URL Rating (UR) also takes into account internal links, meaning that links from other pages on your site contribute to the authority of a page. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. 1. Search Engine Results Pages (SERPs) are the pages that Google and other search engines show in response to a user’s search query. It allows to analyze the link profile quality leading to the indicated. URL rating, like I just said, is a very Ahref-specific metric. com), #3 est attribué au troisième plus puissant (YouTube . 73. The Ahrefs domain rating gives you (and others) an indication of the link popularity and the amount of traffic of a domain. In this guide, you’ll learn:Link equity or “link juice” is a level of authority or value that is passed from a linking page to the page or pages it links to. We found that only 5. Although Google’s algorithm. Run a crawl of your website. It is the opposite of an internal link, which links to URLs within the same domain. URL Rating (UR) shows the strength of a page's link profile on a 100-point scale. Die Analyse der Hauptkonkurrenten umfasst den Ahrefs-Rang, das URL-Rating, das Domain-Rating. Ahrefs Rank (AR) ranks all the websites in our database in order, by the size and quality of their dofollow referring domains — basically, by their DR . This post will explore what it is, how it works, and. Ahrefs currently does not offer a free trial. The more and higher-quality dofollow referring domains a website has, the higher its DR is, and the closer its AR is to #1. Domain Rating and URL Rating: (Important AHREFs Domain Rating Explained) The domain and URL ratings of the other sites that will be competing with you are very important. Ahrefs Dashboard. How to upload a disavowed links file in Ahrefs Site Explorer. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. URL rating to the backlinks endpoint, so backlinks data now includes the referring page’s UR; UR history to pull the corresponding SE Overview chart. 2. This tool also shows keyword-related metrics, such as. It shows estimated traffic data for pages and domains. . Ahrefs is the closest you can get to an ‘essential’ tool if you are a serious content marketer or SEO. Other indexes may do this differently and come up with different counts. Ahrefs will also show you problems such as broken links that could hurt your ranking. What is a referring domain? Referring domains are domains from which the target website or web page has one or more backlinks. It does link tracking and analysis, competitor checks and keyword rank tracking. That’s how we come to our total domain count of ~175 million. Schritt 2: Ergebnisanalyse. So, if you experienced a negative SEO attack on one page, Penguin would penalize your entire site and rankings would drop across the board. Here are three reasons: 1. Ahrefs, a popular SEO tool, offers a range of metrics to help businesses increase visibility online. SEO is important because you’re unlikely to rank well without it. These metrics proport to calculate a website’s “authority” based, for the most part, on the quantity and quality of its backlinks. domain/*, domain/*, Prefix and URL mean? What are broken backlinks? What is Ahrefs Rank (AR)? What are broken links?Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone. Conversions are user activities that contribute to the success of your business. How to find the backlinks identified by Ahrefs on the target page. Then, hit “Check rankings. It implies that a webpage contains the “main” version of the content in question and points search engines to that particular page. The lower the UR score indicated by Ahrefs, the worse the link profile for a given URL. Best practices for improving keyword rankingsDomain Authority is a domain score developed by Moz to predict a website’s chances of ranking on search engine result pages (SERPs). In order to determine the strength of a website’s backlink profile,. Google is clearly doing an excellent job of ignoring that blatant negative SEO attack. e. Entonces, si coloca un sitio web en el Explorador de sitios de Ahrefs y verifica su UR, el número que obtendrá será solo para la página de inicio. This is a purely link-based metric, meaning it doesn’t take other SEO factors into account when determining your domain’s score. UR (URL Rating): Dit is een score van 0 tot 100, uitgedrukt op logaritmische schaal. What does referring domain mean in SEO? Referring domains or linking domains, on the other hand,. Pages per session. Backlinks. What is Domain Rating (DR)? DR domains mean the Domain Rating of a website’s domain. At this point, your website should be well on its way to a better domain rating, better rankings, more traffic, and more revenue. ”. Noindex. The URL Rating (UR) metric is a metric used by Ahrefs to measure the strength of a page's backlink profile. Thus, Health Score = (1 - 80/100)) *100 = 20%. Ahrefs rank. It runs on a scale from zero to a hundred. High-quality links and. At Ahrefs, we have UR and DR. Site Explorer > enter domain > choose the “*. Definition of Ahrefs. Although many SEOs may tell you that on-page issues like those with meta descriptions aren’t a big deal, I personally think. 