50. Only $ 69. $43. Alec Bradley Tempus cigars are rolled in traditional Cuban style, with their full-bodied 94 rating and look for free shipping offers from Thompson Cigar. These cigars also come in a commemorative box with a picture frame on the outside and an area inside of. Produced at Jesus Fuego’s factory in Estelí, Nicaragua, the Alec Bradley Project. save $70. A bevy of Nicaraguan, Honduran, and Costa Rican long-fillers plump up this monster. Easton MD 21601 United States. Alec Bradley V2L Black As low as $21. These are the names Alec Bradley Cigar Company’s founder, Alan Rubin, two sons. Alec Bradley Magic Toast. Among a world of exceptional cigars, Post Embargo not only stands tall; it sets the mark for a higher level of enjoyment. Our entire lineup of premium hand-rolled cigars feature tobacco from many countries around the world rolled into a amazing smoking experience. Buy your Alec Bradley Coyol Cigars today!4. The cigars are expertly rolled at Ernesto’s factory in the Dominican Republic with a silky Ecuadorian Habano wrapper, a Nicaraguan binder, and top-quality long filler tobaccos from Nicaragua and the. quickview. 5 Stars across 29 Reviews. The move takes effect March 1st. Tempus Maduro. 75. and its associated companies. Alec & Bradley Kintsugi pays homage to the ancient Japanese artform of joining together ceramics with. 50. It was good enough to smoke again, but it didn’t resonate well enough with my palate to make it a regular occurrence. I can’t believe Magic Toast is celebrating its 5th anniversary! To mark this momentous occasion, we created a very special candle shaped 7 x 54 perfecto version to share with our brand advocates. Add to Cart Alec Bradley Seconds Robolo Maduro. Overall the pre-light draw experience was a satisfactory one. Even Cigar Aficionado rated it highly, giving it a 93 out of 100, calling it a wonderfully honed variation of the popular Black Market cigar of this brand. Mundial literally means the world- or worldly. This transaction moved fast. More Details. Known for the highest of quality control and its numerous 90-plus-rated hit-makers such as Prensado and. American Classic Blend, a classic all American cigar. All the review mags will tell you that Prensado is Rubin’s most popular cigar – but to Famous Smoke Shop customers, another reigns supreme. Alec Bradley Tempus Natural cigars are a traditional boutique style blend that’s made in small batch runs to assure that each cigar can be carefully inspected for flawless construction and consistently great taste. These exclusive tobaccos are then blended with an additional binder from Nicaragua and filler tobaccos from Honduras and Nicaragua to create a. 5 out of 5 2 Ratings. There's an issue and the page could not be loaded. Alec Bradley Lineage cigars are handmade in Honduras in a handful of popular sizes. The cigars are expertly rolled at Ernesto’s factory in the Dominican Republic with a silky Ecuadorian Habano wrapper, a Nicaraguan binder, and. With the Gatekeeper, they have opened the gates to new. Each cigar size is designat-ed with the prefix “PL”, standing for Punta Lanza (Pointed Lance), a term that one of my mentors once explained as the unique shape of a certain tobacco leaf. The reviews noted, "Dark and attractive with an effortless draw, this cigar produces a rich, semisweet smoke, leaving balanced impressions of wood and nuts. Enjoy 6 delicious, high-quality handmades - each one loaded with plenty of character. 1. As I oftentimes do when big news stories happen in the cigar business, here are some thoughts on what took place and what it might mean. Hayes – Winchester 50 E. Rolled at the world-renowned Raíces Cubanas cigar factory, Blind Faith features a hearty Habano Trojes leaf wrapped around a recipe including top-of-their-crops Criollo '98 and Corojo '99 long-fillers. First up, we had Black Market Vandal — a super-charged and uber-flavorful blend imbued with an extra. Founded by Alan Rubin in the mid-1990s, this boutique cigar brand has grown into a powerhouse, consistently delivering a diverse range of cigars that. To craft the American Classic Blend cigar, an aged recipe of long-fillers from Nicaragua is secured inside a bold Nicaraguan binder, then cloaked by a lovely Connecticut-seed Honduran wrapper. Handmade in Honduras, these beauties boast butterscotch-hued Honduran wrappers, Indonesian binders and a balanced blend of Honduran and Nicaraguan tobaccos. After failed initial schemes at producing cigars targeted to golf courses. 