Test ahrefs competitor research. It offers a powerful set of features for finding lucrative keywords and analyzing competitor rankings. Test ahrefs competitor research

 
 It offers a powerful set of features for finding lucrative keywords and analyzing competitor rankingsTest ahrefs competitor research <b>ces78</b>

Its key features include keyword research, site audit, backlink analysis, and competitor analysis. It provides a wealth of data on backlinks, referring domains, and anchor text, allowing users to uncover valuable insights into their own and competitors' link profiles. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly). Ahrefs operates in the rapidly growing and competitive field of search engine optimization (SEO) and digital marketing tools. 2. For example, the pattern /b [aeiou]t/ will find words like “bat, bet, bit, bot, but” on a page. Initially, Ubersuggest was completely free, and after a few years, they introduced a paid plan (which is super cost-effective, to be honest). Semrush is the world’s leading keyword research and competitor analysis service for online marketing and one of the most popular SEO tools on the market. While Ahrefs does not have dedicated market intelligence tools, you can do a good amount of competitive research with Site Explorer. The Positions Explorer (the star of the. At $39/month, SpyFu costs much less than Ahrefs. With the increasing costs of acquiring backlinks, this is a huge benefit. $39/mo - $299/mo. For example, the Pro version of SEMrush costs $ 99. If you’re looking for the perfect alternative for Moz, it has to be SEMrush. Semrush for overall functionality. Use Google Keyword Planner to cut down your keyword list. Building and maintaining a strong online presence is challenging, much like growing a healthy plant in a crowded garden. Ahrefs SEO Product Tour, Reviews & More 2023. Learn how to use Ahrefs for SEO and to get more traffic to your website. WebSite Auditor. Limited keyword database: Unlike Ahrefs, Mangools is limited only to Google, and its keyword database is not as extensive, especially for long-tail keyword research. Ahrefs is widely regarded as the industry leader in backlink analysis. To add insult to injury, market competitors offer way more results for the same searches. Now, it’s time to put Ahrefs to the test. It provides powerful features for keyword research, competitor analysis, backlink analysis, rank tracking, and site audit. 3. This tool offers a range of features for digital marketers looking to optimize their SEO efforts. Quality backlinks can help you outrank your competitors and get you additional referrer traffic. It enables users to track rankings across multiple search engines, locations, and devices. It allows you to understand your competitors' strategies and unearth opportunities to outperform them. Teams can benefit from automated reporting, WL, and the extra user seats included in most subscription plans. See all keyword rankings for any website or web page. Checking if the backlink is in the index immediately after you get it is vital. Ahrefs is a popular SEO and backlink analysis tool that provides insights and information to help improve a website's search engine ranking. The valid number of pages should be roughly equal to the number of pages on your site. Knowing the basics is sometimes enough to create an initial SEO strategy against competitors. Ahrefs vs Semrush - Competitor Analysis. Breadth. Powered by seriously big data & trusted by top SEOs. Raven. Which can become frustrating if you want to research low competition searches. The next closest competitor (GSC) only had 14% of votes. Moz Pro for integrations. Ahrefs too has a “Paid Search” feature for ad-spying; just like Spyfu. Semrush – Best Ahrefs alternative overall. Ahrefs operates in the rapidly growing and competitive field of search engine optimization (SEO) and digital marketing tools. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. One of the most widely used and essential traffic analysis tools is Google Search Console. And it ranks number one among Ahrefs alternatives. 8 billion keywords from 10 different search engines across 243 countries. Download DownloadSo, to help you avoid the traps, I curated a list of my top 6x Semrush alternatives. This will help you find their top traffic-driving pages and their top key. This selection of free SEO tools will help you with various SEO tasks,. Ahrefs 4. It’s my go-to tool for all SEO-related tasks. Teams can benefit from automated reporting, WL, and the extra user seats included in most subscription plans. Offers a comprehensive set of SEO tools, including keyword research, backlink analysis, site audit, competitor analysis, and rank tracking. Alerts: Set up alerts for your campaigns. SimilarWeb is one of the most widely used competitor analysis tools on the market. Serpstat describes itself as a ‘growth hacking tool for SEO’, offering positions tracking, backlink analysis, keywords research, site audits, and competitor research. 