Our market-leading media monitoring platform. This kind of monitoring includes: 1. The all-in-one solution that works wherever you are, either on your desktop or while you’re. 1 to 3 years of experience in media monitoring, social listening, or PR is highly preferred. At its foundation, monitoring should have the following three components: 1. 8. Exactly how this will be computed is a matter of choice, with various advantages or disadvantages to the differing approaches. Social media monitoring is typically done for the short-term with the intention of providing an immediate response. Media monitoring is the process of tracking and analyzing what people are saying about your brand, industry, competitors, or topics of interest across different media channels. In 2023, the demand for the best media monitoring tools has reached new heights, as public relations professionals seek innovative solutions to navigate the ever-evolving media landscape. Most of the news media monitoring platforms have access to the same source feeds. They complete each other. It monitors all major social media networks, blogs, forums, news sites, and more for up to two years worth of data on campaign buzz, engagement metrics, and reach. No matter how great your business or product is, at some point, you. Mujeeb Riaz_mujeeb. ”. e. The Global Media Intelligence Report is a concise, detailed compilation of data and insights about internet users’ traditional and digital media usage in 44 key markets worldwide. Media and Technology in Society. Traditional media sources such as TV, print news, magazines, and others still play a vital role in shaping Indonesia’s public opinion and influencing consumer behavior. 1. EST Indiana University Bloomington 355 North Jordan Avenue, GISB 1118 Bloomington, IN 47405 Captured Media, Captured Democracies 2:00pm-3:15pm Natalia Arno…That means the platform is first and foremost about customer relationship management but will include a suite of functionality to help with social CRM strategy, as well as other tools like marketing strategies and sales lead generation. Today, the monitoring game is not just about measuring written. An influencer is someone who has: the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. This assignment gives you an opportunity to learn how to monitor the traditional media and websitecontent. Network monitoring has played an important role in syndromic surveillance and monitoring epidemic spread, as well as monitoring information spread at the onset of social movements, including protests, riots, and uprisings. Pulsar | 9,387 followers on LinkedIn. With social media as an indicator, MCSs can remain current on new products in the market and spot emerging trends in consumer protection risks in real time. Broadcast Marketing -Television & Radio Channels. Besides collecting your mentions and allowing you to reply, Brand24 analyzes your social media reach, interactions, sentiment, and more. FlashMention offers the most comprehensive, timely alerting system for breaking news and social trends. by processing incoming posts as a data stream and monitoring the posts in real time . Here’s a brief list of tools you can use to measure traditional media channels. This has become a great challenge for the media industry in 2021. So if you’re looking to understand how a media monitoring solution could help you improve your team’s workflows, we’ve gone ahead and outlined the top 14 reasons why over 30,000 enjoy using Meltwater. Provide users with. 1 Tasks of the Media Analyst 19 3. Cision is deeply established in the industry and offers a full suite of PR automation software. Ua. With the advance of social media and the Internet, there have been innovative strategies for more quickly disseminating surveillance information for rapid public health intervention. We have been supporting our clients with comprehensive, accurate, and intelligent media monitoring and analysis since 2011 to help them make the right decisions and grow their businesses. 7. Media. We don't have enough data from reviews to share who uses this product. We monitor more Caribbean radio and television stations than anyone,. Study with Quizlet and memorize flashcards containing terms like Social media is any tool or service that uses _____ to _____conversations. By monitoring keywords, brand mentions, and sentiment, brands can detect emerging issues and respond promptly. Crisis communication extends beyond social media platforms. Media acts as a mechanism for the prevention and investigation of allegations of violations or malpractice. 4- Automated Analyses — You have automatically analyzed all the news pieces into comprehensive insights, no matter their volume. The report is prepared in PDF format, which makes the document easy to read on every electronic device able to read such files. AgoraPulse. Social networks often report the current events faster than traditional media. Broadcasting frequencies are limited and are carefully regulated by governments. It is often performed using third-party media monitoring and analysis tools. Step 2: Identify relevant keywords. It’s not a traditional parental control app, but it can't be beat in terms of location monitoring. Meltwater integrates news and social media monitoring, offering a comprehensive view of a brand’s digital footprint. Mediastow is the award-winning expert media monitoring, analysis and evaluation agency in the Middle East. 2. Women report five percent more stories online than in the traditional mediums combined: 42% of online news are reported by. 1. Product Description. Media monitoring software scans selected social and news platforms for mentions of specific keywords and hashtags. Monitoring can include a wide range of traditional and modern media, includ- ing speci c channels that require outreach to consumers such as news services, mes -Importance of Social Media Monitoring in Market Research. 