Use the following inclusive digital content tips when creating websites, mobile apps, e-mail, and documents. 44 Free Tools to Help You Find What People Search For; 11. Top tasks for Search Console users. While webmaster guidelines vary from search engine to search engine, the underlying principles stay the same: Don’t try to trick search engines. Make sure your on-site optimizations are up to snuff. Webmaster Guidelines 101 Google’s General Guidelines give straight-forward,. 10. Google Search Central (formerly Webmasters) | Web SEO Resources | Google for Developers How to get your website on Google Search Google Search Central, formerly Google Webmasters, is. txt) or read online for free. - On-Site SEO audit ( Meta Title, Meta descriptions, H1 tags, H2 tags, Image alt tags, Internal Linking. CoSchedule’s marketing blog is one of the top marketing blogs to follow. There are numerous types of links that violate Google’s Webmaster Guidelines. org (acquired by Moz, now known as Moz local). ”. Top SEOs believe that external links are the most important source of ranking power. STAT SERP tracking and analytics for enterprise SEO experts. Join Us! By: Rebecca Kelley. If you see a drop in traffic during the dates that Google released an algorithmic change, then most probably you were hit and that. Hello, One of my clients is using an old version of wordpress. Our phase 1 budget = $5K - $10K, but that would grow after phase 1. Start With A Mighty Seed. Crawling and Indexing Crawling and indexing the. Heading structure. co, or a known ccTLD as alternatives. 3 - You get a nice additional link to your website. Upload the list as a . Removal of a partial manual action penalty. Do. The absence of backlinks in Google Console or SEO checkers can be attributed to several factors, such as no-follow attributes, indexing issues, or delays in Google's updates. If you don’t have access to a toxic link checker, you’ll need to find all your backlinks. Next, setup Bing Webmaster Tools. Image via Fox. ca, which is country-coded for Canada). Last updated 2023-11-10 UTC. g. xml file. , review stars for product ratings)XpertDigi. Including image alt text improves user experience and accessibility, but it may also help earn you both explicit and implicit SEO benefits. Content strategy concerns itself with the vision — the ins and outs of how and why your content will be created, managed, and eventually archived or updated. Create helpful, reliable, people-first content. Backend. Basics. Let’s take this list of “soccer jersey” keywords, for example: Keywords 1, 5, and 6 all specify a brand of jersey: Puma. The page works, meaning that Google receives an HTTP 200 (success) status code. The update was confirmed on the 22nd but may have rolled out as early as the 19th. 2. With the Moz vs SpyFu results its a bigger discrepancy than a placement or two. Link building is the process of acquiring hyperlinks from other websites to your own. When analyzing the global desktop market share of search engines throughout the last decade, there are a few small but mighty search engines that stand out. " There are plenty of instances of thousand-word articles that are extremely poor quality, and other examples of content so great that even having only a hundred or so words will trigger a featured snippet… something Google tends to. 15 SEO Best Practices for Structuring URLs. 1 - Your affiliates are adding more value to their own sites by having relevant, helpful videos on their site, therefore potentially increasing the click through rate to your site. Based on the format you're using, learn where to insert structured data on the page . , review stars for product ratings)The Results and data-driven SEO Expert with three years of experience in digital marketing. SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics. 1. The problem is that the sitemap. File types indexable by Google. Your All-In-One Suite of SEO Tools. Using these tactics means that you stand very little chance of running into problems with the search engines when it comes to losing traffic because of a. Moz was the first & remains the most trusted SEO company. Recent Articles . The level A success criteria details the steps you can take to avoid some of the most serious violations of accessibility principles. Once a URL group has a threshold amount of. Compare SEO Products “Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. Local SEO is the practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results. org vocabulary is structured is with different “types” (Recipe, Product, Article, Person, Organization, etc. Search engines use links to crawl the web. In webmaster tools on Bing I’ve used “Fetch as Bingbot” and every time I use it I get a Status of “Redirection limit reached. New Feature: Moz Pro. Today, we're announcing that this page within the Google Search Central site is the new home for our blog. Moz Pro Your all-in-one suite of SEO essentials. txt” tells you that Google has indexed URLs that you blocked them from crawling using the robots. The shortcoming