For time spent per visit/visitor, did you try following the steps below, but only subtracting the first hit from the last hit within the visit? Then summing to get a per visitor aggregate on site level. 18-09-2012. ) are all ultimately calculated as a value in. For Virtual report suites, you can change the visit timeout using the Visit timeout drop-down list. As a visitor browses to your other domains, the Visitor. Find self-help, customer support, and more for an array of reporting tools such as Analysis Workspace, Report Builder, Reporting API, Data Workbench, and Activity Map. You are correct about s_vi being the visitor ID, this should stay the same for every visit (at least we hope so!). 31, setting a new record. The difference between the Target report metric “Visitors” and the Analytics report metric “Unique Visitors” is given below: Target Visitor is a participant in the activity for the life of the campaign. Attaching the screenshot of steps that you need to follow. The report refreshes every five seconds with new users added to the top of the report with a fade-in effect. Building customer journey segments using Adobe Analytics is a challenging but rewarding process. Create an adhoc segment in the Calculated metric builder called “International Visitors”, where “Countries” does not equal “Germany”. Click on the "Admin" button in the top. Hi kodaio44098824 Since already explained in the other forum question I will not go into details about hit vs. I have a query regarding the Adobe Analytics metrics - Unique Visitor. The following provides a comprehensive list of how each report can have one of these line items. In my last post about the basics of Analytics segments, I briefly touched upon the segment containers: hit, visit and visitor. The. Get the most out of Adobe Analytics. The ‘Exits’ metric shows the number of times a given dimension item is captured as the last value in a visit. 13. appendVisitorIDsTo ( * url *) appends the MID as a query parameter in the URL redirect from the original domain to the destination domain. So you can modify the experience that happens after logging in. The difference between the Target report metric “Visitors” and the Analytics report metric “Unique Visitors” is given below: Target Visitor is a participant in the activity for the life of the campaign. Insurance. Real-Time Customer Data Platform. Sign In. 3. ) are all ultimately calculated as a value in post_visid_high and post_visid_low. Custom Metric (hit-scoped) of "Time" type: In Adobe Analytics, a "Counter" Success. Reply 1 Accepted Solution Correct answer by Alexis_Cazes_ Community Advisor 7/31/18 7:29:44 AM I would advise you to read through this first : About. After implementation. The default top-level Hit container is shown after dragging an element to Definitions. Hit is the default, which is justifiable because it is the easiest to conceptualize. visitors - Adobe Experience League Community - 245810. Drag and drop the "Unique CTA Clicks" segment you created earlier onto the table. For time spent per visit/visitor, did you try following the steps below, but only subtracting the first hit from the last hit within the visit? Then summing to get a per visitor aggregate on site level. In a day to day view, Google Analytics recognizes that this visitor visited your website on both days. Through researching I have found the fallout report with the breakdown of fallthrough. If you have a full list of internal IP addresses, you will likely be able to achieve this. In a visit you will have multiple hits. A sequence is a consecutive set of hits where a given variable contains the same value (whether by being set, spread forward, or. . Today, I want to introduce you to calculated metrics, the next best tool in your analyst toolbox. I have made some documents for my deep understanding of Hit vs Visit vs Visitor. The ‘Bounces’ metric shows the number of visits that contained exactly one hit. Drag and drop the "Custom Link Instances" metric onto the table. A previous visitor continuing a visit (Visit Number is not incremented). in other words, the total for unique visitors is de-dublicated. Adobe Analytics Segment Containers. Create segment at Visitor level [Container - Visit Last Touch Channel = Social Media and Abandoned Cart Segment] AND THEN WITHIN 1 VISIT [Container - Visit Last Touch Channel = Email and Payment Confirmation exists] Once created, check the number of visitors for this segment. Journey visualization. If you use Analytics as the reporting source for an activity, all reporting and segmentation for that. Customer Journey Analytics is an Adobe Experience Platform application that enables customers to bring in their omni-channel disparate data sets and stitch it to a common profile for better data ingestion and analysis capabilities, all in real-time. The tracking server is the hostname in the beacon, so that’s easy to find. This funnel is based on a “per visit” interaction. I would advise you to read through this first : About Segments and Containers Now here is how I understand it: Hit container == one Adobe Analytics Server call Visit Container == returns data from all Adobe Analytics server call sent during a visit Visitor container == returns data from all