Our Calculated Metrics tools offer a highly flexible way of building, managing and curating metrics. Simple Page View sequence Identify visitors who viewed a page and then viewed another page. Hope that helped. You are correct about s_vi being the visitor ID, this should stay the same for every visit (at least we hope so!). Exclude hits. The visitor leaves the site, but returns six days later. This document explains how major browsers’ tracking prevention measures affect the third-party and first-party cookies set by Adobe Analytics. Topics: Audiences. It uses the following steps to measure calculation: For a given hit, look at the timestamp. Use traffic variables (Props) to help you understand the popularity of various dimensions on your site, such as page views, visits, unique visitors, and time spent. In Adobe Analytics, you navigate a workspace environment, where you’ll see all your reports and. However, Analysis Workspace provides. Courses Tutorials Events Instructor-led training View all learning options Tutorials Events Instructor-led training View all learning optionsThe getNewRepeat plug-in allows you to determine whether a visitor to the site is a new visitor or a repeat visitor within a desired number of days. This dimension is useful to understand which specific URLs drive the most traffic to your site. Could someone let me know if my understanding is correct or not. One way is to simply create the ‘rule’ in adobe launch by adding the extension Common Analytics Plugins. success events) — for example, which campaigns drive. Bounces would be the sum of visits for which 'visit_page_num' does not ever equal 2. Customize what data is collected to get the most out of Analytics data. Calculated and advanced calculated (or derived) metrics are custom metrics that you can create from existing metrics. When a visitor returns to your site, Adobe looks at how long ago the previous visit was, and buckets the hit in the appropriate dimension item. Method 1: Use the <amp-analytics> tag with the "adobeanalytics" template. in mind. Rail analytics provides information about the number of visitors to a website real the number of page views. while. Therefore, one visitor can generate many page views. Hit is the default, which is justifiable because it is the easiest to conceptualize. 1) visitors with page view: “visitor“ (not visit) with (“hit container“: „page“ contains „SpecialPage“) 2) visitors who never saw that page: “visitor“ with „exclude“ segment 1) hope this helps. 1. But I have not understood idea of segmentation correctly. com Beginner. You can change visit timeout to any. 3. Create a data layer; Compare implementation methods; Global report suite considerations; Implementing multi-suite tagging; Create a solution design document; Take charge of an existing Adobe Analytics implementation; Implement Analytics using Experience Platform Edge. While the session-level custom dimension works for most scenarios, consider the hit-level custom dimension if you have a user-ID view enabled. IoT, and more — and utilize a flexible data schema that isn’t bound by order or the hit-visit-visitor model. One first thing to know is that you can only create sequential segments for Visit and Visitor based segment only. Visit depth increases only if the hit is a page view, and the Page dimension is not the same as the last page view’s dimension item. This funnel is based on a “per visitor” interaction. For Virtual report suites, you can change the visit timeout using the Visit timeout drop-down list. User. But tracking internal vs. In my last post about the basics of Analytics segments, I briefly touched upon the segment containers: hit, visit and visitor. 7 billion from Nov. This metric is helpful when you want to see average time spent for specific dimension items. Visitors. 5. Customer Journey Analytics is an Adobe Experience Platform application that enables customers to bring in their omni-channel disparate data sets and stitch it to a common profile for better data ingestion and analysis capabilities, all in real-time. And not only me; some of my clients did not find it easy to learn exactly how the different segment containers work. This funnel is based on a “per visitor” interaction. Configuring eVars is one of the most fundamental parts of your Adobe Analytics implementation. Go to the Extensions tab, then click the Configure button under Adobe Analytics. For example, I want to filter hits to only those with a purchase of X product, then filter those hits to visitors who have spent Y amount on that product. Click the colored dot in the upper right corner of the treemap visualization, then click the checkbox ‘Lock Selection’. Examples that explain discrepancies between metric counts Create a flow visualization. The exclude/include affect