We look at some of the main differences between the two products regarding data ingestion and shows how the Audience Manager Data Connector can be used as a stop gap until processes have been moved over to Real-time CDP. Choose a data source when creating traits. Understanding Audience Manager Destination types. Use Data Explorer to validate trait creation for on-boarded data. This video discusses the different destination types and where they are located in Real-time CDP. Here, we’ll walk you. Some of your traits are based on conversions on your site. Implement via Adobe Experience Platform tags when not using Adobe Analytics. User. Map Audience Manager segments to destinations. Fundamentals of Adobe Audience Manager (formerly known as Organize and Build Audience Profiles in AAM) is a 1-day instructor-led classroom and virtual course. This video walks Audience Manager users through the data governance functionality in Real-time Customer Data Platform, comparing it to what was available in Audience Manager. Plan trait creation from Analytics data. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Create a schema using the Schema Editor. Experience LeagueLeader. Intro to Audience Manager. Create a data source for Analytics data. In this video we walk through the steps, including tips and tricks, of creating a Data Source in Audience Manager that you can use for data coming in live from an analytics solution like Adobe Analytics. Audience Manager tutorials; Intro to Audience Manager. Audience Manager tutorials; Intro to Audience Manager. How a DMP can change your business; Audience Manager - Overview of a. Learn. Understanding the XDM system & Experience Data Model. Measuring ROI in a. Traits and segments. Have access to Adobe Audience Manager and the appropriate permissions to create, read, and write traits. Measuring. Adobe Audience Manager does not require all ten, but rather only requires consent for the following purposes, in addition to vendor consent: Special Purpose 1: Ensure security, prevent fraud, and debug. Experience League. Map Audience Manager segments to destinations. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Now viewing. Map Audience Manager segments to destinations. This is referring to “client-side” DIL implementation, not server-side forwarding of Adobe Analytics data, and will cover DTM, Launch by Adobe, and implementations with no Adobe tag manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. 08/21/2017. js implementation. Traits and segments. Audience Manager tutorials; Intro to Audience Manager. A collection of videos and tutorials for Adobe Analytics. Up Next: Creating Segments in Adobe Audience Manager | Back to Audience Manager Learn. Configure trait expiration with the Time to Live (TTL) setting. Measuring ROI in a. The following video will walk you through what the steps are necessary to actually get these two products fully integrated in a bi-directional server-side forward and powerful way. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Configure trait expiration with the Time. Map Audience Manager segments to destinations. These will give you additional insight into third-party data that can extend the reach of your segments. Use Audience Optimization reports to understand media performance; Other integrations. A collection of videos and tutorials for Adobe Analytics. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Walk through the fields in the UI to create a segment in Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Adobe Campaign has two types or profiles: Identified profiles. Implement via a non-Adobe tag manager when using Adobe Analytics. A collection of videos and tutorials for Adobe Analytics. Customer Journey Analytics is Adobe’s next-generation Analytics solution that lets you use the power of Analysis Workspace with data from Adobe Experience Platform. Format and ingest file-based data. Steps for ingesting file-based data. Create onboarded traits. Understand numbers in the Trait graph. Import segments from Adobe Analytics into Audience Manager. In this video, you learn the steps to take as you onboard offline data into Audience Manager, including the file name requirements for the data file. Choose the right profile merge rule. Configure trait expiration with the Time to Live (TTL) setting. I have - 366535. Two of the more common methods for triggering a rule in Platform tags (and therefore sending data into Audience Manager), are: Setting JavaScript custom events (see example HERE with Adobe Analytics) Using a Direct Call Rule. Admin. A collection of videos and tutorials for Adobe Analytics. Overview. This video addresses traits in Audience Manager and what the equivalent is in Real-time CDP. Use code view to create and edit traits. Understand the match rate interface. Configure trait expiration with the Time to Live (TTL) setting. Go to Extensions > Installed and click to configure the Analytics extension. Measuring. Measuring. Add your. In addition to having this bulk upload tool to simplify and save time reporting your data usage, customers purchasing second-party or third-party data from Audience Marketplace benefit from an improved cost attribution policy. Learn basic terms and concepts to get started in Adobe Audience Manager – including signals, traits, segments, and more, with this support video. Audience Manager tutorials; Intro to Audience Manager. View again. This section contains videos and tutorials for topics regarding People-based Destinations. Measuring ROI in a. Now viewing. This method is also known as a synchronous integration. Audience Manager Guide. This video goes over some of the main options and shows you where to get more information. Learn how to set up the permission groups and add users to them. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Search. Use code view when building segments. Measuring. Measuring. A collection of videos and tutorials for Adobe Analytics. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Learn the different types of destinations in Adobe Audience Manager, and give examples of when you would use each one. How a DMP can change your business; Audience Manager - Overview of a. Use data export labels to control data flow. Developer. Below are some existing videos and tutorials that can help you learn about Real-time Customer Data Platform. Learn basic terms and concepts to get started in Adobe Audience Manager – including signals, traits, segments, and more, with this support video. Create conversion traits. Measuring. Bookmark the links for learning Audience Manager basics from experts. Understand numbers in the Trait graph. Leader. Audience Manager tutorials; Intro to Audience Manager. Search. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. To send an audience segment out to a DSP or other partner, you need to map the segment to a destination in Audience Manager. Measuring. Map Audience Manager segments to destinations. 3. Audience Manager tutorials; Intro to Audience Manager. The real power of Audience Manager’s Look-alike Modeling comes when you seek to expand your baseline audience against a quality, brand new set of users from second-party and third-party data sources. Experience League. Below are some existing videos and tutorials that can help you learn about Real-time Customer Data Platform. Search. g. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Admin. Use code view to create and edit traits. It can be helpful in many ways - frequency management to drive media efficiency, personalisation across channels instead of silos, centralising data from multiple data silos - online & offline, identity management to target specific users instead of devices, AI & ML capabilities for driving operational efficiency, leveraging data outside your. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Experience Platform enables organizations to centralize and standardize customer data and content from any system and apply data science and machine learning to. Complete the earlier lessons in the Initial Configuration and Tags Configuration sections of this tutorial. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. e. This tool lets you easily report your data usage, even if you have many items to update. Measuring. A collection of videos and tutorials for Adobe Analytics. Measuring ROI in a. Measuring ROI in a. Use Experience Platform tags to implement in Websites. Last update: 2023-09-26. In AAM, there is a field where you can mark your trait as a conversion trait, especially for use in Audience Lab. A collection of videos and tutorials for Adobe Analytics. Audience Manager tutorials; Intro to Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Audience Manager tutorials; Intro to Audience Manager. Learn to navigate the Audience Manager user interface. Up. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Highlighted are the following use cases: Implement via Adobe Experience Platform tags (formerly, Launch) when also using Adobe Analytics. Audience Manager tutorials; Intro to Audience Manager. Use Profile Merge Rules for device extension and increased reach. Measuring ROI in a Customer Suppression. Measuring. Understand Audience Manager destination types. Audience Manager tutorials; Intro to Audience Manager. Traits. Create a segment taxonomy. Measuring ROI in a Customer Suppression. Here, we’ll walk you through Audience Manager basics like addressable audiences, data explorer and A/B test segmentation. Learn. Today, customers and partners can upload IDs to our Global data sources in any format without being notified of whether the ID is properly formatted. Use code view to create and edit traits. Advertising DSP customers with Adobe Audience Manager can use Audience Manager event pixels to capture impression-level data and click-level data from DSP campaigns. It discusses the Data Usage and Labeling Enforcement (DULE) framework and where in Platform that it can be applied. Build a segment to suppress ads to customers. More tutorials. Measuring. In the Platform UI, select Sources from the left navigation to access the Sources workspace. Overview Created for: Beginner User Developer Admin Leader In this video we identify four common Audience Manager use cases, and describe the best practices. Customer tips - getting the most out of Profile Merge Rules. This will add the Audience Manager “Module” (code) to the Analytics AppMeasurement. System Components. Create onboarded traits. When bringing your 1st-party into Audience Manager to better understand and target your customer, there are certain formatting requirements for the data. Create a conversion trait in Audience Manager; Audience Manager tutorials; GDPR Readiness Guidance for Audience Manager Customers (Data Controllers) Segment Details Page; Customer tips - trait and segment best practices; Section 2: Trait creation. Understand numbers in the Trait graph. Admin. Admin. 