ostwal@adweek. By Trishla Ostwal. Nov 20, 2023. @trishlaostwal; trishla. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. trishla. ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. —Trishla Ostwal. . 8, advertising is at full throttle. trishla. By Trishla Ostwal . By Trishla Ostwal. Recommended articles Popular Now. By Trishla Ostwal . As TikTok faces a possible U. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. Simplify by Adding [email protected] Ostwal 3w Report this post Report Report. trishla. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. The. The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles. S. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. By Trishla Ostwal In another case of antitrust movement against Big Tech, Amazon was fined approximately $1. Trishla Ostwal Verified (She/Her) Politics of Technology Reporter and Writer, Adweek New York Politics, Technology, U. The Coco-Cola Company By Trishla Ostwal Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. By Trishla Ostwal A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than. There, she wrote a wide range of stories on everything from the. Recommended articles Popular Now. By Trishla Ostwal . The slow death of third-party cookies has pained the digital advertising industry, spurring marketers and tech companies to assess a number of options to figure out what. By Trishla Ostwal. The ride-hailing app was recuperating from an embarrassing 2016 data breach. By Trishla Ostwal . Getty Images. Towards the end. ostwal@adweek. Recommended articles Popular Now. The eighth week of the U. Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. By Trishla Ostwal & David Cohen . lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. Journalist and photographer based in New [email protected] Trishla Ostwal. Recommended articles Popular Now. trishla. Dursun Aydemir/Anadolu Agency via Getty Images. trishla. Brands yet to explore gen AI are confronted with a knowledge gap and. Recommended articles Popular Now. When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish. trishla. S District Court Judge William Pauley III to accept Fight For NYCHA as a third. By Trishla Ostwal [email protected] Trishla Ostwal . Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. As more brands enter the metaverse—a loosely defined term for immersive, virtual platforms—marketers are serious about exploring revenue opportunities, but critical to. Its ad model lets. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. On Thursday at 8 a. Docu filmmaker from Mumbai, India. 19 billion in 2021 earnings, blaming it on the ongoing Elon Musk. The policy. Recommended articles Popular Now. The DSA is a part of a two-fold blow by the EU to address the challenges posed by the emergence of tech giants, writes Trishla [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. . Trishla Ostwal is a recent graduate of Columbia University School of Journalism. trishla. Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. That’s mostly due to questions. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal. Recommended articles Popular Now. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. But mostly, she’s a [email protected] Generative AI News and Top Stories . The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool [email protected] Trishla Ostwal . By Trishla Ostwal. Millions of customers - including the fastest-growing startups, largest enterprises, and leading government agencies - are using AWS to lower costs, become more agile,. trishla. com; Trishla is an Adweek staff reporter covering tech [email protected] Trishla Ostwal’s professional profile on LinkedIn. Excited to announce my next big adventure at Adweek as a tech policy reporter! 81 9 Comments. DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. The eighth week of the U. 3. Trishla Ostwal. The bill—the farthest a federal privacy bill has gone—marks a collective effort to regulate ad tech. Exclusive: BuzzFeed [email protected]@adweek. Find Trishla Ostwal's email address, contact information, LinkedIn, Twitter, other social media and more. com; Trishla is an Adweek staff reporter covering tech policy. more. Cases of fraud and scams on social media nearly doubled in 2021 from 2020, according to a report by the Federal Trade Commission. By Trishla Ostwal . Recommended articles Popular Now. In its annual report issued last Thursday, the social. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. government announced additional amendments to the scope of the Online Safety Bill this week, this time drawing measures to protect people from advertising scams. The hype surrounding Meta’s shiny new platform has met an awkward reality. K. trishla. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. Follow. By Trishla Ostwal. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. By Trishla Ostwal . K. Recommended articles Popular Now. MSNBC’s Nicolle Wallace Welcomes Her 2nd. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. com; Trishla is an Adweek staff reporter covering tech policy. Here are 25 Best Marketing News Websites you must follow in 2023. Trishla Ostwal. ostwal@adweek. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . Trishla Ostwal 2w Report this post Report Report. By Trishla Ostwal . In its Q2 earnings report this morning, Twitter reported a decline in its revenue of $1. Exclusive: BuzzFeed Inc. Recommended articles Popular Now. The Pentagon has implemented several methods to block digital ads in response to Sen. By Trishla Ostwal . The Markup Hottest in Tech. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out [email protected]. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. By Trishla Ostwal . Trishla Ostwal. 5 billion—she was rejected. —Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers. By Trishla Ostwal . By Trishla Ostwal For jobs site Indeed, its efforts in using data clean rooms to reach audiences—and ultimately, grow revenue—are paying off. Shira Atkins. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a. There, she wrote a wide range of stories on everything from the. The. The fifth week of the U. Read More. Recommended articles Popular Now. ostwal@adweek. Recommended articles Popular Now. vs. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. Google’s first hint that the third party cookie would depart its popular. ostwal@adweek. By Trishla Ostwal Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D. By Trishla Ostwal . Trishla previously worked in digital advertising and social media analytics and switched to journalism to. v. ostwal@adweek. Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. This week, customer data platform ActionIQ and data clean-room platform InfoSum announced a partnership combining the CDP’s customer suite of tools ActionIQ CX Hub with. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users,. trishla. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely. Why Swifties Should Be More Than Just A Target Audience to Brands. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a. Recommended articles Popular Now. By Trishla Ostwal November 9, 2021 at 6:30 am Auroras are streamers of reddish or greenish light in the sky. trishla. Adweek. By Trishla Ostwal . Trishla Ostwal 3w Report this post Report Report. NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers. The research also found many think they can choose their web browser, but are often stuck with the software that is pre. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. S. By Trishla Ostwal. It was May of 2018, spring was becoming summer, and Kinjal Shah was prepared to leave her home in Boston and move to San Francisco. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. By Trishla Ostwal . By Trishla Ostwal & Catherine Perloff . Mobile gaming platform Skillz, which hosts games like Solitaire, Bingo and Dominoes, is pushing back against these AI bots in its latest anti-AI ad, Adweek can exclusively share. K. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company [email protected]; Trishla is an Adweek staff reporter covering tech policy. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out of the platform. trishla. Some, including the U. PMC has seen a 46% increase in total revenue from first-party data year over year. ostwal@adweek. By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. Facebook’s parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic climate and Apple’s privacy rules. So he started running as a. By Trishla Ostwal Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie. trishla. Recommended articles Popular Now. As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact with other human beings, jumping back. Trishla Ostwal. trishla. Currently doing grad school things at Columbia Journalism School. ostwal@adweek. As a preteen in Florida around the 1990s, Yelena Osin helped her software engineer parents by handing out flyers to sell computers they built at trade shows. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. . @trishlaostwal; trishla. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. By Trishla Ostwal. Recommended articles Popular Now. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for. ostwal@adweek. S. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. Blog; Public Relations Reporter Q&A Series: A Quick Chat with Yahoo Finance’s Alexandra Canal. By Trishla Ostwal. Google announced changes to its political content policy ads for audio and video. trishla. Now, numbers are emerging on how environmentally beneficial AI is. Friday, January 20, 2023 | 9:00 a. If approved by the court, it would be among the 10 biggest data-privacy class-action [email protected]. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. v. By Trishla Ostwal. As the CEO of a holding company agency and one of the few Asian American women leaders in the industry, Butler’s commitment to DEI goes far. More Stories from Science News on Science & Society. Meanwhile, the recent days are undeniably a major setback for OpenAI. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. Trishla Ostwal reposted this Report this post Adweek 1,370,946 followers 7h Edited The hype surrounding Meta’s shiny new platform has met an awkward reality. trishla. Mobile gaming platform. Faced with the complexities of numerous privacy laws and associated compliance costs, the IAB Tech Lab is devising a single comprehensive solution to streamline privacy consent. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Trishla Ostwal/Meta. By Trishla Ostwal . Regional As seen in: Adweek, Medium, Flipboard, The. By Trishla Ostwal . ostwal@adweek. 12:00 PM - 1:00 PM . Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported. com; Trishla is an Adweek staff reporter covering tech policy. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. By Trishla Ostwal . There’s been an increase of 72% in requests from people to companies to modify or delete their data over a year. February 22, 2022, 5 PM . MSNBC’s Nicolle Wallace Welcomes Her 2nd Child; Apple’s Holiday Ad Is a. The continuing absence of a federal privacy bill means that the patchwork of statewide privacy laws, spurred by California’s privacy law (CPRA) in 2020, makes it increasingly. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. The Real Ways Synthetic Data Is Changing Advertising . The decision means Texas can’t enforce a new law that would allow Texans to sue. By Trishla Ostwal . Recommended articles Popular Now. Google. A bipartisan bill to give Americans more control over their data has. ostwal@adweek. By Trishla Ostwal . -based nonprofit the Electronic Privacy Information Center (EPIC), is pushing. Recommended articles Popular Now. trishla. Covid-19 swept across the world, Joe Biden was elected U. Programmatic Data Clean Rooms Are Gaining Pace but Scalability Remains the Hurdle Privacy and scalability are hurdles in data clean room adoption Illustration by Gabby. By Trishla Ostwal . The California Age-Appropriate Design. By Trishla Ostwal . By Trishla Ostwal . Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years. By Trishla Ostwal . Recommended articles Popular Now. Most brands believe the future without third-party cookies will have a moderate or large impact on how they acquire customers, and their ability to deliver quality customer. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Recommended articles Popular Now. So far, the. More Stories from Science News on Science & Society. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. (She/Her) Tech Policy Reporter, Adweek. A journalist with experience in print, digital content and audio stories. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. By Trishla Ostwal Adobe, one of the world’s largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. m. Here’s Who Showed Up to Brian Stelter’s Book Launch Party. Announces Strategic. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. By Trishla Ostwal . By Trishla Ostwal. morley@adweek. By Trishla Ostwal U. Brands yet to explore gen AI are confronted with a knowledge gap and. Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive. By Trishla Ostwal. Shore decided to join the National Aeronautics and Space Administration. Previously, companies like Cuebiq, Foursquare and Precisely PlaceIQ found themselves caught in the webs of bad actors who harvested user data in places. S. ostwal@adweek. “I wasn’t what they were looking for. Spencer J. By Trishla Ostwal . They cover topics like social media, vide. But the new bills, signed into law by Gov. The war in Ukraine began in late February, yet Google has already blocked 8 million ads related to the conflict and stopped ads from running on more than 60 state-funded media. By Trishla Ostwal. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. —Trishla Ostwal. By Trishla Ostwal . With artificial intelligence making swift advancements every day, the metaverse—recently presumed “ dead ” in the industry—is silently enabling brands to bridge physical. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country, garnering over 200 newspapers to sue Google and Facebook over the past year, according to reports by Axios. m. Companies seeking to invest in PR for the first time often approach the process with a lack of understanding on how PR is measured. By Trishla Ostwal . California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. Trishla Ostwal 4w Edited Report this post 🚨 I spoke with WPP on the latest with its content engine (with Nvidia): The AI-powered content production saves up to 93% of its carbon footprint. Adweek is the leading source of news and insight serving the brand. By Trishla Ostwal . trishla. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Announces Strategic. ostwal@adweek. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. com; Trishla is an Adweek staff reporter covering tech policy. trishla. trishla. I spoke with Wendy Batchelder on how her experience has prepared her to guide Salesforce to mature its data management practices. By Trishla Ostwal . Recommended articles Popular Now. By Trishla Ostwal . Olivia Morley. By Trishla Ostwal . This in-person conference will highlight ways in which strategic communicators can lead on matters of societal. By Trishla Ostwal . By Trishla Ostwal Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe’s anti-disinformation code to curb the spread of fake news and propaganda. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. NexTech. By Trishla Ostwal. Recommended articles Popular Now. The ride-hailing app was recuperating from an embarrassing 2016 data breach. By Trishla Ostwal . Republican ad buyers are enthusiastic whilst Democratic ad buyers are losing…By Trishla Ostwal. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. This comes as an initiative to provide. Monisha Dey. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. ostwal@adweek. Adweek/Getty [email protected] Trishla Ostwal . Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. In the last 12 hours, EU officials have agreed on two landmark rules: the Digital Markets Act and the revival of the transatlantic deal with the U. Roar Social, a mobile app that targets 16 to 36-year-olds, lets brands flex their philanthropic muscle in the social media space by driving donations for charitable causes. By Trishla Ostwal . ostwal@adweek. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. Exclusive: BuzzFeed Inc. Trishla Ostwal 1mo Edited Report this post The fifth week of the U. com; Trishla is an Adweek staff reporter covering tech policy. Health & Medicine Flint grapples with the mental health fallout from the water disasterFebruary 13, 2023 09:00 AM. The Winter Symposium is an opportunity for Strategic Communication students, faculty and alumni to come together for a day of thought-provoking ideas and leadership development. Recommended articles Popular [email protected] billion, up 13% from the same period last year, but missing estimates of $70. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal . The bill—introduced earlier. trishla. Recommended articles Popular Now. By Trishla Ostwal . S. By Trishla Ostwal . , Converse claimed its handle, marking its entry on the [email protected] Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. By Trishla Ostwal . A new study shows that Tangier Island could be lost to rising sea levels sooner than previously realized, Trishla Ostwal reported in “Time is running out to save Virginia’s Tangier Island. trishla. Recommended articles Popular Now. trishla. While Game of Thrones fans are still (impatiently) waiting for George R. Jeep Brings Back Derek Jeter for Grand Wagoneer Campaign; The Astounding. Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. By Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country,. trishla.