based on the container level - hit/visit/visitor. Ordering Hits -> Follow a Visit Unique Visitors. visit: an entry from campaign - referrer type "other websites" - marketing channel "paid traffic" (depending on setup) 3. Funnel dimensions can be modified by choosing Clickthrough, Hit, Product, Visit or Visitor. Admin. However, I remember how long it took me to understand them initially. If you use Analytics as the reporting source for an activity, all reporting and segmentation for that. Visits vs. The first sends the information of the new visitor information and the visits, and the second server call is the windows load server call with PV. For example, I want to filter hits to only those with a purchase of X product, then filter those hits to visitors who have spent Y amount on that product. Google Analytics v/s Adobe Analytics: From Google Analytics . By default, if a visitor is inactive for 30 minutes or more during a session, the visit is terminated and a new visit begins when activity resumes. The numerator in all time spent calculations is total seconds spent. 5K. If you are migrating from the. Consider, eVar1 expiration is set to visit. Visit: Adobe includes all the hits of the visits if your condition is true during the visit. firstWeb. However, the visits. Or. Collect and measure Collect and measure Analytics for Streaming Media; Custom variables. Example 1. So let's say I wanted to know how many unique visitors paid at least 5 visits a month, for a 12 month period. Could someone let me know if my understanding is correct or not. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Navigate to Site Metrics > Visitors, and then the desired unique visitors report. This metric displays in HH:MM:SS format. An internal document maintained by an organization that outlines how custom variables are used, and the logic used to populate them. Segment Comparison (Hit VS Visit VS Visitor) I recently started studying Adobe Analytics. I cant get any public. I am seeing huge difference in unique visitors counts in GA and AA. There is « Time spent per visitor » and « Time spent per visit ». For a given dimension item, add all page depths for that dimension item, and divide it by visits. These visitor profiles are deleted after at least 13 months of inactivity regardless of any. Assign this. According to Adobe Experience League, segments can be based on: Visitors based on attributes: browser type, device, number of visits, country, gender. The concatenation of these two columns can be used as the standard of identifying unique visitors regardless of how they were identified as a. Funnel by Visitor. The Page Name value in the first hit of the visit. During the session, the user can view any number of pages, but the visit as a whole will count as one. Here are the steps to create a visitor engagement score in Adobe Analytics: Log in to your Adobe Analytics account and navigate to the workspace. The ‘Hit type’ dimension determines if a mobile app was in the foreground or background when the hit was sent to Adobe data collection servers. ; Click the Dashboard button. Authentication status is returned as an integer. 13. A previous visitor making a. the world of hit vs. So if I was to use visit depth = 2 the Add to Cart rate I would. Filters. The first is a request for Adobe Audience Manager, and you should see your Marketing Cloud Org ID in it. we have a campaign (so called Content Hub) on our website, so we have created a hit segment just to track visitors, who were part of this content hub on our website and not. If a visitor switches back and forth between tabs, each hit counts as part of the same visit. Visits are a compilation of page views. holiday sales online to hit $207 billion from Nov. Solution design document: Also known as a solution design reference, or SDR. As I have always seen it, the Visitor container as the largest of the three (Hit/Visit/Visitor) and would carry beyond a single visit, which would invalidate your segment. but if someone asks you to look at the combined PVs for those pages. For example, I want to filter hits to only those with a purchase of X product, then filter those hits to visitors who have spent Y amount on that product. Customer journey analytics from Adobe Analytics provides BI and data science teams the tools necessary for the stitching and analysis of cross-channel data. As a result, analysts can understand user behavior that crosses browsers, devices, or apps. Use audiences in Adobe Target to target users based on their geographical location. This dimension is helpful when you want to understand how engaged visitors are when returning to your site. A sequence is a consecutive set of hits where a given variable contains the same value (whether by being set, spread forward, or. Direct traffic isn’t