2. Ahrefs is mostly focused on tracking, monitoring, and research — so it isn’t really a reporting tool, aside from its automated rank tracking updates. Not too bad, but not very. Ahrefs tends to provide most of its data in graphs and charts, while Moz prefers to use tables in most cases. Ahrefs’ Keywords Explorer. 88% and. Other important factors to consider when researching alternatives to Ahrefs include reliability and ease of use. SimilarWeb. Ahrefs is an SEO platform offering a set of tools to grow your search traffic, research your competitors, and monitor your niche. SpyFu is a competitive intelligence tool for online marketers. A competitor SEO analysis is a process of dissecting your rivals’ strategies to reveal their strengths, weaknesses, and opportunities. 7% of cases (3 out of 31). SpyFu. Looking for a viable and more cost-effective Ahrefs alternative? Check out the best SEO tools you should try to achieve similar or even better results. Click on “+ Keyword filters” to find the “Keyword” filter and use the “Doesn’t contain” rule. Even many people even say that if Google's bot is No. 0 report. How to analyze keywords 4. For example, Ahrefs gives you a Keyword Difficulty (KD) score for organic SEO, while Google Keyword Planner reveals competition levels for paid advertising campaigns. . It is a paid tool and is considered one of the best SEO tools on the market. Nozzle for data visualization. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and. Here is a quick summary of everything you can do with Ahrefs: Find the keywords that are most profitable for paid as well as organic search. Use anchor text analysis to detect possible negative SEO attacks on your website. Follow the instructions to gather. See full list on ahrefs. Looking ahead, we can say that this gives it a serious competitive advantage in the SE Ranking vs Ahrefs comparison. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. They have collaboration features that enable you to research keywords together and share AI writing with writers and teammates. Use the free SEO Competitive Analysis tool to see competitive intel like your top competitors, keyword gaps, and content opportunities. Since our websites are essential to the success of our businesses, this isn’t something to take lightly. It empowers you to make informed decisions, refine your own SEO game plan, and ultimately, outshine. See what keywords your competitors rank for in search and how much traffic each keyword brings them. As the name suggests, it's built specifically for the purpose of finding low-competition keywords. 6. 000 search terms. This gives you a clean, strong and ready to build on platform to attack your competitors from. Start by entering the desired URL and receive extensive information about that domain. Surfer. The 10 Best Competitor Analysis Tools to Use in 2023 1. cognitiveSEO. And. 6 billion web pages. Ahrefs SERP Checker (Free And. . UberSuggest – Best SimilarWeb alternative FREE. Ahrefs: Competitive Intelligence Tools. Construct regex. 3. Moz – Yes, a 75% discount. It provides valuable insights into improving organic search rankings. Ahrefs is a powerful SEO tool used for keyword research, backlink analysis, competitor analysis, site auditing, and organic search traffic analysis, among other things. Seobility. With Ahrefs, you can analyze their competitors’ backlink profiles, identify top-performing pages and keywords, and track search engine rankings. Ubersuggest. Ahrefs also has a robust competitor analysis tool. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Ahrefs also allows you to track your online store performance over time and identify any areas that may need. One thing we really like about Ahrefs is its keyword data as you can get access to over 7 billion keywords and 1 billion pieces of content (along with the. . 'Clicks' shows the average monthly number of clicks on the search. yours. Market research is a process of gathering, analyzing, and interpreting information about a given market. The competitive insights from Similarweb are on par with Semrush and SpyFu. While ahrefs may have a higher price point compared to other keyword research tools, its comprehensive features and accurate data make it a worthwhile investment for businesses that prioritize. Cons. Duplicate content. Semrush – No special discount, but you can get a 16% discount on an annual subscription. Best for: Marketers who want a more intuitive UI than Ahrefs. But this functionality goes beyond mere keyword suggestions, it also touches on relevant keyword. I have used this and it always comes with more features in their update, its site, domain and batch analysis is appreciable features. Ahrefs Keywords Explorer: Best for Keyword Research and SERP Insights Ahrefs Keywords Explorer is a comprehensive keyword research tool that offers valuable insights to YouTube creators. 