of this approach is that 1–4 are often hit or miss. Optimize for page speed. Then, click “ More ” in the “Top linking sites” section. Here are some extra tips that help ensure a site is ready for mobile-first indexing: Make sure the mobile version of the site also has the important, high-quality content. A critical challenge for any ecommerce website is being discovered in Search. Build some links. The Google keyword research tool is the 'Keyword Planner'. This also coincided with a mass. External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes. In line with the Google Webmaster Guidelines, websites that house a substantial amount of low-quality content could face repercussions beyond poor rankings. Webmasters ensure that websites operate properly. org (acquired by Moz, now known as Moz local). 05:45 [9] – Revised Bing Webmaster Guidelines; 08:40 [10] – The Process For Changing The Webmaster Guidelines; 11:19 [11] – What Didn’t Make It Into The New Bing Webmaster Guidelines; 13:30 [12] – What Bing Ranking Factors Are Not; 17:02 [13] – Focus On Intent vs Keywords; 20:52 [14] – What SEOs Should Focus on in the Bing. Rotate your new hire between different trainers on your team. Beginner's Guide to SEO The #1 most popular introduction to SEO, trusted by millions. A hyperlink (usually just called a link) is a way for users to navigate between pages on the Internet. Try Moz Pro free. 3. While static URLs might have a slight advantage in terms of clickthrough rates because users can easily read the urls, the decision to use database-driven websites does not imply a significant disadvantage in terms of indexing and ranking. Community Guidelines العربية (Arabic) Čeština (Czech). After identifying the specific toxic links, the SEO firm wants to make a Google disavow request, then manually request that the links be removed, and then make final disavow request of Google. 2. #2 – Panguin Google Penalty Check Tool. Moz was the first & remains the most trusted SEO company. This seems to have been confirmed by John Mu in this Google Webmaster thread. The best way to check if your website was penalized by an automatic penalty is to login to Google analytics and review your Google organic traffic. Moz Pro Your all-in-one suite of SEO essentials. The way that the Schema. Header tags (H1, H2, etc) Link anchor text. Over time, these distinctions have become little more than caricatures, cartoon villains and heroes that only exist in our individual imaginations, usually embellished to suit our marketing agendas. A search engine published the Google webmaster guidelines, which are a list of recommendations for webmasters to follow. An external link is a link that points at an external domain. 85/150) per page. In the real world, people don't always link with. Detect Intent: Form & Function. And if Moz were to regularly post sponsored posts/advertisements, in the long run the quality and value perceived in the brand/domain would suffer greatly and such would be indicated by its membership numbers and its. Moz Data Power your SEO strategy & AI models with custom data solutions. list itemOpt for reputable and secure hosting services to safeguard your website's integrity. This is fully true, i've more than 600 internal links placed in a menu on the header. 2. Invest in building filthy rich user experience, consistently and throughout your store. Compare SEO Products See which Moz SEO solution best meets your business needs. The company has the actual emails and evidence that it found. For this tool, CTR (clickthrough rate) is the ratio of clicks on a specific Google result to the number of total searches for that keyword. Currently we have not seen any major impacts of this update on the SERPs that MHC monitors. It shows that they’re an established group of professionals who use a distinct angle for SEO. When in doubt, consult Google’s Webmaster Guidelines. 2. Are there other tools to help identify potential Google penalties? There are plenty of. In fact, its Webmaster Guidelines — which outline the best practices that help Google to find,. , . 6 clicks on an organic result. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. Excellent written and verbal communication skillsYou can research the popular SEO tools on the market easily — like Moz and SEMrush — but it’s also favorable when the SEO company has its own software. One of the key ways in which Google Business Profiles provide customer service is via the presence of accurate hours of operation. Case Studies Explore how Moz drives ROI with a proven track record of success. Duplicate content can present three main issues for search engines: They don't know which version (s) to include/exclude from their indices. See which Moz SEO solution best meets your business needs. You can see sites that link to yours through Google Search Console. STAT SERP tracking and analytics for enterprise SEO experts. This is often referred to as a competitor backlink analysis or a link gap analysis. Local SEO employs a wide array of technical and creative efforts to convince search engines that a business should be. When in doubt, consult Google’s Webmaster Guidelines. Amazingly, you can also check the DA PA of up to 1,000 websites at once using our tool. For this tool, CTR (clickthrough rate) is the ratio of clicks on a specific Google result to the number of total searches for that keyword. In Moz keywords I rank 1-5 for show as 20-50+ in SpyFu. Search representatives also assist webmasters by occasionally participating online in blogs, forums, and groups. 