quite as cut-and-dried. However, there is often a business need for automation, more detailed analysis, or the integration of numerous data sources. Each business is unique, and there are no specific formulas for creating segments, but. Examples include:Adobe gives admins the ability to define expiration from as short as the hit that the tag fires to the length of the visitor’s cookie (in other words, never). Steps: Go to segment builder ; Use the dimension @Brent suggested i. This video walks you through the segment builder and gives a basic overview. Last update: 2023-09-21 Topics: Dimensions Created for: User Admin The ‘Visit depth’ dimension reports the number of page views the visitor saw in the entire visit. The ‘Time spent per visit’ dimensions record the amount of time a visitor spent on the entire visit. Add a visualization in any of the ways described in the “Add visualizations to a panel” section in Visualizations overview. Created for: User. The visitor will be counted as a new entrant if he or she visits the site from a new computer or a new browse, deletes the cookie, or. Campaign Classic v7 & Campaign v8. TIme spent in page - bucket items. Adobe Analytics data reveals record holiday season spending – Cyber Week drove $35. session-id 68 years 18 days 3 hours 14 minutesThis will let you build a segment at any level (hit, visit, or visitor) with up to three conditions. Anchor your Flow visualization using one of the following options:Adobe Analytics Segment Containers. Hit; Visit; Visitor; For example, when used in conjunction with page views, you could choose page views per visitor, page views for visit, or. Each hit represents an event/action like a page being viewed or a button being clicked or a file being downloaded. Just giving you an example of a visitor journey (visits) 1. In this situation, due to the cost of processing long, intense visits, reporting starts over with a new visit. It’s hard to know what your customer’s journey is when major landmarks are missing from your map. . * rely upon to deliver, measure and personalize shopping experiences online. 1. In this use case, we will configure the system to bring in zip codes, classify them as in-market or out-of-market, and then use this data in Analysis Workspace so that we can see the effectiveness of our geo-targeted marketing campaigns. Anchor your Flow visualization using one of the following options: Context-aware sessions in virtual report suites change how Adobe Analytics calculates visits from any device. Unique visitors: Identifiable visitor ID’s: Adobe does not automatically collect custom. e. Learn. Here is a blog post by Brent Dykes which shall explain you in detail -. Populate campaign with a query string parameter. now if you open a visit box you will see multiple hit boxes. All visitor purchase per 1 visit. A hit may be a request for a graphic file, an HTML file, an audio file, etc. Features. If a value is not yet seen in reports, it initially is bucketed in the Low-Traffic dimension item. Adobe Analytics tracks IP addresses, and these are available within the Data Warehouse. Processing rules help simplify interaction with IT groups and Web developers by providing an interface to: Set an event on the product overview page. Learn. Questions. Adobe Analytics deduplicates Visitors within the Reporting Period (aka date boundaries ) so Avi and Bob are only counted once each under the headline of Unique Visitor, despite making multiple Visits to the store. Visitor - A visitor is a person who visits a web site. Advanced details: Most likely your firewall, VPN, or adblocker is blocking the url:. Perhaps I am misunderstanding, which means my answer could be wrong, but would you not want to keep your overarching container set to VISIT to measure the Unique Visitors. But I have not understood idea of segmentation correctly. View all features. . 31, setting a new record. もし閲覧者が最初はChrome、次はFirefoxでアクセスした場合は、それぞれ別のCookieが記録されるため、同一人物のアクセスとは見なされ. 2. . Choose one of the following methods to begin creating the quick filter: Ad hoc (drag-and-drop): From the left rail, drag a component to the drop zone next to the Filter icon in the panel header, then select the Edit icon to adjust the filter. 