4. Alec Bradley cigars are notorious for a premium cigar, and these are no exception. 99. Cigar Brand: Alec Bradley Magic Toast. You are able to search in the United States or in Canada for a retailers that proudly carry our premium cigars. Medium. Each distinct blend features a unique flavor profile that’s unforgettable. 5. Alec Bradley Kintsugi cigars are named for the 15th century Japanese artform of restoring broken pottery and making it beautiful again despite its imperfections. 25. There is an Alec Bradley cigar for any smoker and any occasion, so. The American Classic. A budget-priced beauty from Alec Bradley. Sold Out. ABCO is a long-filler, brick & mortar exclusive, bundle brand being distributed by Alec Bradley. Description & Details. 04. Alan Rubin founded the Alec Bradley Cigar Company after selling his family’s import company in 1996. Big, delicious flavor. Shop at Thompson Cigar for premium hand-rolled cigars at the best prices like Puck by Alec Bradley. Alec Bradley American Sun Grown cigars are a fine premium addition to any retailer’s inventory of top-quality brands. The perfect Alec Bradley cigar is likely to make it into your collection with ease. These top-notch sticks feature a dark and oily Nicaraguan wrapper, dual binders from Nicaragua and Honduras, and a core of finely aged Nicaraguan tobaccos for the filler. I was inspired by a conversation with my Dad; reminiscing about the simpler times of yesteryear. He has certainly been successful. Alec Bradley cigars have turned many heads in the industry, earning ratings of '90' or above from Cigar Aficionado. 99. 76 10% off Sampler of 6. com | Cigars. The sequel suprasses the originalI don't know how they do it, but the crew at Alec Bradley cigars consistently churns out one delicious blend after another. › Alec Bradley Cigars › Alec Bradley Boncheros. Now, Alec Bradley is reviving this brand! Alan Rubin rolled the cigar out in July. " Products. 37 x 60 size with a Nicaraguan Habano wrapper, Costa Rican binder, and a core of fully aged multi-nation long filler tobaccos. Customer Reviews (157) Alec Bradley has been redefining what enthusiasts expect from premium cigars since its start in 1996. Alec Bradley Boncheros cigars come from the makers of the 94-rated Alec Bradley Family Blend, the 91-rated Nica Puro, the 90-rated, Black Market, and Prensado, that was named the best cigar of 2011 with an astounding 96-rating. Your shoppers love the premium flavors of Alec Bradley, and now you can reach the most frugal of aficionados with Alec Bradley Boncheros cigars! Packaged in affordable bundles of 20 and as three popular sizes, customers will be able to enjoy a variety of distinct and delectably good blends without burning a hole in their wallets. 96. Description & Details. This Alec Bradley Filthy Hooligan Shamrock cigar is made in Honduras. save $120 65% off. Please verify your age below. The fact that Kelner, the blender behind super premium cigars like AVO and Davidoff, consented to his factory’s name being used will attest to the quality of Alec Bradley Occidental Reserve. 15 per cigar and will be limited to 2,000 boxes of 24. $39. Add Alec Bradley Black Market Esteli Robusto Single To Cart. Notify. $10499. Average Customer Review: 4. The Alec Bradley Black Market Esteli is a full-bodied and full-flavored cigar that is a sheer delight to smoke. It was my passion for cigars that encouraged me to invest my life into something I love; founding Alec Bradley Cigar Company. Add. the Rubins created Kintsugi as a metaphor for the cigar industry, which they believe is fragmented. Tempus, Prensado, Family Blend, etc. Alec Bradley Medalist Gordo Honduran. Expect a bold and eventful blend that brings. 45. Due to its unique diamond shape, the cigar requires an extra leaf of Nicaraguan Ligero Habano to enhance the smoking experience. That attitude led Alec & Bradley to take their lifetime. If you love a fine Connecticut cigar, look no further than this one. This new cigar imagines a day when Cuban and non-Cuban brands can compete on a level playing field. 33 out of 5 12 Ratings. 44 296 Reviews. Zino Platinum Crown Series. 3 out of 5. This Alec Bradley Filthy Hooligan cigar is made in Honduras. Rated 92. Add To Wish Lists Learn More. $10499. . 