4. Step 1. For example, getting a page’s URL rating from 10 to 20 will require much less. PageSpeed Insights (PSI) is a free tool provided by Google that analyzes a page’s desktop and mobile performance and provides suggestions for improving its speed and user experience. Check your website for 140+ pre-defined SEO issues. Best of all, the site’s clean interface and ease of use mean users are less likely to get overwhelmed. SE Ranking: Best for Small Businesses. ContentKing. Easy (0-10): If you get a keyword difficulty of 0-10 for the keyword you searched for then it is considered as Easy and you need backlinks from 0 to10 referring domains only. A referring domain is a website on which the backlink appears. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. The source domain splits its rating equally amongst the domains it. The term “anchor” comes from the older versions of the HTML specification where the <a> tag (mostly referred to as “hyperlink” these days) was called. Here’s a quick summary of the tools in this list: Content audit tools to help you to check how SEO-friendly your content is: Google Analytics. They are winning on ~76% of domains compared to Majestic SEO’s ~24%. Google Search Console – Performance data from Google. A high SEO score means that your website meets the quality standards for good search engine optimization while a low SEO score indicates technical and user experience issues. Increase the ‘authority’ of your pages. These include the purpose of the page, E-A-T signals, content quality, ownership of a website, and the website’s reputation. Its free features include: On-page SEO report. Now, DR or Domain Rating was created by Ahrefs. Keyword Difficulty (KD) estimates how hard it will be to rank on the first page of. April 8, 2020 9 min read. An Introduction to Ahrefs. In the above example, 9,915 (or 0. 7% of them ranked in Google’s top 10 search results for at. Crawlers are most commonly used as a means for search. But there’s more to it. Ahrefs is clearly the winner here by a huge margin – a much larger margin than my initial test with just 3 domains highlighted. High-paying affiliates. UR stands for URL Rating. Check for multiple ranking URLs. URL rating (UR) is essentially a score assigned to each specific webpage on your internet site; it’s a gauge of the strength or quality of that individual page. Backlink Profile. Ahrefs uses a website’s backlink profile to determine their DR. Overview 2. The second result has a good domain rating and a good amount of backlinks, but it’s difficult to compete with a site like Yelp. Regardless of how many backlinks you receive from. To see a web page’s URL Rating, paste the URL into Ahrefs Site Explorer. Most often, a harmful crawler will hog your bandwidth, causing pages to slow down and hurting your site’s user experience. You can use it not only for keyword monitoring but also for your entire SEO strategy. We’ve now revamped Referring domains – the report that shows you which unique websites are pointing to a domain, URL, or subdomain. Domains count is. However, even if your ideal goal is to be able to create any type of digital content, you’ll want to begin by prioritizing. It is simple to improve the domain authority and page rank, but an SEO can use some effective strategies to boost the website ranking in the search engine results. Moz Domain SEO Analysis Tool. In the end, you’ll understand what really reflects your SEO efforts and how. Enter your seed keywords. Method 1. Ahrefs Pte. It’s a useful proxy for a quick assessment of other sites (for example, for link building) but not very useful for consistent monitoring on your own site. UR –URL Rating is the same idea but focused on just the webpage (the URL). In the SERP overview, you'll see the following SEO metrics for the top 10 pages: Ahrefs Rank (AR); Domain Rating (DR); URL Rating (UR); Number of backlinks; Number of referring domains; Estimated monthly organic traffic in the target. Rank Tracker – Our most popular solution for. My Services Include: Do follow backlinks; Instant index in Google Indexed; Guaranteed ahrefs. If you're looking for a quick and