1. The ‘Tracking Code’ dimension lists the names of tracking codes on your site. The tracking server is the hostname in the beacon, so that’s easy to find. As Web Analytics has moved into marketing and we have moved to JavaScript based solutions, this term does not hold much meaning today as terms such as Page Views, Visits, Sessions, Users and Visitors have taken over. The most common explanation you’ll hear is that direct traffic refers to any visitor that came directly to your site either by typing in the domain name or selecting a bookmark. However, I remember how long it took me to understand them initially. Add a blank panel to your project and click the visualizations icon in the left rail. In a sense, this expiry setting ‘downgrades’ an Evar to behave more like a prop; Visitor – value is tied to the lifetime of an individual visitor; Never – value never. When you drag a dimension in Workspace to a blank canvas, Adobe automatically applies this metric to the project. Then add a second container. · Multiple segments are available (5 segments) and these segments can be easily retained and reports can be generated. . I am looking at a 'visit' level rather than 'visitor'. Create a flow visualization. Features. This metric is useful when you want to see the number of times a dimension item was set without the hits where that value. Reply. Solution design document: Also known as a solution design reference, or SDR. However, ‘Average time on site’ uses the sequences that include a dimension item as its denominator. This is where clickstream data, or the raw underlying data that populates the Adobe Analytics Interface, can be utilized. If we now consider a period of several days, we obtain 8 Visitors (3+1+2+2+2+2, the Day Visitors are added together), and 3 Unique Visitors (deduplicated). Sign In. Customer Journey Analytics complements Adobe Analytics and provides a toolkit that helps your business intelligence and data science teams stitch and analyze cross channel data. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. But I have not understood idea of segmentation correctly. Learn. Hit Container: The hit container is the most narrow of the containers available. By default, Target profile information is stored in a. Unique visitors are identical to visitors on a daily basis (Day 1: Unique visitors = Visitors = 3). If the visitor has deleted cookies within that six-day period, that visitor is included in the New Visitors segment. In my understanding, the way Adobe Analytics measures Return visits or No of returned visitor is based on whether the user has visited before to the any pages in a website or not. The Page Name value in the first hit of the visit. It helps one for estimate how, traffic till a visit changes after the launch of a add advertising push. A Visit container lets you set rules to break down the visitor’s data based on visits, and a Hit container lets you break down visitor information based on individual page views. Or. endUser. Page events are the opposite; they count the number of link tracking calls, and exclude page view tracking calls. I want to filter for only specific hits, and then filter those results with a visitor scope. Once you have a decided which container you need, you need to configure the conditions that will make a hit/visit/visitor qualify for the segment. The report provides a snapshot of each visitor, including:Transform data from multiple sources with standard XDM and get more with a flexible data model that’s not bound to the hit-visit-visitor model. Locate the Events section, and set the Events drop-down list to purchase. This metric is helpful in context of any dimension where you want to see which dimension items stagnate during a visit. It is a visit-based dimension, meaning that it contains the same value for the. The custom visitor ID, if set. 1 Accepted Solution. (Especially visitor case of following)Visit depth. . Add a blank panel to your project and click the visualizations icon in the left rail. You can think of these containers in terms of fruit salad. s. 2. Adobe Analytics provide the possibility to create sequential segments. Created for: User. You can use this metric to understand which dimension items have the highest bounce rate, or to see an aggregated total bounce rate of your site over time. In my understanding, the way Adobe Analytics measures Return visits or No of returned visitor is based on whether the user has visited before to the any pages in a website or not. For example, a visitor can come to your site every day for a month, but they still count as a single unique visitor. Components (Dimension/metric/date range)Hit Containers — It took me a while to fully grasp the robustness of the Hit/Visit/Visitor segment paradigm in Adobe Analytics when it was rolled out, but I find myself using all three container types all the time! Hit (page view) containers, in particular, stand out as being a unique plus to Adobe Analytics. If I choose the time range for a specific month only, the real number comes out. outer container (at the very top) to visitor level. Assign this field to the data element containing your custom visitor ID. An audience is a group of similar activity entrants who see a targeted activity. Hi, Try changing the outer container (at the very top) to visitor level. After my last article on the differences in