1. A social media monitoring. g. Social Media vs Traditional Media: The Biggest Differences. Study with Quizlet and memorize flashcards containing terms like measuring the average sentiment expressed about a company on social media platforms may not be a good reflection of the company's performance because a) neither of these options b) some industries generate a generally high level of negative posting regardless of their. Cost: Free plan option; paid plans start at 3. Social media sentiment analysis is the process of retrieving information about a consumer’s perception of a product, service or brand. April 2006 Buenos Aires. This holds true when deciding to measure the amount of traffic you generate for your site, especially in the context of your media coverage. g. See more5 Media Monitoring Tools (That Won’t Break the Bank) Tool #1: Respona. Main features and benefits: Let’s be clear, Trackur doesn’t offer the comprehensive deep dive of the main players – it’s all about social media. Media Monitoring. Use a broadcast monitoring service to analyse consumer reactions and perceptions about content shared on every channel, from TV stations to burgeoning social media platforms, and even in speech-to-text and closed-caption text scenarios. media monitoring. Traditional media such as television, radio, and print ads have the advantage of being able to reach large audiences quickly and effectively. Birdeye stands out in the realm of online reputation management, tailored to address the complexities of the digital world. ) In order to succeed at social media, a company should post the same content on all social media sites. It collects data from network traffic. Traditional news outlets have spent years cultivating readers, listeners, and viewers, and they are masters at reaching target audience. 76% of consumers value how quickly a brand can respond to their needs. For example, the traditional media may face conflicts of interest related to their relationships with firms (through advertising partnerships) or consumers (through subscription income) (e. The Azure portal. Contrary to popular belief, media monitoring has a long history. Improving. Stay informed with access to tens of thousands of media sources nationwide. We provide you with daily reports of news published about you, your competitors, your industry, and any other keywords you choose, in. Traditional Media: Still More Credible and Influential When it comes to monitoring strategy, one of the of the biggest mistakes many organizations make is relying too heavily on common narratives about the media. 2013, p. Keeping up with the story that goes with their brand becomes a huge advantage. What is Media Monitoring? Social Media Monitoring. Digital marketers have a range of tools at their disposal for understanding customers and prospects on social media. social, online, and traditional media channels to gather posts and information. Media monitoring allows you to listen far and wide. Glean. Media monitoring is exactly that: keeping an eye on the media and tracking what they say about your clients. While you wait for information from the newspaper to the next morning, social. Press clipping services. Media monitors measure bias by comparing media reporting to their own understanding of events, as influenced by a variety of sources. Input monitoring, which. Inform your strategy and demonstrate the true impact of your PR efforts with curated media briefs and detailed coverage reports. What we like: 4. Second, marketers are striving to simplify, streamline and adjust media plans in real-time by using programmatic buying and leaning on agencies for strategy, planning and execution. Beyond the obvious, such as media monitoring, basic research and other mundane chores, AI has the potential to automate some of the most important PR functions. Over 100 business dashboards for Executives, Sales, Marketing, Social Media, and more. While these two concepts might seem identical, they’re far from the same. Provides radio ratings, measuring the number of listeners and other metrics. Determ is an essential media monitoring and social listening tool that tracks mentions relevant to your business. As the digital landscape expands, traditional media monitoring has evolved to keep up. Collaborations with influencers can help you reach a bigger audience, improve brand awareness, build trust, etc. Traditional media consists of all forms of communication used before the internet age, including radio, TV, newspapers, magazines, and billboards. STIG Description. This article explores the top. Important note: Reputation management is a continuous process. Previous reviews have summarized social media uses for a specific health purpose such as health interventions, health campaigns, medical education, and disease outbreak surveillance. Media monitoring Monitoring the media is an effective content analysis tool for gender and media advocacy. You can better target your media message. What you will learn: Social Media Monitoring of Traditional News Media WebsitesTherefore Social Media Monitoring is indispensible • Social Media Monitoring Tools enable enterprises to have access to real customers’ opinions, complains and questions at real time in a highly. Everything is automated and as accurate as possible, through the leaps in advancement in artificial intelligence (AI) and