99. The Nica Puro marks the first Alec Bradley cigar crafted with all Nicaraguan tobaccos. Shop Alec Bradley cigars, samplers, and merchandise online today at Cigars International. Boncheros. We are very proud to announce that we have just launched our brand new Alec Bradley Retailer Finder on the website. Gordo. Binder Habano Brazil. That year, the Alec Bradley Prensado Churchill took the number one cigar of the year! Noted for its full body and its distinctive taste of leather, chocolate, and spice. Read more Refine search (4 items ) Sort by. 155. That's because Alec Bradley cigars have never been priced this low! Quality combo fillers are rolled by hand into a creamy Connecticut wrapper delivering a smooth to medium body. Not every delicious cigar needs to break the bank. Fans of Alec Bradley’s Fine & Rare line get a bit of good news, as the 2021 Fine & Rare BC- (13)4EV cigars are shipping. Alec Bradley Cazadores. $68. Reload page. The new generation of Alec BradleyA little family history lesson for you – Alec Bradley is not a real person, but rather two. Box of 24. Alec Bradley Magic Toast Toro Maduro 2 Options. Fort Lauderdale, FL – Alec Bradley Cigar Company recently announced that the Limited Edition, Black Market Filthy Hooligan Barber Pole and Filthy Hooligan Shamrock cigars will be returning to cigar retailers this year. The company owes its tremendous success to creating a portfolio filled with top-rated brands that includes the 94-rated Tempus cigars. Complex, unique, and exciting, this is exactly what Alec Bradley fans have come to expect. 10 Cigars. It scored 96 points from Cigar Aficionado and was the number 1 cigar of 2011. $110. Brand: Alec Bradley. Alec Bradley Kintsugi. 95. 0. Alec Bradley The Lineage 770 Super Gordo Honduran 2 Options. Try this cigar and look for free shipping offers from Thompson Cigar and decide for yourself. Alec Bradley cigars come in a host of varieties, most of them made in Honduras. 0"x52) Pack of 5. Among a world of exceptional cigars, Post Embargo not only stands tall; it sets the mark for a higher level of enjoyment. $4825. The Alec & Bradley Kintsugi is a medium-bodied cigar that features a Honduran wrapper over a blend of Nicaraguan and Honduran tobaccos. Alec Bradley Prensado Churchill cigars are expertly rolled in a box-pressed format using Honduran and Nicaraguan long fillers covered by a vintage 2006 Honduran Corojo wrapper. Alec Bradley Connecticut and Alec Bradley White Gold are mellow-bodied blends with light, toasty flavors perfect for everyday enjoyment. Originally released in 2002, the Alec Bradley Trilogy is a three-blend premium cigar series that was known for having a triangular shape. The return of an Alec Bradley blend from 2015. The Filthy Hooligan. With three different blends to choose from, there's something for everyone. Alec Bradley Black Market. Medium. The American Classic was a Tampa-style cigar of the early 20th century that was affordably priced, smooth, sweet and complex. 3 out of 5. In fact, the Prensado Churchill was named the best cigar of the year in 2011 with an almost unheard of 96-rating! Medium- to full-bodied, the blend is composed of a rare-vintage 2006. But I’ve taken it to the next level and applied a generous 59% discount. Nica. Features a three country cocktail of Cuban-seed, long-filler tobaccos. The Mundial. There is a whole range of quality cigars behind the Alec Bradley name like the “Prensado”, which was ranked #1 in Cigar Aficionado’s Top 25 of the year. Scandinavian Tobacco Group (STG) announces today that the company has acquired the business of the Alec Bradley Cigar Company including the brand portfolio, blend book and other intellectual property, along with product inventory in the US, Canada and Europe. By using tobaccos from five different countries in a large format. Take control of your happiness. With a complex blend of Honduran, Nicaraguan and Dominican long-fillers, this premium cigar is a perfect option for the. 5 million. In the case of Alec Bradley, the company decided to take that word and create a series of cigars that fall under the header of the company’s Experimental Series. The Trilogy was originally introduced in 2002, but eventually would be. de R. Alec Bradley is based in Fort Lauderdale, Fla. An affordable long-filler premium bundle. overall rating Based on 28 Ratings. 98. 