20%. Tutorials Creating a Trait and Segment Folder Taxonomy in Adobe Audience Manager. Audience Manager tutorials; Intro to Audience Manager. This tutorial applies to you if you have both Adobe Audience Manager (AAM) and Adobe Analytics, and you are currently sending a hit from the page to AAM using DIL (Data Integration Library) code, and also sending a hit from the page to Adobe Analytics. Now viewing. Documentation Audience Manager Audience Manager Tutorials. Learn tips for creating onboarded traits in Audience Manager. Experience Cloud Advocates. Sign In. Introducing Adobe Real-Time CDP, the. Discount. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. These give you a mechanism in Audience Manager to control the flow of different data types/sources, so that you can meet your privacy requirements. Audience Manager tutorials; Intro to Audience Manager. For additional information, please see the documentation. Map segments to a device-based destination. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. You will also learn some best practices, as well as what can cause a low match rate. Feel free to explore other videos and tutorials around these to learn more about Platform. In this integration video, learn how to use the Audience Manager data connector to bring traits and segments from AAM into the Platform and combine them with other rich data. Understand numbers in the Segment graph. Audience Manager tutorials; Intro to Audience Manager. Implement via a non-Adobe tag manager when using Adobe Analytics. Adobe Experience Platform is developed under an “API first” philosophy. Steps for ingesting file-based data. Varun Kalra, Multi-Solution Consultant at Accordant, gives tips on choosing and using Profile Merge Rules (PMRs). Adobe Audience Manager learning resources. The ID Sync process is done on the customer’s website properties via. Use code view when building segments. To best make use of Segmentation, please ensure your data is ingested as profiles and events. Build a segment to suppress ads to customers. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Measuring. Measuring ROI in a. Learn how to set up Adobe Audience Manager using the Platform Web SDK and validate the implementation using a cookie destination. Experience Manager tutorials. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Audience Manager tutorials; Intro to Audience Manager. This section provides information. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Furthermore, Audience Manager offers easy tag deployment and management with robust data. Audience Manager use cases. In case you would rather just jump in and find it without watching this short video, you can find your Partner Subdomain in two places in the UI: If you have already created a rule-based trait, click Get Trait URL. Adobe Audience Manager is the next-generation DMP that focuses on your customer and the experience. This video walks Audience Manager users through the data governance functionality in Real-time Customer Data Platform, comparing it to what was available in Audience Manager. Use filters and recommendations to choose third-party data in Audience Marketplace. Below are some existing videos and tutorials that can help you learn about Real-time Customer Data Platform. Reporting second and third-party data usage in Audience Marketplace at the segment level. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Go to Extensions > Installed and click to configure the Analytics extension. g. Adobe utilizes an ID Sync process to help identify online users and match or sync those identities with a downstream platform (such as Google DV360). Create segments. Audience Manager tutorials A library of how-to videos. Existing Adobe Audience Manager customers should be familiar with how device-based destinations like Google DV360 work. Last update: 2023-08-02. Hi there, There are 2 places for AAM video tutorials: Adobe Audience Manager tutorials | Learn how to use Adobe Audience Manager How-to Videos for Adobe Audience Manager For instructor led trainings, you can check this: Course Catalog | Adobe Digital Learning Services Thanks, Varun KalraAudience Manager tutorials; Intro to Audience Manager. Was this page helpful? Yes. Experience League. The basics of creating segments. Without wasting much time let’s get into the adobe AEM tutorial. Test profiles. , gender, color, price). Create a source connection with Adobe Audience Manager. Configure trait expiration with the Time to Live (TTL) setting. Measuring ROI in a. Check the box to Automatically share Analytics Data with Audience Manager. Audience Manager tutorials; Intro to Audience Manager. 