4. By thoroughly analyzing your competitors, you can gain valuable insights and uncover untapped opportunities. They are not your. 1. This service analyzes business links and domain performance to help clients stand out. 1. Keyword Research. The two top SEO tools on the market compete for the attention of webmasters, but which is the best? Here, we compare Ahrefs and SpyFu, and discuss which one is more appropriate for your needs. Similarweb 3. Expedia’s traffic decreased by more than 80% year-over-year during April 2020, the apex of the pandemic. ahrefs. io. Use competitor research tools like Google Search Console, SEMRush, and Ahrefs to find your immediate competitors who rank for keywords that you already rank for. Ahrefs is an all-in-one research tool that can be used for competitor analysis in search engine optimization and content marketing. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. Last year we increased organic traffic to our website by 250%. To test its accuracy, I measured used the keyword “movies” again and was quite shocked when I saw how inaccurate Mangools was. A competitor is any company that solves the same problem as you in your target market. That’s a lot of keyword data. Like Ahrefs, Semrush is a platform created by SEO professionals for SEO professionals, thus ensuring the quality of the tools, their correct functioning and the achievement of short-term results. To use Ahref, you’ll need to create an account first. Ahrefs helps you do the following: Optimize your website; Analyze. Competitor Research. It has the second largest website crawlers after Google. OR you can manually enter your domain and up to 3 competitors in Keyword Gap directly. 7. Look at the same two reports, as. Raven. With its wide range of features and tools, Ahrefs allows you to track your website's organic search traffic, analyze your competitors' strategies, and identify opportunities for improvement. Keywords Explorer helps you determine how hard it would be to rank in the top 10 search results for a given keyword. An exclusive Semrush Trial that lasts for 14 days, whereas Ahrefs stopped offering its 7-day trial for $1. 3x. Vlog #8: Competitor Analysis. Briefly put, it’s like learning from others’ triumphs and blunders – a clever way to stay steps ahead. Turn the algorithm into a friend. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. Ahref comes close second to Semrush when it comes to SEO tools. It is ideal for competitor analysis because it generates detailed reports on your competitors’ link building, paid and organic keywords, and ad marketing activities and strategies. From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword research tool. We have compiled a list of solutions that reviewers voted as the best overall alternatives and competitors to Ahrefs, including Semrush, SE Ranking, Similarweb, and Serpstat. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. Depending on the mode selected, the Organic competitors report shows you: Competing websites that rank in the top 10 organic search results for the same keywords that your target gets the most traffic from. 2. In fact, it's the tool that we use at Content Guppy and is central to our link building efforts. It runs on a scale from zero to a hundred. The New York Post is the top news & media site in the Northeast region of the U. Give a Try to Ahrefs Now. Ahrefs is a great tool for SEO professionals. Competitor research is a crucial SEO pillar that informs your overall SEO. Ahrefs competition research features in a detailed guide. Refresh. 6. com. Its primary functions include competitive analysis, URL ranking, Keyword research, backlink audits, etc. For example, you can use Ahrefs' Content Explorer to find the most popular and shared content of your competitors and analyze their topics, formats, headlines, and length. Using Ahrefs, you can view all of the pay-per-click (PPC) keywords your competitor is targeting. Filter and group non-targeted keywords together based on their real-time metrics using Keyword Manager. You need backlinks to rank high in Google, which all starts with doing a backlink analysis. Consumer favorite zillow. Seed keywords. Google Search Console. In recent years, the platform has managed to grow from a young and ambitious. Technical SEO Auditing2. Enter the Twitter profile URL of your competitor’s CEO, CMO, or whoever the most prolific marketer is within the company. 2. 