1% of English language search engine queries. Moz API Power your SEO with our. At SEOmoz, we say that the best practice for title tag length is to keep titles under 70 characters. You can make sure the right people are viewing your content by making your content search-friendly. Moz Local Raise your local SEO visibility with complete local SEO management. list itemOpt for reputable and secure hosting services to safeguard your website's integrity. Most people find that it is much easier to send a take-down notice to Google rather than deal with everyone else. 3. This technique is against Google’s Webmaster Guidelines and can result in. 5. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. "Make your site's important content visible by default. Both sites were verified in Webmaster Tools From the old site's gear icon, we chose "Change of address" As part of the "Change of address" checklist Google presented, we added 301 redirects to redirect the old domain to the new oneWe had to file a reconsideration request with Google. Gather Your SEO Data. STAT SERP tracking and analytics for enterprise SEO experts. We are using the Yoast plugin for SEO, which creates the sitemap. In line with the Google Webmaster Guidelines, websites that house a substantial amount of low-quality content could face repercussions beyond poor rankings. 14. When it comes to ranking on Bing, a poor level of security on your website may even block your site from being crawled and thus eligible for indexing. Google introduced the nofollow attribute in 2005 as a way for publishers to address comment spam and shady links from user-generated content (UGC). Moz calculates this score based on a variety of factors, including the quality of the website’s backlink profile, the content quality of the website, and the technical aspects of the site. Qualify your outbound links to Google. You must follow these guidelines to be eligible to appear with breadcrumbs in Google Search. txt file to Google’s disavow tool. Keyword Explorer. We placed marketing executives at 8 of the top 25 Forbes Cloud 100 companies. 3. Occasionally over the years the Google webmaster guidelines get. Duplicate content can present three main issues for search engines: They don't know which version (s) to include/exclude from their indices. November 20, 2023. These are sets of rules and suggestions that can help you achieve top ranking. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Task: Explore Site Crawl. Lots and lots of exact-match anchor text seemingly pointing to sites at random. Talk to sales Call +1 (888) 610-2915 to find the best hosting for you. From creating high-quality content to optimizing. They don't know whether to direct the link metrics (trust, authority, anchor text, link equity, etc. Below are several crucial hints: list item Employ trustworthy and secure hosting platforms for your website. It is. In February, Google’s John Mueller announced that no PageRank is lost for 301 or 302 redirects from HTTP to HTTPS. A user experience study we ran revealed that very few web. Expired Content. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Search engine optimization, or SEO, is the process of increasing the visibility of website pages on search engines in order to attract more relevant traffic. This means that all items in a paginated series should be listed on the View-All page and all the paginated pages canonical tags to reference the View-All page. 1. Moz Data Power your SEO strategy & AI models with custom data solutions. Next, you’ll be asked to select the Search Console property you. #3 – Rank Ranger. Create a 10-page flat site (NO CMS. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. Matt Cutts has the scoop, over on Google Plus: "If you received a message yesterday about unnatural links to your site, don’t panic. ) that represent entities, kinds of data, and/or content types. For a more in depth. Another reason for Google’s emphasis on experience is the rise of auto-generated content ranking in the SERPs. Follow Webmaster Guidelines: Familiarize yourself with search engine guidelines (e. Download now. Understand the report. Link Intersect gives you a glimpse into your. pdf), Text File (. Google's webmaster guidelines state that you should "check for broken links and correct HTML," but do not elaborate on what that means. MozBar is a free Chrome Extension that makes it easy to get link metrics and do all your SEO on the go. . Posts tend to be 400-500 words with 2-3 links per post - generally all to the same site. Pages with more quality backlinks often rank higher in search engines. Google PageRank Explained for SEO Beginners. This was largely seen as an effort by Google to increase webmaster adoption of HTTPS. I am passionate about my work. But first, Patrick Sexton is the author of Varvy. Moz Data Power your SEO strategy & AI models with custom data solutions. See which Moz SEO solution best meets your business needs. Here are some extra tips that help ensure a site is ready for mobile-first indexing: Make sure the mobile version of the site also has the important, high-quality content. 