3. or 4 payments of $16. $185. Many Alec Bradley cigar lines receive praise from avid and new smokers alike. Alec Bradley has distinguished itself as a world-class boutique. Cigars, like the gold lacquer, are a bonding agent- bringing people from all walks of life together. Add. The Alec Bradley Flight. $58. Alec Bradley Tempus Maduro As low as $38. I hope you take the time to enjoy this very special cigar! Rated 94. Just release the gas, push the button, adjust the flame, and you're smokin' within seconds!Description & Details. Zino Nicaragua. Alec Bradley Project 40 As low as $28. The cigars are expertly rolled at Ernesto’s factory in the Dominican Republic with a silky Ecuadorian Habano wrapper, a Nicaraguan binder, and aged long fillers from Nicaragua and the. Project 40 has probably impacted your life, without you even realizing it. A star is born. 60+. Search our database of more than 21,000 cigar tasting notes by score, brand,. 1. 99. Inside, the binder is Sumatra, and the filler is Honduran & Panamanian. Dressed in a Habano wrapper from Jalapa, Alec Bradley Superstition Torpedo (6. Alec Bradley Fumas could be the best Fumas you've smoked. At the time of Alec Bradley's start, the cigar boom of the 1990s was in. A long-lasting smoke with a fragrant sweet-smelling aroma, this medium bodied gem delivers rich, full flavored notes of ea. A classic, retro-feeling brand that’s bold and complex, Alec Bradley Coyol features a Honduran wrapper plus Nicaraguan and Honduran long-fillers with unique tobaccos from a farm named Coyol, giving this robust blend a one-of-a-kind taste. “New World” cigars are where it’s at!The cigar experience of the Alec & Bradley Gatekeeper Corona commenced with a straight cut being used to remove the cap. Latin for “Time”, the Alec Bradley Tempus cigars are a homage to the amount of hours a true cigar craftsman and aficionado dedicates to his craft. In fact, Alec Bradley products frequently receive high marks from judges and. Grab Your Rabbit’s Foot and Lucky Horseshoe. The transaction is said to be valued at. 99. It was launched in 2002 and put on hiatus in 2010. Brand. After failed initial schemes at producing cigars targeted to golf courses. Using 100% sun grown Nicaraguan tobaccos, I blended to the taste buds of the every day smoker looking for a bolder cigar at a great value. Legacy Cigars. Cigar connoisseurs both well seasoned and just starting out are huge fans of the Alec Bradley selection of cigar brands. 1. $39. Alec BradleyTempus. Alec Bradley has been redefining what enthusiasts expect from premium cigars since its start in 1996. The Alec Bradley 12-Cigar Award Winning Sampler includes: 1x Alec Bradley K147 Robusto (5. This two-binder system provides a powerful punch packed with peppery nuances some light, subtle spice. Inside, the binder is Sumatra, and the filler is Honduran & Panamanian. I blended Alec Bradley Coyol for the cigar enthusiast who appreciates rich flavor and aroma. In fact, as I’m writing this, it was just announced that their Alec Bradley Black Market Esteli blend earned a 93-rating and landed at #9 on the Top 25 Cigars of 2018 list. In 2011, the brand launched its new Black Market range at the International Premium Cigar & Pipe Retailers (IPCPR ) Convention. 1. Upon first lighting, the blend burns with purpose. Wrapper Nicaragua. Alec Bradley answers the bell with this new, ironically named behemoth of a handmade, the Texas Lancero. Alec Bradley has been redefining what enthusiasts expect from premium cigars since its start in 1996. Wrapper: Dark Brown Size: 6 × 60 BODY: MEDIUM. Free Standard Shipping on orders $125+ 1-800-237-2559 Track Your OrderAlec Bradley Black Market Esteli is the long-awaited sequel to the 90-rated Alec Bradley Black Market. This full-bodied smoke has a San Andres wrapper, with a Habano binder and Nicaraguan filler has delicious flavor notes that flow throughout the smoke. Alan Rubin has built quite a beat with his Alec Bradley line. The 6 ¼” X 54 ring gauge Esteli Diamond is based off of the 93-Rated Black Market Esteli blend. Medium in body, the Paper Tiger sports an inventive blend rolled in a single 6 x 52 size to unlock a refreshing realm of rich flavor. A leading player in the premium cigar space, the Alec Bradley brand. 