Lastly, ranking outside of the first page gives you 0% SEO visibility. At its core, Web Explorer lets you search through our search engine’s ( yep. Step 3: Access the Plugin’s Settings. PageRank (PR) is one of the algorithms by Google that determines the relative importance of a page within the World Wide Web. If a broken link building opportunity is unlikely to lead to high-quality links, it’s pointless pursuing it. Don’t get scared if you’re seeing a lot of backlinks in this report. A drop down with full view of the SERP results for that keyword will be shown. First things first. 7. First, though, I want to share two reasons why it makes sense—at least in theory. PBNs. is a software company that develops online SEO tools and free educational materials for marketing professionals. com’. This can show up in many different forms. Paid tools will likely yield more robust results, but the free tools can be a great starting point. Website authority is an SEO concept that refers to the overall “strength” of a particular domain. Now let’s look at Ahrefs’ Referring Domains Report which you can access by clicking on that referring domains number. Drive referral traffic from popular answers. ”. Checking your Ahrefs Domain Rank is a straightforward process. In SEO, DA stands for Domain Authority, whereas DR stands for Domain Ranking. All Collections Site Explorer. 3. For example, if a URL ranks on page 2 for a keyword in organic results, but your ad spend is high, then your organic team may want to work on improving rankings to get free organic traffic. For example, if the delta for this number is +1. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. The code at the end will let Ahrefs know to exclude your domain, so it doesn’t show up in the results. And once again, Google does not use any third-party metrics like Domain Rank, Authority Rank, Domain. Most of the features inside Ahrefs are designed for marketing professionals. PageRank was described in the original paper as a probability distribution—or how likely you were to be on any given page on the web. However, you can’t just target any random topic—you need to write about topics people are searching for. Ahrefs offers subscription packages for any budget. Now, DR or Domain Rating was created by Ahrefs. Make a free account. To check your organic traffic in Site Explorer, you can: Plug in your domain and scroll down to the Overview 2. Crazy fact: The formula published in the original PageRank paper was wrong. Diagnosing a decline in organic traffic can be hard -- especially if you’re not sure where to start. Below, we can see that “seo” is rated as 88%. Google Analytics traffic and user engagement data has. This is the new location and we don’t intend on moving it back. You need to consider each platform separately if you have specific tasks. To find the keyword difficulty of any keyword, go to Keyword Overview and enter the keyword into the search bar. Domain and security. Select Page path and screen class; Add filters to choose the timeframe, regions, or other patterns you found when scoping the impact of the rankings drop. Ahrefs does not report to Google. A high quality site may have a low rating if its not so old. I found that going viral helps with their rankings a bit, but not as much as you may expect. In fact, they probably wouldn’t add my link to that blog. Moz’s domain authority checker tool is probably the most popular one in this list right next to Ahrefs domain authority checker. Ahrefs measures DR based on a website’s link profile. That’s why you need a solid rank tracking tool. Luckily, Ahrefs displays metrics about each backlink pointing to your site so you can easily see the highest quality among them — and the lowest. Open console while reproducing the issue (Press Ctrl + Shift + J (Windows / Linux) or Cmd + Opt + J (Mac)). You’re now going to examine the backlinks for this page (and any other relevant pages you found) one by one. You won’t have to analyse all these. Ahrefs Pte. This means that you can use Ahrefs. By Helen and 8 others43 articles. Method 3: Looking at Competitors to Find HV/LCK Keywords. It’s also worthwhile to mention that going viral still helps with things like branding, awareness, leads, and possibly even new business opportunities. Checking your Ahrefs Domain Rank is a straightforward process. Let’s look at some examples: 1. You will notice a great boost in Ahrefs Rank, UR, Referring domains, and Total Backlinks [FREE OF COST]. Site Explorer’s Overview 2. Get listed in directories. 