Adobe. This view shows the data based on the visit organized by visitor. Adobe Analytics relies on first-party cookies to record a visitor’s on-site activity. This cookie is always set in the 1st party domain. Add the metrics that you would like to save as the default metrics. . If the variables are more related to the visit (such as revenue, basket size, day of the order) then you should definitely use visit. By default, if a visitor is inactive for 30 minutes or more during a session, the visit is terminated and a new visit begins when activity resumes. visitorID is set. the segment built using "Visitor" as a scope would be super inflated. Admin. A Hit actually refers to the number of files downloaded on your site, this could include photos, graphics, etc. Compare this hit with the timestamp of the last hit of the visit. 6 and above when the app makes a tracking request while in a background state. Which is why if. Hit Container: The hit container is the most narrow of the containers available. Internal Site Search. Without knowing the implementation and configuration of the report suite I would say that the order event might be sent in some instances where there is no tracking code persisting. Create metrics throughout Adobe Analytics, including in Analysis Workspace, Anomaly Detection, and Contribution Analysis. Deploy code. Visitors. Or you can be including data with just a hit that is defined, visits that are defined or visitors? Again, we’ll talk about - that in greater detail on another video. By default, if a visitor is inactive for 30 minutes or more during a session, the visit is terminated and a new visit begins when activity resumes. Go to the Extensions tab, then click the Configure button under Adobe Analytics. Customer Journey Analytics complements Adobe Analytics and provides a toolkit that helps your business intelligence and data science teams stitch and analyze cross channel data. Admin. The ECID identifies the same visitor in different parts of the Adobe ecosystem, such as Adobe Target and Adobe Analytics, and identifies unique visitors. This metric displays in HH:MM:SS format. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Thanks, but I don't want to just limit to hits. There is no question mark (?) beside the name like the other metrics to get more information and nothing to explain it in Adobe Analytics Help and Reference. But this service. In my understanding, the way Adobe Analytics measures Return visits or No of returned visitor is based on whether the user has visited before to the any pages in a website or not. The A4T integration lets you use Analytics reports to examine your results. Admin. The key value for operating_system. User. Drag the Page dimension into the Freeform Table and from there, drag a page (in this case, Home - JJEsquire) into the Add TouchPoint field as the first touchpoint. After my last article on the differences in E-Commerce Analytics between Google and Adobe Analytics , some people asked me about the examples in there with once-per-Visit Metrics, and how we created. After implementing Analytics on a site, you can find the tracking server and the report suite ID right in the tracking beacon. If I choose the time range for a specific month only, the real number comes out. This represents a 10 percent increase from 2020, a strong growth rate after a year where the pandemic made e-commerce an essential service. In Analysis Workspace, open a project, then select the Plus icon next to the Metrics section in the left rail. Filters. When a visitor returns to your site, Adobe looks at how long ago the previous visit was, and buckets the hit in the appropriate dimension item. Reason: Both hits occured in different months, so not at the same hit and neither during the same visit. unauthenticated -> authenticated -> unauthenticated) how is this reported in Adobe Analytics. 7 hours ago · An Adobe Analytics cookie that uses a unique visitor ID time/date stamp to identify a unique vistor to the website. Picture the average web page, it has photos (each photo is a file and hence a hit) and lots of buttons (each button. When you drag a dimension in Workspace to a blank canvas, Adobe automatically applies this metric to the project. The visit starts the moment of the first hit on the web site and continues until the session ends through inactivity. Server Calls. Beginning with Experience Cloud Identity Service v1. tl()). Adobe Analytics. 42% vs. AuthState identifies visitors according to their authentication status (e. During the session, the user can view any number of pages, but the visit as a whole will count as one. A site visitor can visit your site on Day 1 and then leave on Day 2. Its capabilities deliver context and clarity to the complex multichannel customer journey. Analytics tutorials. Created for: User. Clears their cache mid-session and continues browsing your site 2. Segments are always at visitor level. Assign this. Add a blank panel to your project and click the visualizations icon in the left rail. Adobe Analyticsの訪問者(Visitor). You can’t use segments at all or view visit- or visitor-level data. Hit ~= Server Request There are 3 types of segment containers: Hit, Visit, and Visitors. 