E-Commerce Analytics between Google and Adobe Analytics , some people asked me about the examples in there with once-per-Visit Metrics, and how we created those metrics. The Products Variable (s. Which is why if. 1. Scalability and security, as well as the flexibility to personalize reports for visitors, are among Adobe Analytics’ other top attributes. This plug-in is unnecessary if the New/Repeat visitor dimensions in. This dimension retrieves data from the g and -g query strings in Page view calls (t()). Visitors. Adobe expects U. The ‘Unique visitors’ metric shows the number of visitor IDs for the dimension item. For time spent per visit/visitor, did you try following the steps below, but only subtracting the first hit from the last hit within the visit? Then summing to get a per visitor aggregate on site level. How this metric is calculated. Hello Fellow Adobe Analytics Users, I tried to create the following Calculated Metric and It works: Drag the metric - 'Unique Visitors' in the canvas and Divide it by Step no 2 below; Drag the function 'Approximate Distinct Count' and drag the dimension 'Day' in it as shown in the screen grab below. Small Business. As a visitor browses to your other domains, the Visitor. User. Select default report metrics. However, the total unique visitor number at the top will count visitorX only once. Page Views, Visits, and Visitors. If a visitor reloads the page or fires link tracking calls, it still counts as a single page visit. It is a visit-based dimension, meaning that it contains the same value for the. The default top-level Hit container is shown after dragging an element to Definitions. One first thing to know is that you can only create sequential segments for Visit and Visitor based segment only. Unique Visitors counts the number of unique visitor IDs for the dimension item. visit vs. For information about the available preferences on each tab, continue with any of the following sections in this article:. Time spent per visit uses visit count as its denominator. Select a report suite. So for the first segment what it would do is go to the level of the visit boxes, open each one and just check if. g. Assuming that we know these topics, let’s see the below visitor journey and visit actions. You can define a visit any way you want without altering the underlying data. Customer journey analytics provides a toolkit to business intelligence and data science teams that help them stitch and analyze cross-channel data. The ‘Bounce rate’ metric shows the ratio of visits that contained exactly one hit compared to the number of visits on that page. Reason: Both hits occured in different months, so not at the same hit and neither during the same visit. Segment 3: new visitors in the last 2 month with more than 1 visit. Courses Tutorials Events Instructor-led training View all learning options Tutorials Events Instructor-led training View all learning optionsThe getNewRepeat plug-in allows you to determine whether a visitor to the site is a new visitor or a repeat visitor within a desired number of days. The concatenation of these two columns can be used as the standard of identifying unique visitors regardless of how they were identified as a. A sequence is a consecutive set of hits where a given variable contains the same value (whether by being set, spread forward, or. The difference between the Target report metric “Visitors” and the Analytics report metric “Unique Visitors” is given below: Target Visitor is a participant in the activity for the life of the campaign. Thank you so much for your comment, but in my case above, I captured all the people who have come to site via the tracking code -- and among them I wanted to see how many people actually "ordered" As far as I understood (maybe I'm wrong) the tracking code value should last till the visit ends, whic. the segment built using "Visitor" as a scope would be super inflated. Google Analytics vs. The ‘Visit depth’ dimension reports the number of page views the visitor saw in the entire visit. This brief video will give you some basic info on understanding these staples to understanding Web site traffic. Example 1. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. website to view some page it is referred to as a visit. Admin. And not only me; some of my clients did not find it easy to learn exactly how the different segment. All methods Adobe uses to identify unique visitors (custom visitor ID, Experience Cloud ID service, etc. Credit Monitoring. This dimension is valuable in understanding which marketing channels drive traffic to your site that result in conversions, allowing you to focus marketing efforts. View all features. The Clip dimension and Level dimension. Sort by this concatenated value, then apply a secondary sort by visit_page_num. Bounces would be the sum of visits for which ' visit_page_num' does not ever equal 2. Audience publishing. Visitors is a compilation of visits. This metric counts the number of visits where the Page dimension item contained only a single unique value for the entire visit. Hi, Try changing the outer container (at the very top) to visitor level. 