301 redirect the old URLs to the current. PageRank is a Google algorithm for ranking pages based on the flow of authority via links, created by Larry Page and Sergey Brin. Search. You can also dig into page elements, view search results from a different engine. 4 Site Speed Test. Most of them can be found in the Moz algorithm which obviously follows a set of rules and guidelines which determine how the score will be calculated. Image search SEO. “Amy’s Drive Thru Corte Madera”). Change of Address Tool. Moz Local Raise your local SEO visibility with complete local SEO management. Moz collects. The Google Search Console is a VERY powerful free SEO tool. The updated Beginner’s Guide to SEO is designed to describe all areas of SEO in regards to the advances in search over the last two years - from keyword discovery, to making a site search engine friendly, to link building, to marketing the unique value of your site’s offerings. info, . Follow the steps of the Beginner's Guide to SEO as you go along: Understand your goals and the basic rules of SEO. URL Inspection / Fetch & Render. Can reduce your bounce rate. Recently, Google implemented a series of manual penalties that affected sites deemed to have unnatural outbound links. A score, between 0-100, SEO software company Moz uses to predict the ability of a website to rank in search results. A LAMP stack with Cpanel and log file access (example: hostgator) is probably the easiest. Moz DataAdvising content team using data collected from Webmaster & Google Analytics; Knowledge of Schema implementation and how to check them in the code; Staying up to date with the SEO Trends and changes; In-depth experience with tools such as Google Analytics, Google Console, Ahrefs, Moz, SEMRush and A/B testing toolsBasically, if someone steals your content and posts it online, you can send a Take-Down Notice to the owner of the infringing website, the hosting company, and the search engines to request that the infringing material be taken down. 2) Yahoo. Then, head over to the “ Indexed Pages ” report and check the “ Broken Pages ” box on the left-hand side. Community Guidelines. 2. Prev Previous. 7 Google Penalty Checker Tools That Make Life Easy. STAT SERP tracking and analytics for enterprise SEO experts. Read this post By: Tanaaz Khan November 21, 2023 Want to Stand Out From the Herd? Google Search Central (formerly Webmasters) | Web SEO Resources | Google for Developers How to get your website on Google Search Google Search Central, formerly Google Webmasters, is. When analyzing the global desktop market share of search engines throughout the last decade, there are a few small but mighty search engines that stand out. According to Google's Webmaster Guidelines: "Don't use unauthorized computer programs to submit pages, check rankings, etc. This gets the attention of SEO practitioners for a moment. SEO targets unpaid. Use your research to craft your message. e. Creating Value. So, from now on Google wants to see who the. In addition to this freely-given advice, over the 15+ years thatMoz Local Raise your local SEO visibility with complete local SEO management. To determine whether or not you have a partial action penalty, go to Webmaster Tools → Search Traffic → Manual Actions and you should see the following: Google has detected a pattern of unnatural artificial, deceptive, or manipulative links pointing to pages on this site. Google's major local algorithm update, dubbed "Pigeon", expanded to the United Kingdom, Canada, and Australia. Google took time to crawl the page. Start With A Mighty Seed. Each article is 1500+ words of unique and highly relevant content with solid on page SEO (images may be reused from Google images). Competitive salary. . De-indexed: Refers to a page or group of pages being. The Ultimate Guide to Advanced Guest Blogging. If you have a manual action against your site for unnatural links to your site, or if you think you're about to get such a manual action (because of paid links or other link schemes that violate our quality guidelines), you should try to remove the links from the other site to your site. SEO involves optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers and support your wider digital marketing efforts. Level 1: Main Sitemap Look in Webmaster Tools. I would also be inclined to use a subfolder and Google's webmaster guidelines for multi lingual sites show no preference. SEO is a means to an end. Since inbound links are such an important factor for SEO, websites have started using widget bait to try to increase their backlinks. Evaluate Search Traffic to Your Site 3 min. 18. Search engine optimization, or SEO, is the process of increasing the visibility of website pages on search engines in order to attract more relevant traffic. Browse MOZ's product catalog and select the items you want to include in the gift box. 1. If the . As of this filming, both tools still exist. New Releases Get the scoop on the latest and greatest from Moz. To do SEO you really only need 3 things to get started: a website, your brain, and data. Staying within Webmaster Guidelines. Search representatives also assist webmasters by occasionally participating online in blogs, forums, and groups. 