machine learning. Traditional media consists of all forms of communication used before the internet age, including radio, TV, newspapers, magazines, and billboards. The Meltwater platform uses a Google Analytics plugin to give you more. By subscribing to Nexis Newsdesk™, your company gains access to: Our 40-year news archive. At the time, the LAFD’s active use of social media (monitoring, message distribution and response) was unusual forKey reasons why media monitoring and analysis is essential for your business include: · Reputation management: Media monitoring allows you to track what people are saying about your brand. Monitoring the overall sentiment scale, and its changes, will enable you to keep an eye on general customer satisfaction - but the individual mentions are really. Timely, two-way communication is the “new normal. In order to investigate the impact of social media monitoring on a firm’s market understanding and performance, and how to manage online rumors, two complementary studies are conducted on visitors’ engagement and three aspects of engagement. interactions between marketers and customers using social media are not measurable. Companies save the time they would have spent performing complex manual searches and switching between social platforms. Google employs one of the easiest social media tracking methodologies known as Alerts. What happens on social media platforms easily echoes in traditional media, so it makes sense to have both media monitoring. Today the panorama is somewhat different because due to the number of options that exist. The most immediate benefit of social media monitoring is that it makes your customers feel heard and supported. Coverage and Sources: Make sure the media tracking tool covers a wide range of sources, such as traditional media (newspapers, TV, radio). b. Talk to any PR practitioner whose career started before 2000 and they will likely regale you with tales of “clip books”—literal binders full of newspaper and magazine clippings. It’s a place where you’re going to find the most popular mentions alongside a set of stats: This example does not present any data from social media because we excluded them while creating the project, so it’s only. D. Note: There will be a unified standard covering traditional, online, and social media channels before the end of. Many providers also offer social media subscriptions on their platform (like us). the content on social media sites can rarely be controlled by marketers. Mediastow if a full AMEC Member. Muck Rack is the new standard in public relations management (PRM) software. Many media will write about your client or organization and its products/services. Tracking media coverage has. TV, radio, and print are still important sources of news,. Download this eBook, The Digitalisation of the Media Landscape in Malaysia, and learn about: How digital media has been a successful means for businesses to promote their brands. Delivering What Matters. To date, many existing methodologies in this area rely on principles founded in statistical process monitoring. TweetDeck. It can also can send monitoring data to Power BI for visualization. This means that if an employee comes under. Go behind the paywall Online, see Print as it appeared, stream TV and Radio within minutes of broadcast and monitor Social content as it’s posted. Artificial Intelligence. Traditional media sources such as TV, print news, magazines, and others still play a vital role in shaping Indonesia’s public opinion and influencing consumer behavior. It can also can send monitoring data to Power BI for visualization. g. Product Description. Our clients stay ahead of the competition by staying informed about their industry and the latest mentions of their brands. print magazines and newspapers, TV,. Post. It’s fascinating to examine the differences between social media vs traditional media. November 17, 2023. . LexisNexis is the most comprehensive media analysis and news monitoring service on the market. Birdeye. Social media has become a significant source of information for U. and more. Public Group Active 4 years, 1 month ago In today’s day and age, the combination of traditional and new media plays a huge role in growing your business and creating a brand image. Dipayan Ghosh. 5. The point is to provide digital experiences that go beyond just content. Media monitoring - Everything you need in one place. Here’s a look at some of the trends across traditional media in T&T for the month of August. info serves all departments that benefit from news and social media monitoring and measurement including PR, marketing, public affairs, brand managers, country managers and the entire enterprise. After all, its easy to get discouraged when you dont see immediate results. , Dominick, 1978; Graber, 1980; Johnson, 1998). Mention — Mention covers news. 2. Media acts as a mechanism for the prevention and investigation of allegations of violations or malpractice. Entry level: $97 per month. From one panel, you can look at Twitter content from the groups you want -- whether that's customers, competitors, or employees. Agorapulse is a robust social media planning platform with great social listening and reporting features that top companies like Ogilvy, Confluent Health, and West Virginia University use. Track various traditional or online media channels. Listening, engagement and thought leadership are now three areas that PR pros manage. Established in 2005, our global reach provides the region’s most comprehensive news monitoring service for print, broadcast, Internet and social media. For instance, the cost of a single 30-second commercial on this year’s Super Bowl topped $4 million. It is a great way to improve and expand. Our monitoring capability is global in scope, covering social media platforms, forums, and websites in every geography and language. Brand24’s media monitoring features include sentiment analysis and instant notifications for all of your social mentions. Sign in. Used extensively for measuring television viewership. Custom media monitoring, briefs, and analysis… done for you. The analysis looked at 20 months of traditional media coverage—print, broadcast and web-based content—beginning in September 2019 through April 2021. Monitoring the media gives you a better understanding of how the news cycle works, which journalists write about what topics, and the ever changing media landscape. 