2. The rank tracking capabilities of Moz Pro are as follows: Standard ($99/month) — 300 keywords, which you can add to 3 projects. That means you’ll need to target topics your potential customers are searching for. 1K for the last 30 days, this means that the target has 1100 more linking domains than 30 days before (note - bigger numbers like this one are rounded in the dashboard). Domain Authority is arguably the most comprehensive in terms of the number of links analyzed, but we have yet to encounter hard evidence. Even if your website didn’t lose any. 1. It enables you to enter up to four competitor domains and view gaps in your own link profile (ordered by Domain Rank, a metric created by ahrefs). If you want to check even more domains, Rankz’s SEO Rank Tracker lets you check hundreds at once. It is a free service provided by Google that allows website owners to monitor and optimize their sites’ visibility in search engine results. You’re first going to filter down this list so that you only need to analyse backlinks that: You actually want;Advanced: This will cost you $399 per month if paid monthly and $ 332 per month if paid yearly. The DA score ranges from 1 to 100. At its core, Web Explorer lets you search through our search engine’s ( yep. In SEO, DA stands for Domain Authority, whereas DR stands for Domain Ranking. It’s easier to understand the Rank Tracker on Ahrefs, primarily because there’s one page for it without many additional features. How to interpret Ahrefs Domain Rank scores? When interpreting Ahrefs Domain Rank scores, it's important to consider the context. For instance, if Site A (an external website) has one or two backlinks pointing to Site B (your site), then Site A is considered a referring domain of your site. InLink Rank is a score on a logarithmic scale from 0 and 100, and, as you can see in the raw data sheet, URLs with lower rankings tend to have lower Domain InLink Rank, and vice. 33 per month when. To that tune, if you rank, say, #10, your SEO visibility is at 2%. Ahrefs’ Domain Rating. In many ways, it’s unfair to compare Ahrefs, Semrush and Moz to Google Search Console. Upload an enticing thumbnail. How come? Why has there been a drop in my Domain Rating (DR) recently? Did your crawl algorithm change?35% SEO visibility is when you rank #1 for your keyword. According to Moz: “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). It's also important to compare Domain Ranks within the same industry or niche, as different industries. The highest mark represents a site’s best ability to rank better. Most often, these linked pages were deleted or moved without a redirection set up. 7% of “lucky” pages to see how quickly they got from nowhere to the Top10. Domain Rating is a metric tool developed by Ahrefs to gauge your website’s backlink profile. In general, Authority Score is used for domain comparison and not for determining how good or bad domains are on an absolute scale. For small and local businesses, getting your domain listed across online directories is both a high-impact and cost-effective (under $100) way to increase your DA. From there, it goes like you’d expect. Boost important pages with internal links. There's a forum I used to participate in that allows you to include a link to your website in your signature block. Ahrefs is used by marketers from the world’s leading companies. Pull keyword rankings. Search 5-10 of the most popular vacation rental keywords in your target market. Rank one search results get far more traffic even than rank two search results; generally, 33 percent of clicks go to the top result, with 15 percent of clicks going to the second result. You can see the full list of domains sorted by their Ahrefs Rank here. Google’s aim is to rank the “best,” most trustworthy local businesses in the ‘map pack,’ so you need to use local SEO tactics to stand the best chance of showing up. Step #1: Ensure that your technical SEO is in place. Summary: Ahrefs provides everything you need to increase search engine traffic to any website. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. After the analysis is complete, it’s time to move on to step two, competitor keyword research. Domain Rating – Ahrefs’ measure of the quantity and quality of links pointing to an entire domain. Domain Authority is a score (on a 100-point-scale) developed by Moz that predicts how well a website will rank on search engines. Thankfully the results are separated by a space, so there’s a commonality we can use to separate all results in a column in to their component parts. When pages are new or moved, Google may have them inherit some temporary signals at a folder or site level because they’re not quite sure how much to crawl or how to rank them yet. Higher scores mean a greater ability to rank. 4. There’s a lot to get wrong with this strategy. KPIs are industry statistics you can use to measure performance over time and give insights as to how effective your SEO campaign is. Some are for themes, others are for plugins, and you might have some custom ones, too. What Web Explorer does. 6% for Squarespace. Organic traffic refers to the clicks you get from search engine results pages (SERPs) when you rank for keywords searchers use. Why did my Ahrefs Rank drop if I haven’t lost any links? My website is gaining organic keywords, but losing search traffic. 