1 Accepted Solution. The post_visitor_id column represents the profile maintained by Adobe Analytics. For hit-level ‘time spent’ metrics, the denominator is sequences. Diversity & Inclusion. visit (similar to 1) a direct entry - referrer type "direct" Visitor contains overarching data specific for the visitor across visits and page views. Picture the average web page, it has photos (each photo is a file and hence a hit) and lots of buttons (each button. Dimensions are variables in Adobe Analytics that typically contain string values. It uses a 1st party cookie named “AMCV_ {YOUR-ORG-ID}” where the visitor ID (called “ECID”/“MID”) is stored and used in analytics calls. Both platforms allow customization on when a Visit expires. This metric is helpful to compare with the Unique visitors metric to make sure the majority of visitors to your site uses the ID service. The ‘Bounces’ metric shows the number of visits that contained exactly one hit. Building customer journey segments using Adobe Analytics is a challenging but rewarding process. Learn how to analyze and use RAW data in Adobe Analytics. You can use this metric to understand the ratio of bounce to non-bounce traffic you get, to see the top entry pages that cause visitors to bounce, or to see how the total number of bounces trend over time. Various reports in Adobe Analytics can show “Unspecified”, “Other”, or “Unknown”, depending on the specific report viewed. 🔖 In other words, a data feed is a configuration of what data you want to extract from Adobe Analytics and where you want it to go. User. 5% growth year-over-year (YoY). Bounces would be the sum of visits for which ' visit_page_num' does not ever equal 2. The key value for operating_system. 0 API Requests; Analysis Use Cases. Attribution lookback window: The lookback window describes which groupings of hits are considered for each model. Select an eVar from the drop-down list, then click Save. Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. You can use this metric to understand the ratio of bounce to non-bounce traffic you get, to see the top entry pages that cause visitors to bounce, or to see how the total number of bounces trend over time. Anomaly detection in Analysis Workspace uses a series of advanced statistical techniques to determine whether an observation should be considered anomalous or not. If the variables are more related to the hit, page views, time on page, scroll down then that’s what you are looking for. You can place links with different query string parameter values in different places across the internet. The Visitor ID service creates a shared Visitor ID across the Adobe Experience Cloud. As you can see, only order metric gives me the different result while visits, and UVs are the same. The following provides a comprehensive list of how each report can have one of these line items. Now, if you modify it marginally like below. This cookie stores the quantity of pages you view when visiting the Websites. Robust metric buildingMetrics. Compare all levels of Analytics. Then the segment should provide you with the number of visitors who have seen the page exactly 2 times. post_first_hit_pagename: _experience. Visitor had an existing s_vi cookie before you deployed the Visitor ID service, or you have a Visitor ID grace period configured. I want to filter for only specific hits, and then filter those results with a visitor scope. To build above calculated metrics you will need to create a segment and then use that in calculated metrics builder (all in Adobe analytics, can also do in the workspace). Visitor contains overarching data specific for the visitor across visits and page views. According to Adobe documentation, data feeds are an export of the clickstream data received by Adobe. Things I love in Adobe Analytics. How to use anonymous analytics data in your marketing activities. Learn & Support Adobe Analytics: Using Raw Data. The average website owner thinks that a hit means a visit but it is very different (see item 1). Real-Time Customer Data Platform. Thanks in advance! kind regards, Nit. Hit type. webPageDetails. In Adobe, you can easily make anything count per Hit, per Visit (Session) or per User — even things like “per Visit of New Visitors” or “per Visit with Search Usage” are easily possible. The visit ID (the visit number part) is calculated after the hit is collected so it. Hit Containers — It took me a while to fully grasp the robustness