easy way to pull Ahrefs' backlink metrics for up to 200 individual URLs, Batch Analysis is the tool you're looking for. After using Ahrefs for 3 years, I can't imagine my work life without it. It’s measured on a scale from 1 to 100; the higher the number, the. Enter your domain or URL. Ahrefs is a complete SEO tool. NOTE. Go to Organic. Each link pointing to your site has a URL Rating from 1 to 100 — the higher the number, the higher the link quality. Drag and drop the “H1” widget after the SERP title. Here is a list of the most important SEO terms, jargon, and abbreviations you need to know. Ahrefs’ algorithm calculates DR by looking at how many unique domains link to the website in question. Speed of crawling/updating: this depends on a page's URL Rating (UR). g ). Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from Moz’s. We’ve added the URL rating metric to Content Explorer. At its core, Web Explorer lets you search through our search engine’s ( yep. Website health. Ahrefs est un outil SEO qui permet d’obtenir un grand nombre de données dans le but de mettre en place ou de surveiller ses stratégies de référencement. Nah, fitur “Rank Tracker” di Ahrefs adalah tool yang memperlihatkan ranking situs baik dari desktop maupun mobile di lokasi pilihan. Ahrefs provides several reports to help you do backlink analysis. You should also note that when there is a page-level “nofollow” meta directive, all links on that page. That can hurt your rankings. 2%). 5. URL Distribution graph shows you all the backlinks linking to the Target URL, sorted based by the backlink pages' UR (URL Rating). At Ahrefs, we have UR and DR. High URL Rating websites are ranking high on Google Search Engine. The same goes for white hat SEO. See how much traffic your competitors are getting. Source: Ahrefs. The UR of these sites is all over the place as you go down the rankings. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. The Ahrefs domain rating gives you (and others) an indication of the link popularity and the amount of traffic of a domain. While these measurements are helpful, recollect that sites don’t rank exclusively due to. Right now, Ahrefs Rank #1 belongs to the website with the strongest. Backlinks or inbound links are. It makes zero difference if Ahrefs finds it or not. It runs on a scale from zero to a hundred. 9. 4. The second step is to click on “Organic keywords” under the “Organic search” section. It looks like this: But that was my own definition. , the one you see after entering a site into Site Explorer). Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. They are both considered "SEO tools". Start course. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. SiteChecker zeigt nicht nur den Ahrefs-Rang an, sondern auch das Domain-Rating, die Gesamtzahl der externen Backlinks und vieles mehr: Anhand dieser Kennzahlen können Sie sehen, wie Ihre Website derzeit funktioniert. Grammarly. It also has a built-in disavow tool and on-demand link checker. Ahrefs URL Rating, or UR, is a metric used to gauge the strength of a given page’s backlink profile. 1. If people searching for your topic want fresh information, you’ll lose traffic and rankings if you don’t update your page. Exit rate. Majestic In addition to data on a number of links and referring domains, Majestic also provides information on the trust and authority of websites’ backlinks and referring domains. Ahrefs is one of the tools used by the SEO and Digital Marketing industry. For more details, check the above-discussed comparison. SEO Powersuite’s Website Audit Tool. As with the old toolbar, we still show the following metrics for pages and domains: Ahrefs Rank (AR); Ahrefs Domain Rating (DR); Definition of Ahrefs. A URL Slug is the part of the URL that follows the slash (“/”) after the domain name or subfolder. com), #2 est attribué au deuxième plus puissant (Twitter. These are also known as outgoing domains. What is Ahrefs? – Definition. It works by sending the 301 “Moved Permanently” HTTP status response code to the browser or web crawler along with the new destination URL. The number of websites linking to this post. There are several ways to find out the number of referring. Domain Rating (DR) and URL Rating (UR) are the measurements Ahrefs uses to rate the backlink profile of a site. And the top 50 related questions. Site Audit > project > Internal pages > Performance. Generally speaking, each page passes its rating score to all the. DR is a domain-level metric, and UR is a page-level metric. But there are downsides in not following them, such as fines and imprisonment. Ranking high gets you free, passive, and consistent traffic month after month. Install Yoast’s SEO plugin. 