53. I will increase Ahrefs Domain Rating /Ahrefs DR up to 760 by using completely white hat approaches. PBNs. This way, Ahrefs looks into how well your rankings are on those particular pages for those particular keywords. That’s why the top organic results for “best yoga mat” are blog posts with recommendations, not product pages. Referring domains are an important SEO metric because they signal to search engines that your content is valuable and relevant. Domain Authority is a domain score developed by Moz to predict a website’s chances of ranking on search engine result pages (SERPs). The purpose of some pages isn’t to rank, so choose your battles wisely. Should this mode be applied to results from and all of the subdomains of like will be provided. Skyscraper link building is a technique where you find a popular piece of content with lots of backlinks, and then you create your own (better) high-quality content to attempt to steal your competitor’s links. Screenshot from Ahrefs, May 2022. This means you should judge a page or domain’s Authority Score in relation to similar websites in the same or. In the Wins by Subnets test, Ahrefs is also the clear winner finding 306%. Let’s look at some examples: 1. Wrap up on Ahrefs Alternatives. The DA score ranges from 1 to 100. Page rank. Filter for keywords where you rank in positions 3-10. By narrowing down what changed (e. , “engagement rings,” and search for it in the tool. Ahrefs has been the number one tool in our SEO tool belt for many years. 95 when billed monthly or $108. It boils down to Ahrefs scoring distribution making more sense to me and easier to use. In Google Analytics 4, go to Reports > Engagement > Conversions and filter organic traffic sessions using the “Edit comparisons” button: There’s a lot to be said about the accuracy of conversion reporting and all the nuances regarding the attribution behind it. In fact, the #1 result in Google has an average of 3. Example 2 We have a Top Level Domain (TLD) of , subdomain of and the subdirectory of. Not anymore. Let’s take a brief look at each. First things first. Premium ($599/month) — 4500 keywords and up to 50 projects. As for the results, the link-building campaign started close to the end of 2021, and the first. For the first three search results, you’ll also see important SEO metrics like the number of referring domains, number of backlinks, estimated search traffic, etc. It represents the strength of the website’s backlink profile on a logarithmic scale from 0 to 100, with the latter being the strongest. To check this, plug the domain into Ahrefs’ Site Explorer and go to the Overview report. For instance, a DA of 50. Link quantity and quality correlate with higher rankings for all URLs on a domain in search engines. Every other tool that has page level data will be getting it from this source either directly or indirectly. When the user or crawler follows a broken link, the server returns a 404 (Not found) or 410 (Gone) status code. This will group keywords with similar search results into the highest volume keyword. Private blog networks (PBNs) are made up of many websites you own linked together to manipulate search engine rankings. Google Analytics traffic and user engagement data has. Inches or meters, both are correct only the unit is different. Once you have added the respective domains/URLs(you can add up to 10), click on "Show link opportunities". It’s easier to understand the Rank Tracker on Ahrefs, primarily because there’s one page for it without many additional features. 4. On the left is your DR, on the right is your Ahrefs rank, which we need to split up. Content Analysis: Shows meta information, including title, description, word count, headings (H1-H6), publication. At Ahrefs, we crawl pages according to a specific algorithm that ensures an efficient use of our resources without compromising the quality of data. 53. This tool is great for giving your insight as to how you compete against your competitors in terms of backlinks and traffic. Just like with Ahrefs’ backlinks tool, the real strength of this tool comes from sorting and filtering. One of the main reasons Google stopped showing PageRank is the influx in link spam it caused. Why?” A1: “Because other websites are getting new backlinks faster than you. Eventually, Google's own analyst John Mueller has confirmed this by saying that they “don't have anything like a website authority score”. Even then it's. SEMrush. Unlinked mentions – Ask to turn the mention of your brand into a link. As you would expect, position #0 (the knowledge graph boxes and featured snippets) and #1 get the bulk of the clicks, and #2 onwards get progressively less. On-Page vs. Linkody is a backlink analysis and management tool that helps users track their link-building campaigns and monitor their backlink profiles. I remember people were talking about some domain check API in the past, but can't find those threads anymore. The greater the number of high-quality referring domains that link to your site, the more likely it is that. Both Ahrefs and SEMrush have browser extensions that help you quickly evaluate a website's domain authority, estimated backlinks, and other basic data. Just copy-paste your list of URLs and our bulk backlink checker will generate a report with the SEO metrics you need: Ahrefs Rank. That means, in order to rank high on Google, we need to identify. The code at the end will let Ahrefs know to exclude your domain, so it doesn’t show up in the results. This way, Ahrefs looks into how well your rankings are on those particular pages for those particular keywords. Choose a domain name. Survival. number of backlinks. My guess: This website is part of a private blog network or set up for the sole purpose of selling backlinks. 