of the Hit/Visit/Visitor segment paradigm in Adobe Analytics when it was rolled out, but I find myself using all three container types all the time! Hit (page view) containers, in particular, stand out as being a unique plus to Adobe Analytics. Courses Tutorials Events Instructor-led training Browse content library View all learning optionsThe ‘Time spent on page’ dimension records the amount of time a visitor spent on the page. For example, if you are setting a custom visitor ID (included in the "vid" query parameter), that ID will be used before other IDs. For hit-level ‘time spent’ metrics, the denominator is sequences. The difference between the Target report metric “Visitors” and the Analytics report metric “Unique Visitors” is given below: Target Visitor is a participant in the activity for the life of the campaign. Hits, page views, and click throughs are all hit-based measures. Get a free demo. I think you want the following: Saw either A OR B, once (then didn't see either A or B again in the visit) So Page A > Page C > Page include Page B > Page C > Page include Page A > Page C > Page B > Page don't include Page B > Page A > Page C > Page d. Go to the "Workspace" tab and create a new Freeform Table. Drag the Page dimension into the Freeform Table and from there, drag a page (in this case, Home - JJEsquire) into the Add TouchPoint field as the first touchpoint. (Especially visitor case of following) Created for: When building segments, the hit, visit, and visitor containers control how much data your segment will contain. s_vi. The example below represents how data is sent to Adobe Analytics when a customer authenticates for the first time, on the first device: eVar16. mid AMCV_ cookie set by Identity Service. A "New Visitor"'s first visit lasts as long as they are active. Hey @hkhuu1011 - I think you should use The Adobe Experience Cloud Identity Service (ID service) as it provides a universal, persistent ID that identifies your visitors across all the solutions in the Experience Cloud. when I define a segment on AA, I thought the difference between picking the Visit vs Hit is the visit will include all the records in that visit while hit only includes the matching records. For example, you want to look at daily unique visitors for your site. Hit, visit, visitor: Hit, visitor: Recipient: Integrations: Audience Manager:Created for: User. For hit-level ‘time spent’ metrics, the denominator is sequences. I recently started studying Adobe Analytics. Fixed handling of done and waiting flags for Visitor API fields such as the legacy Analytics Visitor ID, that was causing errors. Visitors based on exits and entries: visitors from Facebook, a defined landing page, referring domain. Customer Journey Analytics is Adobe’s next-generation Analytics solution that lets you use the power of Analysis Workspace with data from Adobe Experience Platform. A comparison article is available that explains this in further detail. This page shows the order in which various Adobe Analytics features process data. AuthState identifies visitors according to their authentication status (e. Compare this hit with the timestamp of the last hit of the visit. Anchor your Flow visualization using one of the following options:A background hit is a type of hit sent to Analytics from the Adobe Mobile SDK version 4. . Google Analytics v/s Adobe Analytics: From Google Analytics . But each unique visitor can have 1 or more visits (with the according number), that means it will show up on all lines if he matches the criteria. Through researching I have found the fallout report with the breakdown of fallthrough. It’s hard to know what your customer’s journey is when major landmarks are missing from your map. The visitorID variable takes the highest priority when identifying unique visitors. Most visualization types will be familiar to you if you use Adobe Analytics. I have questions regarding return visit rate. There is no question mark (?) beside the name like the other metrics to get more information and nothing to explain it in Adobe Analytics Help and Reference. S. For time spent per visit/visitor, did you try following the steps below, but only subtracting the first hit from the last hit within the visit? Then summing to get a per visitor aggregate on site level. Traffic Source;. URL: string: The URL of the first page the visitor reaches. This variable lets you report on customer activity using your own unique identifier. 0 API Requests; Analysis Use Cases. It works when use Week, Day, Month or Year. this way it selects visitors who had a visit with number 1 and a visit with a visit number greater than 1. The denominator is not available as a separate metric in Adobe Analytics. But this service. Kind regards, Sarah A former product name for Adobe Analytics.