Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10. By Trishla Ostwal. By Trishla Ostwal . “I wasn’t what they were looking for. By Trishla Ostwal With nearly four weeks left to this year’s Midterm elections, slated for Nov. . Why Swifties Should Be More Than Just A Target Audience to Brands. Health & Medicine Flint grapples with the mental health fallout from the water disasterFebruary 13, 2023 09:00 AM. @trishlaostwal; [email protected] Trishla Ostwal . By Trishla Ostwal. Recommended articles Popular Now. The eighth week of the U. Recommended articles Popular Now. Introducing the Adweek Podcast Network. The proposal appears to be moving. Recommended articles Popular Now. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. @Adweek. Podcast Producer of the Year, Best Storytelling Podcast. Some, including the U. com; Trishla is an Adweek staff reporter covering tech policy. MSNBC’s Nicolle Wallace Welcomes Her 2nd. Trishla Ostwal. View Trishla Ostwal’s professional profile on LinkedIn. If approved by the court, it would be among the 10 biggest data-privacy class-action [email protected]. Marketing Tech [email protected] Q&A Series: Catching Up With AdWeek Tech Policy Reporter Trishla Ostwal. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. Google’s ad-tech stack, a line of business that is neither the major driver of the company’s revenue nor its most well known, is under new scrutiny from. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. com; Trishla is an Adweek staff reporter covering tech policy. Nidhi Upadhyaya. Recommended articles Popular Now. Docu filmmaker from Mumbai, India. By Trishla Ostwal. The. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . 1:05 PM - 1:35 PM: Workshop. There, she wrote a wide range of stories on everything from the. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a. But political marketers are missing an opportunity to [email protected] Trishla Ostwal . Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. trishla. Recommended articles Popular Now. By Trishla Ostwal . In its annual report issued last Thursday, the social. com; Trishla is an Adweek staff reporter covering tech policy. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. com; Trishla is an Adweek staff reporter covering tech policy. president and climate disruptions, including wildfires , tropical. By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal . trishla. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. By Trishla Ostwal . Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country, garnering over 200 newspapers to sue Google and Facebook over the past year, according to reports by Axios. Trishla Ostwal 2w Report this post Report Report. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. Find Trishla Ostwal's email address, contact information, LinkedIn, Twitter, other social media and more. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. Brands yet to explore gen AI are confronted with a knowledge gap and. By Trishla Ostwal In another case of antitrust movement against Big Tech, Amazon was fined approximately $1. Civil Rights Attorney, Michael Sussman submitted a letter to the U. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. By Trishla Ostwal . Recommended articles Popular Now. By Trishla Ostwal . trishla. For some publishers, that’s playing out on their sites, but with more. Trishla Ostwal. Trishla Ostwal reposted this Report this post Adweek 1,370,946 followers 7h Edited The hype surrounding Meta’s shiny new platform has met an awkward reality. By Trishla Ostwal . The constant tug-of-war between the U. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. . On Thursday at 8 a. On Tuesday, Google won its motion to dismiss an allegation that its 2018 open bidding agreement, codenamed Jedi Blue, with Facebook (of Meta) was unlawful. Lunch . Recommended articles Popular Now. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. By Trishla Ostwal . Here’s Who Showed Up to Brian Stelter’s Book Launch Party. While Game of Thrones fans are still (impatiently) waiting for George R. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. Recommended articles Popular Now. She will leave in the fall but will. Announces Strategic. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust,. Trishla Ostwal/Meta. 1mo Edited. Recommended articles Popular Now. Accept Cookies. IAB. By Trishla Ostwal . Marketing Dive. Journalist and photographer based in New York. By Trishla Ostwal. Companies seeking to invest in PR for the first time often approach the process with a lack of understanding on how PR is measured. As the CEO of a holding company agency and one of the few Asian American women leaders in the industry, Butler’s commitment to DEI goes far. com; Trishla is an Adweek staff reporter covering tech policy. @trishlaostwal; trishla. Trishla Ostwal 1y Edited Life is interesting when it comes around in a full circle. By Trishla Ostwal . Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. Trishla Ostwal 4w Edited Report this post 🚨 I spoke with WPP on the latest with its content engine (with Nvidia): The AI-powered content production saves up to 93% of its carbon footprint. 1. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country,. By Trishla Ostwal . Failing to include early voters in audience segment targeting could have led to nearly $1. By Trishla Ostwal . Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. More Info. v. ostwal@adweek. Politics, Technology. By Trishla Ostwal . 12:00 PM - 1:00 PM . ostwal@adweek. vs. —Trishla Ostwal. Adweek is the leading source of news and insight serving the brand. trishla. Covid-19 swept across the world, Joe Biden was elected U. ostwal@adweek. Powered by Cluep and Twilio . Recommended articles Popular Now. It all began with a DM. trishla. NexTech. ostwal@adweek. The already fraught relationship between tech giants and news publishers is getting more complex, thanks to generative artificial intelligence, which is busy upending the media. Journalist and photographer based in New [email protected] Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. By Trishla Ostwal . ostwal@adweek. Shaped by their unique experiences growing up in what many see as a marginalized community, several; South Asian Americans jumped into the City Council race to get a seat in office and become a voice…Trishla Ostwal. By Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. After a 32-year run, Microsoft’s chief marketing officer Chris Capossela is stepping down, as this “new era of AI is upon us,” according to a message to employees from. Olivia Morley. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Google’s admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U. Back Submit. By Trishla Ostwal The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like Monster. By Trishla Ostwal . By Trishla Ostwal . With the Hollywood writers strike. By Trishla Ostwal . There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company [email protected]; Trishla is an Adweek staff reporter covering tech policy. com; Olivia is Adweek's senior reporter specializing in. A bipartisan bill to give Americans more control over their data has. By Trishla Ostwal . 8, advertising is at full throttle. Corporations often look at the field with their marketing lenses on believing that an investment in PR will impact their bottom line immediately – but this thinking is significantly flawed. Currently doing grad school things at Columbia Journalism School. S. ostwal@adweek. By Trishla Ostwal . By Trishla Ostwal. By Trishla Ostwal U. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal . ostwal@adweek. Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. 5 billion—she was rejected. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Update: On May 31, The Supreme Court blocked the HB20 social media law from taking effect. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. com; Trishla is an Adweek staff reporter covering tech policy. When Facebook users see an ad with a special promotion. By Trishla Ostwal . By Trishla Ostwal December 6, 2021. By Trishla Ostwal . But mostly, she’s a [email protected] Generative AI News and Top Stories . “I wasn’t what they were looking for. The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . The publisher has grown from 4 million. com; Trishla is an Adweek staff reporter covering tech policy. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported $10 billion. Trishla Ostwal 1w Report this post Report Report. Trishla Ostwal. Trishla Ostwal. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. trishla. With artificial intelligence making swift advancements every day, the metaverse—recently presumed “ dead ” in the industry—is silently enabling brands to bridge physical. By Trishla Ostwal. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country,. From the long line of protesters stationed outside Center415, there was no question where Peacock was holding its NewFronts event. By Trishla Ostwal. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. com; Trishla is an Adweek staff reporter covering tech policy. trishla. Recommended articles Popular Now. A journalist with experience in print, digital content and audio stories. Shore decided to join the National Aeronautics and Space Administration. By Trishla Ostwal . By Trishla Ostwal . Trishla Ostwal is a recent graduate of Columbia University School of Journalism. In a bid to regulate and review content posted by users, TikTok has poached hundreds of content moderators in Europe from outsourced companies that previously served. Follow. Digitas. The trouble is, many of the. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. Justin Sullivan — Getty Images. more. Recommended articles Popular Now. Martin to finish writing the fantasy novel series the show was based on, A. By Trishla Ostwal. Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. Lindsey McInerney wears many hats. trishla. Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run,. trishla. The transcript below is edited and condensed for clarity. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . More Data, More Problems. This wasn’t about selling or wowing with big-name celebrities. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. Announces Strategic. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. com; Trishla is an Adweek staff reporter covering tech policy. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. ostwal@adweek. By Trishla Ostwal. The decentralized app was made available for pre-order, although not. By Trishla Ostwal . Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Trishla Ostwal was a fall 2021 science writing intern. By Trishla Ostwal . 5 billion—she was rejected. S. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Adweek is the leading source of news and insight serving the brand. Back Submit. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. By Trishla Ostwal . By Trishla Ostwal. 23, over 30 small and medium media outlets in Australia stopped publishing news for 24 hours, protesting against Meta’s failure to pay publishers for the. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. com; Trishla is an Adweek staff reporter covering tech policy. Indeed’s revenue comes from employer sign-ups. The clamor to split up Google’s ad-tech business got a lot louder (and more specific) this week. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered [email protected]. Recommended articles Popular Now. By Trishla Ostwal. Meanwhile, the recent days are undeniably a major setback for OpenAI. Trishla [email protected] Trishla Ostwal . By Trishla Ostwal U. By Trishla Ostwal Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe’s anti-disinformation code to curb the spread of fake news and propaganda. Trishla Ostwal Verified (She/Her) Politics of Technology Reporter and Writer, Adweek New York Politics, Technology, U. S. Regional As seen in: Adweek, Medium, Flipboard, The. By Trishla Ostwal . Trishla previously worked in digital advertising and social media analytics and switched to journalism to. By Trishla Ostwal. Read More. trishla. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. Walmart Reunites Mean Girls Cast for Black Friday Ad Campaign. Meta Platforms Inc. Trishla Ostwal 1mo Edited Report this post The fifth week of the U. To enhance online safety, Meta (parent company of Facebook and Instagram), Google (parent of YouTube), TikTok, Amazon (parent of Twitch) and Twitter agreed to regulate harmful. Trishla Ostwal. . Exclusive: BuzzFeed Inc. By Trishla Ostwal . Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. S. By Trishla Ostwal . By Trishla Ostwal . The ride-hailing app was recuperating from an embarrassing 2016 data breach. California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and. trishla. By Trishla Ostwal. Recommended articles Popular Now. Meta chief operating officer Sheryl Sandberg announced today in a Facebook post that she was stepping down from the company after 14 years. By Trishla Ostwal . 30 a. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. By Trishla Ostwal . Currently doing grad school things at Columbia Journalism School. By Trishla Ostwal . By Trishla Ostwal . A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. com; Trishla is an Adweek staff reporter covering tech policy. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. By Trishla Ostwal . trishla. By Trishla Ostwal . By Trishla Ostwal [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. trishla. Eighteen of them had vague. This comes as an initiative to provide. By Trishla Ostwal. Recommended articles Popular Now. Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced. Recommended articles Popular Now. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. They are also known as northern and southern lights. When expanded it provides a list of search options that will switch the search inputs to match the current. 18 billion, down from $1. Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie addiction,. m. U. ostwal@adweek. Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. trishla. This button displays the currently selected search type. By Trishla Ostwal . trishla. By Trishla Ostwal . Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. S. ostwal@adweek. By Trishla Ostwal . Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. By Trishla Ostwal . Recommended articles Popular Now. Meta’s new Twitter clone app—Threads—launched Wednesday night, a day earlier than had been expected. trishla. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Back Submit. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. The research also found many think they can choose their web browser, but are often stuck with the software that is pre. com; Trishla is an Adweek staff reporter covering tech policy. trishla. Recommended articles Popular Now. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. California passed a new law requiring online platforms like Instagram, YouTube and TikTok, as well as online services,. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. The policy. Elden Ring Hottest Game. ostwal@adweek. trishla. When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish. Wade has urged companies to adopt certain policies, such as reimbursing travel expenses for staffers seeking abortion care. By Trishla Ostwal Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. MSNBC’s Nicolle Wallace Welcomes Her 2nd Child; Apple’s Holiday Ad Is a. By Trishla Ostwal . By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more.