adobe target single page application. Using the Adobe Target VEC. adobe target single page application

 
 Using the Adobe Target VECadobe target single page application Implement single-page applications (SPAs) Adobe Experience Platform Web SDK provides rich features that equip your business to execute personalization on next-generation, client-side technologies, such as single-page applications (SPAs)

Developer. This screen is different if you are creating a Recommendations activity. AEM uses Adobe PhoneGap and Adobe Publishing Solutions, allowing you to create and manage both content-rich and utility-based cross-platform mobile applications: Manage all your companies mobile apps in one place. After setting up the feature flag variables in Target, modify. The Target interface supports the following browsers and devices:Change the default language for the Target UI. Describe the basic workflow common to all activity types. The SPA VEC enables marketers to create tests and personalize content in SPAs in a do-it-yourself fashion without continuous development dependencies. In this video, the following page property elements are covered: Basic. (Also called “mbox parameters”) Page parameters are name/value pairs passed in directly through page code that are not stored in the visitor’s profile for future use. js SDK is available today, to help you focus on business logic rather than technicalities of integrating with APIs. Click Adobe Account to access your Adobe profile. The Target. This option is similar to Customer Attributes with a few differences: Customer Attributes use an FTP upload while the Target Bulk Profile. Implement Target on Client-Side Applications, Server-Side Applications, Mobile Apps, IoT and more. x library in use, and global mbox (auto mbox) implementation. js library is the implementation library for client-side implementation of Adobe Target. 3. . The application is a configuration tool that features multiple tabs a user can click on to specify product customization. 11-10-2017 23:14 PDT. Your teams can build testing and personalization into these these dynamic websites using our three-step visual editor. Status. The Target Library file, AT. The VEC can be used to create A/B Tests and Experience Targeting (XT) activities in apps built with. js 2. Click Save & Close (3) to save the activity. For publishing from AEM Sites using Edge Delivery Services, click here. To use the VEC with a Platform Web SDK implementation, install and activate either the Firefox or Chrome VEC Helper Extension. My. Learn some best practices for implementing Adobe Analytics on Single Page Applications (SPAs). The at. Learn how to use Adobe Target at. js 2. Integrate Target with AnalyticsUnderstand the Target UI. A SPA can, therefore, be considered as transitioning through views, instead of URLs, based on user interactions. This includes data such as launches, crashes and installs. 0 (and later) Target enforces that the mbox key is used. Adobe Target also offers the. I am using “adobe. target. It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users. triggerView (viewName, options) - at. Improve every experience with AI-powered automation and scale. The Form-Based Experience Composer opens. Single-page application personalization. Meaning, there’s no call to render this experience to the client side because it’s happening in server side on the edge. Adobe Target offers a unique hybrid deployment model for personalization—blending client-side and server-side implementations. adobe. 0 in a Single Page Application (SPA) Design a Target Implementation; Next Steps to Design a Target Implementation; Use Opt-In to Control Experience Cloud Solutions Based on User Consent; Understand Adobe Target Hybrid Deployment; On-Device Decisioning Overview; Integrations. By default, the global mbox used by Target. Create a variation on one web page, such as a new button color, and automatically apply it to all pages that share the same template. Learn How. Single-page app optimization; Mobile optimization; On-device decisions; Server-side optimization; Email optimization; Connected device optimization; Visual preview QA; Batch experience prefetch; Personalize & promote Personalize & promote Rules-based personalization; One-click personalization; Profiles and segmentation; Behavioral TargetingDevelop Single-Page Applications with React in AEM is a 2-day, instructor-led (classroom or virtual) course, formerly known as Getting Started with Single-Page App Editor v6 and is relevant for all deployment methods. See for Multiple experience audiences in an A/B Test and Experience versions in Adobe Target for step-by-step instructions. 