7% of “lucky” pages to see how quickly they got from nowhere to the Top10. While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s. However, slugs can also contain. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. These are all unofficial: 6xx+ – Unofficial. A page’s URL Rating can be checked for free, by entering its URL into Ahrefs’s Website Authority Checker. Optimize an organic page for that keyword, or 2. A broken link is a hyperlink that points to a page or resource that does not exist. Reciprocal links are sometimes built based on agreements for the purpose of SEO, which is not considered a good practice. Ahrefs Rank – Ahrefs’ ranking of a domain’s rating relative to all the other domains on the Internet. They also transfer PageRank (authority) to the new URL. Domain Authority and domain rating, both are correct in their own way. Domain Rating (DR) and URL Rating (UR) are the metrics Ahrefs uses to rate the backlink profile of a website. Last year we increased organic traffic to our website by 250%. It runs on a scale from zero to a hundred. The UR of this very page that you’re reading is 30, and it has backlinks from over a thousand different websites (ref. With every subscription you get a unified number of 500 Reports limit that can be spent in Batch. domains): Ahrefs is a professional-grade SEO tool with powerful features across everything from keyword management to competitive analysis. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. Toggle the “Any word” switch. The most major factor in the google rank of any site is its URL. Это значит, что мы предлагаем лучшую базу данных по обратным ссылкам в индустрии. Ahrefs DR is based on the number and quality of. The higher the score, the stronger the link profile. Das Domain Rating (DR) ist eine Kennzahl des SEO-Tools ahrefs, die den Linkprofilstärke einer Domain auf einer Skala von 0 bis 100 bewertet. 6% of domains have reciprocal links, meaning that some of the sites they link to also link to them. If you are looking to increase your site url rating OR ur you are on right gig. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. It is extracted from one of the top-ranking pages for that search query and includes that page’s title and URL. On the bright side, this traffic is usually easy to reclaim. All Collections. Ahrefs introduced Domain Rating, and Moz introduced Domain Authority. Keyword difficulty is always only an estimation because Google does not disclose all its ranking factors. DR or URL Rating indicators expressed on a point scale, allow checking URL and domain linking profile that. You can see that when we do this for Moz, Site Explorer finds the same issue for the term “keyword cannibalization” as we found earlier using method #2. Link Building: find the strongest backlink opportunities in a niche. As with the old toolbar, we still show the following metrics for pages and domains: Ahrefs Rank (AR); Ahrefs Domain Rating (DR);The backlink audit process involves using tools like Ahrefs to gather data about your backlink profile, analyzing the backlinks based on various metrics such as Domain Authority, Page Authority, anchor text, and link relevance, and identifying potentially harmful links. DR stands for Domain Rating. Switch from HTTP to HTTPS. Then spread that content to relevant outlets that will increase your visibility. The Domain Rating score of those domains (the higher the better) The number of unique domains each of those sites link to (presumably, the more generous they are with links, the less power those individual links have). Good: dog. To access these settings, go to Project Settings > Site Audit > Crawl Settings. For this review, we have picked out seven areas that you can analyze and improve with Ahrefs. The metric is calculated using Ahrefs' proprietary algorithm, which takes into account the quantity and quality of backlinks pointing to the page. Beginner’s Guide to Ahrefs: Learn How To Use Ahrefs for SEO Success. Ahrefs rank. It’s faster and more reliable than the previous version, as it only contains backlinks from sites we’ve crawled in the past six months and unique keywords. DR is a proportion of the amount and nature of the backlinks going to the whole area, while UR rates the backlinks going to a particular page. Domain Rating and URL Rating checker. Domain Rating (DR) and URL Rating (UR) are the metrics Ahrefs uses to rate the backlink profile of a website. Hauptsächlich wird Ahrefs zur Analyse des Linkprofils verwendet. 5xx – Server errors. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords. The scope defines the boundaries within which you want us to crawl your site. <a. The bigger the number, the stronger a page's link profile is. i will help you to boost your site url 80 plus guaranteed. New to Ahrefs or feeling a little lost? Start here ;) By Helen and 7 others 8 authors 22 articles. The anchor text or link text is the clickable text of an HTML hyperlink. I mean,. Je höher der Wert, desto besser. Here’s a breakdown of the terms that you’ll run into as you use Ahrefs. You can develop a perfect content strategy. Next, the tool will run the request and return the results in a matter of seconds. Optimize your website and content. We use it for everything SEO-related. Ahrefs – Best all-around keyword tracker. Updated over a week ago. URL ratings are tracked on a logarithmic scale, meaning that it can be shifted much more easily on the lower end of the scale compared to the higher end. Create a financial spreadsheet. Meaning, they assist with things like keyword research, competitive research, link analysis, technical SEO audits, and more. Aujourd’hui, le SEO ou Search Engine. Ahrefs Website Authority Checker. Google Search Console (GSC) is another SEO tool on our list. DR vs DA (Summary) Domain Authority (DA) and Domain Rating (DR) are two of the most prominent metrics that SEOs use to understand website authority. How to see a site's backlinks history beyond the predefined 60 days. In this case, it’s because Ahrefs reports that, “URL Rating wasn’t populated for your target. Ahrefs has an Ahrefs Rank and Domain Rating. 1. Traffic. When a domain's DR is higher, more "link juice" is transferred to linked domains. Search intent - also referred to as “user intent” - is a term that describes the goal and purpose of the user’s search query. URが 高ければ 高いほど、その ページの価値が高い と言う事になります。. Written by Rebekah. Ahrefs all-in-one SEO toolset can help you with: - Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords - Link Building: find the strongest backlink opportunities in. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. 3. Calculation. 865. Le classement Ahref est calculé à l’aide d’un certain nombre de mesures et d’une formule. How to find the backlinks identified by Ahrefs on the target page. UR（URL Rating） Ahrefs 的UR评分为页面级分数，分值介于1-100。URL 评级主要计算的是当前页面的反向链接强度。这个数值越大，表明对应页面的反向链越强。 DR（Domain Rating） Ahrefs 的DR评分为域名级分数，分值介于1-100。Product Blog. Table of Contents. We see a strong correlation between the number of referring domains a web page has and its position in Google search results. It represents the strength of the website’s backlink profile on a logarithmic scale from 0 to 100, with the latter being the strongest. In SEO, broken links are divided into: Broken outgoing links (often. Domain Rating and URL Rating checker. Example 2 We have a Top Level Domain (TLD) of , subdomain of and the subdirectory of. 3. Click the Organic Keywords report. 4. This helps them to serve the correct version to their users. January 26, 2023 4 min read. You do this by ranking in organic search results. When a domain's DR is higher, more "link juice" is transferred to linked domains. See how well your website ranks compared to other websites in the Ahrefs database (based on the size and quality of their backlink profiles, or domain ranking). For now, it’s not possible to filter or sort by UR since we don’t have this metric for all pages in the content index. Outgoing links report with link highlighter and broken link. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. The number of websites linking to you. We updated a blog post and redirected it to a new URL. Republishing your post is the easy part. Depending on the number of high-quality backlinks from unique domains, ahrefs can. The document has three main sections: Page Quality Rating Guidelines – This section explains the main factors that quality raters should look for in the search results. It’s developed by Ahrefs, a data-driven marketing toolset powered by a huge index of backlinks, keywords, and content. 