10 Cigars. The Alec Bradley Corinthian Leather is named for Ryan Ponist, which the company called an “homage to his journey in the cigar industry, while Ponist added it was a nod to his territory’s auto industry history. $7. Filler Nicaragua, Honduras. Legacy Cigars. EARN 220 REWARD POINTS. ”. Alec Bradley cigars are notorious for a premium cigar, and these are no exception. Several years ago, Alec Bradley released Prensado. (45) Kensington Connecticut Reserve Chateau - By Alec Bradley. Project 40 is a full-flavored blend of 100% Nicaraguan tobaccos that provide enticing flavors of earth, white pepper, salted caramel and coffee. We're excited to carry the Bradley boys' very first branded venture -- Blind Faith by Alec & Bradley. The Tempus Centuria scored a “classic” ’94’ rating in Cigar Insider and Aficionado, and later landed the #5 slot in Aficionado ‘s “Top 25 Cigars of 2017. Alec Bradley Cigars. 93 808 Reviews. The Alec Bradley Classic Series cigars line of premium handmade cigars are a hot new addition to our JR exclusive brands portfolio. Sort by: Best Match. Earlier today, Scandinavian Tobacco Group—the owner of Cigars International, General Cigar Co. 99. Alec Bradley American Sun Grown Churchill 2 Options. Alec has been working in different capacities at Alec Bradley for over 3 years. 99-$226. If only everything were that easy. Alec BradleyBlack Market. Underneath that is a balanced blend of Honduran and Nicaraguan long-fillers that are sure to please the palate with notes of oak, pepper, and a delectable creaminess that calls you back for more. This massive, 7”x70 giant will set you in a state (get it?) of euphoria for what seems like days. Shop Alec Bradley cigars, samplers, and merchandise online today at Cigars International. The Coyol farm became the inspiration behind this premium cigar blend after Alec Bradley owner Alan Rubin fell in love with the aroma and taste of the tobaccos that this special farm produces. Alec Bradley American Classic Blend As low as $29. Although common to every Alec Bradley blend, the small batch method is something that cannot be done by the big commercial. 4. 99. Robusto 5. Each cigar size is designat-ed with the prefix “PL”, standing for Punta Lanza (Pointed Lance), a term that one of my mentors once explained as the unique shape of a certain tobacco leaf. Size: 6" X 52. Coming in either a blue it’s a boy or pink it’s a girl band, each cigar will tempt you with its creamy nuances and seductive aroma. For many years, the Alec Bradley brand stood alone. Please verify your age below. Alec Bradley Tempus Natural Top-quality tobaccos and time are the two fundamental keys to making a handmade premium cigar, and I found these cigars did a fantastic job exemplifying that sentiment. Add To Wish Lists Learn More. Founded by Alan Rubin in 1996, Alec Bradley cigars have been creating high-class, high-quality products at prices that won't bust your cigar budget! Medici By Alec Bradley Cosimo 5-pack. Shop today, Signup online. Full of ideas and Champions of the Chunk size, they assembled eight of the most memorable Alec Bradley brands on the market and had these phat vitolas packed in a limited-edition Taste of the World box. The sampler includes one Maxx, Prensado Lost Art, Tempus, Medalist,. An oily, medium-brown Honduran wrapper leaf conceals. In addition, it announced that company founder Alan Rubin will become an advisor, and the company anticipates Alan’s sons Alec and Bradley Rubin will be a part of STG’s handmade business going forward. Project 40 goes dark. Gordo. 2 mi Directions. The third release in the Alec Bradley Experimental Series, Double Broadleaf features proprietary wrapper and binder tobacco from heritage Connecticut Broadleaf seeds grown in the rich soils of Honduras. The '90' rated Alec Bradley Double Broadleaf features a Honduran-grown, Connecticut-seed broadleaf wrapper over a Nicaraguan broadleaf and Honduran broadleaf binder combination. Wrapper Nicaragua. Rated '91' by Cigar Aficionado, Alec Bradley MAXX features an impressive blend of tobaccos from Honduras, Costa Rica, Colombia, Nicaragua, and Mexico. Variant: Single. Add To Wish Lists Learn More. Now Alec Bradley has many cigars ranked in the annual Top 25. it breaks down a person’s happiness: 50% comes from genetics, 10% is based on circumstance, and the remaining 40% controls how that person thinks. With a choice,. This is a sampler that you'll want to get into your humidor as soon as possible!Alec Bradley 10-Cigar Premium Pack includes:1 x Alec. Taking on a new challenge, the