2. Personalized API responses. Adobe Mobile SDK version 4. (Optional) Specify the custom global mbox used to serve Target activities. Publish the current page and allows optional selection of references. Single-page app optimization; Mobile optimization; Server-side optimization; Email optimization; Connected device optimization; Visual preview QA; Batch experience prefetch; Personalize & promote Personalize & promote Rules-based personalization; One-click personalization; Profiles and segmentation; Behavioral Targeting; Automated offersSingle-page app optimization; Mobile optimization; On-device decisions; Server-side optimization; Email optimization; Connected device optimization; Visual preview QA; Batch experience prefetch; Personalize & promote Personalize & promote Rules-based personalization; One-click personalization; Profiles and segmentation; Behavioral TargetingBy connecting Target to the Real-Time Customer Data Platform, customers can enrich their web personalization. js to have harmonious interactions with single page applications (SPAs). Our single delivery platform powers our client-side Javascript library. Connect with one of our experts. Weigh performance costs when deciding to make a single call versus a batched call. triggerView () should be implemented for single page applications (SPAs) to use the Visual Experience Composer (VEC) to create A/B Test and Experience Targeting (XT. +_ JavaScript SDK’s, a SPA Project Start Kit and supporting build tools, allow front-end developers to develop SPA Editor-compatible single page-applications independently of AEM. You may also try to turn off the protected mode for testing (Win Only) Go to Edit > Preferences > Enhanced Security > Uncheck 'Enable protected mode at. js 2. To read and understand the Node. Use our new JavaScript library for single page applications. When the browser loads the single page application, Adobe Target’s At. Your teams can. Users submit, prioritize, collaborate on and track experiment ideas in one place. tt. Experience League. target. New. Weigh performance costs when deciding to make a single call versus a batched call. One library you could use to polyfill promise is promise-polyfill. To use the Visual Experience Composer (VEC), click Visual. We’ve included the Adobe Target Activity Planner as a standalone PDF that you can save and use over and over again. Email implementation. js library version 1. User. When the browser loads the single page application, Adobe Target’s At. A4T enables you to track the effectiveness of. Example Use Casesgithub. This version is focused on upgrading at. 0 will immediately look at this variable server state, and see that it’s being rendered server side. Single-page app optimization; Mobile optimization; On-device decisions; Server-side optimization; Email optimization; Connected device optimization; Visual preview QA; Batch experience prefetch; Personalize & promote Personalize & promote Rules-based personalization; One-click personalization; Profiles and segmentation; Behavioral TargetingIntroduction to Target Requests; Introduction to Target Parameters; Understand How at. 0 in a Single Page Application (SPA) Design a Target Implementation; Next Steps to Design a Target Implementation; Use Opt-In to Control Experience Cloud Solutions Based on User Consent; Understand Adobe Target Hybrid Deployment; On-Device Decisioning Overview; Integrations. Docs. Weigh performance costs when deciding to make a single call versus a batched call. Learn how to deliver experiences and how to pass additional parameters to Target. A SPA can, therefore, be considered as transitioning through views, instead of URLs, based on user interactions. Prehiding snippet: Hide only certain portions of the page. 0. js 2. Before making a Target Delivery API call, follow these steps to ensure a response contains the relevant experience to show end users: Create a Target activity (A/B, XT, AP or Recommendations) using the Form-Based Composer or the Visual Experience Composer. AT. com mirror. Introduction: Overview of Adobe Target APIs. Adobe Target Standard : Annual Page View Traffic: On-demand Services: Adobe Target Premium:. There's nothin. js” on my single page application. 2 Explain the fundamental technologies of an Adobe Target implementation Section 2: Integrating with Adobe Target 2. Hello everyone, We're using Target 2. js 2. To implement Target when using Single Page Apps (SPAs), see Single Page Application. js 2. js library, add the optinEnabled=true setting. js), specify the parameters you want to use with the page load request, and fire the page load request. These values are instead used to describe the page or the action the user took on the specific page. , virtual pages) and URLs change as the visitor navigates to different pages in the flow. adobe. Navigate to Target > Setup > Hosts > Environments to obtain the Target Environment ID from which you want to delete items. Adobe Target Develop and Deliver personalized experiences. It is highly recommended to leverage an. Adobe recommends that you use AT. 1” configured using DTM. Prehiding snippet: Hide only certain portions of the page. Target data to third-party solutions. Select an option for associating public and private keys with the service account integration you are creating for Target. Use these videos and tutorials to learn the many components of Adobe Target. Description. This multi-part tutorial walks through the implementation of a React application for a fictitious lifestyle brand, the WKND. Click InstallGet data into Target using the single profile update API. The options are Adaptive Form and Interactive Communication. Adobe Target