3. Find Competitors’ Keywords Using Ahrefs. In other words: Majestic isn’t an all-in-one tool that does keyword research, SEO site audits and on-page SEO analysis. Serpstat. Its robust backlink analysis, competitor analysis, and keyword research features make it a favorite among SEO professionals and digital marketers. SEO Tester Online for an all-in-one SEO suite. 6. He incorporates his commitment to education and love for entrepreneurship into actionable and easy-to-digest tutorials. Get startedwith Semrush today. The main factor of increasing traffic is keyword analysis or keyword distribution, so they offer a PPC and SEO competitor analysis report. At the lowest level, you can look at up to 3 million keywords a day, while you’re limited to around 250,000 per day with Ahrefs . Step #2: Click “Keyword Ideas” in the Left Sidebar. SEMrush is the tool of choice for many SEO experts, if not Ahrefs; it offers many advanced features that. Best Overall Ahrefs Alternative. Ultimate Guide and Review of Ahrefs for 2023. The competitor analysis tool of Semrush gives you more in-depth data on your competitors, whereas Ahrefs doesn’t offer in-depth data on your competitors. Google Search Console – Performance data from Google. Pricing starts at $119 for small companies and rises to $449 for larger enterprises. It can be used for keyword research, competitor analysis, and backlink monitoring. Semrush is our favorite competitor analysis tool for SEO. The top-ranking pages are your competitors. SEO PowerSuite – Best value software-based tool. 1. I was very surprised and impressed when I took the tim. To make things a bit easier we generate a list of keywords for you based on what is working for your competitors. Google Trends 7. While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s. The Standard plan, which costs $179 per month, includes more advanced features such as full site audits and access to the content explorer tool. For each keyword phrase, the Keyword Generator displays: Search volume. Start your free trial. It shows you an accurate picture of your competitors’ traffic, traffic sources, top organic keywords, top paid keywords, and other important data points. Enter any target keyword or phrase, and it will pull the top 100 keyword ideas from its database of over 8 billion keywords from more than 170 countries. This is one of the best alternatives to consider. Here’s how to use it to find long-tail keywords: Search for an industry-defining word or phrase. Advanced Web Ranking for reporting. Similar to Ahrefs, SemRush is another popular competitor analysis tool with a free version that allows you to perform basic competitor research. SEMRUSH – Best All-in-one SEO tool. 1. The keyword explorer is like any other keyword tool that is available on the dashboard and has some useful metrics included. 2. With a vast database of indexed websites and a user-friendly interface, Ahrefs is a must-have tool for any professional in the digital marketing industry. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer. Ahrefs. Seed keywords are the starting point of your keyword research process. From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword research tool. Ahrefs is one of the best SEO tools on the market. Ahrefs is an excellent tool for conducting a thorough site analysis and competitor benchmarking on multiple SEO parameters. This extension allows you to inspect the meta information on webpages, find issues, and get advice to fix them. Since money is the crux of the matter, the difference between the two is minimal when it comes to prices. Free SEO Tools Rank higher and drive more organic traffic with our ever-growing collection of free SEO tools. Ahrefs is a powerful SEO tool that provides comprehensive data and analysis to help you optimize your website's performance in search engine rankings. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Unfortunately, Ahrefs recently switched over to usage-based pricing. If you require a robust backlink analysis and competitor. Rightly so, you are able to find thousands of amazing keyword ideas and examine their ranking difficulty, and traffic potential, all of this in just one single click. A regular expression (regex) is a sequence of characters used to find patterns within text. 1. With Ahrefs, you can perform in-depth keyword research, ranking tracking, backlink analysis, competitor analysis, website audits, and more. After you have chosen a competitor, go to the “Site Explorer” section, and enter the URL. If lucrative keywords are the output of keyword research, seed keywords are the input. It has 2986 servers across the world that helps to fetch accurate data for you. . First, enter the query a broader category is targeting, e. Search any competing site’s backlinks and reverse engineer their strategy to outrank them in the SERPs. These companies, like Ahrefs, aim to help businesses better understand. Here are our favorite 3: 1. Filter and group non-targeted keywords together based on their real-time metrics using Keyword Manager. Like Ahrefs, Semrush offers tools for keyword research, rank tracking, competitor analysis, site auditing, and more. Go to the Backlinks report. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. SpyFu; Ahrefs Competitors; Moz Competitors; SpyFu Competitors; The 3 Best Keyword Rank Tracking Tools: Semrush, AccuRanker &. If you want extensive and accurate data for your keyword research,. It offers valuable insights into competitor analysis, keyword rankings, and domain overview. Limited SEO features: Some. On the other hand, Ahrefs also offers a comprehensive competitor analysis, but seems to emphasize too much on backlinks instead of going for an all-round approach like Semrush. 1. Backlink Profile. It’s ideal for competition analysis since it generates extensive information on your rivals’ link building, paid and organic keyword research, and advertising actions and plans. Ahrefs. 7. 4B visits in 2020. Sam Oh. With their Keyword Magic Tool, you can enter a seed word and get up to 2 million keyword suggestions. ): But if we look at the data from GKP for the same month, it shows a search volume of 33,100: This means that the “GKP/GSC” ratio for this keyword is 1. SEMrush (Paid) SEMrush is the best keyword research tool for SEO. Step #2: Click “Keywords” in the Left Sidebar. 61%, Ahrefs at 72. Ahrefs provides support via email, phone and chat support. 1 Keyword research. The 9 best rank trackers. Spy on your competitor’s organic traffic and rankings. We use it for everything SEO-related. Ahrefs is a popular SEO tool that utilizes AI to provide powerful insights into your website's SEO performance. 4. Ahrefs rank: Check the top sites ranked based on Ahrefs ratings. Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. You can get free access to Ahrefs tools & data by using Ahrefs Webmaster Tools. Transparent Pricing. Well, if you are looking for a way to surpass your competition by increasing your organic search traffic with the help of keywords research. Audit your website, explore competitors, research keywords & backlinks - all in one place. Includes keyword research for YouTube, Amazon, and Bing. Then, take the information you learn from Keyword Planner and use Google Trends to fill in some blanks. The keyword research is just about as sophisticated as Semrush, The competitive suite includes competitor display ads, affiliate research, lead gen research, estimated marketing spend and much more. Peak behind the curtain to see what growth tactics are working for your competitors. Seed keywords are words or phrases that you can use as the starting point in a keyword research process to unlock more keywords. It is a well-respected tool in the SEO community, and Ahrefs site and keyword explorer tools make it very easy to analyze competition, research keywords, and measure traffic stats. You can see analytics from the dashboard, including search engine rankings to domain ratings, referring domains, and backlinks. Semrush - Online visibility management and content marketing SaaS platformAhrefs has its own competitive analysis tool, which Cody Slingerland, owner of SEO content agency Jawfish Digital, said is “great for analyzing competitor or competing content and identifying keyword opportunities to target. Word count – the number of words in a keyword or phrase. Backlink checking tools for conducting analysis and spotting good places to get backlinks. A notable one is Ahrefs Webmaster Tools, which allows you to check SEO performance for the sites you own. Consumer favorite zillow. Some of the main competitors of Ahrefs include SEMrush, Moz, Serpstat, Majestic, SpyFu, Ubersuggest, and Google's suite of SEO tools. Ahrefs has a comprehensive keyword explorer. You can use Ahrefs to track keywords by at a very local level (right down to town or city). Spyfu tells a story with your website data and it all starts with SEO research. 2. Try Ahrefs SEO tools provides premium SEO tools for keywor. A wide range of features, including SEO optimization, competitor research, Google Ads, and more, make it a valuable tool for businesses of all sizes to improve marketing performance. SpyFu is a collection of competitor keyword research tools that gives users an in-depth look into competitors' organic SEO and PPC strategies. It is packed choke-full of SEO features, enough to cover the. Visit Website. 