2/4/22 6:43:53 AM. You can use this metric to understand the ratio of bounce to non-bounce traffic you get, to see the top entry pages that cause visitors to bounce, or to see how the total number of bounces trend over time. 8/28/18 1:30:39 AM. Admin. For example, I want to filter hits to only those with a purchase of X product, then filter those hits to visitors who have spent Y amount on that product. Courses Tutorials Events Instructor-led training View all learning options Tutorials Events Instructor-led training View all learning optionsThe getNewRepeat plug-in allows you to determine whether a visitor to the site is a new visitor or a repeat visitor within a desired number of days. However, the visits. SC15 introduced an awesome new feature, visitor stitching. N/A: Event Value: In Adobe Analytics, a "Numeric" Success Event can be setup to record this. Web analytics provide information about the number of visitors to a website and the number of page views. It helps one to cost how, traffic to a website changes after the launch of an new advertising crusade. A Visit container lets you set rules to break down the visitor’s data based on visits, and a Hit container lets you break down visitor information based on individual page views. Adobe Analytics: Different in naming across Google Analytics (user) & Adobe (visitor). Example 1. There are 3 types of segment containers: Hit, Visit, and Visitors. The hit-level data will filter this sequence irrespective of previous, past, or interim visit sessions or the. Solution design document: Also known as a solution design reference, or SDR. This funnel is based on a “per visit” interaction. Attribution lookback window: The lookback window describes which groupings of hits are considered for each model. At that time, Reports & Analytics and all of its reports and schedules will stop working. Cross-Device Analytics (CDA) is a feature that transforms Analytics from a device-centric view to a person-centric view. Visits, visit duration, visit depth are all visit-based measures. Admin. In Adobe Analytics, "Visit" can be used in place of this. It is one of the most common metrics used when determining traffic, as it gives a high-level overview of the popularity of a dimension item. All visitor purchase per 1 visit. Dimension items with an average page depth of 0 means it was frequently on the first page of the visit. Post columns are typically seen in data feeds. Kind regards, Sarah. Prepare to implement Adobe Analytics. Configuring eVars is one of the most fundamental parts of your Adobe Analytics implementation. g. User. But I have not understood idea of segmentation correctly. This dimension is only relevant to report suites that contain data for mobile applications. So I just wonder if it is possible to measure the return visit rate in following way. Pricing: Adobe Analytics has a high price tag. The denominator is not available as a separate metric in Adobe Analytics. Components (Dimension/metric/date range) Adobe Analytics Visitor / Google Analytics User: Definition: While multiple hits make up a session/visit, multiple sessions/visits make up a visitor/user. As opposed to Adobe Analytics, AAM segments can be real-time, if the signals come from a real-time data source. Customer Journey Analytics จาก Adobe Analytics ช่วยให้ทีม BI และวิทยาการข้อมูลได้รับเครื่องมือที่จำเป็นสำหรับการผสานและวิเคราะห์ข้อมูลข้ามช่องทาง. However, ‘Average time on site’ uses the sequences that include a dimension item as its denominator. Visitor: Adobe checks that your condition is true at some point during your visitor lifetime. Data feeds are for partners that want to pull more raw, hit level data from Adobe Analytics. Created for: User. This plug-in is unnecessary if the New/Repeat visitor dimensions in. If a hit is not the last one in a visit, subtract the post_cust_hit_time value from the subsequent hit’s post_cust_hit_time value. Adobe Analytics. Type Single Page Visitors. A former product name for Adobe Analytics. This brief video will give you some basic info on understanding these staples to understanding Web site traffic. It will either be a PageView Server Call (s. Visitor Count differences. The Visitor Profile is applied quite late in the processing chain for events in Adobe Analytics, with Processing Rules happening earlier. Don’t. In this situation, due to the cost of processing long, intense visits, reporting starts over with a new visit. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo Engagebrian_au. To build above calculated metrics you will need to create a segment and then use that in calculated metrics builder (all in Adobe analytics, can also do in the workspace). The most common explanation you’ll hear is that direct traffic refers to any visitor that came directly to your site either by typing in the domain name or selecting a bookmark. If your organization has IP obfuscation enabled, this setting is honored. Adobe Experience Platform Query Edition. I would check the following: Check the configuration of the tracking code expiration and allocation under admin >> r. Analytics that give you actionable insights. Most visualization types will be familiar to you if you use Adobe Analytics. It’s hard to know what your customer’s journey is when major