1. You need to consider each platform separately if you have specific tasks. To access Ahrefs. There’s one other thing that may steal those precious clicks away from you: Google Ads. Here, 35% represents the amount of clicks that you can generally expect to get when ranking #1 for a search term. Quora ranks for ~65 million keywords and gets an estimated ~90 million search visits a month. Ahrefs. Referring domains are an important SEO metric because they signal to search engines that your content is valuable and relevant. Recommended reading: Keyword Research: The Beginner’s Guide by Ahrefs 2. This can cause some temporary fluctuations while they figure out the changes. Top-ranking pages get more exposure. We then zoomed into these 5. links or shares which can be manipulated by links or shares optimization firms like linkfarm etc. A typical breakdown looks something like this: #1: 32%. com’. Our data shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings. Tracking or measuring issues. Why This Doesn’t Matter. Google is typically quite forgiving of short-lived server problems on your site: If your website is down for maintenance or experiences a day or two of availability problems, your ranking should be unharmed. The difference between 301 and 302 redirects is that 301 redirects are for permanent moves and 302 redirects are for temporary moves. Related: Introducing the NEW Ahrefs’ Domain Rating (and how to use it)Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. But we’ll focus only on what’s truly impactful here. But keep in mind that DA is an SEO performance indicator by third-party software (Moz). You can see the graph of URLs crawled, Health score over time, total issues, and all previous crawls I have run on my website. You can find your Domain Authority (DA) score through Moz’s Link Explorer tool. The tool allows users to get notifications when they gain or lose links. Combining these files may speed things up, but it depends on your server setup. 3% of all website traffic comes from organic search. If we look at the first row and click on the keywords unique to our competitor, we can get an idea of what keywords our competitor—in this case, Moz, ranks for. It’s too easy for your recipients to see when your email is automated and therefore ignore it. Follow these steps: Step 1: Sign up for an Ahrefs account. The greater the number of high-quality referring domains that link to your site, the more likely it is that. The above screenshot is the result of running a site audit on DemandSage. 3 impressions. An estimate of the total number of visitors to. How to Set Up Projects in Ahrefs. For example, ahrefs. Why You Should Use Ahrefs. All Collections Site Explorer. While scanning your domain to give. PR – Give them a killer story to cover. 3. Similarly, DA and DR both are units defined by Moz and ahrefs. If you want more traffic coming to your website, you need to rank high on. Below are some of my favorite link building strategies because they are both effective and Google-compliant. Make a screenshot and send it over to our support team. Here is the average answer for you: A direct alternative is Ahrefs. Setting it up is super easy: In short, ahrefs da checker will be the hero of your web development story and the star of your SEO strategy! Here are some top benefits of Ahrefs: Crawl your website and uncover errors that can impact your search engine rankings. Here are our favorite 3: 1. This penalty results in a dramatic drop in rankings and organic traffic loss. For example, organic traffic is a KPI. Ubersuggest has a helpful AI rewriter tool, whereas Ahrefs doesn’t. While Semrush is an external service that helps you study any website (including yours and your competitors), Google Analytics is an internal service that gives you useful insights about the website you own or operate. Organic Traffic By. According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from Moz’s. Winner: Ahrefs. Domain Rating (DR) is an Ahrefs metric that shows the relative strength of a website’s backlink profile. You can toggle the backlinks chart to show the top anchor texts used for your links. In the Overview tab, you can view the Authority Score (which is domain authority). This is your typical. Which leads us to our second important SEO metric… 2. Ahrefs is the most generous tool where project limits and rank tracking are concerned. Splitting the results. The highlights