3. CARMA monitors the. 76% of consumers value how quickly a brand can respond to their needs. Developing government-led social media strategies, or. In the 1950’s with the development of technology, the records of television news began to be watched. They’re both equally beneficial, but there is a time and place for both in your business initiatives. Similar to Hootsuite, AgoraPulse is also an all-in-one social media management tool. The three marketing software systems below include social listening in the functionality. Gather insights from traditional sources. 5. Social listening vs. Media monitoring helps save a lot of time and lets companies develop newer strategies and plans for the future. It helps you with social media publishing, social reporting, social media inbox, team collaboration, social CRM, and social media monitoring. With the proliferation of media outlets and content, it becomes ever more difficult to do this monitoring effectively. Real-time monitoring of feeds from Twitter, Facebook, LinkedIn, Instagram and more than 60,000 global news outlets in 250+ languages in 191. 3 Media Analysis: What Are We Trying to Determine? 21 4. For example, if you have 10,000 impressions and you invest $10 in advertising fees, your CPM is 1,000 x $10 / 10,000 = $1 per every 1,000 impressions. The content also must have an audience. Media monitoring excels at uncovering mentions in traditional, broadcast, and online media. It can help you. October 22, 2018 ・ 6 min read. Traditional Media Monitoring. Back in 1850, the software tools used for media monitoring consisted of a pair of scissors and a vat of glue to collect “clippings” from traditional newspapers. media monitoring. These are the techniques of choice in low- and lower-middle-income economies which lack the resources, infrastructure and technical capacity to utilize . Naturally, monitoring, which back then was called press clipping, also focused on print publications. It is also an advocacy organization that aims to change the representation of women in the news media. Media is the principal source of public information, and people's trust in news has been a critical mechanism in social cohesion. Print media publications including The. Information with regard to urgent issues with a potentially significant impact will require immediate action. About us. Monitoring is the PR/Alert and Listening is the Intelligence/Analytics part. Where once. Try for free! Press monitoring can be performed manually, where you or your team manually searches and reviews media sources, or it can be automated using specialized software and tools. public broadcasters E. What is media monitoring. occur. A shift to machine-driven monitoring of the public. Significance of Traditional and New Media Monitoring in Growing Your Business. For this. This tool allows you to check the search engine results for negative or slanderous content, as. Online – websites, blogs, online media sites. Respona is a tool that has a unique story because it was developed internally by Visme. Traditional Media Monitoring. Online Reputation Management. Digital Media Electronic devices and media platforms such as computers, cell phones, the Internet, digital video, social networking sites, video games, and virtual worlds that allow users to create, communicate, and interact with one another or with the device or application itself. Monitoring tools for both traditional and social media are must-haves for a PR pro’s arsenal. Network security monitoring (NSM) detects and responds to security threats on a network. , Social media is unique when compared to traditional mass media in which of the following ways?, An influencer organically mentioning a product on Instagram is an example of _______ media. 49 €/month with 14-day free trial. Note that you can substitute this value when computing CPM if you know how many impressions you currently receive. PR pros need to know the latest digital tools, including social media monitoring tools, Twitter, Google Analytics. Put differently, whereas traditional propaganda and state media systems had to rely exclusively on changing beliefs, information control and channeling strategies now also directly affect. In addition to helping brands understand their audience, it also provides important insights about trends and consumer behaviors. Brand24. The Department of Homeland Security, the FBI, and the State Department are among the many federal agencies that routinely monitor social platforms, for purposes ranging from conducting investigations to identifying threats to. The headline is misleading—we don’t think it’s an either/or, but a both/and situation. Based on four articles from kevinbondelli. Good media monitoring software employs cutting-edge speech-to-text transcription, so you can trust you won’t miss that priceless. The key to keeping