landmarks are missing from your map. Funnel dimensions can be modified by choosing Clickthrough, Hit, Product, Visit or Visitor. The denominator is not available as a separate metric in Adobe Analytics. Adobe Analyticsは訪問回数やユニークユーザー数、滞在時間などをCookieを使って判断します。. Hi All, My website has both Adobe Analytics and Google Analytics setup. Kind regards, Sarah A former product name for Adobe Analytics. An audience is group of people with the same characteristics, such. It is a visit-based dimension, meaning that it contains the same value for the entire visit. With that in mind, imagine visitr X made both the visits on the same day instead of two different days. Correct answer by. The visit gets classified as Session Refresh. A Visit container lets you set rules to break down the person’s data based on visits, and a Hit container lets you break down person information based on individual page views. URL: string: The URL of the first page the visitor reaches. To put it in simple words Visitor ID will provide you visitor identification for a single product like Analytics, but if you want to identify visitors across different solutions like Campaign Marketing Cloud ID would work for you. Visitor profiles in Adobe Target contain information about how your visitors use your pages and other optimized content locations. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. The resulting table will show the number of custom link instances (clicks) considering only one click per unique visitor for your set of CTAs. So I just wonder if it is possible to measure the return visit rate in following way. You are correct about s_vi being the visitor ID, this should stay the same for every visit (at least we hope so!). Page views are a single hit. Consider, eVar1 expiration is set to visit. The concept of attribution in Adobe Analytics requires two components: Attribution model: The model describes the distribution of conversions to the hits in a group. Analytics > Admin > Report Suites > Edit Settings >. Robust metric buildingMetrics. Visit Container: The Visit container lets you identify page interactions, campaigns, or conversions for a specific web session. Since Page A’s image request never loaded, the second page appears as the first hit of the visit in Adobe Analytics, with Page A as the referrer. This is the maximum length of each. Employee. To put it more simply, when a visitor visits your website for the first time, they are assigned a visitor ID, which is assigned to a profile on Adobe’s servers. Thank you so much. Can anyone please suggest what could be probable reason. Join the nested sequence in the Visit container with the Hit container using another THEN operator. But, I would like to know how it captures it, Is there any Unique ID which is used to capture the Unique Visitor o what is the internal logic behind to capture Unique Visitor. Because the profile lifetime is set for 14 days, this visitor is included in the Returning Visitors segment. Each hit represents an event/action like a page being viewed or a button being clicked or a file being downloaded. 1 Accepted Solution. The report provides a snapshot of each visitor, including:Transform data from multiple sources with standard XDM and get more with a flexible data model that’s not bound to the hit-visit-visitor model. The Visitor container includes every visit and page view for visitors within a specified time frame. This limitation makes sense because a sequence can only be considered if there is more than one hit considered. 5. Unique visitors: Identifiable visitor ID’s: Adobe does not automatically collect custom. Created for: User. Visits cast a wider net comprehensive for the entire Visitor web session whereas Hit based segments are based off occurrences of page or link requests. A segment at the Visitor level returns the page that meets the. Thank you so much for your comment, but in my case above, I captured all the people who have come to site via the tracking code -- and among them I wanted to see how many people actually "ordered" As far as I understood (maybe I'm wrong) the tracking code value should last till the visit ends, whic. s. Page events: Page views count the number of page view tracking calls (t()), and excludes link tracking calls (tl()). Go to the Extensions tab, then click the Configure button under Adobe Analytics. The first is a request for Adobe Audience Manager, and you should see your Marketing Cloud Org ID in it. You will be able to track the following information: Actions performed by users, such as the number of visitors, page views, conversions and time spent on the site. The ‘Hit type’ dimension determines if a mobile app was in the foreground or background when the hit was sent to Adobe data collection servers. Customer journey analytics from Adobe Analytics provides BI and data science teams the tools necessary for the stitching and analysis of cross-channel data. This dimension retrieves data from the g and -g query strings in Page view calls (t()). When you send a hit with a custom visitor ID, Adobe checks for any visitor. · Multiple segments are available (5 segments) and these segments can be easily retained and reports can be generated. S. Method 1: Use the <amp-analytics> tag with the "adobeanalytics" template. 