08/21/2017. Transcript. Create a data source for Analytics data. In this video, learn how to configure a search in Data Explorer, run it, and then save it for re-use at a later time. User. Measuring. In this video, see how to use the General Reports in Audience Manager to get numbers for traits and segments. Signals, Traits, and Segments; Segments: Purpose, Composition, and RulesFollow the steps in this tutorial to forward Analytics data to Audience Manager instead of having the Audience Manager Data Integration Library (DIL) code send a pixel from the page. Using Platform APIs, you can programmatically perform basic CRUD (Create, Read, Update, Delete) operations against data, such as configuring computed attributes, accessing data/entities, exporting data, deleting unneeded data or batches, and more. For example, Adobe Audience Manager’s vendor number on this list is 565. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. 08/21/2017. For additional information regarding. Audience Manager tutorials; Intro to Audience Manager. Click Edit to open Segment Builder and then click Traits to open the traits panel. Search. Profile Merge Rule enhancements - prerequisites. Audience Manager tutorials; Intro to Audience Manager. The Addressable Audiences feature shows you the overlap between the audiences you see across all of your properties where Audience Manager collects data and your selected destination. Our Adobe Audience Manager Training course aims to deliver quality training that covers solid. The documentation in this section described the outdated method of integrating with Google Ad Manager and has been removed. Measuring. Use code view to create and edit traits. Learn the functionality of Audience Manager as a Data Management Platform (DMP). Admin. Import segments from Adobe Analytics into Audience Manager. Steps for ingesting file-based data. Additional Resources. In order to track traffic from Google Ads, do I also need access to Audience Manager and Campaign?? Needing Adobe Analytics training, and am pushing thru tutorials as I come across. Sign In. Audience Manager tutorials; Intro to Audience Manager. iDFA, GAID, Roku ID) have formatting standards that must be met in order to be usable in the digital advertising ecosystem. Audience Manager tutorials; Intro to Audience Manager. e. Data activation. Vendors maintain their spot on the list. This video shows Audience Manager users the concepts regarding bringing Web site data into Real-time Customer Data Platform (Real-time CDP), and includes a high-level touch on where the Audience Manager Data Connector fits, as well as how the data can move from the Web site directly through the Web SDK into Real-time CDP. Traits and segments. Choose a data source when creating traits. Audience Manager tutorials; Intro to Audience Manager. The event pixels send the data as actionable signals to Audience Manager. In addition to having this bulk upload tool to simplify and save time reporting your data usage, customers purchasing second-party or third-party data from Audience Marketplace benefit from an improved cost attribution policy. Tutorials Creating and Testing a Rule-Based Trait in Adobe Audience Manager. Audience Manager tutorials; Intro to Audience Manager. Choose a data source when creating traits. Adobe Audience Manager learning resources. See how to authenticate so that you can use the BAAAM sheet to create, edit, and delete traits and segments via the REST API. In day-to-day work in Audience Manager, you might need to quickly find out if a trait has been created from a specific key/value pair. Audience Manager tutorials; Intro to Audience Manager. In Audience Manager, device-based destinations are also called server-to-server destinations. In this Audience Manager example, you use a Direct Call rule in Platform tags to trigger the hit going into Audience. Up next. Plan trait creation from Analytics data. This video addresses traits in Audience Manager and what the equivalent is in Real-time CDP. Steps for ingesting file-based data. Find out how to control who gets to see and work with assets, including traits, segments, destinations, and models. Then, we’ll help you with advanced tools like segment builder, look-alike. Measuring. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Choose one of your segments as the “base segment,” which is the audience segment that will be split across. Create a first-party Look-Alike Model in Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Role-based access control in Adobe Audience Manager allows you to manage permissions at a group level, controlling who gets to see and work with assets, including traits, segments, destinations, and models. Learn the process of running and interpreting an overlap report. For more information, including downloading the BAAAM worksheet, please visit the documentation. Increase ROAS by using Algorithmic (Look-Alike) Models in Audience Manager. Step 3: Schedule & pay for exam. Varun works primarily on Audience Manager, Adobe Analytics and AEP projects which involve data discovery,. Create and manage traits in bulk with BAAAM. This document explains how to tag Advertising DSP ads to capture cookie-based impression and click events using Audience Manager pixels, and additional tasks necessary to use the data. Create and manage traits in bulk with BAAAM. Now viewing. Measuring. Measuring. Two of the more common methods for triggering a rule in Platform tags (and therefore sending data into Audience Manager), are: Setting JavaScript custom events. In this Audience Manager example, you use a Direct Call rule in Platform tags to trigger the hit going into Audience. Go to tutorials Community Audience Manager community Connect with Audience. Batch (Server-to-Server): Transfers data between servers on a set schedule after a visitor has left the page. Expand the Adobe Audience Manager section. e. This is referring to “client-side” DIL implementation, not server-side forwarding of Adobe Analytics data, and will cover DTM, Launch by Adobe, and implementations with no Adobe tag manager. For. Video offers a walkthrough of the User Interface and describes the various features. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. Create datasets and ingest data. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. User. Measuring ROI in a. Measuring ROI in a Customer Suppression. Create a conversion trait. This will add the Audience Manager “Module” (code) to the Analytics AppMeasurement. Varun Kalra, Multi-Solution Consultant at Accordant, gives tips on choosing and using Profile Merge Rules (PMRs). You can also find details. Understand the match rate interface. It builds on the additional videos and documentation regarding People-based Destinations. View again. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Audience Manager tutorials; Intro to Audience Manager. Measuring. Audience Manager tutorials; Intro to Audience Manager. Feel free to explore other videos and tutorials around these to learn more about Platform. Previous page. Experience League. Information about the history of Adobe Audience Manager, the types of data collected, segmentation, reporting, and more. Use code view when building segments. Measuring. Measuring ROI in a Customer Suppression. The overlap between each circle represents the different types of addressable. Tutorials. Check the box to Automatically share Analytics Data with Audience Manager. This video walks you through the setup. You can see a list of available server-to-server destination partners in the Audience Manager Device-based Destinations documentation. Adobe recommends customers with On-Premise deployments to deploy the latest patches to ensure higher stability, security, and performance. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Reporting second and third-party data usage in Audience Marketplace at the segment level. Measuring. 10-24. Measuring. In this tutorial, learn the steps create a. Now viewing. User. This video walks through mapping segments to a device-based destination, also known as a server-to-server destination. Understand numbers in the Trait graph. This video walks you through the different types of destinations in Adobe Audience Manager, and gives examples of when you would use each one. As you move from Audience Manager to Real-time Customer Data Platform, it is helpful to understand the differences in concepts. Create a trait taxonomy. Varun works primarily on Audience Manager, Adobe Analytics and AEP projects which involve data discovery,. For initial setup, you can name this Platform Web SDK tutorial. Learn the process of creating a profile merge rule. . Audience Manager tutorials; Intro to Audience Manager. A collection of videos and tutorials for Adobe Analytics. Import segments from Adobe Analytics into Audience Manager. Save searches in Data Explorer for convenient re-use. Understand numbers in the Trait graph. It gives you a more complete customer profile because it can collect and. Learn about Audience Marketplace. Leader. 08/21/2017. With Adobe Audience Manager you can create and share audiences across the Marketing Cloud, enrich audiences for cross-channel strategies, apply look alike modeling as well as data governance. This shows you how to do that and to set up the setCustomerIDs () method in Experience Platform tags for log-ins. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Audience Manager tutorials; Intro to Audience Manager. Our product and services give digital advertisers and publishers the tools they need to control and leverage their. For self-help resources, see Audience Manager documentation and tutorials on Experience League. Create a conversion trait. We look at some of the main differences between the two products regarding data ingestion and shows how the Audience Manager Data Connector can be used as a stop gap until.