track of the meteoric rise in media is personalization. ; Online - From global and local sources to blogs and journals, monitor millions of articles across the world in real-time giving you a true "follow the sun" strategy. Differences. Talkwalker is a powerful PR monitoring tool that helps brands measure and track their online presence over extended periods of time. c. This watchdog role extends from accountability of officials and their actions while ‘in office’ to entire processes. Brands need to be highly active online, and media monitoring is the best way to inform your social marketing. The launch of Dubai 33 in 1977 meant a new world of television, geared. Unlike traditional monitoring, social media monitoring is real time and continuously preoccupied with relevant issues throughout the year. 6th Global Media Monitoring Project show quantitative gains, qualitative losses. We provide you with daily reports of news published about you, your competitors, your industry, and any other keywords you choose, in newspapers, magazines, TVs and radios, online news portals, in. All me. S. Summary. Traditional Media Monitoring. Key trends identified in the current Malaysian landscape from 2022 - 2023. Digital ads dominate the advertising marketplace, traditional newspaper and magazine circulations have dwindled and TV news broadcasters can no longer rely on the large audiences they used to reach in the past. Meltwater. Online – from global and local sources to blogs and online magazines – millions of articles worldwide in real time. These channels can include traditional media (think newsprint, magazines, radio and television) and digital media (web-based applications—which is where most of us spend our time these days). Get ideas for your own presentations. The first item on our list, and one of the more standout media monitoring tools on the market, is the software Trend Hunter. 2. That said, it still deserves a spot amongst the best media monitoring services because it is a well supported and useful marketing tool. By using media monitoring, you ensure that all vital content sources—including online, print, broadcast, social, and podcasts—are tracked, and that you are consistently and constantly staying up to date on the coverage that concerns you. 1879 – The idea of media monitoring spreads, as Alfred Cherie. By Chris Drew (PhD) / September 5, 2023. Source. Although you can’t control how the public will respond once the message is out there, you do have the opportunity. In the pre-Internet era and shortly after its beginning, academic courses on electronic media focused on linear broadcast by radio and television stations to passive recipients of content – viewers or listeners. Inbound marketing tends to provide more willing consumers than outbound marketing. Yet at the end of the day, it’s hard to disagree that social media simply offers more — for better or worse. S. Social media has become a significant source of information for U. Much of the information concerned restrictions on daily living activities and the risk posed by the virus. With the ability to analyze coverage on social and traditional media outlets, it’s perfect for teams that want to keep vigilant across the web. 9/10. TRADITIONAL & NICHE SOCIAL MEDIA Prescient leverages a battery of social media and open-source monitoring tools to provide holistic coverage of chatter referencing our clients. 4. Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds, resulting in a rich social structure. These channels can include traditional media (think newsprint, magazines,. As the digital landscape expands, traditional media monitoring has evolved to keep up. Crime has been one of the main topics in news media for decades (e. Media monitoring is a critical service that provides relevant and needed media coverage to a variety of industries and organizations. Traditional TV broadcasting, once the primary source of entertainment for many households, is now rapidly losing ground to these newer, more flexible options. Pro-tip: Don't buy a silo social media monitoring tool, instead, go for a social media management platform that. Traditional Print - We have a network of thousands of partners that deliver the world's print media directly into the Signal® platform before, or immediately after publication. Social listening tools collect data from social media channels to help you understand how customers perceive and experience your brand. Monitoring tools like Sprout Social let you access a detailed sentiment analysis. This allows us to keep our clients informed about their industry and the latest mentions of their brands through tailored daily media reports, supported with long-term storage of all media data, allowing clients to access historical information whenever they need it. Used extensively for measuring television viewership. Media monitoring provides a competitive edge to PR teams that harness the tools for optimization versus passive tracking. Monitoring tools for both traditional and social media are must-haves for a PR pro’s arsenal. You can use this data to identify and troubleshoot problems with the network. The Azure portal is a web-based, unified console that provides an alternative to command-line tools. Gender media monitoring can be performed by both media producers and media viewers. SCOM MI uses the traditional Ops Console running in the cloud. Media monitoring back then consisted of going through all the printed media of the day and cutting out articles, mentioning your brand. 4. CyberAlert is a software that provides: news monitoring, press clipping, TV broadcast news monitoring, and monitoring of consumer generated media (consumer discussion / word-of-mouth tracking). 