on-device decisioning enables near-zero latency content delivery. Experience League. We have created a two-page login app with a user login form and login confirmation page. Click Add API to add a REST API to your project to access Adobe services and products. Facebook is one of the most popular example of Signle Page application today. at. API Types. Any suggestions or documentation? Thanks! SPA in AEM Apps. This process occurs in real time. Integrate Target with AnalyticsCustomize single-page application (SPA) experiences by effectively utilizing AEM Headless in conjunction with Adobe Target. adobe. You can build applications locally using the PhoneGap Command Line Interface, or in the cloud using PhoneGap Build. . Set up A4T Reports in Analysis Workspace for Auto-Target Activities; Integrate Target with Audience Manager; Integrate Target with Experience Cloud Audiences; Integrate Target with Campaign; Integrate Target with Adobe Developer Console; Integrate Target with Real-Time CDP. This takes care of multi-page routing. triggerView () should be implemented for single page applications (SPAs) to use the Visual Experience Composer (VEC) to create A/B Test and Experience. On-device decisioning overview; Supported features; Rule artifact; Troubleshooting; at. Learn how to control who sees what by using audiences and traffic allocation. js to have harmonious interactions with single page applications (SPAs). Chapter 2: Target at a glance. 0 to allow A/B tests to be created in the Visual Experience Composer (VEC) for use in Single Page Applications (. x on Single Page applications. js 2. js 2. Understanding How Adobe Target’s at. js SDK reference documentation, begin at Install SDK. Your teams can. js implementation to Adobe Experience Platform Web SDK. Because the activity QA is based on the URL, we're not sure how to do a proper QA of the activities. js SDK, navigate to the Target SDK Getting Started Guide. 0 provides rich feature sets that equip your business to execute personalization on next-generation, client-side technologies. Implement Adobe Target. It sends data in a solution-agnostic way (XDM) to Adobe Experience Platform Edge Network, which then maps the data to solution specific formats and destinations and. Connect with one of our experts. Single-page app optimization; Mobile optimization; On-device decisions; Server-side optimization; Email optimization; Connected device optimization; Visual preview QA; Batch experience prefetch; Personalize & promote Personalize & promote Rules-based personalization; One-click personalization; Profiles and segmentation; Behavioral TargetingAdobe Experience Platform provides a suite of technologies that allow you to collect customer experience data from client-side sources, and send it to the Adobe Experience Platform Edge Network where it can be enriched, transformed, and distributed to Adobe or non-Adobe destinations in seconds. 5 has enhanced its digital customer experience services by providing better content personalization, content fragment enhancements, and easier authoring. Test drive the Node. This page provides a complete step-by-step article on how to build a mobile application using code available from GitHub is available here. The Adobe Target VEC for SPAs takes advantage of a new concept called Views: a logical group of visual elements that together make up an SPA experience. Industry-first, custom-built library Our Adobe Target JavaScript library (at. js library also includes a framework-independent Universal SPA extension that can trigger. A/B test. Information about the different methods you can use to get data into Adobe Target. Adobe Target Views and Single Page Applications. Understanding How Adobe Target’s at. Now that we have covered what Adobe Target Views are, we can leverage this concept in. This third party support even extends to devices like Sony PlayStation, Xbox and Apple TV. Get data into Target using the single profile update API. js library is a new implementation library for Adobe Target designed for both typical web implementations and single-page applications. 4 billion visitors. js 0. In the Goals & Settings step, set Reporting Source to Adobe Target (1). Collect the time spent on site, browser history, age, gender, loyalty status, etc. How does Adobe Target work with single-page apps? The at. See the promise-polyfill documentation for more information on how to install with NPM. Available methods include: Method. Page parameters are useful to send page data to Adobe Target that does not need to be stored with the visitor’s profile for future targeting use. Edit printable job application for target. (TGT-35960). To run an effective activity, you need to fill out each area of the planner. js is the recommended implementation library and is updated frequently with new capabilities. Also you must understand the at. The page is rendered client-side and is primarily JavaScript-driven, relying on Ajax calls to load data and dynamically update the page. Single-page applications (SPAs) power your dynamic websites, and. Interact with Experience Cloud. Select Form from the Create Activity dialog box. Hi all, I am attempting to launch an A/B test on a Single Page Application. An audience is group of people with the same. After setting up the feature flag variables in Target, modify. For more information and step-by-step instructions, see Plan and implement. This ID can then be used to add information via the Profile APIs and Customer Attributes. Almost identical to the Bulk Profile Update API in Adobe Target, but one visitor profile is updated at a time, in line in the API call instead of with a . Single page applications (SPAs) are more and more common, replacing traditional. 