Rubin family has released the Alec Bradley Cazadores, which adds a tasty blend that takes the cake with its value. Coyol. Turning many heads in the industry, Alec Bradley cigars have earned '90'+ ratings from Cigar Aficionado, including the '94' rated, #5 Cigar of 2017, Tempus. Welcome to Alec Bradley Are you of Age? You must be at least 21 years old to enter this site. Namesakes of father Alan Rubin's Alec Bradley cigars, Alec & Bradley Rubin have joined forces with legendary blender E. Case in point: the Alec Bradley Trilogy cigar line. Innovation and experimenting with new, rare tobaccos have always been at the core of Alec Bradley’s identity, displayed in the diverse offerings in the Alec Bradley portfolio. Alec Bradley Magic Toast Toro (6 x 52) A cigar well worthy of a place in your box of magic tricks, the Alec Bradley Magic Toast cigar is malty and rich with a pre-light aroma of damp earth, vanilla, and barnyard. 00. BLIND FAITH. My goal was to create a complex cigar that mimicked that unique shape and honored my mentor. A premium handmade smoke, this blend is pretty rare; the tobacco is Honduran and Panamanian, the binder is from Sumatra, and. 52. Company owner Alan Rubin quickly realized that he’d struck gold after experiencing the amazing aroma and taste of the leaves produced on this small patch of land. In 1996, I knew nothing about cigars, other than which end to cut and which end to light. The Limited Edition Black Market Esteli Diamond is the follow up to the 91-Rated Nica Puro Diamond Rough-Cut. This Nicaraguan puro utilizes the same Nicaraguan long-fillers. A core blend. Puck by Alec Bradley As low as $44. Alec Bradley Reserve Churchill Maduro Box of 10 2 Options. For this reason, Alec Bradley cigars are sought-after among the most elite aficionados and cigar makers in the business. ABCO is a long-filler, brick & mortar exclusive, bundle brand being distributed by Alec Bradley. the Kintsugi Robusto features a Honduran Trojes wrapper over dual binders and choice aged filler leaves from Honduras and Nicaragua. 34 41 Reviews. Now Alec Bradley has many cigars ranked in the annual Top 25. Zino Platinum Scepter Series. Named after the critically acclaimed Occidental Factory in the Dominican Republic, Occidental Reserve’s continued success can be attributed to its smooth, creamy, and balanced profile. Alec Bradley Prensado. If only everything were that easy. Please verify your age below. 2. The Alec Bradley Classic Series cigars line of premium handmade cigars are a hot new addition to our JR exclusive brands portfolio. It all came to a head in 2011 though. These cigars can be enjoyed by the grizzled cigar vet or cigar newbie. save $76 56% off. As soon as you light up a Black Market Blend cigar, you’ll understand where it gets its name. $49. Filler Panama, Honduras. The Filthy Hooligan. Use fewer keywords. Underneath the contrasting wrappers are an Ecuadorian Sumatran binder and fillers from Honduras and Panama. 89. Tempus Maduro cigars combine the same rich filler bl end as the original Tempus, now paired with a San Andres. Our entire lineup of premium hand-rolled cigars feature tobacco from many countries around the world rolled into a amazing smoking experience. 00. Using the leftover long. 2021 marks the 9th release of the Filthy Hooligan Barber Pole and the third release of the Filthy Hooligan Shamrock. 50, and it scored a solid 88 points on Cigar Coop. Last week STG announced its intent to acquire Alec Bradley Cigar Distributors Inc. These cigars are braced with a bold band and boxed in the perfect packaging inspired by an ancient Japanese art form, this. 4. According to Sam Phillips, vice president of marketing for Alec Bradley, the inspiration for the cigar's diamond shape came from the rollers at Plasencia Cigars, the factory in Nicaragua where Diamond will be. This family owned boutique brand works incredibly hard, constantly releasing new products that are always well received. Alec Bradley’s Cazadores are economical Honduran cigars that are great for sharing when you’re spending time with friends. L. 20 1,224 Reviews. KINTSUGI - Coming Soon. Containing 10 of Alec Bradley's best cigars, each one of these masterpieces more flavor-packed than the last. As the Alec Bradley brand continues to grow globally, we felt it was the right time to revisit the post-embargo concept from a fresh, new perspective.