2. STAT SERP tracking and analytics for enterprise. Last week we changed our name to Google Search Central and published our new central site. STAT SERP tracking and analytics for enterprise SEO experts. These are: 1) Bing. Top SEOs don't believe that the "title" link attribute. txt issue: Give Google time to eventually drop the old URLs from its index. Moz Local Raise your local SEO visibility with complete local SEO management. Search representatives also assist webmasters by occasionally participating online in blogs, forums, and groups. , Google's Webmaster Guidelines) and ensure that your website complies with them. Google introduced the nofollow attribute in 2005 as a way for publishers to address comment spam and shady links from user-generated content (UGC). Google clearly favors the View-All page option when the page loads quickly and users can easily find what they are looking for. However, this period could be much longer if you commit more serious violations against Google’s guidelines. A search engine published the Google webmaster guidelines, which are a list of recommendations for webmasters to follow. 5 Check HTTP Status Code. Earlier today I ran a test with RankTracker on a proxy and it seemed to be more aligned with the Moz results. Use Excel, Google Sheets, or similar, to prioritize some links for manual review (if a site links to you 10,000 times, you probably only need to review a handful to get the idea!). Manage your sitemaps using. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. Familiarize yourself with the Webmaster Guidelines for tips on technical SEO. February 23, 2007. 2. Indexing. In late February, SEOs and webmasters started noticing big brands gaining more visibility in search results. A: Your website is accessible to some users. Entire site (all pages) delivered over SSL using 301 redirect. Any kind of attempt to manipulate page rankings is considered a violation of Google’s Webmaster Guidelines. Moz does a great job explaining everything about consolidating URLs in this Whiteboard Friday post. The way that the Schema. Moz page grader=A for most pages. Content-specific guidelines If you have specific types of content on your site, here are some recommendations for getting them on Google in the best way: Video : Be sure to follow our video best practices to enable Google to find, crawl, and show results for videos hosted on your site. Two basic (but important) factors for technical SEO include ensuring that your website:. Most of the features inside Ahrefs are designed for marketing professionals. SimilarWeb is classified as one of the most effective webmaster tools SEO service providers for advertisers, marketers, brands, businesses, and data analysts. g. According to Google Search Console guidelines, you should only disavow backlinks if there are a considerable number of bad links to your site and the links have or will likely cause manual action to be taken on your site. Webmasters of affected sites received messages like this in Google Search Console: Webmasters were notified in an email that Google had detected a pattern of "unnatural artificial, deceptive, or manipulative outbound links. So basically, indexing content is not that hard in Google. New Releases Get the scoop on the latest and greatest from Moz. In most cases it's a simple fix, but beware the risk. There’s also a clear overlap between accessibility and discoverability. So, essentially what we know is that: Google is able to access the page. Google has prepared a set of image publishing guidelines to help you optimize your site for their search engine and your visitor as part of their Webmaster Guidelines. Perform necessary technical SEO optimizations or audits. My question is: Could this affect rankings? ThanksExplore how Moz drives ROI with a proven track record of success. ws, . Greetings Moz Community: Recently I received an site audit from a MOZ certified SEO firm. Webmaster Interview Questions. Click “ Analyze . Google also required nofollow for paid or sponsored links. They will crawl the links between the individual pages on your website, and they will crawl the links between. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. Proximity, prominence, and relevance are the three pillars of local search. We've included a nifty PDF download to guide you through the steps and help keep you and your team on track. With that said, keyword stuffing in anchor text violates Google’s guidelines and can actually lead to a penalty. Since you are in the top 5 organic results, you may have a chance to win this featured snippet and increase your traffic. Leverage The Competition. ) to one page, or keep it separated between multiple versions. “Indexed, though blocked by robots. 2. Webmaster jobs is easy to find. Webmaster World. Moz Local Raise your local SEO visibility with complete local SEO management. 10 blue links: The format search engines used to display search results; ten organic results all appearing in the same format. Webmasters of affected sites received messages like this in Google Search Console: Webmasters were notified in an email that Google had detected a pattern of "unnatural artificial, deceptive, or manipulative. Inclusive design should always meet the needs of as many users as possible. Tools like Moz’s Link Explorer can help uncover suspicious backlinks and domains with a history of high ownership turnover. Regardless, this is a larger issue of web standards and well-formed HTML and not one of validation per se. Moz Academy Free Access to '30 Days of SEO' with Moz Pro Learn SEO now Learn SEO. Like how we can "suggest an edit" in Google Business Listings, is there any way to report Google about the webmaster guidelines violation? 1 Reply Last reply Reply Quote 0. To combat spam effectively, concentrate on executing potent digital marketing tactics and enhancing your SEO. Google’s Webmaster Guidelines are fundamental to achieving sustainable SEO results using techniques that are in line with Google’s expectations. ) that represent entities, kinds of data, and/or content types. On March 5, Google’s Matt Cutts confirmed the “minor change,” adding. Increased emphasis on author authority. Compare SEO ProductsIn the revised webmaster guidelines, google says "[. We created this guide to be an easy-to-digest and reliable reference for those at the intersection of content marketing and SEO. 1. If you can't remove those links yourself, or get them removed, then you should. ”. (Google Webmaster Tools is great for this), B) Is receiving a substantive quantity of visitor traffic, and/or. Holy Grail of eCommerce Conversion Optimization - 91 Point Checklist and Infographic. 1. 2. SEO involves optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers and support your wider digital marketing efforts. To many webmasters, Google’s Disavow Tool seems a lifesaver. There could be several reasons why your website was removed from Bing: study abroad. Moz Keyword Explorer: World's most accurate keyword research tool for SEO with over 500 million keywords. The 2018 update to the guidelines. For the average every day webmaster, one challenge is that there are many ways to create hidden text unintentionally, and no one wants to be penalized for something they did not intend to do. For it to make an impact for your company, you’ll want it to contribute to your bottom line. Lots and lots of exact-match anchor text seemingly pointing to sites at random. In most cases, this will be a straightforward issue where you blocked crawling in your robots. 1 Reply Last reply Reply Quote 1. Unpaid traffic may originate from different kinds of searches, including image search, video search,. Moz Links API Power your SEO with our index of over 44 trillion links. This is your exclusive digest of the information you don't have time. “Every 24 hours, we track a hand-picked set of 10,000 keywords (across 20 industry categories and 5 major US cities) and analyze page one of Google organic results, comparing it to the previous day. If you have recently received an unnatural link warning, there's a pretty good chance that you have a lot of links like this in your link portfolio. Moz was the first & remains the most trusted SEO company. The initial rollout of Penguin impacted 3. Follow Google Guidelines: Ensure that all backlinks comply with Google’s Webmaster Guidelines to avoid penalties. Hi, One of the first SEOMoz tool recommand to me, is to avoid multiple links on the same page. Posted by ShadhinSEO 3rd Nov 2022 Posted in SEO Tags: White hat vs black hat SEO Leave a comment on White hat vs black hat SEO by Moz Webmaster Guidelines While webmaster guidelines vary from search engine to search engine, the underlying principles stay the same: Don’t try to trick search engines. Google Webmaster Tools (GWT) is now full of insightful data and metrics that you cannot get anywhere… Google Webmaster Tools was once Google. Recently, Google implemented a series of manual penalties that affected sites deemed to have unnatural outbound links. Explore all the free SEO tools Moz has to offer. 7 Check Your Site’s Robots. Today, we're announcing that this page within the Google Search Central site is the new home for our blog. Search engine optimization (SEO) is the practice of creating and optimizing relevant, authoritative content in a way that helps visitors (and search engine crawlers) find.