5. The following are a few requirements and scenarios where Federated IDs are recommended: If you want to provision users based on your organization's enterprise directory. To use the SDK on Internet Explorer, you must have window. The main driver behind this transition is a better user experience as SPAs behave more like native apps than websites. The Promise implementation used by the SDK is natively supported by all target browsers except Internet Explorer. Targeted content delivery. Using the Visual Experience Composer for Single Page Applications (SPA VEC) in Adobe Target. Use our new JavaScript library for single page applications. Single-page app optimisation automates the improvement of the mobile experiences you deliver to you audience. Implement at. Click on “Load Unsafe Script” button. The at. 0 improves Adobe Target's support for single-page applications. Audiences can be used to target your experimentation and personalization activities. Tap the embedded AEM Forms SPA Container component in the sites page, and then tap on the action bar. js 2. The at. target. Learn how to apply the process to implement a People-based campaign (mbox3rdPartyID), identify relevant information in system architecture/design documents, and analyze a reporting. In Adobe Target, the Visual Experience Composer (VEC) gives marketers a do-it-yourself capability to create activities and personalize experiences. Live Demos. Hi, I’m Mike Minor with Adobe, and in this video we’re going to quickly cover how to integrate Adobe Target with Adobe Audience Manager. Learn how to use Adobe Target at. x) which is ideal for both traditional websites and single-page applications (SPA). Add users to Target, assign permissions based on their roles, and create workspaces for teams based on different departments, global locations, channels, and other logical groupings. This function can be called whenever a new page is loaded or when a component on a page is re-rendered. 2. lib. It makes your SPA implementation faster, safer and flicker free. Chapter 1: Introduction. Wiki : detailed information about at. A/B test. How at. Targeted content delivery. Learn how to create a single-page application (SPA) implementation of the Adobe Experience Platform Web SDK using Adobe Target. Click the Next button that appears. Planning your activity with the Activity Planner. Deliver experiences from any server side platform or application that can make HTTP/s calls. 1. Single-page app optimization; Mobile optimization; On-device decisions; Server-side optimization; Email optimization; Connected device optimization; Visual preview QA; Batch experience prefetch; Personalize & promote Personalize & promote Rules-based personalization; One-click personalization; Profiles and segmentation; Behavioral TargetingSingle-page app optimization; Mobile optimization; On-device decisions; Server-side optimization; Email optimization; Connected device optimization; Visual preview QA; Batch experience prefetch; Personalize & promote Personalize & promote Rules-based personalization; One-click personalization; Profiles and segmentation; Behavioral TargetingAudiences. Single-page app optimization in Adobe Target makes it simple to optimize great site experiences so they are dynamic, interactive, and more user-friendly. For more information about implementing Target on mobile apps, see the Adobe Experience Platform SDK for Mobile Apps documentation. Transcript. Implement at. Implement Target on Client-Side Applications, Server-Side Applications, Mobile Apps, IoT and more. 0 will immediately look at this variable server state, and see that it’s being rendered server side. Integrate AEM Author service with Adobe Target. A Single Page Application (SPA) differs from a traditional web application. How does Adobe Target work with single-page apps? The at. You first need to load the Target library (at. The browser is not sending a request to load the whole new page when user clicks a link, but instead uses JavaScript to manipulate current page and making it look like the user has navigated away. ext. csv file. Define the Goal Metric as Conversion, specifying the details based on your site’s conversion metrics (2). Targeted content delivery. Use the Delivery API to get a response for the requests generated by the. target. , virtual pages) and URLs change as the visitor navigates to different pages in the flow. js 1. Here are some exampes on in-page profile attributes:• Adobe Target Standard supports A/B testing, Experience Targeting (XT), and Multi-Variate Testing (MVT) capabilities delivering content to specific audiences with