1. Our free keyword generator can help you discover 150 keyword ideas for (almost) any keyword. This suggests that the larger the number, the stronger the page’s backlink profile. Ahrefs. Ahrefs Domain Rating According to Ahrefs: “Domain Rating (DR) shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. The speed of crawling and updating specific pages depends on their URL Rating (UR). A 301 redirect is a permanent redirect. Let’s start with the absolute basics and answer a simple question: how many. That doesn’t mean keyword stuffing. Go to Ahrefs. com, app is a subdomain of the root domain ahrefs. Site Explorer. View latest updates. If a user puts a website into Ahref's Site Explorer, then he can check its UR. It’s called URL Rating (UR), and it is calculated in a fairly similar fashion to the original PageRank. Domain Authority is a domain score developed by Moz to predict a website’s chances of ranking on search engine result pages (SERPs). The exact meaning will differ depending on which tool you use. If you have multiple versions of the same page in different languages, you can use the hreflang tag to tell search engines like Google about these variations. i will help you to. , Domain Rating). They do this by making your searches more precise and focused. You can utilize Ahrefs to. Select the country you want to see rankings for. We estimate the search traffic your target gets from each of those keywords based on its ranking position, monthly search volume and our estimated CTR for that position. Both internal and external links are taken into account when calculating this metric (but they’re “weighted” differently). The linking page has a “noindex” attribute and therefore we don’t count links from it (this is debatable, but that is what we have decided to do for the time being). PageSpeed Insights works by analyzing a webpage’s HTML, CSS, fonts, and JavaScript, and provides suggestions to optimize the performance of the page. In YouTube studio, you can see the average view duration for all of the keywords you rank for. We are currently viewing the homepage of the domain, so the UR is telling us the power of the homepage. This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, 1 being where all new websites start and move on up from there. The higher the domain rating, the more link juice your website receives. Hreflang is an HTML attribute used to specify the language and geographical targeting of a webpage. Assessing keyword difficulty can help you determine whether or not it’s worth your time and money to either: 1. Note: By using the option "Turn off for this project" for "Errors", Health Score will be affected and for "Warnings" or. Ahrefs располагает вторым по активности веб-краулером после Google. 200k+ SEO professionals across the world use it in their daily work. One could hardly compare the two. URL Rating (UR) is a metric that shows how strong a backlink profile of a target URL is on a scale from 1 to 100. com -> Outgoing links -> Broken links. Here they are: See how much search traffic your competitors get. The main difference between referring domains and backlinks is that referring domains are the websites your backlinks are coming from while backlinks are the actual links on sites that are linking to your web pages. e. GSC only shows up to 16 months of data by default, but Ahrefs will store and show data for longer than that – as long as your GSC account is connected. In the Wins by IP test, Ahrefs finds 216% more than Majestic SEO. Replace spaces with hyphens. domain/*” mode. What is Ahrefs used for. Example 2 We have a Top Level Domain (TLD) of , subdomain of and the subdirectory of. It is measured on a logarithmic scale from 0 to 100, with the latter. Naked URL: the anchor text is the raw, ‘naked’. How to monitor recent ranking changes in Site Explorer. number of backlinks. e. Enter your target keyword, add your website, and choose your target location. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Most of the features inside Ahrefs are designed for marketing professionals. And three endpoints to Keywords Explorer: Keyword metrics for a single keyword or a list of keywords; Volume history for a single keyword; Volume by country for a single keyword. com’s database of 500 billion pages, we actually. ”. 1. Step 3. Hiểu đơn giản nghĩa là. You’ll also find links to useful resources from our SEO Blog and YouTube channel throughout, so you can forge your own path to SEO mastery. URL Rating (UR) also takes into account internal links, meaning that links from other pages on your site contribute to the authority of a page. Written by Helen. External websites that direct users to your site are known as referring domains and are sometimes known as “linking domains. On-page SEO is anything you can do on the page itself to improve its rankings and visibility. Your niche is the category you want to talk about and promote. Get links to more pages. A 301 redirect indicates that the web page or resource was moved from one location to another permanently. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. Even if your website didn’t lose any backlinks, other websites could gain them along the way. Sebelum menggunakan fitur ini secara leluasa, kamu dapat. An SEO score is a metric given by an SEO tool to give you an idea about the health of your website regarding SEO.