281), social media have generated. Trend Hunter. We describe an in-depth case study of Starbucks, a firm widely regarded as a leader in corporate use of social media. SocialSearcher. international media conglomerates B. ‘Source monitoring’ is when the media monitors attend a newsworthy event, such as a political rally or a press conference, in order to see how media coverage compares with their own perceptions. ) sources. d. But it’s paramount to track as a small, but important, part of a holistic and comprehensive media monitoring. Sumber media tradisional seperti TV, berita cetak, majalah, dan lainnya masih memainkan peran penting dalam membentuk opini publik dan mempengaruhi. It’s another news monitoring tool that covers traditional and digital media. In the 20th century, this resulted in concentrated ownership of media, whereby a handful of media companies reached large scale audiences and dominated communication. 2 The Role of the Media Analyst in an Election Observation Mission 19 3. Media monitoring tools are the apps, software, and methods used to scour traditional, broadcast, and social media for relevant news, stories, and discussion. The Department of Homeland Security, the FBI, and the State Department are among the many federal agencies that routinely monitor social platforms, for purposes ranging from conducting investigations to identifying threats to. Social media monitoring tools are sentiment analysis tools for tracking and measuring what people are saying (typically) about a company or its products, or any topic across the web’s social media landscape. SocialSearcher identifies as a “free social media search engine”. The most recent comprehensive review of. In my opinion, it’s one of the most powerful social media monitoring tools that you can access for free. Media monitoring encompasses tracking print and broadcast media to gain a comprehensive view of the crisis landscape. Social media surveillance refers to the collection and processing of personal data pulled from digital communication platforms, often through automated technology that allows for real-time aggregation, organization, and analysis of large amounts of metadata and content. With it, you can create alerts for mentions of your brand and its products as well as other keywords. Pros. Objective: Consumption of traditional and social media markedly increased at the start of the COVID-19 pandemic as new information about the virus and safety guidelines evolved. Combining both approaches. Social media change risk and crisis communication as they empower. Traditional Media Monitoring. interest, which greatly exceeds that of a traditional survey approach. 7. If you would like to submit a quotation, follow the instructions in Section 3 of the solicitation, complete the required portions of the attached document, and submit it to The Contracting Officer nairobigso-contracts@state. Mengintegrasikan media tradisional ke dalam strategi media monitoring Anda dapat memberikan pandangan mengenai sentimen publik dan tren pasar yang lebih komprehensif dan menyeluruh. The majority of mentions for keywords including NGC, Petrotrin and Heritage Petroleum. Together, they create a much stronger and much more effective and successful marketing campaign. Gather insights from traditional sources. 3. This tool not only tracks social mentions but also keeps an eye on traditional broadcast, print, and online news, ensuring a 360-degree brand health check. Gather insights from traditional sources. It should also be mentioned that during the last two monitoring periods, even the traditional media (TV and print media) became more active. Media monitoring can be done manually, by individuals who review and summarise media content, or it can be done using specialized software that can automatically track and analyse large volumes of media content. A comparison of 36 social media monitoring software tools. Regardless of your political affiliation, keeping an eye on the news during a political campaign is essential. Talkwalker. Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry. The Sprout Social Index found that: 76% of consumers notice and appreciate when companies prioritize customer support. 3. Understanding, monitoring, and measuring social media engagement are key aspects that interest scholars and practitioners who proposed diverse conceptualisations, several indicators and KPIs. On Thursday, November 9, 2023, the Crime and Justice Institute (CJI) and the Council of State Governments (CSG) Justice Center, with support from the U. Talkwater dashboard. This metric is based on the known circulation, viewership, audience size, and followers of the media outlets or social media users publishing the content in. (1997) revealed that more than 70% of the 100 news channels examined in the study opened with a crime-related news story. Continue reading. The findings of monitoring can be used to raise awareness among journalists, editors and media managers, as well as advertisers, for the development of. ,. A. a following in a distinct niche, with whom he or she actively engages. Audience reach. Monitoring traditional media for mentions and issues of interest to an organization is a PR practice that has been around for a long time. Traditional media outlets such as newspapers, television, and radio continue to play a significant role in shaping public opinion. B. c. Do you require English summaries/briefs of clippings? None Arabic All languages. Audience reach answers the question of how many people had the opportunity to consume (i. 2. influentials. 1.