Rules-Driven Personalization. The Adobe Target VEC for SPAs takes advantage of a new concept called Views: a logical group of visual elements that together make up an SPA experience. The Adobe Target VEC for SPAs takes advantage of a new concept called Views: a logical group of visual elements that together make up an SPA experience. Single page applications (SPAs) are more and more common, replacing traditional websites that are made up of multiple pages. Select the Components > Create Segment option in the Analysis Workspace toolbar. js client library for Target was built from the ground up with single-page apps in mind. js as the client library. Last update: 2023-06-07. js offers several improvements over the mbox. We’ve developed Angular JS and React extensions to tie into those single-page application frameworks. In launch create a rule to load target and fire target for at. Optimizely Program Management makes it easy to collaborate, execute and report on hundreds (or thousands) of experiments. Target Admin API: Use the Adobe Target Admin API to manage. Traditional websites work on “page-to-page” navigation models, otherwise known as. The Adobe Target VEC for SPAs takes advantage of a concept called Views: a logical group of visual elements that together make up an SPA experience. AEM Sites provides several methods for published and un-publishing content, based on the author’s workflow. Single-page app optimization; Mobile optimization; On-device decisions; Server-side optimization; Email optimization; Connected device optimization; Visual preview QA; Batch experience prefetch; Personalise & promote Personalise & promote Rules-based personalization; One-click personalization; Profiles and segmentation; Behavioral TargetingHi , AEM is inherently multi page application. adobe. Source. To see how you can get started with using the Node. Any actions performed will be grouped under the. js 2. js 2. Review apps in development and staging environments without the complexities of provisioning profiles. Server-Side. Required for pre-hiding and flicker control. The Adobe Target application and content delivery has been tested across a wide range of browsers and devices. I want to be able to track conversion on the SPA. Adobe Target Develop and Deliver personalized experiences. This video shows Adobe Target architects and developers how to differentiate between request parameters and profile parameters, configure and trigger requests using JavaScript and tag management systems, and understand the implementation requirements for mobile, email targeting and APIs. js client library for Target was built from the ground up with single-page apps in mind. You can use this documentation which shows how to implement target on client side and for Single Page Application with ReactJS example. Oak indexes ( /oak:index) are managed by the AEM as a Cloud Service deployment process. This version is focused on upgrading at. Custom Global Mbox. Watch this video if you are experienced with Adobe Target and want to learn the basics of using profile scripts to perform more specialized targeting or audience creation. Learn some best practices for implementing Adobe Analytics on Single Page Applications (SPAs). 0 will immediately look at this variable server state, and see that it’s being rendered server side. Adobe Target Develop and Deliver personalized experiences. Augment native Campaign capabilities to capture customer data for targeting and personalization of marketing campaigns. js client library for Target was built from the ground up with single-page apps in mind. You can assign users the roles of. When. Determine the most effective mobile campaign offerings by testing the content of mobile applications and websites. Your teams can build testing and personalization into these these dynamic websites using our three-step visual editor. One can make a server request for content for single or multiple mboxes. The course covers the end-to-end development of a Single-Page Application (SPA) using the Adobe Experience. js functions. js added to the site Some lines of code added in. Adobe Target. Learn some best practices for implementing Adobe Analytics on Single Page Applications (SPAs). To use the Delivery API to deliver Target experiences—including recommendations—follow these steps: Create a Target activity (A/B, XT, AP, or Recommendations) using the Form-Based Composer (not the Visual Experience Composer). Deliver experiences across web, including SPAs, and mobile channels, as well as non-browser based Internet of Things (IoT) devices such as a connected TV, kiosk, or in-store digital screen. sandeepk7656774. During this session, I’ll be walking you through an end to end scenario, for the Adobe Experience Platform Web SDK. This video and accompanying diagrams explain how everything comes together. AI is critical to modern optimization. Page. Through Adobe Target’s server-side SDKs, you can: Execute and run feature flagging, rollouts, and A/B experiments at near-zero latency. Adobe Target vs Launch by Adobe | Launch by Adobe AlternativesSingle Page Application (SPA) is a website design approach or web application that dynamically interacts with the user and instantly rewrites the current page instead of altogether loading new pages from the server. How do add a goal to track the view changes in the reports? The at. Define your data layer on the page and move the _satellite. 