1) visitors with page view: “visitor“ (not visit) with (“hit container“: „page“ contains „SpecialPage“) 2) visitors who never saw that page: “visitor“ with „exclude“ segment 1) hope this helps. A sequence is a consecutive set of hits where a given variable contains the same value (whether by being set, spread forward, or. It is the percentage of conversions per visit or visitor, depending on how you count your traffic. But tracking internal vs. It is a hit-based variable that stores. Hit depth counts all types of hits, including page views ( t () )and link tracking hits ( tl () ). 1. The exclude/include affect based on the container level - hit/visit/visitor. visitorID is undefined? If a visitor has multiple conditions in one visit (e. User. 1. Customer Journey Analytics collects touchpoints from online and offline channels and presents them in context so you can create experiences that really matter. For example, create a metric for “new visitors” with a count of people who are visiting for the first time. This is any variable that you can find in Adobe Analytics: out-of-the-box variables, eVars, props… Metrics. 5+, setCustomerIDs includes the optional AuthState object. tinyint unsigned: zip:. Let’s start by looking at the “in-site” reporting. Web analytics provides information about the quantity of visitors the a website and the numerical of page outlook. The Adobe Visitor Service module interfaces directly with Adobe’s REST API to retrieve and maintain the Experience Cloud ID (ECID) for visitors. Choose one of the following methods to begin creating the quick filter: Ad hoc (drag-and-drop): From the left rail, drag a component to the drop zone next to the Filter icon in the panel header, then select the Edit icon to adjust the filter. A hit may be a request for a graphic file, an HTML file, an audio file, etc. . But I have not understood idea of segmentation correctly. For example, I want to filter hits to only those with a purchase of X product, then filter those hits to visitors who have spent Y amount on that product. Hi Team, Greetings of the day! A Site manager would like to know how many visitors have come from Social Media channel, added the product, left the site without purchasing. Deploy your code after it passes testing. I dont think it's VISIT or VISITOR container, because I just want that specific behavior. Google Analytics Premium offers a number of enhanced features such as processing 1 billion hits per. Processing rules help simplify interaction with IT groups and Web developers by providing an interface to: Set an event on the product overview page. Admin. You can use this list to troubleshoot data inconsistencies, or determine the best feature to use when data adjustments are necessary. Cross-device visitor identification helps you connect visitors across multiple devices. They work similarly to eVars, except they can contain multiple values in the same hit. eVars are used in Adobe Analytics as the primary custom variable helping you gain meaningful insights into your user's journey. Anchor your Flow visualization using one of the following options:A background hit is a type of hit sent to Analytics from the Adobe Mobile SDK version 4. 2. I would advise you to read through this first : About Segments and Containers Now here is how I understand it: Hit container == one Adobe Analytics Server call Visit Container == returns data from all Adobe Analytics server call sent during a visit Visitor container == returns data from all Adobe. Sort by this concatenated value, then apply a secondary sort by visit_page_num. This limitation makes sense because a sequence can only be considered if there is more than one hit considered. This article also describes the processing implications of background hits and app launch events (both set by the mobile SDK) to how mobile visits are defined. firstWeb. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. If set up properly, returning Analytics visitors should also be identified via their old Analytics ID. Adobe Analytics begets Adobe Tag Manager begets Adobe's DMP begets Adobe's bid management platform, and before you know it you're paying them $5 million per year. Bounces would be the sum of visits for which ' visit_page_num' does not ever equal 2. Appending tracking code query strings are. With all the technicalities explained, it’s time to show you some use cases for working with anonymous data. If we expanded the Reporting Period to 30 days (versus the current five) and Avi and Bob still were the only people to enter the. Globally, online spending is expected to hit $910 billion this season, 11 percent growth. Adobe Analytics Segment Containers. Hope that helped. A "New Visitor"'s first visit lasts as long as they are active. If a value is not yet seen in reports, it initially is bucketed in the Low-Traffic dimension item. eVars are used in Adobe Analytics as the primary custom variable helping you gain meaningful insights into your user's journey. Audience publishing. Click the colored dot in the upper right corner of the treemap visualization, then click the checkbox ‘Lock Selection’. A dimension is visit-based if it does not change or occur multiple times within a single visit. The ‘Time spent per visit’ dimensions record the amount of time a visitor spent on the entire visit. post_first_hit_page_url: _experience. Visits. Based on the information you've provided in your post, you could try this: Build a Visit-scoped segment where Orders exists. In my last post about the basics of Analytics segments, I briefly touched upon the segment containers: hit, visit and visitor. 