6. Ahrefs empowers users to uncover relevant keywords that resonate with their target audience. io. 4 billion of those keywords are for the US alone. Word count – the number of words in a keyword or phrase. GKP groups keywords with similar meaning (and makes mistakes) According to our GSC data, the keyword “ahrefs” got 25,436 impressions in June (in the U. They define your niche and help you identify your competitors. Mangools is another one of Ahrefs competitors that’s more focused on keyword research and competitor analysis. Ahrefs Keyword Research. If you like it and you want a paid version, Ubersuggest is still WAY more affordable than Ahrefs. Competitive Research. SEMrush’s features include keyword research, site. 1. It's relatively new tool, and it comes with both a free and a paid version, plus a trial of the premium features. AhrefsStep-by-step to Competitor Research using Ahrefs. The tool will spit out a list of relevant keywords, along with metrics such as: Volume – the number of monthly searches on Google for the keyword. Step 2: Conduct Page Analysis. Furthermore, the tool comes with a free trial period. It is ideal for competitor analysis because it generates detailed reports on your competitors’ link building, paid and organic keywords, and ad marketing activities and strategies. SEMrush is an all-in-one digital marketing platform that provides tools for SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, social media, content marketing, and market research. SEMrush. Ahrefs originally started as link building tool and now expanded to an all-in-one SEO toolkit which offers everything from keyword research to backlink analysis to competitor analysis. Discover a range of top-notch Ahrefs alternatives that can meet your SEO and digital marketing. We have compiled a list of solutions that reviewers voted as the best overall alternatives and competitors to Ahrefs, including Semrush, SE Ranking, Similarweb, and Serpstat. In most cases, you just type your competitor’s domain into the tool and it spits out the. If your site is new, this may not give you great results. Moreover, SE Ranking’s keyword lists are frequently. Agency Analytics. 4B visits in 2020. New project setup is easy. Download the free SEO competitor analysis template. Introduction Regarding search engine optimization (SEO), keyword. It’s much more manageable now. When you use Ahrefs for content management, it offers competitor research to help you uncover fresh seed keywords and content themes for your website blog or a guest blog. Advanced Web Ranking for reporting. Rank Tracker lets you monitor your Google rankings on desktop and mobile across 190 countries. Today, I'll show you how you can use it to your advantage (and start getting better SEO results). Ahrefs allows us to thoroughly research the website and analyze its competition. These tools will help you to find relevant keywords, as well as their search volume, CPC, and competition. Ahrefs’ Site Explorer. But just like a good set of gardening tools can make all the difference, competitor. Here’s how to find competitor keywords on Ahrefs. It allows you to understand your competitors' strategies and unearth opportunities to outperform them. 3. Ubersuggest is one of the best freemium Ahrefs alternatives that was started by a famous marketing influencer Neil Patel. Ahrefs has built a reputation as a robust SEO software, and one which is particularly solid for backlink analysis and keyword research purposes. Serpstat. Traffic Analytics; Organic Search;. The first is with Google Search Console. 1. It covers meta tags, canonicals, Open Graph tags, structured data, hreflang, subheaders, and more. Serpstat Pricing. is a software company that develops online SEO tools and free educational materials for marketing professionals. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. The content tool provides comprehensive information on articles for any keyword. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. Organic Research is designed to help you discover competitors' best keywords. S. From backlink analysis to keyword research, it is immensely useful in growing your organic traffic, monitoring your competitor’s keywords with it's robust keyword research tools, and helping you. The company started in 2010 and it became quickly one of the most popular SEO tools. Relying Google MobileFriendly test ahrefs. The results of our own study of two million keywords confirm this statement. #8: See Other Keyword Ideas (Based on Your Seed Keywords) #9: Find the Keywords/Topics that Send the Most Traffic to Your Competitors. Dead pages. Construct regex. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Ahrefs provides several reports to help you do backlink analysis. In this video, we give a tutorial that details how to use Ahrefs to understand what your competitors are doing successfully and how you can take this, improv. But in our experiment, we found that GKP almost always overestimates “true” search volume and is only.