1 Apply the process to integrate Adobe Target with Adobe Analytics (A4T) 2. Format. Click Save & Close (3) to save the activity. Deploy your SPAS on either the client side or server side. Learn How. Experience League. target. Our Adobe Target JavaScript library (at. js will load on the page. The Adobe Target Node. Present the experience to the visitor. This tutorial will use the v2 version of the extension which uses the latest version of at. Then click Begin editing. Single-page app optimization; Mobile optimization; On-device decisions; Server-side optimization; Email optimization; Connected device optimization; Visual preview QA; Batch experience prefetch; Personalize & promote Personalize & promote Rules-based personalization; One-click personalization; Profiles and segmentation; Behavioral TargetingThis is part 1 of a 2 part series and in the second part of this, I am going to go into a technical demonstration of how you would implement this through Adobe Launch and actually in your own single page application. Ideas. In the API request, specify the entity IDs of the entities you want to delete, using the syntax &ids=[comma-delimited-entity-ids] (a query parameter). 9. js library is a new implementation library for Adobe Target designed for both typical web implementations and single-page applications. connect-src with *. Running Experiments with Adobe Target 1. 23 Adobe Target Community Q&A Coffee Break Answer provided by @bkostak:. Implement at. 0 in a Single Page Application (SPA) Design a Target Implementation; Next Steps to Design a Target Implementation; Use Opt-In to Control Experience Cloud Solutions Based on User Consent; Understand Adobe Target Hybrid Deployment; On-Device Decisioning Overview; Integrations. Developer. Export your. Bulk profile update API. Select Adobe Target as the Adobe service you wish to integrate with. x integration. Using audiences and profile. Learn how to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. Postman is an application that makes it. Single-page app optimisation; Mobile optimisation; On-device decisions; Server-side optimisation; Email optimisation; Connected device optimisation; Visual preview QA; Batch experience prefetch; Personalise & promote Personalise & promote Rules-based personalisation; One-click personalisation; Profiles and segmentation; Behavioural. Specify a Title for your segment. How do I use Adobe Target Delivery API Single or Batch Delivery calls? Learn how to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. x to implement Target for Single Page Applications (SPAs). A third party could be a weather service, a DMP, or even your own web service. omtrdc. 2 Apply the process to integrate Adobe Target to Adobe Experience ManagerLearn how to use Adobe Target at. Learn how to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. Implement Target on Client-Side Applications, Server-Side Applications, Mobile Apps, IoT and more. Single-page app optimization; Mobile optimization; On-device decisions; Server-side optimization; Email optimization; Connected device optimization; Visual preview QA; Batch experience prefetch; Personalize & promote Personalize & promote Rules-based personalization; One-click personalization; Profiles and segmentation; Behavioral TargetingSingle-page app optimisation; Mobile optimisation; On-device decisions; Server-side optimisation; Email optimisation; Connected device optimisation; Visual preview QA; Batch experience prefetch; Personalise & promote Personalise & promote Rules-based personalisation; One-click personalisation; Profiles and segmentation; Behavioural. Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo Engage. Single-page application implementation Benefits of Platform Web SDK for SPAs. Before you get started using Adobe Target, it might be helpful to get a high-level overview of the solution. AT. For more information about implementing Target on mobile apps, see the Adobe Experience Platform SDK for Mobile Apps documentation. Adobe Target captures specific metrics as defined in the activity configuration to gauge the impact of the test experiences. . Target helps you maximize revenue on your web and mobile sites, apps, social media, and other digital channels. 3. Add Adobe Target to your AEM web site. (Conditional) Choose a workspace and property. You might have one AdBox and one Redirector link on the same page (because the Redirector is actually on a. js library to the Web SDK; Analytics for Target (A4T) logging. 0 in a Single Page Application (SPA) Design a Target Implementation; Next Steps to Design a Target Implementation; Use Opt-In to Control Experience Cloud Solutions Based on User Consent;Transcript. Let’s take a look at the network calls. In this video, you learn how to: Describe A/B activities, Multivariate Tests (MVTs), Experience Targeting (XT) activities, Recommendations, and Automated Personalization (AP) activities in Adobe Target.