2. As you can see, only order metric gives me the different result while visits, and UVs are the same. While the session-level custom dimension works for most scenarios, consider the hit-level custom dimension if you have a user-ID view enabled. I want to filter for only specific hits, and then filter those results with a visitor scope. Both Adobe Analytics and Google Analytics provide a way to customize the first view a user sees when they log in. Could someone let me know if my understanding is correct or not. Level 4. User. What it does: same as Segment 2, but "exclude visitors with visits greater. A former product name for Adobe Analytics. Adobe recommends using this plug-in if you want to identify visitors as “new” using a custom number of days. Some dimensions, such as eVars, persist beyond the hit they are set on. Though the term is still used in terms of data collection by tools such as Adobe Analytics and Google Analytics. Visitor’s browser accepts cookies (first-party), and the Identity Service is deployed. This document discusses options for preserving persistent visitor identification across properties and solutions as major browsers implement tracking prevention measures for cookies. For time spent per visit/visitor, did you try following the steps below, but only subtracting the first hit from the last hit within the visit? Then summing to get a per visitor aggregate on site level. Admin. But I have not understood idea of segmentation correctly. Make sure that you record how you use each list variable and their logic in your solution design document. Each business is unique, and there are no specific formulas for creating segments, but. Or. And not only me; some of my clients did not find it easy to learn exactly how the different segment containers work. Hits - The real Black Sheep in the family. Authentication status is returned as an integer. If a visitor performs any of these actions, a new visit starts: 1. , logged in, logged out). A link must exist on the external URL and a visitor must click it in order for the dimension item to show up. Counting in other ways than just per Hit is one of the strengths of Adobe Analytics (which therefore has other weaknesses of course). This session is for all Adobe Analytics users seeking more information on how to use Raw Data. If your organization has IP obfuscation enabled, this setting is honored. You can change visit timeout to any. It is only available in Data Warehouse and Analytics Data Feed for calculation. Adobe expects U. Recent updates have significantly optimized the publishing workflow. Small Business. Experience. It can break down, filter, query, and visualize years’ worth of data, and is combined with Platform’s ability to hold all kinds of data schemas and. Both Adobe Analytics and Google Analytics provide a way to customize the first view a user sees when they log in. But I have not understood idea of segmentation correctly. Each hit represents an event/action like a page being viewed or a button being clicked or a file being downloaded. While this isn’t a wrong answer. Page events are the opposite; they count the number of link tracking calls, and exclude page view tracking calls. Geo location parameters let you target activities and experiences based on your visitors’ geography. Instructor-led training. Here are a few scenarios in which you can experience expected data variance: A4T allows for the possibility that a Target hit (top of page) occurs, but no Analytics hit (bottom of page) occurs. The ‘Days since last visit’ dimension measures the amount of time passed between the current hit of the visitor and their previous visit (if there is one). online holiday sales to hit $209. This content is suitable for administrators, data analysts, marketers, developers, and architects. Understanding how traffic metrics are defined and measured is key for those starting out on their Adobe Analytics journey—these metrics are fundamental for extracting the actionable insights that guide data. Name: Each delimited value can contain a maximum of 255 characters (or less if using multi-byte characters). Workspace / Custom Set Home Screen (Adobe Analytics) Adobe Analytics doesn’t presume to create a pre-built report for all users to see on login. 4. . If the variables are more related to the hit, page views, time on page, scroll down then that’s what you are looking for. Hi, Try changing the outer container (at the very top) to visitor level. analytics. Adobe Analytics. By creating behavioral-based segments, estimating audience sizes, and. How to work with the three different segment container types in Adobe Analytics. Effective December 31, 2023, Adobe intends to discontinue Reports & Analytics and its accompanying reports and features. Some dimensions, such as eVars, persist dimension items past the hit they are set on.