learn more about the Moz Community. Almost one-fifth of SERPs tracked by our data now have 7 results. A frequently asked question in the SEO world is whether or not branding plays a part in Google's ranking algorithm. Business goals: Page views (ad impressions). Mobile-first indexing is exactly what it sounds like. However, the key takeaway from this is experiment is to refrain from using unsolicited search traffic for ranking gains. " You will see a box pop up where you can submit that URL. Dana has given so much to the Moz community, and to our industry as a whole. Whenever traffic passes from a secure HTTPS site to a non-secure HTTP site, the referral data gets stripped away. ) Use less CSS overall. This is a powerful thing. Now when I say "related topics and. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 5. This in turn helps you boost your site’s visibility: SMM corresponds to SEO and indirectly influences website performance in Google. Double-clicking on the bottom-right corner of cell C2 (where our sheet now says Supplement) will apply the formula to all cells in column C, as long as there's a value next to it in column B (this is a rule of Excel, not the formula). Obtainability: Bots’ ability to access information and parse your content. Read the room. The first one, and this is just going to open up a whole rat's nest I'm sure, but okay, ALBERT. 1. Technical Achievements. There's a short answer with a big asterisk, and in today's Whiteboard. 8. Most importantly, at the top there's a drop-down with many different mobile and tablet emulators. Be an active player in the implementation, making sure that the solution is implemented properly, and that the change doesn't create any new SEO problems. y = 122. Visual Search Optimization — Whiteboard Friday. , create a file before saving it) Check that the script. It’s a dominant trend for EV charging stations to be located in the parking lots of busy public spaces, like shopping centers, railroad stations, and business parks.