of Ahrefs are an extremely deep backlink database and the impressive “Content Explorer. Attending to all the technical aspects of SEO is absolutely important as a foundation. In other. Ltd. SEO drives 1,000%+ more traffic than organic social media. To build up a dashboard like the one you see above, you first need to create “add a project. A Domain Authority. Other indexes may do this differently and come up with different counts. Carrying out broken link analysis (both internal and external) is extremely easy in Ahrefs. You need to search for the ‘Page title’ dimension and check its box. DA is not a metric that Google uses to determine rankings in its. It is considered the best site for its purpose. For example, let’s say a site has 100k backlinks. Follow these five steps: Find topics with “traffic potential”. The first is to install and activate Ahrefs’ SEO Toolbar, then try to navigate to the HTTP version of your homepage. Within each SERP, you can see information like the Ahrefs Rank (AR), Domain Rank (DR), URL. Moz Pro for integrations. txt or map out a URL structure, but without these important features, you won’t have effective SEO. Ahrefs is an SEO toolset with its own rank tracker. The concept of website authority in SEO shouldn’t be confused with the. In other words, the data seems to. Then, locate the keyword difficulty widget. They are winning on ~76% of domains compared to Majestic SEO’s ~24%. An ‘authority score’ (Semrush) or ‘domain rating‘ (Ahrefs) that gives you an at-a-glance indication of how well a website is likely to perform in search results. Its primary menu is at the very top of the page, with a search bar that exists only to type in domains. The first one focuses on impacting SEO factors occurring on a page, while the latter focuses on factors outside of a page. #2: 24%. If you have never tried Ahrefs before, I suggest you sign up for a 7-day trial account and add your domain name to see the rankings and keywords you rank for. It took Netlify 1 year to grow from a 25 to a 71 with 304 referring domains. I found that going viral helps with their rankings a bit, but not as much as you may expect. Semrush is one of the top digital marketing tools to perform site analysis, keyword research, competitor analysis, content marketing, and marketing campaign management for businesses. A spammy site can have a. You’re also going to have to consider whether you want an exact match domain (one that has the keywords in the name like fishingrodreviews. Do check your "Lost Referring Domains" report to investigate what domains with dofollow links. This can easily be found by using paid tools like Ahrefs, Moz or SEMrush or free tools like Ubersuggest or Answer The Public. 3% of all website traffic comes from organic search. net English domains ; Domains with a Spamzilla spam score of 25; Then I simply browse the results and see if anything catches my eye. The final step in blogging for e-commerce is scaling up your efforts by creating repeatable processes for each step and hiring people to do the tasks you yourself don’t need to be doing. The page doesn’t match search intent. 5 years. On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. To do this, paste your site into Ahrefs’ Site Explorer, go to the Top Pages report, then sort by the Keyword column from high to low. Rank Math. Core Web Vitals. Google aims to return the most relevant results for a query. Domain authority is a way of predicting how well a website will rank on search engines. Though both are important to your search visibility, domain authority deserves more attention and prioritization than page authority. Authority Score serves as an indicator of the overall quality of a domain or webpage. This filter shows the most relevant results by showing only the keywords where. In Ahrefs index, less than 1% of domains made up the DR 20-100 range, while. Next, you need to click the ‘+’ button next to Dimensions. You’ll see a complete list of all domains that have linked to yours. Implement these 15 quick SEO wins to rank higher on search engines and get more traffic. A score of 30 might be considered good for a small local business website, but low for a large e-commerce site. From junior content marketer to technical SEO advisor, each team member gets the data and tools they need to transform insights into action. Rank Tracker For Tracking Keywords. Next, head to the Matching terms report. Domain Rating is widely used in the SEO community to evaluate link-building opportunities and estimate the website’s authority gained via backlinks. How we calculate our Domain Rating (DR) score Domain Rating (DR) looks at the quantity and quality of external backlinks to a website. JavaScript SEO is a part of technical SEO (search engine optimization) that makes JavaScript-heavy websites easy to crawl and index, as well as search-friendly. Dedicated FAQ page. It covers the main areas of SEO including domain analytics, backlink profiles, keyword planning, and content research. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale. Organic Traffic. Here are the results of Semrush vs Ahrefs in rank tracking. With DR and DA, a site is given a ranking from 0 to 100. Relevance. These tools estimate the total amount of traffic from all sources. In regards to how much time it takes to grow your domain rating, using Netlify as our example, it takes about 34 referring domains to hit a score of 25. Reason 3. The purpose of some pages isn’t to rank, so choose your battles wisely. The big difference is that SEOquake (SEMrush's browser extension) is free, which Ahrefs SEO Toolbar only works with a paid account. Off-Page SEO: Different but Equally Important. To view the DA of your website or your competitors, go to Backlinks Analytics in SEMrush. Indexability issues. Organic search is the primary driver of website traffic. Conversions. 2. Moz has a comprehensive free domain SEO analysis tool. FAQs & Troubleshooting. See the web like search engines see it (for real) When we say you can search through yep. Let’s take a closer look at how these redirects work and when and how to use them. They also offer a backlinks checker, backlinks monitor, and domain availability checker. Ahrefs is clearly the winner here by a huge margin – a much larger margin than my initial test with just 3 domains highlighted. 1. See the web like search engines see it (for real) When we say you can search through yep. The more high-quality content you have on a topic, the better your topical authority. This data comes from our database of ~500 million keywords (updated monthly). Recommended reading: Keyword Research: The Beginner’s Guide by Ahrefs 2. In the search bar, change Exact URL to Domain and hit search. Ahrefs Rank – Ahrefs’ ranking of a domain’s rating relative to all the other domains on the Internet. Moz, SEMrush, and Ahrefs have their version of a domain authority checker tool, so pick one and use it consistently. com), #3 belongs to the. 2. Take a head term like “ ecommerce ” and enter it in Keywords Explorer. Benchmarks, however, are KPIs you set as your reference point when building your SEO strategy. The formula for this would be something like: =SPLIT(D2, ” “)When pages are new or moved, Google may have them inherit some temporary signals at a folder or site level because they’re not quite sure how much to crawl or how to rank them yet. How to check your Ahrefs Domain Rank. On. The reason Moz’s tool is so popular is that they are the ones who came up with domain authority in the first place. First, Ahrefs has one of the largest keyword databases in the world. com, . And a ton of features, like domain authority metrics (called “Authority Score” in Semrush), anchor text breakdown, number of links a site has received over time, and more. You can see the graph of URLs crawled, Health score over time, total issues, and all previous crawls I have run on my website. Osprey, 8% commission, 30-day cookie. My post on SEO statistics has generated consistent search traffic since it was published: If you can rank high on Google, you can see the same results too. com), or a branded domain (something relevant. Method 1. Locate MozBar and click on the pin icon to pin the MozBar in your browser. , while Ahrefs and SEMRush tend to charge extra money for this service. In SEO, broken links are divided into: Broken outgoing links (often. By Helen and 8 others43 articles. You need to use the right one to avoid SEO issues. Then add a Position filter from 1-1 and hit Apply. If you see multiple competitors ranking for a keyword, then that’s a sign that it might also make sense for you to pursue that keyword. Use Ahrefs’ SEO Toolbar. There are two main ways to spy on your competitor’s website traffic and rankings: Using Ahrefs’ Site Explorer – Best for quick checks. Domain Rating – Ahrefs’ measure of the quantity and quality of links pointing to an entire domain. 3% of all website traffic comes from organic search. In this one-of-a-kind case study, we’ll explore five reasons why Wise’s SEO strategy rocks: Landing page templates that can be scaled up. That said, the tool to use goes by the name “Free Domain SEO Analysis Tool”. SE Ranking Backlink Checker. For example, they may be searching for something on YouTube, chance upon your video, and watch it: They now know you exist. Let’s go through nine tried and tested ways to increase your brand awareness. Let’s get to it. In fact, on average, each keyword drove 11. Screaming Frog is better for technical tasks and analysis, Surfer is better for content. Use our free keyword rank checker. 7% of “lucky” pages to see how quickly they got from nowhere to the Top10. There is no. Internal links are to backlinks what Robin is to Batman—they’re crucial to SEO success yet receive little to none of the credit. What Web Explorer does. In the Wins by IP test, Ahrefs finds 216% more than Majestic SEO. If you’re using our SEO Toolbar, click the extension icon in your browser, toggle “SERP tools” on, then choose a location in the “Local search simulator” section. .