By Trishla Ostwal . In its annual report issued last Thursday, the social. The constant tug-of-war between the U. By Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. A bipartisan bill to give Americans more control over their data has. Recommended articles Popular Now. By Trishla Ostwal 2020 was the year of life-altering global events. Rising sea levels are exacerbating erosion and flooding, and could. By Trishla Ostwal. By Trishla Ostwal . In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. So he started running as a. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. a centers globally. Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. By Trishla Ostwal. In-Person Workshop: Election Readiness On Social Platforms With Zefr And IPG (Landmark Hub) Building an Advertiser Toolkit for Misinformation Avoidance Ahead of the 2024 Elections and Beyond. Announces Strategic. A journalist with experience in print, digital content and audio stories. Brands yet to explore gen AI are confronted with a knowledge gap and. Recommended articles Popular Now. Recommended articles Popular Now. trishla. Adweek is the leading source of news and insight serving the brand. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. trishla. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. A potential shift by MSFT from a GPT-powered model to an internal technology might hinder the tech giant's standing in the AI race, proving advantageous to rival Google. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. today, Adweek can exclusively share—aims to offer a social media alternative to hate speech and misinformation. By Trishla Ostwal. February 22, 2022, 5 PM . 12:00 PM - 1:00 PM . Recommended articles Popular Now. By Trishla Ostwal. By Trishla Ostwal . Section 230, the provision in 1996’s Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the. Recommended articles Popular Now. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. The. This week, Texas became the 10th state—and the fifth state this year—to pass a consumer privacy bill that gives the state’s residents more control over their data. By Trishla Ostwal . By Trishla Ostwal Mobile app WeAre8—which launches in the U. This week, BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), issued a new compliance warning regarding the practice of. R. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. View Trishla Ostwal’s professional profile on LinkedIn. com; Trishla is an Adweek staff reporter covering tech policy. Companies seeking to invest in PR for the first time often approach the process with a lack of understanding on how PR is measured. As the CEO of a holding company agency and one of the few Asian American women leaders in the industry, Butler’s commitment to DEI goes far. (She/Her) Tech Policy Reporter, Adweek. Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive. ET. Meta chief operating officer Sheryl Sandberg announced today in a Facebook post that she was stepping down from the company after 14 years. By Trishla Ostwal . Recommended articles Popular Now. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. The agency that regulates nearly all communications companies in the U. Trishla Ostwal. The bill—the farthest a federal privacy bill has gone—marks a collective effort to regulate ad tech. Increasingly, brands are touting their green creds in order to curry favor with consumers trying to make more sustainable choices. Tech Policy Reporter, Adweek. By Trishla Ostwal . By Trishla Ostwal . The decision means Texas can’t enforce a new law that would allow Texans to sue. The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. The $24 billion funding through RAD partnership by de Blasio is unrealistic according to Fight for NYCHA, a collective of tenants, activists, artists, and housing advocates who oppose RAD. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. Follow. Ron Wyden’s (D-OR) inquiry earlier this summer about the threat posed by foreign spies. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. By Trishla Ostwal . . By Trishla Ostwal . 1mo Edited. Recommended articles Popular Now. On Tuesday, Congresswomen Anna G. president and climate disruptions, including wildfires , tropical. Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple’s 2021 App Tracking Transparency (ATT) system, allowing it. Yesterday, Mar. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. This in-person conference will highlight ways in which strategic communicators can lead on matters of societal. Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U. California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Recommended articles Popular Now. By Trishla Ostwal . By Trishla Ostwal . Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. Home improvement retailer The Home Depot’s Canada arm was found sharing people’s in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of. Recommended articles Popular Now. Monisha Dey. Trishla Ostwal. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. It all began with a DM. By Trishla Ostwal. Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global. Journalist and photographer based in New York. S. But mostly, she’s a [email protected] Generative AI News and Top Stories . By Trishla Ostwal . The eighth week of the U. Recommended articles Popular Now. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. Exclusive: BuzzFeed [email protected]@adweek. S. Ad-blocking apps in the U. By Trishla Ostwal . Accept Cookies. Back Submit. There, she wrote a wide range of stories on everything from the. Docu filmmaker from Mumbai, India. ostwal@adweek. The. more. By Trishla Ostwal Google parent company Alphabet announced second-quarter revenue of [email protected] Trishla Ostwal . Trishla Ostwal 2w Report this post Report Report. She will leave in the fall but will. By Trishla Ostwal. By Trishla Ostwal . Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . m. @trishlaostwal; trishla. With the Hollywood writers strike. As more brands enter the metaverse—a loosely defined term for immersive, virtual platforms—marketers are serious about exploring revenue opportunities, but critical to. This button displays the currently selected search type. By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. Adweek/Getty [email protected] Trishla Ostwal . Mar 12, 2019— Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. More Data, More Problems. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this week, analysts suggest advertisers explore other. Recommended articles Popular Now. By Trishla Ostwal . For some publishers, that’s playing out on their sites, but with more. S. Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. trishla. By Trishla Ostwal Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. —Trishla Ostwal. Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules—the EU’s Artificial Intelligence Act. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. @trishlaostwal. Powered by Cluep and Twilio . Recommended articles Popular Now. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. The Federal Trade Commission hosted a public forum today regarding its Advanced Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and data security. Recommended articles Popular Now. On Thursday at 8 a. By Trishla Ostwal . The Open App Markets Act could potentially become a law this year. By Trishla Ostwal . By Trishla Ostwal . The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. The constant tug-of-war between the U. By Trishla Ostwal For jobs site Indeed, its efforts in using data clean rooms to reach audiences—and ultimately, grow revenue—are paying off. Currently doing grad school things at Columbia Journalism School. By Trishla Ostwal . Currently doing grad school things at Columbia Journalism School. trishla. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a. C. By Trishla Ostwal . The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. ostwal@adweek. In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data [email protected] billion on Thursday by Italy’s competition regulator, the Autorità Garante della. ostwal@adweek. By Trishla Ostwal . trishla. trishla. The Supreme Court’s decision to overturn Roe v. The Winter Symposium is an opportunity for Strategic Communication students, faculty and alumni to come together for a day of thought-provoking ideas and leadership development. trishla. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. Recommended articles Popular Now. In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out [email protected]. ostwal@adweek. as Montana and Tennessee became the latest to pass comprehensive legislation. More Info. Back Submit. Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. Trishla Ostwal 3w Report this post Report Report. By Trishla Ostwal . ostwal@adweek. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported $10 billion. Trishla Ostwal 3w Report this post The constellation of Web3 may have lost its charm within adland, however, Raja Rajamannar welcomes the cooling of vanity NFTs in favor of utility NFTs. Trishla Ostwal. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a year. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country,. Recommended articles Popular Now. By Trishla Ostwal. Cases of fraud and scams on social media nearly doubled in 2021 from 2020, according to a report by the Federal Trade Commission. Recommended articles Popular Now. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy. By Trishla Ostwal . , Converse claimed its handle, marking its entry on the [email protected] Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal reposted this Report this post Adweek 1,374,328 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Recommended articles Popular Now. Trishla Ostwal. trishla. 8, advertising is at full throttle. com; Trishla is an Adweek staff reporter covering tech policy. Nidhi Upadhyaya. Here are 25 Best Marketing News Websites you must follow in 2023. Trishla Ostwal reposted this Report this post Adweek 1,370,946 followers 7h Edited The hype surrounding Meta’s shiny new platform has met an awkward reality. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. com; Trishla is an Adweek staff reporter covering tech policy. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. MSNBC’s Nicolle Wallace Welcomes Her 2nd. S antitrust lawsuit. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. By Trishla Ostwal . P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. Recommended articles Popular Now. Recommended articles Popular Now. Recommended articles Popular Now. By Trishla Ostwal . In 2008, the global financial system was in shambles. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. By Trishla Ostwal. ostwal@adweek. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. By Trishla Ostwal [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. com; Trishla is an Adweek staff reporter covering tech policy. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. —has caught the attention of some. This is the second time the tech giant has pushed back on the. . Here’s Who Showed Up to Brian Stelter’s Book Launch Party. Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years. By Trishla Ostwal. Republican ad buyers are enthusiastic whilst Democratic ad buyers are losing…By Trishla Ostwal. They cover topics like social media, vide. m. Follow. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. By Trishla Ostwal. The changes have different requirements for ads based on region. By Trishla Ostwal . ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal. By Trishla Ostwal . Recommended articles Popular Now. trishla. com; Olivia is Adweek's senior reporter specializing in. Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. Google’s ad-tech stack, a line of business that is neither the major driver of the company’s revenue nor its most well known, is under new scrutiny from. The Pentagon has implemented several methods to block digital ads in response to Sen. I spoke with Wendy Batchelder on how her experience has prepared her to guide Salesforce to mature its data management practices. How I grew @natures on Instagram from 100,000 followers to 1,200,000 in 4 months. com; Trishla is an Adweek staff reporter covering tech policy. Follow. A journalist with experience in print, digital content and audio stories. Cathy Butler CEO, Organic. Podcast of the Year, Best TV and Streaming Podcast. ostwal@adweek. As regulatory pressure continues to mount on tech firms, the Interactive Advertising Bureau (IAB) has named Lartease Tiffith as its executive vice president for public. While Game of Thrones fans are still (impatiently) waiting for George R. Recommended articles Popular Now. By Trishla Ostwal . Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. S, U. 18 billion, down from $1. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. By Trishla Ostwal . By Trishla Ostwal U. S. vs. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. By Trishla Ostwal Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. @trishlaostwal; trishla. ostwal@adweek. trishla. trishla. Nidhi Upadhyaya. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. com; Trishla is an Adweek staff reporter covering tech policy. Faced with the complexities of numerous privacy laws and associated compliance costs, the IAB Tech Lab is devising a single comprehensive solution to streamline privacy consent. By Trishla Ostwal . . big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. Recommended articles Popular Now. Trishla previously worked in digital advertising and social media analytics and switched to journalism. Recommended articles Popular Now. Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. ’s health and beauty retailer, Boots, has partnered with data platform InfoSum to help it target audiences in privacy-safe ways across the platform’s media ecosystem. Marketing Dive. As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact with other human beings, jumping back. Recommended articles Popular Now. ostwal@adweek. The eighth week of the U. Trishla Ostwal. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. 10:00 AM – 10:50 AM EST. ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. 1:05 PM - 1:35 PM: Workshop. Millions of customers - including the fastest-growing startups, largest enterprises, and leading government agencies - are using AWS to lower costs, become more agile,. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure. Recommended articles Popular Now. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Blog; Public Relations Reporter Q&A Series: A Quick Chat with Yahoo Finance’s Alexandra Canal. The Markup Hottest in Tech. By Trishla Ostwal . By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. trishla. Olivia Morley. Monisha Dey. Walmart Reunites Mean Girls Cast for Black Friday Ad Campaign. The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles. Why Swifties Should Be More Than Just A Target Audience to Brands. The FCC has asked Apple and Google to remove TikTok from their app stores. trishla. If approved by the court, it would be among the 10 biggest data-privacy class-action [email protected]. “I wasn’t what they were looking for. By Trishla Ostwal. ostwal@adweek. Fox Sports Broadcasters Get Team Jackets in Comedic NFL [email protected]. Succession. View Trishla Ostwal’s professional profile on LinkedIn. The ride-hailing app was recuperating from an embarrassing 2016 data breach. Recommended articles Popular Now. More Stories from Science News on Science & Society. ostwal@adweek. The transcript below is edited and condensed for clarity. By Trishla Ostwal Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie. Mobile gaming platform. By Trishla Ostwal. Recommended articles Popular Now. president and climate disruptions, including wildfires , tropical. com; Trishla is an Adweek staff reporter covering tech policy. But Sara Moorthy has been working in the industry long enough to see it. The proposal appears to be moving. Recommended articles Popular Now. Trishla Ostwal Expand search. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. Meta Platforms Inc. K. Recommended articles Popular Now. Every day, Trishla Ostwal and thousands of other voices read,. The clamor to split up Google’s ad-tech business got a lot louder (and more specific) this week. Martin to finish writing the fantasy novel series the show was based on, A. The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10. Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. By Trishla Ostwal The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like Monster. By Trishla Ostwal The trend of state-level privacy laws is gaining momentum in the U. There, she wrote a wide range of stories on everything from the. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out of the platform. “I wasn’t what they were looking for. By Trishla Ostwal. Trishla Ostwal. The Markup Hottest in Tech. Recommended articles Popular Now. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. By Trishla Ostwal . Articles by Trishla Ostwal on Muck Rack. By Trishla Ostwal . ostwal@adweek.